{"id":18954,"date":"2014-06-12T00:00:00","date_gmt":"2014-06-11T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/quines-caracteristiques-ha-de-tenir-una-pagina-de-producte\/"},"modified":"2014-06-12T00:00:00","modified_gmt":"2014-06-11T22:00:00","slug":"quines-caracteristiques-ha-de-tenir-una-pagina-de-producte","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/quines-caracteristiques-ha-de-tenir-una-pagina-de-producte\/","title":{"rendered":"Quines caracter\u00edstiques ha de tenir una p\u00e0gina de producte?"},"content":{"rendered":"<p>Si som conscients que <strong> una botiga online est\u00e0 formada majorit\u00e0riament per p\u00e0gines de producte<\/strong>, \u00e9s evident la import\u00e0ncia que t\u00e9 la p\u00e0gina de cada article per aconseguir vendes.<\/p>\n<p>A l\u2019hora de definir el disseny, haurem de tenir en compte una s\u00e8rie d\u2019elements que transmetin confian\u00e7a i ofereixin al client potencial la informaci\u00f3 que necessita per acabar comprant el nostre article.<\/p>\n<p>Ens hem de fer, doncs, una pregunta clara: <strong> quins elements ha de tenir la meva p\u00e0gina de producte per aconseguir vendre?<\/strong><\/p>\n<h2>Una p\u00e0gina de producte \u00e9s l\u2019element m\u00e9s important d\u2019un eCommerce<\/h2>\n<p>&#8211; Una de les funcionalitats m\u00e9s importants \u00e9s el <strong> bot\u00f3 de compra<\/strong>, que hem de col\u00b7locar de manera visible i que, a m\u00e9s, ha de mostrar clarament, amb algun efecte visual o d\u2019un altre tipus, que s\u2019ha afegit un article al carret\u00f3.<\/p>\n<p>&#8211; Una manera de donar valor al producte \u00e9s mostrar-ne d\u2019altres a l\u2019usuari per fer una venda creuada, que consisteix a <strong> mostrar articles relacionats<\/strong>. Un exemple d\u2019aquest sistema de venda, perqu\u00e8 ens entenguem, seria mostrar precinte, pl\u00e0stic de bombolles, c\u00fater o qualsevol altre objecte \u00fatil per embalar si venem caixes de cartr\u00f3. En aquest cas, el client veuria una imatge de caixes per a la seva mudan\u00e7a i, just a sota, aquests objectes que necessitar\u00e0 per embalar les seves pertinences. Podeu llegir m\u00e9s informaci\u00f3 sobre aquest concepte de venda en <a title=\"venda creuada\" href=\"https:\/\/trilogi.com\/blog\/ca\/augmenta-les-vendes-de-la-teva-botiga-online-amb-cross-selling-i-up-selling\/\">aquest post<\/a>.<\/p>\n<h2>La major part del teu eCommerce est\u00e0 formada per p\u00e0gines de producte. Cuida aquest aspecte!<\/h2>\n<p>&#8211; El client ha de veure clarament el <strong> nom del producte<\/strong> i una <strong> descripci\u00f3 detallada<\/strong> amb les caracter\u00edstiques, els avantatges i qualsevol informaci\u00f3 que pugui necessitar. Per fer-ho, el millor \u00e9s posar-nos a la pell de l\u2019usuari i traslladar la nostra experi\u00e8ncia amb els clients a aquestes descripcions.<\/p>\n<p>&#8211; Pel que fa als preus, despeses d\u2019enviament o altres despeses que es puguin generar, cal ser molt clar. <strong> A ning\u00fa no li agraden les sorpreses a l\u2019hora de pagar<\/strong>.<\/p>\n<p>&#8211; Les <strong> opinions de clients<\/strong> s\u00f3n una cosa que valoren molt els clients potencials que entren al nostre eCommerce, molt m\u00e9s que les bondats que puguem explicar dels nostres productes. Qualsevol comentari d\u2019un comprador anterior \u00e9s m\u00e9s cre\u00efble. Es pot afegir una funcionalitat que permeti puntuar els articles i deixar comentaris.<\/p>\n<p>&#8211; Les <strong> imatges<\/strong> s\u00f3n fonamentals. Han de ser de bona qualitat, netes i amb un zoom que permeti veure qualsevol detall. Han d\u2019anar acompanyades d\u2019altres imatges del mateix producte des d\u2019altres angles.<\/p>\n<p>&#8211; En relaci\u00f3 amb les imatges, caldria mostrar als clients potencials <strong> altres articles<\/strong> del tipus: els qui han comprat aquest article tamb\u00e9 han comprat aquest altre. D\u2019aquesta manera s\u2019afavoreix completar la compra amb altres articles que tenen algun tipus de relaci\u00f3 amb el que es compra inicialment.<\/p>\n<p>Un \u00faltim consell \u00e9s <strong> renunciar a dissenys massa recarregats<\/strong>, tant en colors com en saturaci\u00f3 d\u2019informaci\u00f3 o b\u00e0ners. Un disseny net \u00e9s garantia que el client veur\u00e0 immediatament la informaci\u00f3 que necessita per convertir.<\/p>\n<h3>Segueix els nostres consells per augmentar les vendes del teu eCommerce<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Si som conscients que una botiga online est\u00e0 formada majorit\u00e0riament per p\u00e0gines de producte, \u00e9s evident la import\u00e0ncia que t\u00e9 la p\u00e0gina de cada article per aconseguir vendes. A l\u2019hora de definir el disseny, haurem de tenir en compte una s\u00e8rie d\u2019elements que transmetin confian\u00e7a i ofereixin al client potencial la informaci\u00f3 que necessita per [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15199,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[1021,1023,935,937,941,1005,1025,1027],"class_list":["post-18954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing","tag-articles","tag-disseny","tag-e-commerce","tag-ecommerce","tag-marqueting","tag-objectius","tag-pagina-de-producte","tag-vendes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quines caracter\u00edstiques ha de tenir una p\u00e0gina de producte? | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Si som conscients que una botiga online est\u00e0 formada majorit\u00e0riament per p\u00e0gines de producte , \u00e9s evident la import\u00e0ncia que t\u00e9 la p\u00e0gina de cada article\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/ca\/quines-caracteristiques-ha-de-tenir-una-pagina-de-producte\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quines caracter\u00edstiques ha de tenir una p\u00e0gina de producte? 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