{"id":18949,"date":"2014-07-04T00:00:00","date_gmt":"2014-07-03T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/optimitza-els-teus-anuncis-a-adwords-insercio-de-paraules-clau\/"},"modified":"2014-07-04T00:00:00","modified_gmt":"2014-07-03T22:00:00","slug":"optimitza-els-teus-anuncis-a-adwords-insercio-de-paraules-clau","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/optimitza-els-teus-anuncis-a-adwords-insercio-de-paraules-clau\/","title":{"rendered":"Optimitza els teus anuncis a AdWords: inserci\u00f3 de paraules clau"},"content":{"rendered":"<p>Una de les coses que m\u00e9s ens agrada <b>del posicionament a AdWords<\/b> \u00e9s que les campanyes ben optimitzades ens ofereixen un rendiment molt elevat amb un <b>cost relativament petit.<\/b><\/p>\n<p>Avui us volem parlar d\u2019una eina que us facilitar\u00e0 la feina en crear una campanya de Google AdWords i que, a m\u00e9s, ens permetr\u00e0 <b>crear anuncis molt atractius i de gran efectivitat. <\/b><\/p>\n<p>De quina eina es tracta? Parlem de la inserci\u00f3 de paraules clau (tamb\u00e9 coneguda com a<b> DKI<\/b> per les seves sigles en angl\u00e8s). Aquesta <b>nova funcionalitat que ens ofereix Google<\/b> ens permet substituir fragments de text per les paraules clau que h\u00e0gim triat al nostre grup d\u2019anuncis.<\/p>\n<p><a href=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/google-adwords.jpg\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-2268\" alt=\"google adwords\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/google-adwords-1024x397.jpg\" width=\"1024\" height=\"397\" \/><\/a>Per utilitzar la DKI, simplement hem d\u2019afegir un codi senzill a la part de l\u2019anunci que vulguem.<\/p>\n<p><b>{Keyword:Paraulaclau}<\/b><\/p>\n<p>Posem un exemple: si el t\u00edtol del nostre anunci \u00e9s Comprar cotxes vermells, gr\u00e0cies a la DKI <b>es mostrar\u00e0 la paraula clau que ha fet servir l\u2019usuari<\/b> a la cerca. Per exemple, si l\u2019usuari busca \u00abcomprar cotxes blaus\u00bb i nosaltres hem implementat la DKI d\u2019aquesta manera, \u00abComprar {Keyword:cotxes vermells}\u00bb, quan l\u2019usuari vegi el nostre anunci llegir\u00e0: Comprar cotxes blaus.<\/p>\n<p>D\u2019aquesta manera, sempre oferirem el producte que l\u2019usuari busca i, en conseq\u00fc\u00e8ncia, els nostres anuncis seran m\u00e9s rellevants i <b>augmentar\u00e0 el nostre CTR. <\/b><\/p>\n<h2>Atenci\u00f3! El l\u00edmit de car\u00e0cters continua vigent<\/h2>\n<p>&nbsp;<\/p>\n<p>Si apliquem la DKI als nostres anuncis, no podem oblidar-nos de continuar comptant tots els car\u00e0cters. Moltes vegades aix\u00f2 <b>pot generar confusi\u00f3<\/b> i pot arribar a arru\u00efnar els nostres anuncis de text.<\/p>\n<p>\u00c9s important recordar els l\u00edmits de car\u00e0cters dels nostres anuncis:<\/p>\n<p>&#8211;          <b>T\u00edtol:<\/b> 25 car\u00e0cters<\/p>\n<p>&#8211;          <b>Descripci\u00f3 (l\u00ednies 1 i 2):<\/b> 35 car\u00e0cters cadascuna<\/p>\n<p>&#8211;          <b>URL:<\/b> 25 car\u00e0cters<\/p>\n<h2>Qu\u00e8 passa si superem el l\u00edmit de car\u00e0cters?<\/h2>\n<p>&nbsp;<\/p>\n<p><b> <\/b>Doncs molt senzill: la paraula clau no substituir\u00e0 la que tenim inserida al t\u00edtol de l\u2019anunci. Si aix\u00f2 passa, l\u2019usuari no veur\u00e0 la paraula que est\u00e0 buscant i el nostre anunci perdr\u00e0 bona part de la seva rellev\u00e0ncia i atractiu.<\/p>\n<h2>Inserci\u00f3 de paraules clau a totes les parts de l\u2019anunci<\/h2>\n<p>&nbsp;<\/p>\n<p>&#8211;          T\u00edtol: \u00e9s el lloc idoni per provar aquesta nova funcionalitat. Gr\u00e0cies a la DKI al t\u00edtol estalviarem molt de temps i feina, perqu\u00e8 no caldr\u00e0 crear una gran quantitat d\u2019anuncis: un sol anunci pot mostrar moltes keywords.<\/p>\n<p>&#8211;          Descripci\u00f3: si volem utilitzar la DKI en aquesta part de l\u2019anunci, hem de ser molt prudents. El motiu? Ens hem d\u2019assegurar que totes les paraules que es poden mostrar tenen sentit dins de la frase.<\/p>\n<p>&#8211;          URL: \u00e9s el segon millor lloc per utilitzar aquesta funci\u00f3. Aplicant la DKI a la nostra URL visible augmentarem exponencialment el CTR.<\/p>\n<h2>\u00a0Maj\u00fascules o min\u00fascules?<\/h2>\n<p>&nbsp;<\/p>\n<p>Per mostrar les paraules clau en maj\u00fascula, min\u00fascula o en un format determinat, hem de <b>modificar el codi DKI d\u2019aquesta manera:<\/b><\/p>\n<p>&#8211;          {keyword:paraulaclau}: tot en min\u00fascules<\/p>\n<p>&#8211;          {Keyword:paraulaclau}: la primera lletra en maj\u00fascula i la resta en min\u00fascules<\/p>\n<p>&#8211;          {keyWord:paraulaclau}: amb aquest codi es mostrar\u00e0 en maj\u00fascula la primera lletra de cada paraula<\/p>\n<p>&#8211;          {KEYword:paraulaclau}: totes les lletres de la primera paraula s\u2019escriuen en maj\u00fascules<\/p>\n<p>&#8211;          {KEYWORD:paraulaclau}: totes les lletres es mostren en maj\u00fascules<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una de les coses que m\u00e9s ens agrada del posicionament a AdWords \u00e9s que les campanyes ben optimitzades ens ofereixen un rendiment molt elevat amb un cost relativament petit. Avui us volem parlar d\u2019una eina que us facilitar\u00e0 la feina en crear una campanya de Google AdWords i que, a m\u00e9s, ens permetr\u00e0 crear anuncis [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12561,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-18949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Optimitza els teus anuncis a AdWords: inserci\u00f3 de paraules clau | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Una de les coses que m\u00e9s ens agrada del posicionament a AdWords \u00e9s que les campanyes ben optimitzades ens ofereixen un rendiment molt elevat amb un cost\u2026\" 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