{"id":18959,"date":"2014-05-20T00:00:00","date_gmt":"2014-05-19T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/lekanda-floristas-una-botiga-online-que-potencia-el-comerc-de-proximitat\/"},"modified":"2014-05-20T00:00:00","modified_gmt":"2014-05-19T22:00:00","slug":"lekanda-floristas-una-botiga-online-que-potencia-el-comerc-de-proximitat","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/lekanda-floristas-una-botiga-online-que-potencia-el-comerc-de-proximitat\/","title":{"rendered":"Lekanda Floristas, una botiga online que potencia el comer\u00e7 de proximitat"},"content":{"rendered":"<p style=\"text-align: justify;\">Un pet\u00f3 despr\u00e9s de lliurar un ram. Aix\u00ed li han agra\u00eft la feina a Izaskun Obieta en m\u00e9s d\u2019una ocasi\u00f3. Al capdavant de <span style=\"color: #99cc00;\"><a title=\"Lekanda Floristas\" href=\"http:\/\/www.lekandafloristas.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #99cc00;\">Lekanda Floristas,<\/span><\/a><\/span> durant m\u00e9s de 25 anys, Izaskun ha convertit la seva estrat\u00e8gia online en un negoci de proximitat. La seva \u00e0rea d\u2019actuaci\u00f3 \u00e9s d\u2019uns 41 km\u00b2, la zona de Bilbao, una extensi\u00f3 on hi ha m\u00e9s de 30 floristeries amb pres\u00e8ncia a la xarxa.<strong><span style=\"color: #000000;\"> <\/span><\/strong><\/p>\n<p style=\"text-align: left;\"><strong>Quina \u00e9s la flor m\u00e9s dif\u00edcil d\u2019aconseguir?<\/strong><\/p>\n<p style=\"text-align: left;\"><em>La rosa negra natural; jo no n\u2019he vist mai cap.<\/em><\/p>\n<p style=\"text-align: left;\"><strong>La m\u00e9s demanada?<\/strong><\/p>\n<p style=\"text-align: left;\"><em>La flor que m\u00e9s venem s\u00f3n les roses i segurament, <\/em><em>tot i que no ho he calculat mai, ens acostarem a les 1.000 dotzenes l\u2019any.<\/em><\/p>\n<p style=\"text-align: left;\"><strong>La m\u00e9s cara?<\/strong><\/p>\n<p style=\"text-align: left;\"><em>Fa uns anys hauria dit que les orqu\u00eddies, per\u00f2 avui dia aix\u00f2 no seria cert. <\/em><em>D\u2019entre les orqu\u00eddies, la Vanda seria la m\u00e9s cara, la meva preferida.<\/em><\/p>\n<p style=\"text-align: left;\"><strong>L\u2019enc\u00e0rrec m\u00e9s extravagant?<\/strong><\/p>\n<p style=\"text-align: left;\"><em>Uf! \u00c9s dif\u00edcil; despr\u00e9s de 25 anys treballant amb flors encara em continuen sorprenent. <\/em><em>Recordo quan vaig haver de tenyir una rosa preservada de color plata. Va quedar preciosa!<\/em><\/p>\n<p><strong>Quin \u00e9s el teu lema en el dia a dia?<\/strong><\/p>\n<p style=\"text-align: justify;\"><em>M\u2019encanten les flors, m\u2019encanta vendre-les, per\u00f2 per a mi no hi ha res millor que el moment de lliurar un ram: la cara de qui el rep, la sorpresa, la il\u00b7lusi\u00f3\u2026 fins i tot de vegades m\u2019han fet un pet\u00f3. Per a mi, un client content i satisfet amb la meva feina \u00e9s el m\u00e9s important, i ens hi esmercem molt.<\/em><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/izaskun-foto21.jpg\"><img decoding=\"async\" alt=\"izaskun-foto2\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/izaskun-foto21-1024x576.jpg\" width=\"1024\" height=\"576\" \/><\/a><\/p>\n<pre style=\"text-align: justify;\">Izaskun Obieta, propiet\u00e0ria de Lekanda Floristas<\/pre>\n<p style=\"text-align: justify;\"><strong>Qu\u00e8 creieu que us identifica o us fa diferents en una zona on hi ha un nombre elevat de floristeries que, com vosaltres, tamb\u00e9 actuen a l\u2019\u00e0rea de Bilbao?<\/strong><\/p>\n<p style=\"text-align: justify;\"><em>Tot el que surt per la porta est\u00e0 fet de manera totalment personal; cada florista t\u00e9 el seu propi estil i jo tinc el meu. Tots els rams, centres\u2026 els fem nosaltres mateixos, i aix\u00f2 els fa \u00fanics. Procurem adaptar-nos al client en tot.<\/em><\/p>\n<p style=\"text-align: justify;\"><strong>Fa poc m\u00e9s d\u2019un any que vau afegir la botiga online al vostre negoci. Per qu\u00e8 vau decidir obrir-la? Busc\u00e0veu alguna cosa en concret, un objectiu definit?<\/strong><\/p>\n<p style=\"text-align: justify;\"><em>No hi havia un objectiu clar. Jo, tant personalment com professionalment, s\u00f3c compradora online. Personalment, com a mare treballadora i aut\u00f2noma, em resulta molt pr\u00e0ctic i estalvio molt de temps comprant online; professionalment, tamb\u00e9 em permet veure coses que d\u2019una altra manera nom\u00e9s veuria en rebre-les, i tamb\u00e9 em facilita molt la vida. Llavors vaig pensar que hi hauria molta gent com jo i que les flors s\u00f3n una cosa que es pot comprar sense haver d\u2019anar f\u00edsicament a la floristeria. Em va semblar una bona manera de fer-se publicitat i una possibilitat d\u2019augmentar les vendes.<\/em><\/p>\n<p style=\"text-align: justify;\"><strong>Quins efectes heu notat des que la teniu? Oferiu el mateix que a la botiga f\u00edsica?<\/strong><\/p>\n<p style=\"text-align: justify;\"><em>Amb la botiga online, a m\u00e9s de les vendes directes, hem aconseguit que es multipliquin les trucades i les vendes sense que el client s\u2019hagi de despla\u00e7ar. \u00c9s gaireb\u00e9 impossible vendre les mateixes coses a la botiga f\u00edsica que online. A la botiga f\u00edsica parles amb el client i li pots donar exactament el que vol. <\/em><\/p>\n<p style=\"text-align: justify;\"><em>Online \u00e9s com comprar per cat\u00e0leg: veus una foto i, si t\u2019agrada, la compres. El client ha de confiar que ho rebr\u00e0, entre altres coses perqu\u00e8 paga sense rebre res, nom\u00e9s ha vist una foto, i tu no pots personalitzar el producte perqu\u00e8, com que no hi ha conversa, no saps res d\u2019aquella persona; has d\u2019intentar que s\u2019assembli tant com sigui possible a la foto. <\/em><\/p>\n<p style=\"text-align: justify;\"><em>D\u2019altra banda, en el nostre cas, moltes de les coses que fem s\u00f3n \u00faniques. Per exemple, amb les roses preservades fem molts centres, per\u00f2 cap d\u2019igual a l\u2019anterior; si els volgu\u00e9ssim posar al web, quan li faig una foto, que ha de ser de gran qualitat, i la penjo, ja l\u2019he venut a la botiga i l\u2019he de retirar perqu\u00e8 el seg\u00fcent no s\u2019hi assembla.<\/em><\/p>\n<h3 style=\"text-align: justify;\"><em>\u00abLa majoria de la gent utilitza internet per buscar i comparar; ja no cal entrar a les botigues per veure qu\u00e8 tenen\u00bb<\/em><\/h3>\n<p><strong>Esteu aplicant t\u00e8cniques de SEO espec\u00edfiques per a l\u2019\u00e0mbit local en una zona on hi ha molta compet\u00e8ncia entre floristeries. Us arriben clients a trav\u00e9s de la botiga online? I per qu\u00e8 una botiga online local?<\/strong><\/p>\n<p style=\"text-align: justify;\"><em>La majoria de la gent utilitza internet per buscar i comparar; ja no cal entrar a les botigues per veure qu\u00e8 tenen. Des de casa, sense comprom\u00eds i a qualsevol hora, podem tafanejar tota mena de productes, veure\u2019n els preus i comparar unes botigues amb unes altres sense moure\u2019ns i en nom\u00e9s uns minuts. Una altra cosa \u00e9s donar les nostres dades, fins i tot les banc\u00e0ries, i fer compres, pagar coses que nom\u00e9s veiem en foto i a empreses que no sabem si existeixen. Per aix\u00f2 crec que la gent tendeix a trucar per tel\u00e8fon o fins i tot a venir a la botiga f\u00edsica: necessiten saber que al darrere hi ha una empresa i unes persones.<\/em><\/p>\n<p style=\"text-align: justify;\"><em>Per qu\u00e8 local? Treballem amb g\u00e8nere altament perible i el seu transport \u00e9s molt delicat. No es pot bolcar, no pot estar en llocs amb temperatures altes ni massa baixes, durant el transport les flors no poden portar aigua i es poden marcir, les plantes porten terra i es trenquen amb certa facilitat; no pesen gaire per\u00f2 s\u00ed que tenen for\u00e7a volum. Requereixen un transport especialitzat. \u00c9s un tema delicat que ens estem plantejant.<\/em><\/p>\n<h3 style=\"text-align: justify;\"><em>\u00abEncara que despr\u00e9s truquis per tel\u00e8fon o vagis a la botiga, la primera cerca \u00e9s per internet.\u00bb<\/em><\/h3>\n<p><strong>Quina funci\u00f3 creieu que fa el web actualment? Us ha ajudat a donar-vos a con\u00e8ixer?<\/strong><\/p>\n<p style=\"text-align: justify;\"><em>Ens ajuda molt. Serveix de suport a la botiga. Qui no busca primer a Google quan necessita alguna cosa? Encara que despr\u00e9s truquis per tel\u00e8fon o vagis a la botiga, la primera cerca \u00e9s per internet.<\/em><\/p>\n<p style=\"text-align: justify;\"><strong>Esteu especialitzats en casaments, i fins i tot teniu un pack especial per a n\u00favies. Un sector exigent. Us ha ajudat la botiga online? Si \u00e9s aix\u00ed, en quin sentit?<\/strong><\/p>\n<p style=\"text-align: justify;\"><em>Doncs totes, sense excepci\u00f3, diuen que visiten la nostra secci\u00f3 de n\u00favies online. Rebo molt\u00edssims correus de n\u00favies demanant informaci\u00f3. En aquest sentit, estic encantada!!<\/em><\/p>\n<p style=\"text-align: justify;\"><strong>S\u00e9 que dueu a terme diverses iniciatives per potenciar el comer\u00e7 local. Una visi\u00f3 local pot casar amb el salt a l\u2019entorn online? Per qu\u00e8?<\/strong><\/p>\n<p style=\"text-align: justify;\"><em>Casen perfectament. Perqu\u00e8 una cosa \u00e9s la botiga f\u00edsica, que en el nostre cas \u00e9s en un poble i que, per sobreviure, necessita el consum local. Jo s\u00f3c partid\u00e0ria de la vida al poble i de consumir-hi. Els comer\u00e7os donen vida i generen ocupaci\u00f3, per\u00f2 avui dia internet \u00e9s important i, a trav\u00e9s d\u2019internet, gent que es troba a l\u2019altra punta del m\u00f3n pot comprar per molt pocs diners flors a la seva mare que viu a Mungia, i no et pots imaginar la il\u00b7lusi\u00f3 que li far\u00e0 saber que el seu fill o filla s\u2019ha recordat d\u2019ella.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un pet\u00f3 despr\u00e9s de lliurar un ram. Aix\u00ed li han agra\u00eft la feina a Izaskun Obieta en m\u00e9s d\u2019una ocasi\u00f3. Al capdavant de Lekanda Floristas, durant m\u00e9s de 25 anys, Izaskun ha convertit la seva estrat\u00e8gia online en un negoci de proximitat. La seva \u00e0rea d\u2019actuaci\u00f3 \u00e9s d\u2019uns 41 km\u00b2, la zona de Bilbao, una [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12556,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1723],"tags":[943,1019],"class_list":["post-18959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trilogi-news","tag-marqueting-online-de-proximitat","tag-seo-local"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lekanda Floristas, una botiga online que potencia el comer\u00e7 de proximitat | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Un pet\u00f3 despr\u00e9s de lliurar un ram. Aix\u00ed li han agra\u00eft la feina a Izaskun Obieta en m\u00e9s d\u2019una ocasi\u00f3. 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