{"id":18961,"date":"2014-05-06T00:00:00","date_gmt":"2014-05-05T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/el-valor-dun-qui-som-ben-fet\/"},"modified":"2014-05-06T00:00:00","modified_gmt":"2014-05-05T22:00:00","slug":"el-valor-dun-qui-som-ben-fet","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/el-valor-dun-qui-som-ben-fet\/","title":{"rendered":"El valor d\u2019un \u00abQui som\u00bb ben fet"},"content":{"rendered":"<p>Passa sovint. Intentes saber qui hi ha darrere d\u2019aquella botiga online i et trobes una p\u00e0gina amb milers de car\u00e0cters on apareixen les paraules de sempre: \u00abBotiga online innovadora\u00bb, \u00abeCommerce din\u00e0mic, flexible\u00bb, \u00abexperts independents\u00bb, \u00abempresa compromesa\u00bb i, la m\u00e9s recurrent, \u00abla botiga online n\u00famero u\u00bb o \u00abl\u2019eCommerce l\u00edder del sector\u00bb.<\/p>\n<p>Despr\u00e9s d\u2019aquest pleonasme d\u2019adjectius, cadascun m\u00e9s bonic i millor que l\u2019anterior, ens bull la sang quan no hi ha ni una sola adre\u00e7a de contacte, n\u00famero de tel\u00e8fon o cap lloc on poder comentar i informar-se sobre una devoluci\u00f3, l\u2019estat d\u2019una comanda o, simplement, per acabar de decidir-me durant el proc\u00e9s de compra.<\/p>\n<p>Al final, tantes caracter\u00edstiques boniques i tants adjectius aconsegueixen just el contrari: en lloc de donar-nos m\u00e9s informaci\u00f3, ens n\u2019allunyen amb els seus tecnicismes i la seva fredor. I el pitjor de tot: si totes diuen el mateix, amb qu\u00e8 he de destacar jo?<\/p>\n<p>Hi ha una q\u00fcesti\u00f3 que cal tenir molt clara: el \u00abQui som\u00bb de la teva <strong>botiga online<\/strong> \u00e9s la carta de presentaci\u00f3 de la teva empresa. De la mateixa manera que cuides, mimes i repasses cada detall del teu curr\u00edculum (i si no, malament), tamb\u00e9 has de cuidar com parles de tu mateix.<\/p>\n<h2>La teva botiga online t\u00e9 una carta de presentaci\u00f3, i \u00e9s el \u00abQui som\u00bb<\/h2>\n<p>Si cuides la teva imatge corporativa, els b\u00e0ners, el producte, el packaging i la log\u00edstica per millorar la teva reputaci\u00f3 online, no t\u00e9 sentit que no cuidis aquesta secci\u00f3 de la teva p\u00e0gina. I ULL! Omplir-la no \u00e9s cuidar-la.<\/p>\n<h3>Coses que estem farts de veure a la secci\u00f3 \u00abQui som\u00bb<\/h3>\n<ul>\n<li>Adjectius superlatius que destaquen el millor dels millors de la botiga online sense una reputaci\u00f3 online que ho corrobori. Recomanacions sobre la reputaci\u00f3 online: <a title=\"Tinc una reputaci\u00f3! Tu ho saps molt b\u00e9\u2026\" href=\"https:\/\/trilogi.com\/blog\/ca\/tinc-una-reputacio-tu-ho-saps-molt-be\/\">https:\/\/trilogi.com\/blog\/reputacion-online\/<\/a><\/li>\n<\/ul>\n<ul>\n<li>\u00a0Textos llargs, ins\u00edpids i sense gr\u00e0cia per omplir la p\u00e0gina i fer creure que, com m\u00e9s frases, m\u00e9s hist\u00f2ria. La hist\u00f2ria la construeixes tu amb els teus clients; que sembli m\u00e9s llarg no vol dir que tinguis m\u00e9s recorregut o millor experi\u00e8ncia.<\/li>\n<\/ul>\n<ul>\n<li>\u00a0Cap mena de contacte amb el possible comprador. Un n\u00famero de tel\u00e8fon o un correu poden ajudar en el proc\u00e9s de decisi\u00f3 d\u2019una compra. No n\u2019est\u00e0s segur, busques qui hi ha al darrere i et responen r\u00e0pidament sense haver d\u2019anar a la p\u00e0gina de contacte. \u00c9s cert que la secci\u00f3 \u00abQui som\u00bb serveix per con\u00e8ixer qui hi ha darrere d\u2019una botiga online, per\u00f2 no est\u00e0 de m\u00e9s oferir tots els detalls per facilitar una venda.<\/li>\n<\/ul>\n<ul>\n<li>\u00a0Deixar de banda el canal f\u00edsic i no esmentar si hi ha botigues f\u00edsiques a prop. La botiga online ajuda el canal f\u00edsic sempre que hi hagi estrat\u00e8gies de m\u00e0rqueting que convisquin en els dos canals de venda.<\/li>\n<\/ul>\n<h3>Coses que ens han agradat en el \u00abQui som\u00bb:<\/h3>\n<ul>\n<li>Explicar la hist\u00f2ria de la botiga online amb un disseny divertit, original i molt atractiu. \u00c9s el cas de <a href=\"http:\/\/www.beatrizfurest.com\/historia-bf\">http:\/\/www.beatrizfurest.com\/historia-b<\/a><a href=\"http:\/\/www.beatrizfurest.com\/historia-bf\">f<\/a><\/li>\n<\/ul>\n<p style=\"text-align: center;\">\n<ul>\n<li><span style=\"line-height: 1.5em;\">Explicar l\u2019origen de la botiga i l\u2019empresa des d\u2019una perspectiva personal i il\u00b7lustrant tot el proc\u00e9s amb fotos. Un bon exemple el trobar\u00edem a la botiga de roba <\/span><a style=\"line-height: 1.5em;\" href=\"http:\/\/www.nicethingspalomas.com\/ecommerce\/pages\/page.cfm?id=536\">http:\/\/www.nicethingspalomas.com\/ecommerce\/pages\/page.cfm?id=536<\/a><\/li>\n<li>Aportar el teu valor afegit i mostrar-lo en aquesta secci\u00f3, com fa molt b\u00e9 <a href=\"http:\/\/www.solivera.com\/about-us\">http:\/\/www.solivera.com\/about-us<\/a><\/li>\n<\/ul>\n<p>Per diferenciar i fer destacar una <strong>botiga online<\/strong> per sobre de les altres, sigues conc\u00eds, pr\u00e0ctic, clar i creatiu per decantar la balan\u00e7a al teu favor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Passa sovint. Intentes saber qui hi ha darrere d\u2019aquella botiga online i et trobes una p\u00e0gina amb milers de car\u00e0cters on apareixen les paraules de sempre: \u00abBotiga online innovadora\u00bb, \u00abeCommerce din\u00e0mic, flexible\u00bb, \u00abexperts independents\u00bb, \u00abempresa compromesa\u00bb i, la m\u00e9s recurrent, \u00abla botiga online n\u00famero u\u00bb o \u00abl\u2019eCommerce l\u00edder del sector\u00bb. Despr\u00e9s d\u2019aquest pleonasme d\u2019adjectius, cadascun [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-18961","post","type-post","status-publish","format-standard","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El valor d\u2019un \u00abQui som\u00bb ben fet | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Passa sovint. 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