{"id":18944,"date":"2014-08-06T00:00:00","date_gmt":"2014-08-05T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/socialitza-la-teva-botiga-online\/"},"modified":"2014-08-06T00:00:00","modified_gmt":"2014-08-05T22:00:00","slug":"socialitza-la-teva-botiga-online","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/socialitza-la-teva-botiga-online\/","title":{"rendered":"Socialitza la teva botiga online"},"content":{"rendered":"<p>L\u2019\u00fas de les xarxes socials com a mitj\u00e0 per difondre productes i atendre directament el consumidor ja t\u00e9 nom: Social Commerce.<\/p>\n<p>El podr\u00edem considerar una subcategoria del comer\u00e7 electr\u00f2nic que utilitza els mitjans socials per millorar l\u2019experi\u00e8ncia de compra online. S\u00f3n molts els avantatges d\u2019utilitzar aquest model, com a mitj\u00e0 per millorar les taxes de conversi\u00f3, el volum de tr\u00e0nsit o per consolidar la identitat de la nostra marca.<\/p>\n<figure id=\"attachment_2333\" aria-describedby=\"caption-attachment-2333\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/importance-of-social-media-in-ecommerce.png\"><img decoding=\"async\" class=\"size-full wp-image-2333 \" alt=\"xarxes socials botiga online\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/importance-of-social-media-in-ecommerce.png\" width=\"640\" height=\"413\" \/><\/a><figcaption id=\"caption-attachment-2333\" class=\"wp-caption-text\">Imatge: http:\/\/blowhornmedia.com\/<\/figcaption><\/figure>\n<p style=\"text-align: center;\"><span style=\"line-height: 1.5em;\">\u00a0<\/span><\/p>\n<p>Moltes empreses han apostat per crear les seves xarxes socials i, aix\u00ed, fomentar la comunicaci\u00f3 entre empresa i consumidor.<\/p>\n<p><strong>Cal ser present a les xarxes socials com a empresa?<\/strong><\/p>\n<p>La resposta \u00e9s senzilla. Totes les empreses haurien de ser presents a les xarxes socials, perqu\u00e8 aquests mitjans s\u2019estan tornant imprescindibles a l\u2019hora de crear una estrat\u00e8gia de m\u00e0rqueting i impulsar les vendes entre el teu p\u00fablic.<\/p>\n<p>Sabem que hi ha una multitud de xarxes socials i que et poden ajudar a apropar-te al teu p\u00fablic. Sobretot, el que permeten les xarxes \u00e9s la interacci\u00f3 directa amb el consumidor, de manera que podem escoltar els seus dubtes, queixes o felicitacions sobre el nostre producte.<\/p>\n<p>Facebook o Twitter es poden utilitzar com a eines per llan\u00e7ar campanyes de promocions, descomptes o rebaixes dels nostres productes. S\u00f3n eines que no nom\u00e9s ens ajuden a arribar a clients potencials, sin\u00f3 que tamb\u00e9 ens ajuden a potenciar la nostra marca.<\/p>\n<p>Entre els resultats que podr\u00edem obtenir gr\u00e0cies a la promoci\u00f3 de la nostra empresa a les diferents xarxes socials hi hauria:<\/p>\n<p>&#8211;          Generar tr\u00e0nsit.<\/p>\n<p>&#8211;          Ajudar al posicionament als cercadors.<\/p>\n<p>&#8211;          Impulsa la construcci\u00f3 de la nostra marca promovent-ne el contingut.<\/p>\n<p>&#8211;          Con\u00e8ixer les tend\u00e8ncies del mercat en qu\u00e8 et mous.<\/p>\n<p>&#8211;         <a title=\"Fidelitzar a l\u2019eCommerce: un repte impossible?\" href=\"https:\/\/trilogi.com\/blog\/ca\/fidelitzar-a-lecommerce-un-repte-impossible\/\"> Fidelitzar clients.<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Repassem ara en qu\u00e8 ens poden <strong>ajudar<\/strong> les diferents xarxes socials que utilitzem:<\/p>\n<p><strong><span style=\"text-decoration: underline;\">Facebook:<\/span> <\/strong>fer una publicaci\u00f3 sobre algun dels nostres productes, o alguna not\u00edcia sobre el mercat en qu\u00e8 ens movem, ens ajudaria a trobar m\u00e9s clients. No podem saber amb certesa quin \u00e9s el millor moment o el millor dia per publicar; per aix\u00f2, la periodicitat hauria de ser, com a m\u00ednim, d\u2019una publicaci\u00f3 al dia.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">Twitter<\/span><\/strong>: igual que Facebook, Twitter ens serviria com a mitj\u00e0 de connexi\u00f3 amb els nostres clients. Es convertiria en una mena d\u2019atenci\u00f3 al client, on resoldre dubtes i crear feedback entre empresa i usuari seria l\u2019objectiu principal d\u2019aquesta xarxa social.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">Instagram<\/span>:<\/strong> les imatges m\u00e9s rellevants o atractives s\u00f3n les que haur\u00edem de publicar a Instagram. Si les volem embellir, sempre podem fer servir els filtres que ens ofereix l\u2019aplicaci\u00f3.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">Google +: <\/span><\/strong>ens serveix per generar contingut rellevant i compartir imatges de productes o not\u00edcies relacionades. Aix\u00f2 pot generar for\u00e7a tr\u00e0nsit cap a la nostra botiga. A m\u00e9s, Google+ \u00e9s la xarxa social de Google; per tant, \u00e9s molt important que hi compartim contingut, ja que ajudarem al posicionament de la nostra botiga.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">Pinterest<\/span><\/strong>: la creaci\u00f3 de<em> boards<\/em> ens ajuda a mostrar els productes de manera original, i a m\u00e9s s\u00f3n els mateixos usuaris els qui els comparteixen. Ara amb Pinterest pots crear un perfil d\u2019empresa on pots optimitzar les imatges dels teus productes afegint el preu de cadascun. Cal tenir en compte que Pinterest \u00e9s, ara mateix, una de les reines del Social Commerce i ha destacat en els sectors relacionats amb la moda i la decoraci\u00f3.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">YouTube<\/span>:<\/strong> els v\u00eddeos s\u2019han convertit en un nou canal per donar a con\u00e8ixer, a m\u00e9s dels productes, l\u2019equip hum\u00e0 que hi ha darrere de la botiga o l\u2019empresa. Amb v\u00eddeos amb petites entrevistes als treballadors o <em>making-ofs<\/em> de campanyes publicit\u00e0ries tamb\u00e9 es pot arribar al client potencial i aconseguir que confi\u00ef en la nostra marca.<\/p>\n<p>&nbsp;<\/p>\n<p>El <strong>Social Commerce<\/strong> ajuda a oferir una experi\u00e8ncia personalitzada i \u00fanica alhora que dona a la botiga un component clarament social. Aix\u00ed es crea un intercanvi d\u2019informaci\u00f3 molt valu\u00f3s per a l\u2019empresa en el moment de la compra.<\/p>\n<p>Cada dia aquests mitjans socials ajuden m\u00e9s a la venda online. \u00c9s un fet que el 2013 al voltant d\u2019un 20% de les empreses espanyoles van vendre m\u00e9s gr\u00e0cies a les xarxes socials. El 2014 aquest efecte positiu continuar\u00e0 creixent. Per aix\u00f2 cal tenir cada vegada m\u00e9s en compte tot el que el Social Commerce pot aportar a la teva empresa.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"line-height: 1.5em;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019\u00fas de les xarxes socials com a mitj\u00e0 per difondre productes i atendre directament el consumidor ja t\u00e9 nom: Social Commerce. El podr\u00edem considerar una subcategoria del comer\u00e7 electr\u00f2nic que utilitza els mitjans socials per millorar l\u2019experi\u00e8ncia de compra online. S\u00f3n molts els avantatges d\u2019utilitzar aquest model, com a mitj\u00e0 per millorar les taxes de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12566,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[977,937,1039,1041,941,1043,1045,951,1047],"class_list":["post-18944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing","tag-botiga-online","tag-ecommerce","tag-facebook","tag-instagram","tag-marqueting","tag-pinterest","tag-twitter","tag-xarxes-socials","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Socialitza la teva botiga online | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"L\u2019\u00fas de les xarxes socials com a mitj\u00e0 per difondre productes i atendre directament el consumidor ja t\u00e9 nom: Social Commerce. 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