{"id":18958,"date":"2014-05-27T00:00:00","date_gmt":"2014-05-26T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/com-triar-un-bon-nom-de-domini-per-a-la-teva-botiga-online\/"},"modified":"2014-05-27T00:00:00","modified_gmt":"2014-05-26T22:00:00","slug":"com-triar-un-bon-nom-de-domini-per-a-la-teva-botiga-online","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/com-triar-un-bon-nom-de-domini-per-a-la-teva-botiga-online\/","title":{"rendered":"Com triar un bon nom de domini per a la teva botiga online?"},"content":{"rendered":"<p>En aquest post intentarem ajudar-te a <strong>triar el teu nom de domini<\/strong>; per tant, si et preguntes com fer-ho, \u00e9s possible que, com a m\u00ednim, t\u2019aclarim alguns conceptes que no tenies clars o que no havies tingut en compte.<\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-2208\" alt=\"Nom de domini\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/Domain-name-e1401184373514.jpg\" width=\"630\" height=\"387\" \/><\/p>\n<pre><a href=\"http:\/\/www.authormedia.com\/how-to-buy-your-author-domain-name\/\" target=\"_blank\" rel=\"noopener noreferrer\">Font de la imatge<\/a><\/pre>\n<p>\nPotser et trobes en una de les primeres fases de la creaci\u00f3 d\u2019un eCommerce, i per tant una de les primeres q\u00fcestions a qu\u00e8 t\u2019has d\u2019enfrontar \u00e9s <strong>aconseguir un bon nom de domini<\/strong> que despr\u00e9s allotjar\u00e0s en un servidor. Si \u00e9s aix\u00ed, has d\u2019analitzar els aspectes seg\u00fcents:<\/p>\n<ul>\n<li>\u00a0Els dominis .com s\u00f3n els m\u00e9s <strong>f\u00e0cils de recordar<\/strong>, perqu\u00e8 aquesta extensi\u00f3 \u00e9s molt coneguda i ho \u00e9s des dels inicis d\u2019internet. Si tindr\u00e0s online un negoci d\u2019\u00e0mbit nacional o local, \u00e9s millor pensar en un .es per a Espanya, .cat per a Catalunya, .fr per a Fran\u00e7a, etc. Si el teu web ser\u00e0 merament informatiu, l\u2019extensi\u00f3 m\u00e9s adequada seria .info; si fos una organitzaci\u00f3, .org, etc. La q\u00fcesti\u00f3 \u00e9s <strong>donar al domini l\u2019extensi\u00f3 m\u00e9s encertada<\/strong>.<\/li>\n<\/ul>\n<ul>\n<li>\u00c9s <strong>poc pr\u00e0ctic que el teu domini contingui n\u00fameros<\/strong>, perqu\u00e8 caldria especificar sempre si s\u2019escriu amb xifres o amb lletres; \u00e9s a dir, si tinc un domini anomenat 321aventures.com, correm el risc que l\u2019usuari no tingui clar si ha d\u2019escriure aquest o tresdosunaventures.com. Genera certa incertesa. Una premissa b\u00e0sica \u00e9s que un nom de domini sigui f\u00e0cil de recordar.<\/li>\n<\/ul>\n<ul>\n<li>En la mateixa l\u00ednia hi ha la <strong>inclusi\u00f3 de guionets als dominis<\/strong>. Cal intentar evitar-los perqu\u00e8 generen confusi\u00f3 a l\u2019hora de recordar si el nom de domini tenia guionet o no. De vegades s\u00ed que interessa tenir un domini amb guionets, per exemple si inclou paraules clau \u00fatils per posicionar un web o un eCommerce, per\u00f2 aquesta \u00e9s una altra q\u00fcesti\u00f3 que no tractarem aqu\u00ed.<\/li>\n<\/ul>\n<ul>\n<li>Tornant al concepte que ja hem esmentat de la import\u00e0ncia de recordar b\u00e9 un nom de domini, cal insistir que sigui enganx\u00f3s, <strong>f\u00e0cil de memoritzar i de relacionar amb la nostra activitat<\/strong>. Per aix\u00f2 hem de valorar b\u00e9 si farem servir una marca, una paraula clau o totes dues. Si portem al web una marca nova, que no \u00e9s coneguda, podem apostar plenament per ella si volem donar-la a con\u00e8ixer (es queda curt si nom\u00e9s ens quedem en el domini; caldria fer una gran campanya de m\u00e0rqueting i difusi\u00f3) o b\u00e9 fer servir, juntament amb la marca, una paraula que defineixi el model de negoci. Pensem que tenim un negoci de disfresses amb la marca arlequ\u00ed i ens adrecem a un \u00e0mbit nacional; podem triar: arlequin.es o disfressesarlequin.es. Personalment, triaria la segona opci\u00f3 per aprofitar aquesta paraula clau si en el futur vull fer SEO. Molts dels qui tenen en compte el SEO des del principi tendeixen a anar directament a un nom de domini que contingui exclusivament la paraula clau que m\u00e9s els interessa. En un cas aix\u00ed s\u2019hauria triat un domini del tipus botigadedisfresses.es o disfressesdecarnaval.es, sense tenir en compte el concepte de marca.<\/li>\n<\/ul>\n<ul>\n<li>Interessa m\u00e9s un <strong>nom de domini llarg o curt<\/strong>? Com m\u00e9s llarg sigui un domini, m\u00e9s possibilitats hi ha que se n\u2019oblidi una part o que l\u2019escrivim malament quan el busquem. D\u2019altra banda, hi ha un aspecte positiu: si el nom \u00e9s llarg, descriur\u00e0 millor la tem\u00e0tica del lloc web o eCommerce. El raonable \u00e9s que no passi de 15-20 lletres.<\/li>\n<\/ul>\n<h2>Qui va dir que era f\u00e0cil triar un bon nom de domini?<\/h2>\n<p>Com hem comentat al principi d\u2019aquest post, triar un domini \u00e9s una de les primeres coses que cal fer a l\u2019hora de portar el teu eCommerce o web a internet. \u00c9s f\u00e0cil? No del tot, com haur\u00e0s pogut comprovar.<\/p>\n<p>Per\u00f2, \u00e9s clar, quan ja tens definit el nom, toca la tasca seg\u00fcent: on allotjar-lo. Una altra tasca que requereix temps comparant plans i preus. T\u2019aconsello que sempre intentis assessorar-te amb professionals que t\u2019ajudaran a prendre la decisi\u00f3 m\u00e9s encertada.<\/p>\n<p>Si vols saber una mica m\u00e9s sobre SEO, per\u00f2 sobretot sobre els par\u00e0metres b\u00e0sics perqu\u00e8 el teu eCommerce parteixi d\u2019una bona base per posicionar, et recomanem aquest post del nostre blog: <a title=\"crear botiga online indexable\" href=\"https:\/\/trilogi.com\/blog\/ca\/consells-seo-per-a-botigues-online\/\">com crear una botiga online indexable<\/a>.<\/p>\n<p>Com sempre, esperem haver-te resolt algun dubte o haver-te ajudat a prendre algunes decisions, i et convidem a fer-nos qualsevol pregunta.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En aquest post intentarem ajudar-te a triar el teu nom de domini; per tant, si et preguntes com fer-ho, \u00e9s possible que, com a m\u00ednim, t\u2019aclarim alguns conceptes que no tenies clars o que no havies tingut en compte. Font de la imatge Potser et trobes en una de les primeres fases de la creaci\u00f3 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12555,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[937,1017,1015,1013],"class_list":["post-18958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing","tag-ecommerce","tag-nom-botiga-online","tag-nom-de-domini","tag-triar-domini"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Com triar un bon nom de domini per a la teva botiga online? | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"En aquest post intentarem ajudar-te a triar el teu nom de domini ; per tant, si et preguntes com fer-ho, \u00e9s possible que, com a m\u00ednim, t\u2019aclarim alguns\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/ca\/com-triar-un-bon-nom-de-domini-per-a-la-teva-botiga-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Com triar un bon nom de domini per a la teva botiga online? 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