{"id":18946,"date":"2014-07-24T00:00:00","date_gmt":"2014-07-23T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/beneficis-de-les-xarxes-socials-per-al-teu-ecommerce\/"},"modified":"2014-07-24T00:00:00","modified_gmt":"2014-07-23T22:00:00","slug":"beneficis-de-les-xarxes-socials-per-al-teu-ecommerce","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/beneficis-de-les-xarxes-socials-per-al-teu-ecommerce\/","title":{"rendered":"Beneficis de les xarxes socials per al teu eCommerce"},"content":{"rendered":"<p>Sovint trobem clients reticents a utilitzar les <strong> xarxes socials<\/strong> per al seu eCommerce. Creiem que cal explicar-los els <strong> beneficis d\u2019aquests canals de comunicaci\u00f3<\/strong>.<\/p>\n<p>Avui dia, l\u2019expansi\u00f3 de les xarxes socials ha estat brutal. Gaireb\u00e9 podem trobar <strong> entorns socials per a tota mena d\u2019interessos<\/strong>. Aix\u00f2 \u00e9s tan cert com que hi ha propietaris de botigues online que pensen que el seu model de negoci no t\u00e9 cabuda a les xarxes socials. Afirmar-ho d\u2019entrada \u00e9s, com a m\u00ednim, imprudent.<\/p>\n<p><a href=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/Redes-Sociales-Ecommerce.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-2318\" alt=\"Xarxes socials eCommerce\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/Redes-Sociales-Ecommerce.jpg\" width=\"702\" height=\"359\" \/><\/a>Abans de precipitar-nos a fer aquesta mena de comentaris, hem de partir de la pregunta seg\u00fcent: <strong> quins s\u00f3n els beneficis de promocionar-se a les xarxes socials?<\/strong><\/p>\n<p>Si pensem en el principal, en el que necessita un eCommerce per sobreviure, \u00e9s a dir, els clients, podem aconseguir que vegin les nostres promocions i ofertes, i que rebin resposta a les preguntes que facin en aquest entorn. Ja hem comprovat que les xarxes socials no han estat una moda passatgera i que la majoria de les empreses que han portat el seu model de negoci al web hi han apostat com a <strong> canal de comunicaci\u00f3 amb els seus clients<\/strong>.<\/p>\n<h2>T\u2019has preguntat quins s\u00f3n els beneficis d\u2019utilitzar les xarxes socials per al teu negoci?<\/h2>\n<ul>\n<li>Pots <strong> mantenir informats els teus clients<\/strong>, ja que cada vegada que entren al teu perfil social veuen tota la teva activitat. Per aix\u00f2 \u00e9s important publicar di\u00e0riament informaci\u00f3 sobre els teus productes, promocions, ofertes o qualsevol informaci\u00f3 rellevant. Intenta no ser gaire \u00abpesat\u00bb amb aix\u00f2, perqu\u00e8 cal evitar saturar. \u00c9s tan important com no tenir el perfil descuidat. Totes dues coses s\u00f3n negatives per als teus seguidors.<\/li>\n<li>A les xarxes socials es poden <strong> deixar enlla\u00e7os que apuntin al teu lloc web o eCommerce<\/strong>. D\u2019aquesta manera generes enlla\u00e7os externs.<\/li>\n<li>Augmentar\u00e0s les possibilitats que la teva <strong> marca sigui coneguda<\/strong>, perqu\u00e8 el seu nom apareix a totes les xarxes socials on treballis el perfil de la teva marca.<\/li>\n<li>\u00c9s un <strong> tr\u00e0nsit que pots mesurar<\/strong>. Avui dia hi ha moltes eines gratu\u00eftes que et permeten analitzar la font del tr\u00e0nsit. Aix\u00ed podr\u00e0s saber quina xarxa social et porta m\u00e9s o menys visites per poder treballar-ne m\u00e9s una que una altra o, simplement, saber quina rendeix m\u00e9s. Com a exemple, tens l\u2019eina d\u2019anal\u00edtica que tothom coneix, Google Analytics, o la de Facebook, que pots utilitzar quan crees una p\u00e0gina d\u2019empresa des del teu perfil personal.<\/li>\n<li>Una xarxa social a la qual es dedica temps, on es responen preguntes, s\u2019ofereixen promocions i s\u2019executen accions per cridar l\u2019atenci\u00f3 de l\u2019usuari \u00e9s una xarxa social que genera fans. Molts usuaris d\u2019aquests entorns consideren que un perfil social amb un nombre de seguidors significatiu ofereix productes de qualitat.<\/li>\n<li>Podem obtenir informaci\u00f3 dels serveis o productes gr\u00e0cies als <strong> comentaris i opinions<\/strong> que hi deixen els seguidors. Aix\u00ed aconseguim informaci\u00f3 per analitzar el mercat i millorar o potenciar els serveis.<\/li>\n<\/ul>\n<h2>Ara et preguntar\u00e0s: a quines xarxes socials m\u2019he de donar d\u2019alta?<\/h2>\n<p>Evidentment, <strong> no totes les xarxes socials s\u00f3n adequades per al teu negoci<\/strong>, i tampoc no es pot ser a totes.<\/p>\n<p>Cal entrar en la fase de valorar, d\u2019investigar i de veure si la compet\u00e8ncia \u00e9s present o no en determinades xarxes socials.<\/p>\n<p>Si teniu v\u00eddeos dels vostres productes, \u00e9s aconsellable crear un perfil a YouTube o Vimeo; si publiqueu ofertes amb regularitat, Facebook i Twitter s\u00f3n eines eficaces en aquest sentit; si busqueu un mitj\u00e0 on publicar imatges dels vostres articles, Pinterest \u00e9s la xarxa social adequada.<\/p>\n<p>Un cop creats els perfils, arriba la part on cauen la majoria d\u2019empreses: <strong> actualitzar-los sovint i respondre els usuaris<\/strong>. Mantenir vius i actius aquests perfils \u00e9s fonamental, perqu\u00e8 cal donar-los forma perqu\u00e8 els usuaris entenguin b\u00e9 el concepte del nostre negoci i dels nostres productes.<\/p>\n<p>T\u2019aconsellem que promocionis la teva empresa a les xarxes socials. \u00c9s inevitable ser-hi present quan els teus clients potencials es mouen en aquests entorns.<\/p>\n<p><em>Font de la imatge: <a title=\"hotpotatosocialmedia\" href=\"http:\/\/www.hotpotatosocialmedia.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.hotpotatosocialmedia.com<\/a><\/em><\/p>\n<address>\u00a0<\/address>\n","protected":false},"excerpt":{"rendered":"<p>Sovint trobem clients reticents a utilitzar les xarxes socials per al seu eCommerce. Creiem que cal explicar-los els beneficis d\u2019aquests canals de comunicaci\u00f3. Avui dia, l\u2019expansi\u00f3 de les xarxes socials ha estat brutal. Gaireb\u00e9 podem trobar entorns socials per a tota mena d\u2019interessos. Aix\u00f2 \u00e9s tan cert com que hi ha propietaris de botigues online [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12564,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[977,979,935,937,941,1027],"class_list":["post-18946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing","tag-botiga-online","tag-botiga-virtual","tag-e-commerce","tag-ecommerce","tag-marqueting","tag-vendes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Beneficis de les xarxes socials per al teu eCommerce | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Sovint trobem clients reticents a utilitzar les xarxes socials per al seu eCommerce. 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