{"id":18941,"date":"2014-09-09T00:00:00","date_gmt":"2014-09-08T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/4-maneres-daugmentar-la-popularitat-del-teu-web\/"},"modified":"2014-09-09T00:00:00","modified_gmt":"2014-09-08T22:00:00","slug":"4-maneres-daugmentar-la-popularitat-del-teu-web","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/4-maneres-daugmentar-la-popularitat-del-teu-web\/","title":{"rendered":"4 maneres d\u2019augmentar la popularitat del teu web"},"content":{"rendered":"<p style=\"text-align: justify;\">Sempre m\u2019han agradat les pel\u00b7l\u00edcules d\u2019universitats americanes amb final feli\u00e7 on el t\u00edpic noi t\u00edmid i marginat acaba fent-se popular i conquistant la noia m\u00e9s desitjada de la universitat. Qu\u00e8 voleu que us digui, tinc aquesta petita debilitat.<\/p>\n<p style=\"text-align: justify;\">Amb els webs i les botigues online passa el mateix que amb aquestes t\u00edpiques pel\u00b7l\u00edcules de diumenge a la tarda. Augmentar la popularitat del nostre web sempre aporta m\u00e9s avantatges i satisfaccions (ja sigui en nombre de visites o de vendes) que no pas inconvenients. Per\u00f2,<\/p>\n<figure id=\"attachment_2401\" aria-describedby=\"caption-attachment-2401\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/img_03763.jpg\"><img decoding=\"async\" class=\"wp-image-2401 size-full\" title=\"augmentar popularitat web\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/img_03763.jpg\" alt=\"augmentar notorietat web\" width=\"1000\" height=\"775\" \/><\/a><figcaption id=\"caption-attachment-2401\" class=\"wp-caption-text\">imatge extreta de javieralomar.wordpress.com<\/figcaption><\/figure>\n<h2 style=\"text-align: justify;\">Qu\u00e8 \u00e9s i com es mesura la popularitat del teu web?<\/h2>\n<p style=\"text-align: justify;\">B\u00e0sicament, definir\u00edem el concepte de popularitat responent a la pregunta: fins a quin punt \u00e9s important el meu site per a la comunitat internauta? Ser popular vol dir ser conegut i rellevant (o ser un referent) per als usuaris de la nostra tem\u00e0tica. Ho aconseguirem donant a la nostra botiga online o web m\u00e9s visibilitat als cercadors i a les xarxes socials, tenint un volum de tr\u00e0nsit elevat i aconseguint que els nostres productes o publicacions tinguin un alt \u00edndex de viralitat.<\/p>\n<p style=\"text-align: justify;\">La manera m\u00e9s f\u00e0cil de mesurar la nostra popularitat \u00e9s consultar la quantitat i sobretot la qualitat dels enlla\u00e7os que apunten al nostre web. Un lloc del qual no es parli a internet dif\u00edcilment ser\u00e0 trobat pels usuaris. Per fer-ho, disposem de diferents eines i \u00edndexs que ens poden donar una idea del nostre grau de popularitat.<\/p>\n<p style=\"text-align: justify;\">Les eines m\u00e9s eficaces i populars s\u00f3n:<\/p>\n<ul style=\"text-align: justify;\">\n<li><a title=\"Ahrefs\" href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ahrefs<\/a>: \u00e9s un software amb el qual podem con\u00e8ixer els enlla\u00e7os i les paraules clau de qualsevol lloc web, fins i tot els de la nostra compet\u00e8ncia. Un dels avantatges d\u2019aquest software \u00e9s que t\u00e9 la seva pr\u00f2pia base de dades.<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li><a title=\"Open site explorer\" href=\"http:\/\/moz.com\/researchtools\/ose\" target=\"_blank\" rel=\"noopener noreferrer\">Open site explorer<\/a>: \u00e9s l\u2019eina de la prestigiosa consultora Moz, que t\u00e9 les seves pr\u00f2pies m\u00e8triques (pageauthority, domainauthority, mozrank i moztrust) i que alguns experts diuen que s\u00f3n m\u00e9s fiables que les del mateix Google.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Pel que fa als \u00edndexs per mesurar la nostra popularitat, no podem passar per alt:<\/p>\n<ul style=\"text-align: justify;\">\n<li>El <a title=\"PageRank\" href=\"http:\/\/es.wikipedia.org\/wiki\/PageRank\" target=\"_blank\" rel=\"noopener noreferrer\">PageRank<\/a> de Google<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li>El <a title=\"Alexa Ranking\" href=\"http:\/\/es.wikipedia.org\/wiki\/Alexa_Internet\" target=\"_blank\" rel=\"noopener noreferrer\">r\u00e0nquing Alexa<\/a> d\u2019Amazon<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Ara que ja sabem qu\u00e8 \u00e9s i com podem mesurar la nostra notorietat a la xarxa, vegem:<\/p>\n<h2 style=\"text-align: justify;\">Com podem augmentar la nostra popularitat?<\/h2>\n<p style=\"text-align: justify;\">Treballar la popularitat \u00e9s f\u00e0cil d\u2019explicar i no tan f\u00e0cil d\u2019aconseguir. Tot i aix\u00f2, us donar\u00e9 quatre pautes per augmentar la popularitat del vostre web o botiga online, ja sigui aconseguint enlla\u00e7os de qualitat cap al vostre web o augmentant el nombre de visites.<\/p>\n<p style=\"text-align: justify;\"><strong>1.- V\u00eddeos, podcasts i ebooks<\/strong>: \u00e9s dif\u00edcil determinar qu\u00e8 cal fer per crear un v\u00eddeo, un podcast o un ebook d\u2019\u00e8xit que tingui una repercussi\u00f3 viral. La creaci\u00f3 i distribuci\u00f3 de qualsevol d\u2019aquests elements pot fer-nos assolir els desitjats objectius de popularitat i, tot i que no hi ha cap patr\u00f3 que garanteixi l\u2019\u00e8xit, s\u00ed que podem dir que, per aconseguir una repercussi\u00f3 excepcional, haurem de complir aquestes tres premisses:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Cal sorprendre: haurem de sorprendre l\u2019usuari fins al punt que ho consideri prou divertit o interessant per passar-ho als seus amics i\/o coneguts.<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li>Ha de destacar: cada dia podem trobar a internet una gran quantitat de continguts sorprenents i de gran inter\u00e8s. Tot i aix\u00f2, no fem res, per tant no nom\u00e9s ha de ser innovador, sin\u00f3 que tamb\u00e9 ha de destacar sobre la resta.<\/li>\n<\/ul>\n<ul>\n<li style=\"text-align: justify;\">Ha d\u2019assolir un nivell m\u00ednim de difusi\u00f3 a trav\u00e9s de persones o mitjans influents a partir del qual la gent en comenci a parlar i se n\u2019amplifiqui l\u2019efecte viral.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>2.- Els blogs<\/strong>: un blog \u00e9s un espai a internet on els seus propietaris escriuen, amb un to informal (habitualment), sobre les seves preocupacions, sentiments, coses que els han sorpr\u00e8s, les seves opinions, coses que els agraden o desagraden. Un blog \u00e9s una magn\u00edfica plataforma per captivar una audi\u00e8ncia amb uns mateixos interessos i que alhora permet la interacci\u00f3. Els m\u00e9s populars s\u00f3n com revistes amb una gran credibilitat i un nombre enorme de lectors i seguidors que esperen amb \u00e0nsia les noves publicacions, cosa que fa que certs bloguers tinguin un fort impacte en l\u2019opini\u00f3 p\u00fablica. Si aconseguim fer un blog popular (a internet expliquen com fer-ho), o b\u00e9 algun bloguer d\u2019\u00e8xit parla de nosaltres i aconseguim un enlla\u00e7 des del seu blog cap al nostre web o botiga online, el nostre nivell de popularitat augmentar\u00e0 de manera ostensible.<\/p>\n<p style=\"text-align: justify;\"><strong>3.- Els influents<\/strong>: anomenem influents aquell grup redu\u00eft de persones que, en teoria, lideren o liderar\u00e1n l\u2019opini\u00f3 p\u00fablica sobre un producte o servei concret. S\u00f3n els que s\u00f3n capa\u00e7os de marcar la tend\u00e8ncia que la resta de persones hem de seguir a qualsevol part del m\u00f3n. Temps enrere, ser influent a la xarxa era sin\u00f2nim de tenir un blog d\u2019\u00e8xit. Tanmateix, amb l\u2019arribada de Twitter, el nombre de persones capaces d\u2019influir (les que tenen un nombre important de seguidors, encara que no sigui un indicador 100% fiable) ha augmentat. Contactar amb algun d\u2019aquests personatges influents i aconseguir que expressi la seva opini\u00f3 (positiva, entenem) sobre el nostre web o botiga online incrementar\u00e0 el nostre nivell de notorietat a la xarxa.<\/p>\n<p style=\"text-align: justify;\"><strong>4.- Facebook Ads<\/strong>: les xarxes socials en general i Facebook en particular (amb els seus 1.230 milions d\u2019usuaris) ofereixen l\u2019espai i les eines perqu\u00e8 els usuaris cre\u00efn i pugin els seus continguts i interactu\u00efn entre ells. La popularitat a Facebook es mesura pel nombre d\u2019\u00abamics\u00bb o de \u00abm\u2019agrada\u00bb de la p\u00e0gina que tinguis. Com m\u00e9s gran sigui el nombre, m\u00e9s abast tindran les teves publicacions i m\u00e9s f\u00e0cil ser\u00e0 distribuir les teves \u00abcomunicacions\u00bb. Pots ampliar el teu cercle d\u2019amistats de manera natural, igual que a la vida real: sent sociable. Facebook posa a la nostra disposici\u00f3 una magn\u00edfica eina que, amb una inversi\u00f3 m\u00ednima i un estudi previ del p\u00fablic al qual ens volem adre\u00e7ar, ens permetr\u00e0, entre altres opcions, incrementar el nombre de m\u2019agrada o d\u2019amics de la p\u00e0gina. Com m\u00e9s gran sigui el nombre, m\u00e9s rellev\u00e0ncia, millor posicionament i m\u00e9s popularitat tindr\u00e0 el nostre web.<\/p>\n<p style=\"text-align: justify;\">Si, com a mi, t\u2019agraden les pel\u00b7l\u00edcules amb final feli\u00e7, t\u2019agrairia que ajudessis aquest post t\u00edmid i humil a augmentar la seva popularitat (<strong>ja sigui compartint-lo o donant-li un +1 o un m\u2019agrada<\/strong>) perqu\u00e8 pogu\u00e9s gaudir d\u2019una mica d\u2019\u00e8xit.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sempre m\u2019han agradat les pel\u00b7l\u00edcules d\u2019universitats americanes amb final feli\u00e7 on el t\u00edpic noi t\u00edmid i marginat acaba fent-se popular i conquistant la noia m\u00e9s desitjada de la universitat. Qu\u00e8 voleu que us digui, tinc aquesta petita debilitat. Amb els webs i les botigues online passa el mateix que amb aquestes t\u00edpiques pel\u00b7l\u00edcules de diumenge [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12569,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[1063,1067,1065],"class_list":["post-18941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing","tag-augmentar-popularitat-web","tag-avantatges-de-la-popularitat-a-internet","tag-popularitat-botiga-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 maneres d\u2019augmentar la popularitat del teu web | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Sempre m\u2019han agradat les pel\u00b7l\u00edcules d\u2019universitats americanes amb final feli\u00e7 on 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