{"id":18948,"date":"2014-07-15T00:00:00","date_gmt":"2014-07-14T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/com-seduir-les-visites-del-teu-web\/"},"modified":"2014-07-15T00:00:00","modified_gmt":"2014-07-14T22:00:00","slug":"com-seduir-les-visites-del-teu-web","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/com-seduir-les-visites-del-teu-web\/","title":{"rendered":"Com seduir les visites del teu web"},"content":{"rendered":"<p style=\"text-align: justify;\">Si despr\u00e9s de provar-ho una vegada i una altra et sents desorientat\/da i et preguntes: qu\u00e8 ha fallat? Com he arribat a aquesta situaci\u00f3 tan lamentable si he seguit fidelment els consells dels meus amics? Tanta il\u00b7lusi\u00f3, tant d\u2019esfor\u00e7 i tot per acabar aqu\u00ed. En aquest post trobar\u00e0s els trucs definitius per seduir i, si ets capa\u00e7 de comunicar, triomfar.<\/p>\n<figure id=\"attachment_2276\" aria-describedby=\"caption-attachment-2276\" style=\"width: 635px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/seducir-visitas-e1405416612626.jpg\"><img decoding=\"async\" class=\" wp-image-2276 \" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/2014\/07\/seducir-visitas-300x168.jpg\" alt=\"ecommerce\" width=\"635\" height=\"357\" \/><\/a><figcaption id=\"caption-attachment-2276\" class=\"wp-caption-text\">imatge extreta de ici.radio-canada.ca<\/figcaption><\/figure>\n<h2>Per qu\u00e8 compren els vostres clients?<\/h2>\n<p style=\"text-align: justify;\">Si us pregunt\u00e9s: qu\u00e8 veneu? La majoria em respondr\u00edeu amb una descripci\u00f3 m\u00e9s o menys literal del vostre producte. En canvi, si us fes la pregunta seg\u00fcent: qu\u00e8 creieu que compra el vostre client? La resposta seria molt diferent.<\/p>\n<p style=\"text-align: justify;\">Les empreses solen ser conscients de per qu\u00e8 els compren els clients; tanmateix, en moltes ocasions no s\u00f3n capaces de comunicar-ho. Insisteixen a comunicar els beneficis del seu producte o, pitjor encara, els mateixos beneficis que comunica la compet\u00e8ncia per\u00f2 amb un \u00abi nosaltres m\u00e9s\u00bb (m\u00e9s barat, m\u00e9s gran, m\u00e9s bonic, m\u00e9s resistent, etc.)<\/p>\n<h2>4 maneres de seduir aportant valor al producte o servei<\/h2>\n<p style=\"text-align: justify;\"><strong>1.-<\/strong> <b>L\u2019storytelling<\/b> \u00e9s un m\u00e8tode de comunicaci\u00f3 profundament arrelat en les persones que consisteix a explicar hist\u00f2ries, basant-se en la transmissi\u00f3 de valors i coneixements a trav\u00e9s de les emocions. Per fer-ho, es val de relats capa\u00e7os de generar l\u2019empatia del nostre p\u00fablic objectiu i vincular el nostre servei o producte a un record o una sensaci\u00f3 viscuda. En qualsevol eCommerce, el millor lloc per explicar la nostra hist\u00f2ria \u00e9s a la p\u00e0gina <a title=\"Qui som\" href=\"https:\/\/trilogi.com\/blog\/ca\/el-valor-dun-qui-som-ben-fet\/\" target=\"_blank\" rel=\"noopener noreferrer\">Qui som<\/a><\/p>\n<p style=\"text-align: justify;\"><strong>2.-<\/strong> El servei d\u2019<b>atenci\u00f3 al client<\/b> \u00e9s una de les millors eines per <a title=\"fidelitzar clients\" href=\"https:\/\/trilogi.com\/blog\/ca\/fidelitzar-a-lecommerce-un-repte-impossible\/\" target=\"_blank\" rel=\"noopener noreferrer\">fidelitzar clients<\/a>. Un bon departament d\u2019atenci\u00f3 al client va molt m\u00e9s enll\u00e0 d\u2019un simple canal on rebre les queixes, reclamacions o inquietuds dels clients. Una bona atenci\u00f3 al client en qualsevol de les seves variants \u2014telef\u00f2nica, correus electr\u00f2nics i\/o formularis de contacte, xat online, click to call, assistent virtual o atenci\u00f3 a les xarxes socials\u2014 pot donar al nostre negoci aquell avantatge definitiu davant dels competidors. Per aix\u00f2 \u00e9s molt important que aquest departament faci la seva feina de manera eficient i tan immediata com sigui possible.<\/p>\n<p style=\"text-align: justify;\"><strong>3.-<\/strong> Moltes empreses encara avui fan del vell esl\u00f2gan <b>satisfacci\u00f3 garantida o li tornem els diners<\/b> el seu estendard. En general, satisfacci\u00f3 i preu gaireb\u00e9 sempre estan inversament relacionats. Un preu baix (o competitiu) acostuma a ser una de les maneres m\u00e9s f\u00e0cils de millorar els nivells de satisfacci\u00f3 del client. Tanmateix, no tot es redueix al preu. De vegades, una log\u00edstica de transport bona i r\u00e0pida, un <a title=\"Packaging original\" href=\"http:\/\/blog.cajadecarton.es\/embalaje-original-ecommerce-tiendas\/\" target=\"_blank\" rel=\"noopener noreferrer\">packaging original<\/a> i acurat o la personalitzaci\u00f3 del producte poden ser l\u2019element diferenciador de la nostra botiga online davant de la compet\u00e8ncia.<\/p>\n<p style=\"text-align: justify;\">\u00a0Per afegir valor al nostre producte i\/o servei, haurem de con\u00e8ixer les necessitats dels nostres clients i atendre-les de manera efica\u00e7 i complaent.<\/p>\n<p style=\"text-align: justify;\"><strong>4.-<\/strong> La llei atorga al client el <b>dret a retornar el producte<\/b> comprat en un termini de 14 dies si no el satisf\u00e0, sense l\u2019obligaci\u00f3 d\u2019argumentar-ne el motiu. Per evitar-ho, \u00e9s vital donar tanta informaci\u00f3 com sigui possible del <a title=\"Fitxa de producte\" href=\"https:\/\/trilogi.com\/blog\/ca\/quines-caracteristiques-ha-de-tenir-una-pagina-de-producte\/\" target=\"_blank\" rel=\"noopener noreferrer\">producte<\/a> o servei subministrat. Tanmateix, podem aprofitar aquesta mala experi\u00e8ncia del client i transformar-la en un avantatge competitiu davant de la resta de botigues online: un proc\u00e9s de devoluci\u00f3 senzill, r\u00e0pid i clar. Aix\u00ed mateix, oferir diferents opcions per retornar l\u2019article, com la recollida a domicili, el lliurament en m\u00e0 en una botiga f\u00edsica o l\u2019enviament postal, pot incrementar notablement el valor afegit del nostre negoci.<\/p>\n<p style=\"text-align: justify;\">S\u2019han escrit rius de tinta sobre l\u2019art de la seducci\u00f3 i, tot i que no t\u2019he revelat cap secret amagat, espero haver-te ajudat a entendre com has de seduir les visites per impulsar una compra o com fidelitzar els qui ja s\u00f3n clients de la teva botiga online. Igualment, m\u2019agradaria que ara tu <b>em donessis un cop de m\u00e0 compartint aquest post o donant-li un +1<\/b> per poder seduir el Sr. Google.<\/p>\n<p style=\"text-align: justify;\">Per acabar, nom\u00e9s recorda:<\/p>\n<h3 style=\"text-align: center;\">\u00abNo importa qu\u00e8 vens: el que realment compra el teu client, all\u00f2 pel que paga i pel que podria estar disposat a pagar fins i tot m\u00e9s, \u00e9s sempre el valor, no el producte\u00bb<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Si despr\u00e9s de provar-ho una vegada i una altra et sents desorientat\/da i et preguntes: qu\u00e8 ha fallat? Com he arribat a aquesta situaci\u00f3 tan lamentable si he seguit fidelment els consells dels meus amics? Tanta il\u00b7lusi\u00f3, tant d\u2019esfor\u00e7 i tot per acabar aqu\u00ed. En aquest post trobar\u00e0s els trucs definitius per seduir i, si [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12562,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[1031,973,935,937,941,1027],"class_list":["post-18948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing","tag-ajuts","tag-crear-botiga-online","tag-e-commerce","tag-ecommerce","tag-marqueting","tag-vendes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Com seduir les visites del teu web | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Si despr\u00e9s de provar-ho una vegada i una altra et sents desorientat\/da i et preguntes: qu\u00e8 ha fallat? 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