{"id":18935,"date":"2014-10-06T00:00:00","date_gmt":"2014-10-05T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/els-formularis-de-lecommerce-els-grans-oblidats\/"},"modified":"2014-10-06T00:00:00","modified_gmt":"2014-10-05T22:00:00","slug":"els-formularis-de-lecommerce-els-grans-oblidats","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/els-formularis-de-lecommerce-els-grans-oblidats\/","title":{"rendered":"Els formularis de l\u2019eCommerce, els grans oblidats"},"content":{"rendered":"

Diuen que els bons inform\u00e0tics utilitzen sobretot el teclat en detriment del ratol\u00ed; tanmateix, per a mi, treure les mans del ratol\u00ed quan navego per internet per fer servir el teclat suposa… un gran esfor\u00e7! Com omplir un formulari d\u2019un eCommerce mal dissenyat.<\/p>\n

Ning\u00fa no vol omplir formularis! El que realment volem els usuaris \u00e9s assolir els nostres objectius: finalitzar una compra, enviar un missatge, subscriure\u2019ns a una newsletter<\/a> o un blog, entrar en una xarxa social, etc.<\/p>\n

\"formularis<\/h3>\n

\u00abEls formularis s\u00f3n el lloc on els propietaris d\u2019un eCommerce o lloc web interactuen amb l\u2019usuari. A trav\u00e9s d\u2019ells es materialitzen accions de compra, registre i opini\u00f3. Gr\u00e0cies als formularis, els eCommerce alimenten les seves bases de dades i enriqueixen el seu coneixement sobre els usuaris i les seves prefer\u00e8ncies.\u00bb<\/h3>\n

Tanmateix, per obtenir aquest \u201ctresor\u201d tan preuat, abans caldr\u00e0 aconseguir de l\u2019usuari:<\/p>\n

1)<\/strong> Una atenci\u00f3 elevada<\/strong>, ja que ha d\u2019anar identificant camps i maneres d\u2019omplir-los
\n2) Que utilitzi el teclat<\/strong>. Per omplir els diferents camps del formulari, l\u2019usuari haur\u00e0 d\u2019utilitzar el teclat, quan la \u201cnavegaci\u00f3 de lectura\u201d \u00e9s principalment amb el ratol\u00ed.
\n3) Que prengui decisions<\/strong> a l\u2019hora de triar les diferents opcions del producte (formes d\u2019enviament, mides, colors, quantitats, horaris, dates)
\n4)<\/strong> Que reveli les seves dades personals<\/strong>. Un tema sempre molt delicat<\/p>\n

I dissenyar un formulari d\u2019acord amb aquestes consideracions:<\/p>\n

a)<\/strong> Indicar quins s\u00f3n els camps fonamentals
\nb)<\/strong> Incloure validacions als formularis que ajudin els usuaris a omplir els diferents camps sense errors.
\nc)<\/strong> Incloure ajudes amb s\u00edmbols que permetin ampliar informaci\u00f3 sense obrir cap finestra.
\nd)<\/strong> Agrupar els camps en conceptes familiars per a l\u2019usuari (dades de nom, dades del compte, dades d\u2019adre\u00e7a, dades de contacte, etc.)
\ne)<\/strong> Comunicar que les accions s\u2019han completat o finalitzat.<\/p>\n

\"formularis<\/p>\n

Si heu llegit fins aqu\u00ed i encara voleu saber si el disseny dels formularis del vostre eCommerce \u00e9s bo, feu-vos aquestes tres preguntes:<\/p>\n

1)<\/strong> Est\u00e0s segur que fas nom\u00e9s les preguntes estrictament essencials?<\/strong> El disseny d\u2019un bon formulari d\u2019eCommerce es fonamenta en una feina pr\u00e8via d\u2019an\u00e0lisi que determinar\u00e0 quines preguntes cal fer per assolir l\u2019objectiu (una subscripci\u00f3, un registre, una venda, etc.).
\n2)<\/strong> El recorregut per omplir els diferents camps del formulari \u00e9s clar?<\/strong> Hem de ser capa\u00e7os d\u2019organitzar els camps de manera l\u00f2gica, creant un recorregut en qu\u00e8 l\u2019usuari s\u00e0piga de manera natural quins s\u00f3n els passos seg\u00fcents.
\n3) A l\u2019usuari li costa omplir el nostre formulari?<\/strong> En lloc que l\u2019usuari percebi el formulari com una gran llista de tasques per acabar, hem de crear una experi\u00e8ncia gradual en qu\u00e8 els camps es presentin a poc a poc i en qu\u00e8 a cada pas trobi alguna cosa que el convidi a continuar cap al seg\u00fcent.<\/p>\n

Si has arribat al final d\u2019aquest post i encara no tens clar com han de ser els formularis del teu eCommerce, ha arribat el moment de demanar-te el m\u00e0xim esfor\u00e7: Treu les mans del ratol\u00ed! I omple els formularis per compartir aquest post!<\/strong> Comprovar\u00e0s que et demanen molt poques dades, que el cam\u00ed fins a finalitzar el proc\u00e9s de compartir et resulta senzill i clar, i que el proc\u00e9s, lluny de ser una tasca llarga i feixuga, \u00e9s \u00e0gil i r\u00e0pid.<\/p>\n","protected":false},"excerpt":{"rendered":"

Diuen que els bons inform\u00e0tics utilitzen sobretot el teclat en detriment del ratol\u00ed; tanmateix, per a mi, treure les mans del ratol\u00ed quan navego per internet per fer servir el teclat suposa… un gran esfor\u00e7! Com omplir un formulari d\u2019un eCommerce mal dissenyat. Ning\u00fa no vol omplir formularis! El que realment volem els usuaris \u00e9s […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1721],"tags":[1101,1103],"class_list":["post-18935","post","type-post","status-publish","format-standard","hentry","category-customer-experience","tag-dissenyar-formulari-ecommerce","tag-formulari-dades-clients"],"yoast_head":"\nEls formularis de l\u2019eCommerce, els grans oblidats | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Diuen que els bons inform\u00e0tics utilitzen sobretot el teclat en detriment del ratol\u00ed; tanmateix, per a mi, treure les mans del ratol\u00ed quan navego per\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/ca\/els-formularis-de-lecommerce-els-grans-oblidats\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Els formularis de l\u2019eCommerce, els grans oblidats | Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"og:description\" content=\"Diuen que els bons inform\u00e0tics utilitzen sobretot el teclat en detriment del ratol\u00ed; 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