{"id":18952,"date":"2014-06-18T00:00:00","date_gmt":"2014-06-17T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/aconsegueix-mes-vendes-jugant-amb-les-despeses-denviament\/"},"modified":"2014-06-18T00:00:00","modified_gmt":"2014-06-17T22:00:00","slug":"aconsegueix-mes-vendes-jugant-amb-les-despeses-denviament","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/aconsegueix-mes-vendes-jugant-amb-les-despeses-denviament\/","title":{"rendered":"Aconsegueix m\u00e9s vendes jugant amb les despeses d\u2019enviament"},"content":{"rendered":"

Una de les consultes principals que reben els gestors d\u2019eCommerce \u00e9s el preu de les despeses d\u2019enviament. \u00c9s un aspecte fonamental que pot ser el factor determinant entre comprar en una botiga o en una altra.<\/p>\n

Quan no hi ha vendes, la pregunta \u00e9s recurrent: per qu\u00e8 no em compren? Dels milers de factors que poden apar\u00e8ixer i perjudicar el proc\u00e9s de compra, un dels que incideix directament en la decisi\u00f3 de comprar o no \u00e9s la pol\u00edtica de despeses d\u2019enviament i devolucions<\/strong>. Hi ha diferents estrat\u00e8gies per fer m\u00e9s atractiva la pol\u00edtica d\u2019enviaments i devolucions d\u2019un eCommerce.<\/p>\n

Ho podem fer de dues maneres:<\/p>\n

    \n
  1. Incloure les despeses d\u2019enviament en el cost dels productes i oferir l\u2019enviament gratu\u00eft.<\/li>\n
  2. Mostrar les despeses d\u2019enviament a part i que l\u2019usuari decideixi si les vol assumir o no.<\/li>\n<\/ol>\n

    Abans de triar una opci\u00f3 o l\u2019altra, cal plantejar-se quin tipus de negoci es t\u00e9 i la log\u00edstica d\u2019emmagatzematge i enviament de cada eCommerce. No \u00e9s el mateix tenir una botiga online amb una integraci\u00f3 d\u2019estoc total que un eCommerce que utilitza altres formes d\u2019emmagatzematge, cosa que repercuteix en la log\u00edstica de distribuci\u00f3 i en els terminis d\u2019enviament.<\/p>\n

    \"cost<\/a>
    Font de la imatge: http:\/\/www.tikikiwi.com\/free-shipping-worldwide\/<\/figcaption><\/figure>\n

    <\/h2>\n

    Pactar les despeses d\u2019enviament<\/h2>\n

    Si busquem i rebusquem, les despeses d\u2019enviament poden ser determinants a l\u2019hora de fer la compra. Per aix\u00f2 \u00e9s important que segueixis aquests consells quan et plantegis quin tipus d\u2019enviament utilitzar\u00e0s.<\/p>\n

      \n
    1. Estableix els pesos i volums dels teus articles<\/strong>. No \u00e9s el mateix enviar un sof\u00e0 que un perfum o un llapis d\u2019ulls. Per aix\u00f2 \u00e9s interessant con\u00e8ixer b\u00e9 qu\u00e8 tens i qu\u00e8 enviar\u00e0s per poder negociar unes tarifes competitives i adequades al packaging que fas servir.<\/li>\n
    2. Pregunta pels c\u00e0rrecs addicionals<\/strong> que puguin sorgir. Tingues en compte el preu de les devolucions<\/strong> dels productes i no deixis de gestionar cap punt que pugui incrementar el preu. Hi ha empreses de transport que cobren m\u00e9s si l\u2019enviament es fa en cap de setmana. Pacta tots els detalls per no tenir sorpreses.<\/li>\n<\/ol>\n

      Tipus de despeses d\u2019enviament<\/h2>\n

      Si b\u00e9 \u00e9s cert que la gent no busca \u00abenviament gratu\u00eft\u00bb, tenim clar que \u00e9s un incentiu per aconseguir una venda o evitar que abandonin el carret\u00f3 de la compra. Un cop tinguis clar quant et costar\u00e0 enviar els teus articles a la pen\u00ednsula, a Europa o a la resta del m\u00f3n, has de comen\u00e7ar a elaborar estrat\u00e8gies amb els costos d\u2019enviament i veure com responen els usuaris a una promoci\u00f3, un descompte o un cost d\u2019enviament fix. Tens diverses opcions:<\/p>\n

        \n
      1. Establir un enviament gratu\u00eft<\/b> afegint el cost al PVP dels articles, sempre que aix\u00f2 no encareixi el producte de manera gaire considerable. Tamb\u00e9 cal tenir en compte el preu de l\u2019enviament de la compet\u00e8ncia per poder ser competitius.<\/li>\n
      2. Costos d\u2019enviament per trams: si vols incrementar el valor de la cistella de la compra, uns costos d\u2019enviament flexibles poden ajudar a millorar la venda creuada de productes. Si el cost d\u2019enviament disminueix com m\u00e9s compra l\u2019usuari, podem augmentar el nombre de refer\u00e8ncies venudes. Un exemple serien tots els eCommerce que indiquen la possibilitat d\u2019\u00abenviament gratu\u00eft\u00bb a partir de X \u20ac.<\/li>\n
      3. Costos d\u2019enviament fixos: abans d\u2019establir-los, seria interessant fer proves i valorar els costos que ofereixen els competidors m\u00e9s propers. Avui dia \u00e9s una de les f\u00f3rmules m\u00e9s esteses, perqu\u00e8 \u00e9s una manera clara i directa de comunicar les despeses d\u2019enviament des de l\u2019inici del proc\u00e9s.<\/li>\n<\/ol>\n

        I tu, ja has mirat quin cost tenen els teus enviaments?<\/h3>\n","protected":false},"excerpt":{"rendered":"

        Una de les consultes principals que reben els gestors d\u2019eCommerce \u00e9s el preu de les despeses d\u2019enviament. \u00c9s un aspecte fonamental que pot ser el factor determinant entre comprar en una botiga o en una altra. Quan no hi ha vendes, la pregunta \u00e9s recurrent: per qu\u00e8 no em compren? Dels milers de factors que […]<\/p>\n","protected":false},"author":2,"featured_media":12559,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-18952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"\nAconsegueix m\u00e9s vendes jugant amb les despeses d\u2019enviament | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Una de les consultes principals que reben els gestors d\u2019eCommerce \u00e9s el preu de les despeses d\u2019enviament. \u00c9s un aspecte fonamental que pot ser el factor\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/ca\/aconsegueix-mes-vendes-jugant-amb-les-despeses-denviament\/\" 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