{"id":18932,"date":"2014-10-24T00:00:00","date_gmt":"2014-10-23T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/necessito-una-app-per-a-la-meva-botiga-online\/"},"modified":"2014-10-24T00:00:00","modified_gmt":"2014-10-23T22:00:00","slug":"necessito-una-app-per-a-la-meva-botiga-online","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/necessito-una-app-per-a-la-meva-botiga-online\/","title":{"rendered":"Necessito una app per a la meva botiga online?"},"content":{"rendered":"

Entre jocs i programes, les botigues online demanen pas entre la multitud d\u2019apps m\u00f2bils, un sector que no para de cr\u00e9ixer. Les grans empreses dels sectors comencen a tenir apps per vendre. Segons \u201cThe App Date\u201d, a Espanya hi ha 22 milions d\u2019usuaris actius que cada dia descarreguen 4 milions d\u2019aplicacions.
\nPrecisament, entre jocs com Candy Crush, Spider Man i Chronology i apps d\u2019edici\u00f3 d\u2019imatges i m\u00fasica, s\u2019hi colen les botigues d\u2019H&M, Amazon, Vente-Privee o Privalia. Totes elles, botigues amb un nivell de cerca i de tr\u00e0nsit natural important.<\/p>\n

Davant d\u2019aquestes dades, sorgeix la pregunta:<\/p>\n

Cal tenir una app de la meva botiga online?<\/strong><\/h2>\n

Davant el nombre creixent de gent que utilitza el m\u00f2bil per comprar, les botigues online han d\u2019estar adaptades als dispositius m\u00f2bils<\/strong><\/a>, no nom\u00e9s perqu\u00e8 \u00e9s un dels factors que influeixen en el posicionament, sin\u00f3 perqu\u00e8 \u00e9s un canal de venda m\u00e9s per a la botiga online. Per\u00f2 tamb\u00e9 creix la consulta sobre si cal tenir una app per vendre.
\nSegons SocialMediaToday, els usuaris pateixen amb algunes aplicacions m\u00f2bils que hi ha al mercat. Els estudis afirmen que la majoria d\u2019usuaris no tenen bones garanties en navegar per internet i que menys de la meitat dels consumidors estan satisfets amb l\u2019experi\u00e8ncia m\u00f2bil.<\/p>\n

Abans de plantejar-te crear una app per a la teva botiga online (app nativa o web app), has de pensar en els costos del projecte que haur\u00e0s d\u2019assumir, tant a nivell t\u00e8cnic com de difusi\u00f3 i promoci\u00f3.<\/p>\n

\u2022 Per comen\u00e7ar, si vols que la teva app estigui disponible en tots els sistemes i plataformes, cal crear diverses apps<\/strong> amb el llenguatge del sistema operatiu seleccionat. Cal tenir en compte si ser\u00e0 una app que necessita connexi\u00f3 a internet, si accedir\u00e0 a totes les caracter\u00edstiques i perfils de l\u2019usuari, etc. Davant d\u2019aix\u00f2, cal reservar una part del pressupost per a innovaci\u00f3, ja que \u00e9s un mercat tecnol\u00f2gic que avan\u00e7a amb l\u2019arribada de noves funcionalitats i dissenys. La visibilitat del contingut<\/p>\n

\u2022 Planteja l\u2019estrat\u00e8gia d\u2019oferir contingut nou i exclusiu<\/strong>; si no, no servir\u00e0 de res fer que els usuaris es descarreguin la teva app.<\/p>\n

\u2022 Si no tens problemes de pressupost, una app pot ser rendible sempre que siguis conegut o desenvolupis estrat\u00e8gies de promoci\u00f3 i difusi\u00f3 de la teva marca<\/strong>. Si no et coneixen, qui es descarregar\u00e0 l\u2019app?<\/p>\n

\u2022 A m\u00e9s del branding i de donar notorietat a la marca, haur\u00e0s de crear una estrat\u00e8gia de posicionament per destacar la teva app per sobre de totes les altres.<\/p>\n

\u2022 Si vols que la teva app sigui un canal de venda efectiu<\/strong>, haur\u00e0s d\u2019oferir suport i atenci\u00f3 a l\u2019usuari durant tot el proc\u00e9s de compra, amb un xat online o un tel\u00e8fon d\u2019atenci\u00f3.<\/p>\n

Aix\u00ed, mentre l\u2019mcommerce<\/strong> va en augment i els usuaris s\u00f3n m\u00e9s exigents amb l\u2019experi\u00e8ncia de navegaci\u00f3, les apps s\u00f3n, avui dia, un negoci rendible si es tenen en compte factors molt m\u00e9s enll\u00e0 de la simple promoci\u00f3 i el desenvolupament de l\u2019aplicaci\u00f3.
\nEn un mercat competitiu, l\u2019interessant \u00e9s que la teva botiga sigui responsive o tingui una versi\u00f3 m\u00f2bil <\/strong>a l\u2019altura de les expectatives de navegaci\u00f3 i usabilitat.
\nA m\u00e9s, amb la versi\u00f3 m\u00f2bil de la botiga no cal que et coneguin i es descarreguin l\u2019app per comprar. Per accedir al teu portal, nom\u00e9s cal fer una cerca gen\u00e8rica des del m\u00f2bil i clicar el teu enlla\u00e7 perqu\u00e8 aparegui la versi\u00f3 m\u00f2bil de la botiga, on tamb\u00e9 es pot comprar.<\/p>\n","protected":false},"excerpt":{"rendered":"

Entre jocs i programes, les botigues online demanen pas entre la multitud d\u2019apps m\u00f2bils, un sector que no para de cr\u00e9ixer. Les grans empreses dels sectors comencen a tenir apps per vendre. Segons \u201cThe App Date\u201d, a Espanya hi ha 22 milions d\u2019usuaris actius que cada dia descarreguen 4 milions d\u2019aplicacions. Precisament, entre jocs com […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1729],"tags":[1111,1115,1113],"class_list":["post-18932","post","type-post","status-publish","format-standard","hentry","category-etrends","tag-app-botiga-online","tag-botiga-online-versio-mobil","tag-mcommerce"],"yoast_head":"\nNecessito una app per a la meva botiga online? | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Entre jocs i programes, les botigues online demanen pas entre la multitud d\u2019apps m\u00f2bils, un sector que no para de cr\u00e9ixer. 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