font de la imatge: dc195.4shared.com<\/figcaption><\/figure>\n <\/p>\n
Com que qui avisa no \u00e9s tra\u00efdor, us he de dir que normalment les m\u00e8triques de conversi\u00f3 de Google Analytics (sempre que s\u2019hagi creat l\u2019objectiu per fer el seguiment de la conversi\u00f3; si no, aquestes dades no s\u00f3n visibles) i de Google Adwords s\u00f3n diferents. No \u00e9s culpa teva, ni tens cap error al teu eCommerce, ni has deixat de fer res important\u2026 \u00c9s tan senzill com que les dues eines tenen m\u00e8todes de mesura diferents, cosa que ens permet interpretar les dades de maneres diferents.<\/p>\n
Per a tu, quan hi ha conversi\u00f3?<\/h2>\n
Si faig clic en un anunci de SEM de vambes i faig la compra, Adwords comptabilitzar\u00e0 la conversi\u00f3. Si decideixo no comprar per\u00f2 dos dies despr\u00e9s m\u2019ho repenso, torno a buscar les vambes i hi accedeixo de manera org\u00e0nica, Adwords es penjar\u00e0 la medalla igualment i ho comptar\u00e0 com a conversi\u00f3. Analytics no comptabilitzar\u00e0 aquesta conversi\u00f3 com un \u00e8xit d\u2019Adwords i l\u2019atribuir\u00e0 a la cerca org\u00e0nica.<\/p>\n
Objectius i conversions: els objectius a Analytics es comptabilitzen una vegada per visita. En canvi, a Adwords, si un usuari fa un clic, ha accedit diverses vegades a la p\u00e0gina on tenim l\u2019objectiu i finalment arriba la conversi\u00f3, es comptabilitza com a conversions provinents de \u201cmolts clics\u201d.<\/p>\n
\u00a0Dia i hora<\/h2>\n
En la mateixa l\u00ednia, Analytics comptar\u00e0 que la conversi\u00f3 s\u2019ha fet just quan l\u2019usuari ha fet clic a comprar. A Adwords no funciona igual: dona com a moment de conversi\u00f3 aquell en qu\u00e8 l\u2019usuari ha fet clic a l\u2019anunci.<\/p>\n
Si decideixo comprar unes vambes aquesta nit a les 11:45 i faig la compra a les 12:03, la difer\u00e8ncia a l\u2019apartat de conversions ser\u00e0 d\u2019un dia.<\/p>\n
Informes<\/h2>\n
Analytics t\u00e9 fama de ser el m\u00e9s r\u00e0pid, \u00e9s a dir, les seves dades s\u2019actualitzen en poques hores. Adwords triga una mitjana de 48 hores a mostrar valors reals.<\/p>\n
Fins quan?<\/h2>\n
Quan dissenyem una campanya amb objectius, les dades s\u2019importaran a Adwords sempre que es produeixin despr\u00e9s dels 30 dies del clic. La importaci\u00f3 a Analytics est\u00e0 condicionada per la caducitat de les galetes.<\/p>\n
I doncs, en qu\u00e8 quedem? La resposta no \u00e9s senzilla, per\u00f2, com podem veure, cadascuna fa les m\u00e8triques de manera diferent. Si dominem les funcions de les dues eines, en traurem tot el profit possible i ens ajudaran a crear la nostra estrat\u00e8gia amb \u00e8xit.<\/p>\n","protected":false},"excerpt":{"rendered":"
Tens una campanya de SEM i a m\u00e9s fas SEO al teu negoci online? Estic conven\u00e7uda que, aleshores, tindr\u00e0s vinculats els comptes de Google Analytics i Google Adwords per treure el m\u00e0xim rendiment a la campanya. Si no \u00e9s aix\u00ed, corre a fer-ho. En un tres i no res tindr\u00e0s els dos comptes a punt […]<\/p>\n","protected":false},"author":2,"featured_media":12574,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[1105,1107,1109],"class_list":["post-18934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing","tag-informes-conversions-vendes","tag-metriques-google-adwords","tag-metriques-google-analytics"],"yoast_head":"\n
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