{"id":18939,"date":"2014-09-24T00:00:00","date_gmt":"2014-09-23T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/treu-partit-a-labandonament-del-carreto\/"},"modified":"2014-09-24T00:00:00","modified_gmt":"2014-09-23T22:00:00","slug":"treu-partit-a-labandonament-del-carreto","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/treu-partit-a-labandonament-del-carreto\/","title":{"rendered":"Treu partit a l\u2019abandonament del carret\u00f3"},"content":{"rendered":"<p>De la mateixa manera que entrem a les botigues f\u00edsiques per agafar, tocar i mirar-ho tot, els usuaris online salten d\u2019un lloc web a un altre buscant el que volen o necessiten. Per\u00f2, un cop arribats al carret\u00f3 de la compra, per qu\u00e8 l\u2019abandonen?<\/p>\n<p>L\u2019abandonament del carret\u00f3 vol dir que l\u2019usuari ha arribat fins al final per\u00f2 no ha fet el pagament. \u00c9s com si, a la cua del s\u00faper amb els productes a la m\u00e0, decidissis que ja no t\u2019interessen. A l\u2019espai f\u00edsic, la caixera et pot conv\u00e8ncer perqu\u00e8 te\u2019ls emportis, i a les botigues online, tamb\u00e9.<\/p>\n<h2>Quines causes provoquen l\u2019abandonament del carret\u00f3?<\/h2>\n<p>Segons la infografia de Quicksprout, hi ha un 68% d\u2019abandonament del carret\u00f3 de la compra. Segons l\u2019estudi, l\u2019abandonament es produeix els dijous a partir de les 8-9 del vespre. Hi ha moltes causes que poden provocar l\u2019abandonament del carret\u00f3:<\/p>\n<ul>\n<li><strong>El passeig:<\/strong> igual que passegem pel bulevard o pel centre comercial de les nostres ciutats, els usuaris online tamb\u00e9 ho fan i comparen preus, miren productes, etc.<\/li>\n<li><strong>Lloc de compra no adequat:<\/strong> hi ha usuaris que busquen i comparen per\u00f2 no compren fins que arriben a casa o a un lloc on puguin estar tranquils per fer-ho.<\/li>\n<li><strong>Despeses d\u2019enviament elevades:<\/strong> si el nostre eCommerce ofereix el mateix que els altres amb un preu d\u2019enviament m\u00e9s alt que el dels competidors del sector, \u00e9s probable que l\u2019usuari abandoni per no incrementar el cost del producte.<\/li>\n<li><strong>Fitxa de producte sense informaci\u00f3: <\/strong>Si a la fitxa de producte hi ha poca informaci\u00f3, l\u2019usuari pot necessitar m\u00e9s descripci\u00f3 per acabar de conv\u00e8ncer-se de comprar aquell article.<\/li>\n<li><strong>Codis promocionals que no existeixen:<\/strong> Els codis promocionals estan molt b\u00e9 amb els seus descomptes i euros de regal. Per\u00f2 no t\u00e9 sentit tenir un espai per introduir el codi si aquest no existeix. Siguem clars: si em dius que hi ha un codi, dona-me\u2019l o facilita\u2019m obtenir-lo, i no facis donar voltes a l\u2019usuari buscant un codi que potser fa 2 mesos que no funciona.<\/li>\n<li><strong>No tenir un tel\u00e8fon de contacte visible:<\/strong> Davant de qualsevol dubte o problema derivat de l\u2019IVA o del c\u00e0lcul de les despeses d\u2019enviament, \u00e9s interessant tenir un n\u00famero de tel\u00e8fon visible per poder resoldre el problema d\u2019una manera m\u00e9s personalitzada.<\/li>\n<li><strong>Proc\u00e9s de compra molt llarg i obsolet:<\/strong> Si la plataforma i el carret\u00f3 de la compra no generen confian\u00e7a, dif\u00edcilment et compraran a tu. De la mateixa manera, un formulari de contacte pot impedir una compra si no funciona correctament o si demana massa dades obligat\u00f2ries.<\/li>\n<li><strong>Formes de pagament: <\/strong>Com m\u00e9s opcions de pagament ofereixis a la botiga online, m\u00e9s possibilitats tindr\u00e0s de fer efectiva una compra. La majoria dels eCommerce a Espanya utilitzen 3 formes de pagament: passarel\u00b7la banc\u00e0ria, transfer\u00e8ncia banc\u00e0ria i PayPal. Alguns hi afegeixen el pagament contra reemborsament.<\/li>\n<\/ul>\n<h2>Com recuperar el client?<\/h2>\n<p>El que ens preocupa no \u00e9s que hi hagi un 68% d\u2019abandonament del carret\u00f3; el preocupant \u00e9s que els eCommerce no tinguin una estrat\u00e8gia per recuperar el client perdut.<br \/>\nAmb <strong>correus personalitzats<\/strong> enviats hores despr\u00e9s de l\u2019abandonament pots recuperar l\u2019inter\u00e8s de l\u2019usuari pel producte. Si, a m\u00e9s, ho fas oferint un descompte personalitzat o un enviament gratu\u00eft, aconseguir\u00e0s que el client torni i faci la compra.<br \/>\nI tu, ja has calculat quant et costa l\u2019abandonament del teu carret\u00f3 de la compra?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De la mateixa manera que entrem a les botigues f\u00edsiques per agafar, tocar i mirar-ho tot, els usuaris online salten d\u2019un lloc web a un altre buscant el que volen o necessiten. Per\u00f2, un cop arribats al carret\u00f3 de la compra, per qu\u00e8 l\u2019abandonen? L\u2019abandonament del carret\u00f3 vol dir que l\u2019usuari ha arribat fins al [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1721],"tags":[1081,1083,1085],"class_list":["post-18939","post","type-post","status-publish","format-standard","hentry","category-customer-experience","tag-abandonament-de-cistella","tag-compra-abandonada","tag-recuperar-vendes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Treu partit a l\u2019abandonament del carret\u00f3 | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"De la mateixa manera que entrem a les botigues f\u00edsiques per agafar, tocar i mirar-ho tot, els usuaris online salten d\u2019un lloc web a un altre buscant el\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/ca\/treu-partit-a-labandonament-del-carreto\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Treu partit a l\u2019abandonament del carret\u00f3 | Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"og:description\" content=\"De la mateixa manera que entrem a les botigues f\u00edsiques per agafar, tocar i mirar-ho tot, els usuaris online salten d\u2019un lloc web a un altre buscant el\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trilogi.com\/blog\/ca\/treu-partit-a-labandonament-del-carreto\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Trilogi.eCommerce\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-23T22:00:00+00:00\" \/>\n<meta name=\"author\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:site\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/treu-partit-a-labandonament-del-carreto\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/treu-partit-a-labandonament-del-carreto\\\/\"},\"author\":{\"name\":\"Trilogi \u2013 The Digital Agency\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"headline\":\"Treu partit a l\u2019abandonament del carret\u00f3\",\"datePublished\":\"2014-09-23T22:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/treu-partit-a-labandonament-del-carreto\\\/\"},\"wordCount\":606,\"commentCount\":0,\"keywords\":[\"abandonament de cistella\",\"compra abandonada\",\"recuperar vendes\"],\"articleSection\":[\"Customer Experience\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/treu-partit-a-labandonament-del-carreto\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/treu-partit-a-labandonament-del-carreto\\\/\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/treu-partit-a-labandonament-del-carreto\\\/\",\"name\":\"Treu partit a l\u2019abandonament del carret\u00f3 | Blog Trilogi \u2013 The Digital Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\"},\"datePublished\":\"2014-09-23T22:00:00+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"description\":\"De la mateixa manera que entrem a les botigues f\u00edsiques per agafar, tocar i mirar-ho tot, els usuaris online salten d\u2019un lloc web a un altre buscant el\u2026\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/treu-partit-a-labandonament-del-carreto\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/treu-partit-a-labandonament-del-carreto\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/treu-partit-a-labandonament-del-carreto\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Treu partit a l\u2019abandonament del carret\u00f3\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/\",\"name\":\"Blog Trilogi \u2013 The Digital Agency\",\"description\":\"Mant\u00e9ngase actualizado con las \u00faltimas noticias de eCommerce\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\",\"name\":\"Trilogi \u2013 The Digital Agency\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"caption\":\"Trilogi \u2013 The Digital Agency\"},\"description\":\"Trilogi es una agencia especializada en tiendas online, marketing y estrategia para eCommerce. 22 a\u00f1os y +700 proyectos nos avalan. \u00bfTe ayudamos en tu negocio digital?\u00a0\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Treu partit a l\u2019abandonament del carret\u00f3 | Blog Trilogi \u2013 The Digital Agency","description":"De la mateixa manera que entrem a les botigues f\u00edsiques per agafar, tocar i mirar-ho tot, els usuaris online salten d\u2019un lloc web a un altre buscant el\u2026","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/trilogi.com\/blog\/ca\/treu-partit-a-labandonament-del-carreto\/","og_locale":"es_ES","og_type":"article","og_title":"Treu partit a l\u2019abandonament del carret\u00f3 | Blog Trilogi \u2013 The Digital Agency","og_description":"De la mateixa manera que entrem a les botigues f\u00edsiques per agafar, tocar i mirar-ho tot, els usuaris online salten d\u2019un lloc web a un altre buscant el\u2026","og_url":"https:\/\/trilogi.com\/blog\/ca\/treu-partit-a-labandonament-del-carreto\/","og_site_name":"Blog Trilogi \u2013 The Digital Agency","article_publisher":"https:\/\/www.facebook.com\/Trilogi.eCommerce\/","article_published_time":"2014-09-23T22:00:00+00:00","author":"Trilogi \u2013 The Digital Agency","twitter_card":"summary_large_image","twitter_creator":"@trilogicommerce","twitter_site":"@trilogicommerce","twitter_misc":{"Escrito por":"Trilogi \u2013 The Digital Agency","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/trilogi.com\/blog\/ca\/treu-partit-a-labandonament-del-carreto\/#article","isPartOf":{"@id":"https:\/\/trilogi.com\/blog\/ca\/treu-partit-a-labandonament-del-carreto\/"},"author":{"name":"Trilogi \u2013 The Digital Agency","@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405"},"headline":"Treu partit a l\u2019abandonament del carret\u00f3","datePublished":"2014-09-23T22:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/trilogi.com\/blog\/ca\/treu-partit-a-labandonament-del-carreto\/"},"wordCount":606,"commentCount":0,"keywords":["abandonament de cistella","compra abandonada","recuperar vendes"],"articleSection":["Customer Experience"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/trilogi.com\/blog\/ca\/treu-partit-a-labandonament-del-carreto\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/trilogi.com\/blog\/ca\/treu-partit-a-labandonament-del-carreto\/","url":"https:\/\/trilogi.com\/blog\/ca\/treu-partit-a-labandonament-del-carreto\/","name":"Treu partit a l\u2019abandonament del carret\u00f3 | Blog Trilogi \u2013 The Digital Agency","isPartOf":{"@id":"https:\/\/trilogi.com\/blog\/#website"},"datePublished":"2014-09-23T22:00:00+00:00","author":{"@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405"},"description":"De la mateixa manera que entrem a les botigues f\u00edsiques per agafar, tocar i mirar-ho tot, els usuaris online salten d\u2019un lloc web a un altre buscant el\u2026","breadcrumb":{"@id":"https:\/\/trilogi.com\/blog\/ca\/treu-partit-a-labandonament-del-carreto\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/trilogi.com\/blog\/ca\/treu-partit-a-labandonament-del-carreto\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/trilogi.com\/blog\/ca\/treu-partit-a-labandonament-del-carreto\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/trilogi.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Treu partit a l\u2019abandonament del carret\u00f3"}]},{"@type":"WebSite","@id":"https:\/\/trilogi.com\/blog\/#website","url":"https:\/\/trilogi.com\/blog\/","name":"Blog Trilogi \u2013 The Digital Agency","description":"Mant\u00e9ngase actualizado con las \u00faltimas noticias de eCommerce","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/trilogi.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405","name":"Trilogi \u2013 The Digital Agency","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","caption":"Trilogi \u2013 The Digital Agency"},"description":"Trilogi es una agencia especializada en tiendas online, marketing y estrategia para eCommerce. 22 a\u00f1os y +700 proyectos nos avalan. \u00bfTe ayudamos en tu negocio digital?\u00a0"}]}},"acf":[],"lang":"ca","translations":{"ca":18939,"es":11947,"en":19275},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/18939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/comments?post=18939"}],"version-history":[{"count":0,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/18939\/revisions"}],"wp:attachment":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/media?parent=18939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/categories?post=18939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/tags?post=18939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}