{"id":18942,"date":"2014-09-02T00:00:00","date_gmt":"2014-09-01T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/lemail-marqueting-aliat-de-la-teva-botiga-online-infografia\/"},"modified":"2014-09-02T00:00:00","modified_gmt":"2014-09-01T22:00:00","slug":"lemail-marqueting-aliat-de-la-teva-botiga-online-infografia","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/lemail-marqueting-aliat-de-la-teva-botiga-online-infografia\/","title":{"rendered":"L\u2019email m\u00e0rqueting, aliat de la teva botiga online #Infografia"},"content":{"rendered":"<p style=\"text-align: justify;\">Actualment, una de les eines que continua sent m\u00e9s potent a l\u2019hora de comunicar \u00e9s el correu electr\u00f2nic. L\u2019email \u00e9s una de les eines m\u00e9s eficaces del <a href=\"https:\/\/trilogi.com\/blog\/category\/marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">m\u00e0rqueting<\/a> directe, perqu\u00e8 no nom\u00e9s et permet fixar com a objectiu la captaci\u00f3 de nous clients potencials, sin\u00f3 tamb\u00e9 la fidelitzaci\u00f3 dels clients habituals. Abans de plantejar o fer una campanya d\u2019email m\u00e0rqueting, has de tenir en compte l\u2019impacte de l\u2019email en la persona que el rep.<\/p>\n<p style=\"text-align: justify;\">L\u2019impacte de l\u2019email en el client potencial ha de ser esperat i positiu. El disseny ha de tenir un paper fonamental perqu\u00e8 sigui atractiu i perqu\u00e8 permeti assolir l\u2019objectiu primordial de qualsevol campanya de m\u00e0rqueting o publicitat: generar vendes.<\/p>\n<p style=\"text-align: justify;\"><strong>Email m\u00e0rqueting: Yes we can.<\/strong><\/p>\n<p style=\"text-align: justify;\">L\u2019\u00fas del correu electr\u00f2nic t\u00e9 avantatges com l\u2019estalvi en els costos de producci\u00f3, manipulaci\u00f3 i enviament. Per\u00f2 en podem obtenir molts m\u00e9s, com ara:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Possibilitat de difondre ofertes<\/li>\n<li>Obtenir testimonis de clients<\/li>\n<li>Compartir contingut actualitzat<\/li>\n<li>Fer enquestes<\/li>\n<li>Poder donar a con\u00e8ixer nous productes o not\u00edcies relacionades amb el teu negoci.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Un dels aspectes que moltes grans empreses han decidit oblidar \u00e9s el concepte de Permission Marketing. El Permission Marketing o m\u00e0rqueting del perm\u00eds \u00e9s el que realment diferencia l\u2019email m\u00e0rqueting d\u2019altres eines de m\u00e0rqueting, perqu\u00e8 consisteix a obtenir el perm\u00eds expr\u00e9s del client o futur client potencial per iniciar-hi una relaci\u00f3. Un cop aconseguit aquest perm\u00eds, ja tens l\u2019autoritzaci\u00f3 del subscriptor per enviar-li la teva informaci\u00f3.<\/p>\n<p style=\"text-align: justify;\">Aqu\u00ed tens una infografia que hem fet amb aquests consells per<strong> fer campanyes d\u2019emailing amb \u00e8xit<\/strong>:<\/p>\n<p style=\"text-align: justify;\"><strong>Passos per definir una estrat\u00e8gia d\u2019email m\u00e0rqueting.<\/strong><\/p>\n<ol style=\"text-align: justify;\">\n<li><em>Analitza la teva base de dades i tria la t\u00e8cnica que utilitzar\u00e0s<\/em><\/li>\n<\/ol>\n<p style=\"text-align: justify;\">Segons els objectius que et marquis per dur a terme l\u2019estrat\u00e8gia, podr\u00e0s segmentar la base de dades en diferents grups als quals enviar butlletins diferents. Tria el tipus d\u2019email que millor s\u2019ajusti al tema que vols compartir: pots escollir entre newsletter (m\u00e9s enfocada a ser una publicaci\u00f3 informativa amb una certa periodicitat) o mailing (enfocat a la publicitat de serveis o productes d\u2019una marca).<\/p>\n<ol style=\"text-align: justify;\" start=\"2\">\n<li><em>Estableix objectius tangibles<\/em><\/li>\n<\/ol>\n<p style=\"text-align: justify;\">Qu\u00e8 vols aconseguir amb aquesta campanya d\u2019email m\u00e0rqueting? M\u00e9s tr\u00e0nsit a la teva <a href=\"https:\/\/trilogi.com\/ca\/\" target=\"_blank\" rel=\"noopener noreferrer\">botiga online?<\/a> Promocionar els teus productes? Generar m\u00e9s vendes? Per aix\u00f2 \u00e9s fonamental establir uns objectius que siguem capa\u00e7os d\u2019assolir. En aquest apartat tamb\u00e9 cal tenir en compte aspectes com la retenci\u00f3 dels qui ja s\u00f3n clients, la captaci\u00f3 de nous consumidors i el refor\u00e7 de la imatge de marca (branding).<\/p>\n<ol style=\"text-align: justify;\" start=\"3\">\n<li><em>Inclou crides a l\u2019acci\u00f3<\/em><\/li>\n<\/ol>\n<p style=\"text-align: justify;\">Quan el subscriptor llegeixi el correu, aquest ha de contenir la informaci\u00f3 adequada i tan clara com sigui possible, per\u00f2 sobretot ha d\u2019incloure crides a l\u2019acci\u00f3 que portin el possible client a entrar a la teva botiga online. Pots fer servir textos com: \u00ab<em>Entra ara amb aquest cup\u00f3 de descompte!\u00bb<\/em>.<\/p>\n<ol style=\"text-align: justify;\" start=\"4\">\n<li><em>Optimitza els emails per a m\u00f2bils i cuida el disseny<\/em><\/li>\n<\/ol>\n<p style=\"text-align: justify;\">El disseny \u00e9s un dels aspectes m\u00e9s importants d\u2019una campanya d\u2019email m\u00e0rqueting. Es busca impactar i, perqu\u00e8 el client potencial accedeixi al contingut enviat, \u00e9s m\u00e9s adequat rec\u00f3rrer a recursos visuals com fotografies o v\u00eddeos.<\/p>\n<p style=\"text-align: justify;\">Actualment cal tenir molt en compte l\u2019\u00fas del tel\u00e8fon m\u00f2bil per part dels clients, perqu\u00e8 un gran percentatge d\u2019usuaris accedeix al correu electr\u00f2nic des del m\u00f2bil; per aquest motiu, tamb\u00e9 cal adaptar el disseny dels butlletins a aquests dispositius.<\/p>\n<ol style=\"text-align: justify;\" start=\"5\">\n<li><em>Analitza les dades obtingudes per actualitzar la campanya<\/em><\/li>\n<\/ol>\n<p style=\"text-align: justify;\">Un dels aspectes importants \u00e9s el moment de recollir tota la informaci\u00f3 i totes les dades obtingudes per valorar com ha anat la campanya. Aquestes dades ens ajudaran a corregir errors i consolidar encerts en campanyes futures.<\/p>\n<p style=\"text-align: justify;\"><strong>Assignatura pendent<\/strong><\/p>\n<p style=\"text-align: justify;\">Moltes grans empreses utilitzen l\u2019email m\u00e0rqueting com a eina de fidelitzaci\u00f3 i captaci\u00f3 de nous clients, per\u00f2 continua sent una assignatura pendent a les petites i mitjanes empreses.<\/p>\n<p style=\"text-align: justify;\">L\u2019email m\u00e0rqueting ha de ser una eina primordial per a qualsevol botiga online. S\u00f3n molts els beneficis i avantatges que se\u2019n poden treure:<\/p>\n<ol style=\"text-align: justify;\">\n<li>Rebr\u00e0s m\u00e9s visites i augmentaran les probabilitats de conversi\u00f3 a la botiga online.<\/li>\n<li>Establir\u00e0s una relaci\u00f3 m\u00e9s estreta amb els futurs clients potencials i ajudar\u00e0s a fidelitzar els clients que ja coneixen la teva botiga. Aprofita la promoci\u00f3 de descomptes o ofertes per assolir aquest objectiu.<\/li>\n<li>Podr\u00e0s oferir un millor servei postvenda i, en conseq\u00fc\u00e8ncia, millorar\u00e0s la imatge de la teva empresa. \u00c9s una bona manera d\u2019invertir en el desenvolupament de la teva botiga, de mantenir el contacte amb els clients i d\u2019impulsar les vendes del teu comer\u00e7 online.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Actualment, una de les eines que continua sent m\u00e9s potent a l\u2019hora de comunicar \u00e9s el correu electr\u00f2nic. L\u2019email \u00e9s una de les eines m\u00e9s eficaces del m\u00e0rqueting directe, perqu\u00e8 no nom\u00e9s et permet fixar com a objectiu la captaci\u00f3 de nous clients potencials, sin\u00f3 tamb\u00e9 la fidelitzaci\u00f3 dels clients habituals. Abans de plantejar o [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12568,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[1055,1057,1059,1061],"class_list":["post-18942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing","tag-augmentar-vendes-emailing","tag-email-marqueting-ecommerce","tag-infografia-email-marqueting","tag-infografies-ecommerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019email m\u00e0rqueting, aliat de la teva botiga online #Infografia | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Actualment, una de les eines que continua sent m\u00e9s potent a l\u2019hora de comunicar \u00e9s el correu electr\u00f2nic. 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