{"id":18950,"date":"2014-07-01T00:00:00","date_gmt":"2014-06-30T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/on-situar-les-paraules-clau-del-teu-negoci-online\/"},"modified":"2014-07-01T00:00:00","modified_gmt":"2014-06-30T22:00:00","slug":"on-situar-les-paraules-clau-del-teu-negoci-online","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/on-situar-les-paraules-clau-del-teu-negoci-online\/","title":{"rendered":"On situar les paraules clau del teu negoci online?"},"content":{"rendered":"<p>Si tenim clar que un lloc web est\u00e0 format per diferents p\u00e0gines, que s\u00f3n les que mostren serveis, categories o productes, tamb\u00e9 podem afirmar que cadascuna ha d\u2019estar <strong>optimitzada amb continguts rellevants per als cercadors<\/strong>.<\/p>\n<p>En el posicionament web, <strong>el factor hum\u00e0 \u00e9s molt important<\/strong>. Ser\u00e0 el factor hum\u00e0, juntament amb una an\u00e0lisi i un estudi previ amb les diferents eines disponibles al mercat, el que ens portar\u00e0 a deduir les paraules clau m\u00e9s adequades per a cada secci\u00f3 o producte i la seva ubicaci\u00f3 dins de la p\u00e0gina.<\/p>\n<p><a href=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/palabras-clave.jpg\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-2255\" alt=\"paraules clau\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/palabras-clave-1024x682.jpg\" width=\"1024\" height=\"682\" \/><\/a><\/p>\n<p><span style=\"line-height: 1.5em;\">Aquest post no est\u00e0 enfocat al professional del SEO. El que volem \u00e9s que el propietari d\u2019una botiga online tingui en compte on ha de col\u00b7locar les paraules clau i, en la mesura del possible, pugui fer ell mateix aquesta feina amb l\u2019ajuda d\u2019un plugin SEO o d\u2019un m\u00f2dul que inclogui la seva plataforma eCommerce. <\/span><strong style=\"line-height: 1.5em;\">Si ets usuari de LogiCommerce, aquesta part ja est\u00e0 coberta per defecte<\/strong><span style=\"line-height: 1.5em;\">.<\/span><\/p>\n<p>Tots els plugins o m\u00f2duls d\u2019aquest tipus inclouen una s\u00e8rie de camps fonamentals que cal tenir en compte a l\u2019hora d\u2019introduir els conceptes de cerca pels quals volem apostar. Si coneixem alguna <strong>eina per a paraules clau<\/strong>, la farem servir; i si no, que no cundeixi el p\u00e0nic. Et deixem eines gratu\u00eftes que et poden ajudar en aquesta tasca:<\/p>\n<ul>\n<li>Identificar les paraules clau dels cercadors m\u00e9s utilitzats: <a title=\"eina de paraules clau Soovle\" href=\"http:\/\/soovle.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Soovle<\/a>.<\/li>\n<li><span style=\"line-height: 1.5em;\">Veure les tend\u00e8ncies de cerca de les teves paraules clau: <\/span><a style=\"line-height: 1.5em;\" title=\"tend\u00e8ncies de cerca\" href=\"http:\/\/www.google.es\/trends\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google Trends<\/a><span style=\"line-height: 1.5em;\">.<\/span><\/li>\n<li>Eina de paraules clau per ordre alfab\u00e8tic a partir d\u2019una inicial: <a title=\"eina de paraules clau Ubersuggest\" href=\"http:\/\/ubersuggest.org\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Ubersuggest<\/a>.<\/li>\n<\/ul>\n<h2>T\u2019imaginaves que podies aconseguir una mostra tan \u00e0mplia de paraules clau?<\/h2>\n<p>Amb aquestes tres eines et far\u00e0s una idea for\u00e7a aproximada de si els termes inicials que has pensat s\u00f3n els m\u00e9s adequats o si cal fer-hi canvis. Si est\u00e0s registrat a Google AdWords, podr\u00e0s utilitzar el <a title=\"planificador de paraules clau\" href=\"https:\/\/adwords.google.es\/KeywordPlanner\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Planificador de paraules clau<\/a>.<\/p>\n<p>Despr\u00e9s d\u2019aquesta introducci\u00f3 i d\u2019haver mostrat una s\u00e8rie d\u2019eines b\u00e0siques, comencem a indicar les <strong>\u00e0rees on cal col\u00b7locar els conceptes de cerca<\/strong>:<\/p>\n<ul>\n<li><ins>T\u00edtols de cada p\u00e0gina<\/ins>: el title \u00e9s, despr\u00e9s del domini o la URL, el lloc m\u00e9s important on cal col\u00b7locar la paraula clau, ja que Google li dona for\u00e7a pes. \u00daltimament s\u2019est\u00e0 debatent si tenir la paraula clau al domini est\u00e0 perdent valor.<\/li>\n<li><ins>Meta description<\/ins>: la import\u00e0ncia d\u2019aquesta metaetiqueta rau en la capacitat de seduir l\u2019usuari. Cal redactar-la per cridar-li l\u2019atenci\u00f3 i incloure-hi la paraula clau principal de la p\u00e0gina a la qual pertany. Ha d\u2019animar l\u2019usuari a fer clic i mostrar els avantatges dels serveis o productes que veur\u00e0 despr\u00e9s de clicar.<\/li>\n<li><ins>Encap\u00e7alaments<\/ins>: podem fer servir com a encap\u00e7alament el nom de la categoria, el servei o l\u2019article. Normalment, els gestors de continguts prenen aquest text com a h1 al codi font o HTML.<\/li>\n<li><ins>Text visible per a l\u2019usuari<\/ins>: aconsellem que les primeres l\u00ednies continguin les paraules clau que h\u00e0gim incl\u00f2s al title i a la meta description, aix\u00ed com als encap\u00e7alaments. \u00c9s important que aquests textos siguin originals, no c\u00f2pies d\u2019altres textos, i que tinguin una extensi\u00f3 prou descriptiva de cada categoria o article.<\/li>\n<li><ins>Textos dels enlla\u00e7os<\/ins>: han de ser descriptius i estar relacionats amb la p\u00e0gina a la qual porten. Cal fugir de textos com <em>fes clic aqu\u00ed<\/em>, <em>m\u00e9s informaci\u00f3<\/em> i similars.<\/li>\n<li><ins>Atributs title<\/ins>: s\u00f3n els que es troben als enlla\u00e7os i han de contenir la paraula clau relacionada amb la categoria o el producte al qual porten.<\/li>\n<li><ins>Atribut alt<\/ins>: \u00e9s un text que acompanya una imatge. Ha de ser descriptiu. Aquest atribut \u00e9s el que apareix sempre que una imatge no es pot carregar.<\/li>\n<\/ul>\n<p>Amb aquestes indicacions sobre les parts b\u00e0siques on cal col\u00b7locar les paraules clau, ja tens feina per endavant. Evidentment, aix\u00f2 no t\u2019assegura posicionar, per\u00f2 s\u00ed que ajuda a una millor indexaci\u00f3, perqu\u00e8 est\u00e0s mostrant a Google les paraules per les quals t\u2019ha d\u2019indexar.<\/p>\n<address><span style=\"color: #808080;\">Font de la imatge: www.socialtalent.co <\/span><\/address>\n","protected":false},"excerpt":{"rendered":"<p>Si tenim clar que un lloc web est\u00e0 format per diferents p\u00e0gines, que s\u00f3n les que mostren serveis, categories o productes, tamb\u00e9 podem afirmar que cadascuna ha d\u2019estar optimitzada amb continguts rellevants per als cercadors. En el posicionament web, el factor hum\u00e0 \u00e9s molt important. Ser\u00e0 el factor hum\u00e0, juntament amb una an\u00e0lisi i un [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12560,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[977,979,935,937,939,969,941,945],"class_list":["post-18950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing","tag-botiga-online","tag-botiga-virtual","tag-e-commerce","tag-ecommerce","tag-google","tag-logicommerce","tag-marqueting","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>On situar les paraules clau del teu negoci online? | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Si tenim clar que un lloc web est\u00e0 format per diferents p\u00e0gines, que s\u00f3n les que mostren serveis, categories o productes, tamb\u00e9 podem afirmar que\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/ca\/on-situar-les-paraules-clau-del-teu-negoci-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"On situar les paraules clau del teu negoci online? 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