{"id":18940,"date":"2014-09-17T00:00:00","date_gmt":"2014-09-16T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/el-blog-un-as-a-la-maniga-per-al-teu-ecommerce\/"},"modified":"2014-09-17T00:00:00","modified_gmt":"2014-09-16T22:00:00","slug":"el-blog-un-as-a-la-maniga-per-al-teu-ecommerce","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/el-blog-un-as-a-la-maniga-per-al-teu-ecommerce\/","title":{"rendered":"El blog: un as a la m\u00e0niga per al teu eCommerce"},"content":{"rendered":"<p>Si tens un comer\u00e7 electr\u00f2nic i vols generar visites, cal fer una feina constant per obtenir bons resultats. L\u2019optimitzaci\u00f3 de la teva botiga amb pr\u00e0ctiques de SEO, els anuncis d\u2019AdWords i l\u2019<a title=\"L\u2019email m\u00e0rqueting, aliat de la teva botiga online #Infografia\" href=\"https:\/\/trilogi.com\/blog\/ca\/lemail-marqueting-aliat-de-la-teva-botiga-online-infografia\/\" target=\"_blank\" rel=\"noopener\">email m\u00e0rqueting<\/a> aportaran un gran volum de visites a la teva botiga.<\/p>\n<p>S\u2019ha demostrat que, per destacar entre la resta de comer\u00e7os electr\u00f2nics, implementar un blog a la botiga online ens aportar\u00e0 aquella visibilitat extra que tant busquem. \u00c9s l\u2019as que ens far\u00e0 guanyar la partida de la visibilitat i el posicionament davant dels competidors.<\/p>\n<figure id=\"attachment_2410\" aria-describedby=\"caption-attachment-2410\" style=\"width: 350px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/as-en-la-manga-e1410855335200.jpg\"><img decoding=\"async\" class=\"wp-image-2410\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/as-en-la-manga-e1410855335200.jpg\" alt=\"el blog: un as a la m\u00e0niga\" width=\"350\" height=\"411\" \/><\/a><figcaption id=\"caption-attachment-2410\" class=\"wp-caption-text\">imatge de twicsy.com<\/figcaption><\/figure>\n<p>Per sort, els continguts tenen cada vegada m\u00e9s pes tant al comer\u00e7 electr\u00f2nic com al blog, i aix\u00f2 fa que molts grans eCommerce deleguin la feina en professionals per generar textos de qualitat. Ja no valen els favors del \u00abcunyat\u00bb o de l\u2019\u00faltim becari de l\u2019empresa, perqu\u00e8 cal estar especialitzat en generaci\u00f3 de continguts. En molts casos s\u00f3n les mateixes ag\u00e8ncies de SEO les que ofereixen aquests serveis, ja que el pes real que tenen ens afavorir\u00e0 o no en la finalitat real de la botiga online: tenir m\u00e9s visites i aconseguir vendes.<\/p>\n<h2>\u00a0Qualitat i valor en els continguts<\/h2>\n<p>Crear continguts al teu blog no \u00e9s una tasca f\u00e0cil, per\u00f2 si s\u2019aconsegueix, est\u00e0 comprovat que el nombre de vendes augmenta considerablement.<\/p>\n<p>Molts posts de blogs de botigues no generen contingut rellevant i no criden l\u2019atenci\u00f3 de l\u2019usuari. Quantes vegades hem llegit: \u00abCasa Pepe, la millor roba del mercat\u00bb o \u00abLa roba m\u00e9s guai de la temporada\u00bb? Realment el text \u00e9s pla, no genera inter\u00e8s i l\u2019\u00fanic que aconseguirem \u00e9s que l\u2019usuari marxi sense llegir res m\u00e9s.<\/p>\n<p>L\u2019usuari necessita que li cridem l\u2019atenci\u00f3 i que resolguem les seves preguntes i dubtes sobre el producte. \u00c9s m\u00e9s f\u00e0cil vendre el producte un cop explicades les seves virtuts i caracter\u00edstiques d\u2019una manera m\u00e9s interessant que en una fitxa de producte. Diferencia\u2019t dels teus competidors i genera contingut original i nou.<\/p>\n<h2>Visibilitat davant de noves audi\u00e8ncies<\/h2>\n<p>El que m\u00e9s agrada a Google \u00e9s la generaci\u00f3 constant de continguts. En una botiga, els moviments de productes i categories no s\u00f3n continus, ja que no hi ha canvis diaris de productes, i per tant no aportem novetats per agradar al cercador. En canvi, si creem dos articles setmanals, estem donant contingut nou per indexar amb el teu domini, cosa que ens donar\u00e0 posicionament per davant d\u2019altres i ens permetr\u00e0 arribar a m\u00e9s p\u00fablic i, el que realment ens interessa, a la conversi\u00f3.<\/p>\n<h2>\u00a0Humanitzar<\/h2>\n<p>Humanitzar l\u2019eCommerce \u00e9s necessari perqu\u00e8 encara hi ha usuaris que no acaben de fiar-se del m\u00f3n online. Cal ser proper i visible per generar confian\u00e7a i aconseguir que l\u2019usuari faci l\u2019acci\u00f3. Amb el blog, crear v\u00eddeos curts presentant-te, ensenyant els teus productes i fins i tot ensenyant l\u2019oficina o el magatzem donar\u00e0 un aire nou i sortir\u00e0 del convencional. Els v\u00eddeos aporten una viralitat que generar\u00e0 comparticions i aix\u00ed arribarem a m\u00e9s p\u00fablic si els difonem a trav\u00e9s de les nostres xarxes socials.<\/p>\n<h2>Enlla\u00e7ar per millorar<\/h2>\n<p>\u00c9s la gran finalitat, ja que el que busquem s\u00f3n enlla\u00e7os de qualitat. Es tracta d\u2019enlla\u00e7ar les teves entrades del blog amb les fitxes de producte de la botiga online. \u00c9s una manera subtil de convidar els usuaris a entrar a la nostra botiga i navegar amb atenci\u00f3 pels productes que oferim. Una altra manera d\u2019ensenyar els productes \u00e9s afegir al final de l\u2019entrada 2 o 3 fitxes relacionades i aix\u00ed ens assegurem que, dins la varietat que oferim, hi hagi la que l\u2019usuari necessita.<\/p>\n<h2>Posicionament SEO<\/h2>\n<p>Ja hem parlat de posicionament al llarg de tot el post, per\u00f2 \u00e9s la q\u00fcesti\u00f3 de fons per crear el blog. Totes les accions anteriors tenen com a objectiu aconseguir visites, igual que el <a href=\"https:\/\/trilogi.com\/blog\/ca\/consells-seo-per-a-botigues-online\/\" target=\"_blank\" rel=\"noopener\">SEO<\/a>, cosa que ens indica que han de ser amics inseparables.<\/p>\n<p>En resum, el blog \u00e9s una gran eina per augmentar les visites i la qualitat de la teva botiga online.<\/p>\n<p>A qu\u00e8 esperes per crear el teu?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si tens un comer\u00e7 electr\u00f2nic i vols generar visites, cal fer una feina constant per obtenir bons resultats. L\u2019optimitzaci\u00f3 de la teva botiga amb pr\u00e0ctiques de SEO, els anuncis d\u2019AdWords i l\u2019email m\u00e0rqueting aportaran un gran volum de visites a la teva botiga. S\u2019ha demostrat que, per destacar entre la resta de comer\u00e7os electr\u00f2nics, implementar [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12570,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[1069,1073,1071],"class_list":["post-18940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing","tag-augmenta-la-visibilitat-de-la-teva-web","tag-avantatges-dun-blog-corporatiu","tag-beneficis-dun-blog-per-al-teu-ecommerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El blog: un as a la m\u00e0niga per al teu eCommerce | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Si tens un comer\u00e7 electr\u00f2nic i vols generar visites, cal fer una feina constant per obtenir bons resultats. 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