{"id":18945,"date":"2014-07-30T00:00:00","date_gmt":"2014-07-29T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/no-abandonis-la-teva-botiga-online-a-lestiu\/"},"modified":"2014-07-30T00:00:00","modified_gmt":"2014-07-29T22:00:00","slug":"no-abandonis-la-teva-botiga-online-a-lestiu","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/no-abandonis-la-teva-botiga-online-a-lestiu\/","title":{"rendered":"No abandonis la teva botiga online a l\u2019estiu"},"content":{"rendered":"<p>Amb el sol i el bon temps, les botigues online experimenten una disminuci\u00f3 de les vendes, tot i mantenir o fins i tot superar les visites del mes anterior. Les activitats a l\u2019aire lliure, les terrasses i l\u2019oci ens ocupen tot l\u2019estiu i ens oblidem de comprar el que ens agrada durant les vacances. Per aix\u00f2, molts creuen que no <strong>cal continuar treballant el posicionament SEO<\/strong> a l\u2019estiu perqu\u00e8 els resultats no arriben als objectius de visites mensuals i, encara menys, a les conversions desitjades. I per aix\u00f2 molts tanquen per vacances. Per\u00f2 <strong>Google no ho fa, i el SEO tampoc.<\/strong><\/p>\n<figure id=\"attachment_2323\" aria-describedby=\"caption-attachment-2323\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/verano.gif\"><img decoding=\"async\" class=\" wp-image-2323   \" title=\"SEO botiga online estiu\" alt=\"SEO botiga online\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/verano-300x295.gif\" width=\"600\" height=\"595\" \/><\/a><figcaption id=\"caption-attachment-2323\" class=\"wp-caption-text\">Imatge de: http:\/\/paraisosperdidos.wordpress.com<\/figcaption><\/figure>\n<p><strong>Abandonar el SEO<\/strong> a l\u2019agost o durant els mesos d\u2019estiu, i totes les estrat\u00e8gies de m\u00e0rqueting online dutes a terme durant l\u2019any, \u00e9s deixar a mitges una part de la feina feta fins ara. Precisament, la tranquil\u00b7litat de l\u2019agost permet a les ag\u00e8ncies de m\u00e0rqueting online plantejar nous reptes i objectius amb el client, com ara:<\/p>\n<ul>\n<li><strong>Revisar tots els continguts<\/strong>  SEO de la botiga online i optimitzar-los de cara a la temporada tardor-hivern. S\u00ed, fa sol, per\u00f2 l\u2019estiu passa r\u00e0pid i el tren atrapa tots els qui acaben de comen\u00e7ar o han deixat textos i descripcions a mitges.<\/li>\n<li><strong>Optimitzar totes les imatges <\/strong>dels productes de la teva botiga online. Quan es crea una botiga online, amb les presses i els nervis, \u00e9s probable que les imatges no tinguin un nom correcte o no tinguin descripcions. Amb la tranquil\u00b7litat de les vacances, se\u2019n pot fer una revisi\u00f3 a fons, tant de les descripcions com de la mida, el pes, etc.<\/li>\n<li><strong>Analitzar els enlla\u00e7os<\/strong> que apunten al teu eCommerce. Saps d\u2019on provenen les teves visites? Qu\u00e8 hi fa aquell enlla\u00e7? \u00c9s un bon moment per revisar, entendre i estendre la botiga online a nous portals, bloggers i dominis d\u2019autoritat que ens aportaran visites, a m\u00e9s de millorar la nostra classificaci\u00f3 a Google.<\/li>\n<li><strong>Comprovar preus.<\/strong> Amb Google Shopping i una comparaci\u00f3 de productes tan visual, \u00e9s f\u00e0cil comprovar qui t\u00e9 els preus m\u00e9s baixos del mercat. Compara i revisa la teva pol\u00edtica de preus, enviaments i devolucions per poder oferir el producte que ja tens i el nou dins del preu de mercat.<\/li>\n<li><strong>Organitzar concursos<\/strong> per incrementar la participaci\u00f3 a les xarxes socials. Si b\u00e9 \u00e9s cert que dediquem m\u00e9s hores a l\u2019oci, els m\u00f2bils i les tauletes s\u00f3n a l\u2019ordre del dia. La gent comparteix les seves vacances, presumeix amb les seves fotos\u2026 proposa concursos divertits amb premis com escapades de cap de setmana i aconsegueix m\u00e9s seguidors a les xarxes socials. Tamb\u00e9 pots dedicar-te a conversar amb el teu p\u00fablic i buscar nous objectius segons les teves expectatives de negoci.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>No abandonis el SEO a l\u2019estiu<\/h2>\n<p>Si no vols perdre posicionament, les estrat\u00e8gies SEO que es van duent a terme s\u00f3n necess\u00e0ries per mantenir-se a les primeres p\u00e0gines de Google. Aturar el SEO resta for\u00e7a a la botiga online davant de totes les botigues noves, a m\u00e9s de les ja optimitzades que trepitgen fort sense parar. Per aix\u00f2, aprofita la tranquil\u00b7litat de l\u2019estiu per tenir m\u00e9s control de la botiga.<\/p>\n<p>Aprofita l\u2019estiu i les vacances i deixa que posem a punt la teva botiga online per a la nova temporada \ud83d\ude42<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amb el sol i el bon temps, les botigues online experimenten una disminuci\u00f3 de les vendes, tot i mantenir o fins i tot superar les visites del mes anterior. Les activitats a l\u2019aire lliure, les terrasses i l\u2019oci ens ocupen tot l\u2019estiu i ens oblidem de comprar el que ens agrada durant les vacances. Per [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12565,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-18945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>No abandonis la teva botiga online a l\u2019estiu | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Amb el sol i el bon temps, les botigues online experimenten una disminuci\u00f3 de les vendes, tot i mantenir o fins i tot superar les visites del mes\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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