{"id":18960,"date":"2014-05-13T00:00:00","date_gmt":"2014-05-12T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/7-indicadors-de-rendiment-kpi-per-al-transit-dun-web\/"},"modified":"2014-05-13T00:00:00","modified_gmt":"2014-05-12T22:00:00","slug":"7-indicadors-de-rendiment-kpi-per-al-transit-dun-web","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/7-indicadors-de-rendiment-kpi-per-al-transit-dun-web\/","title":{"rendered":"7 indicadors de rendiment (KPI) per al tr\u00e0nsit d\u2019un web"},"content":{"rendered":"

En aquest post explicarem alguns dels indicadors clau de rendiment (KPI) que cal tenir en compte per al tr\u00e0nsit d\u2019un web o d\u2019una botiga online. De fet, aquests KPI s\u2019han d\u2019establir abans de comen\u00e7ar una campanya de m\u00e0rqueting; \u00e9s a dir, cal fixar els objectius del lloc web que despr\u00e9s monitoritzarem.<\/p>\n

Establirem uns objectius d\u2019anal\u00edtica per al nostre eCommerce o web<\/h2>\n
    \n
  1. Un dels b\u00e0sics \u00e9s el tr\u00e0nsit del lloc<\/strong>. Aquest indicador est\u00e0 relacionat amb la popularitat, amb el nombre de visitants que rep un web. Evidentment, com m\u00e9s alt, m\u00e9s popular \u00e9s el web.<\/li>\n
  2. Relacionat amb aquest indicador n\u2019hi ha un altre: el temps que els visitants passen al lloc<\/strong>. Amb aquesta dada sabrem si despertem l\u2019inter\u00e8s de l\u2019usuari pels continguts, serveis o productes que oferim o, al contrari, si no \u00e9s aix\u00ed, o si ho \u00e9s en unes p\u00e0gines i en altres no.<\/li>\n
  3. El percentatge de visitants nous davant dels visitants recurrents<\/strong>, \u00e9s a dir, els que hi accedeixen per primera vegada i els que hi repeteixen. Aquesta estad\u00edstica ens dona una visi\u00f3 del tipus de tr\u00e0nsit que arriba al nostre web o eCommerce, de la fidelitzaci\u00f3 dels usuaris i de si arribem a un p\u00fablic nou.<\/li>\n
  4. L\u2019 \u00e0mbit social<\/strong> tamb\u00e9 forma part dels indicadors de rendiment, per veure si les campanyes de Facebook, Twitter, Google Plus o qualsevol altra xarxa social generen el tr\u00e0nsit que volem o, al contrari, si cal canviar d\u2019estrat\u00e8gia. El nombre de seguidors o fans \u00e9s una altra dada que podem monitoritzar despr\u00e9s d\u2019haver establert objectius.<\/li>\n
  5. Les p\u00e0gines vistes per visita<\/strong> s\u00f3n una m\u00e8trica que indica la mitjana de p\u00e0gines vistes per visita a un lloc web determinat, sempre que la p\u00e0gina es carregui completament. Si alguna p\u00e0gina es repeteix, tamb\u00e9 es comptabilitza en el total per usuari.<\/li>\n
  6. Hi ha altres m\u00e8triques que indiquen el rendiment segons d\u2019on provenen els visitants i en quins percentatges, \u00e9s a dir, les fonts de tr\u00e0nsit del web<\/strong>. Aquestes fonts poden ser directes<\/strong>, que indiquen que entren al teu web escrivint l\u2019adre\u00e7a de la p\u00e0gina al navegador (Google tamb\u00e9 compta com a directes altres visites, com les que provenen de marcadors); tr\u00e0nsit de refer\u00e8ncia<\/strong>, que indica quins dominis dirigeixen tr\u00e0nsit al lloc; amb aquesta estad\u00edstica podem veure nivells de tr\u00e0nsit de fonts esperades per\u00f2 tamb\u00e9 inesperades, com les que provenen d\u2019un blog que ha descobert un producte del teu eCommerce o un servei del teu web. Una altra font correspon al tr\u00e0nsit de cerca<\/strong>, que pot ser de cerca org\u00e0nica o de pagament si utilitzes una eina de pagament per clic com Google AdWords.<\/li>\n
  7. La taxa de rebot<\/strong> ha de ser un dels KPI fonamentals d\u2019un lloc web o botiga online, perqu\u00e8 reflecteix si complim les expectatives dels usuaris en relaci\u00f3 amb el nostre web. Si el percentatge \u00e9s alt, cal veure quines p\u00e0gines generen m\u00e9s rebot i esbrinar per qu\u00e8 passa; per tant, el nostre objectiu se centrar\u00e0 a prendre accions que en millorin la rellev\u00e0ncia. Quins factors poden determinar una taxa de rebot alta? La publicitat invasiva, un contingut pobre, un mal disseny o un disseny antiquat… Els factors poden ser molt diversos; per tant, nom\u00e9s cal analitzar amb atenci\u00f3 les p\u00e0gines que generen m\u00e9s rebot.<\/li>\n<\/ol>\n

    Per la rellev\u00e0ncia que t\u00e9 generar continguts originals i frescos, cal tenir en compte el tr\u00e0nsit del blog<\/strong>. Escriu sovint i veur\u00e0s com augmenta el tr\u00e0nsit. En aquesta m\u00e8trica analitzarem les vegades que es comparteixen els posts, els comentaris i el nombre de visites que provenen del blog.<\/p>\n

    Et convidem a veure en aquest post<\/a> altres conceptes que has de tenir en compte a l\u2019hora de crear una botiga o un lloc web.<\/p>\n","protected":false},"excerpt":{"rendered":"

    En aquest post explicarem alguns dels indicadors clau de rendiment (KPI) que cal tenir en compte per al tr\u00e0nsit d\u2019un web o d\u2019una botiga online. De fet, aquests KPI s\u2019han d\u2019establir abans de comen\u00e7ar una campanya de m\u00e0rqueting; \u00e9s a dir, cal fixar els objectius del lloc web que despr\u00e9s monitoritzarem. Establirem uns objectius d\u2019anal\u00edtica […]<\/p>\n","protected":false},"author":2,"featured_media":12552,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[977,979,935,937,999,1001,1003,1005,945,1007],"class_list":["post-18960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing","tag-botiga-online","tag-botiga-virtual","tag-e-commerce","tag-ecommerce","tag-indicadors-de-rendiment","tag-kpi","tag-metriques","tag-objectius","tag-seo","tag-transit-web"],"yoast_head":"\n7 indicadors de rendiment (KPI) per al tr\u00e0nsit d\u2019un web | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"En aquest post explicarem alguns dels indicadors clau de rendiment (KPI) que cal tenir en compte per al tr\u00e0nsit d\u2019un web o d\u2019una botiga online. 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