{"id":18931,"date":"2014-10-29T00:00:00","date_gmt":"2014-10-28T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/la-teva-botiga-online-esta-preparada-per-a-la-campanya-de-nadal\/"},"modified":"2014-10-29T00:00:00","modified_gmt":"2014-10-28T23:00:00","slug":"la-teva-botiga-online-esta-preparada-per-a-la-campanya-de-nadal","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/la-teva-botiga-online-esta-preparada-per-a-la-campanya-de-nadal\/","title":{"rendered":"La teva botiga online est\u00e0 preparada per a la campanya de Nadal?"},"content":{"rendered":"

El Nadal \u00e9s cada vegada m\u00e9s a prop i molts ja han dedicat temps a buscar regals per internet. Actualment ha augmentat el nombre d\u2019usuaris que decideixen comprar online, i cal tenir molt en compte com afectar\u00e0 aquest augment de consumidors potencials online a la campanya de Nadal d\u2019aquest any.<\/p>\n

\"pare<\/p>\n

                   Imatge via: http:\/\/cbsdallas.files.wordpress.com<\/strong><\/pre>\n
Per situar-nos, cal saber que, segons l\u2019Estudi Anual de Consum Showroomprive Nadal 2015, almenys un 16% dels consumidors espanyols faran les compres online<\/strong> per evitar cues i aconseguir els productes que volen amb m\u00e9s facilitat i a un millor preu. Aquesta dada revela que, respecte a l\u2019any passat, quan l\u2019estudi reflectia un 12%, hi ha hagut un clar augment en la intenci\u00f3 de compra online per part dels usuaris.<\/p>\n
\u00c9s impossible obviar que hi ha una clara tend\u00e8ncia a l\u2019al\u00e7a a comprar online i que aquesta campanya de Nadal ser\u00e0 clau per a l\u2019eCommerce<\/strong>, especialment per a les botigues online que venen productes relacionats amb moda, perfums, cosm\u00e8tica, tecnologia i electr\u00f2nica, seguits de joieria i decoraci\u00f3 per a la llar.<\/p>\n
<\/pre>\n
Ens posem a treballar al novembre?<\/h2>\n
Actualment totes les marques ja haurien d\u2019haver comen\u00e7at a treballar en la campanya de Nadal: posant a punt la botiga online, decidint quina estrat\u00e8gia de m\u00e0rqueting online es dur\u00e0 a terme i quin tipus d\u2019accions, com ofertes o descomptes, seran atractives i determinants per al consumidor.<\/p>\n
En el camp que ens ocupa, el m\u00e0rqueting digital<\/a>, aquesta preparaci\u00f3 s\u2019ha de comen\u00e7ar en les dates en qu\u00e8 som ara. \u00c9s fonamental optimitzar la botiga online amb paraules clau atractives i adequades a les dates de Nadal, per aprofitar aquesta temporada tan especial per atreure m\u00e9s tr\u00e0nsit i generar m\u00e9s vendes. Hem de tenir en compte que el consum de Nadal representa un percentatge molt elevat de les compres de tot l\u2019any<\/strong>. Tenim l\u2019oportunitat de donar a con\u00e8ixer la nostra botiga online en una \u00e8poca especial, generar complicitat i, el m\u00e9s important, fer que els usuaris que hi han confiat per comprar els regals de Nadal continu\u00efn repetint al llarg de l\u2019any.<\/p>\n
Com vendre m\u00e9s per Nadal?<\/h2>\n
La clau per vendre m\u00e9s \u00e9s diferenciar-nos tant com sigui possible de les estrat\u00e8gies que estiguin duent a terme els nostres competidors. Fins aqu\u00ed sembla f\u00e0cil, per\u00f2 no ho \u00e9s tant, perqu\u00e8 cal tenir en compte alguns factors. Et presento 4 idees per incrementar les vendes:<\/p>\n
– Creaci\u00f3 d\u2019ofertes especials<\/strong>: crea ofertes atractives i mou-les per totes les teves xarxes socials. Cal intentar arribar al m\u00e0xim nombre d\u2019usuaris possible i, per fer-ho, et pots ajudar creant newsletters<\/a> especials per oferir els teus productes per Nadal.<\/p>\n
– Revisa els preus<\/strong>: molts usuaris comparen en diferents portals abans de decidir on compren els regals de Nadal. Qui guanya? F\u00e0cil: qui s\u2019ha preocupat de ser m\u00e9s atractiu per als seus clients potencials amb ofertes, rebaixes de preus o oferint m\u00e9s valor afegit.<\/p>\n
– Enviament gratu\u00eft<\/strong>: aprofita aquest tipus de promocions per desmarcar-te de la compet\u00e8ncia i resultar m\u00e9s atractiu per als clients potencials. Redueix o elimina durant un temps les despeses d\u2019enviament per intentar generar un pic de vendes durant aquestes dates.<\/p>\n
– Redissenya<\/strong>: qu\u00e8 vol dir aix\u00f2? La nost\u00e0lgia del Nadal \u00e9s un factor que s\u2019ha utilitzat fins a la sacietat als mitjans de comunicaci\u00f3 i, especialment, en publicitat (no podem oblidar els anuncis de torrons que ens persegueixen des del novembre). Hem d\u2019aportar aquell toc nadalenc que el p\u00fablic reclama en dates com les que s\u2019acosten, redissenyant els perfils de les xarxes socials i la nostra botiga online. Aquests petits detalls que ens fan pensar ja en el Nadal poden ser fonamentals perqu\u00e8 els usuaris comencin a plantejar-se seriosament fer les compres online.<\/p>\n
El paper clau de les xarxes socials aquest Nadal<\/h2>\n
Hem passat de desitjar salut, diners i amor a voler tenir a les mans un bon smartphone. Potser exagero, per\u00f2 el que no es pot obviar \u00e9s el paper fonamental que tindran aquest Nadal les xarxes socials i l\u2019m-commerce.<\/p>\n
Un lloc privilegiat on donar a con\u00e8ixer les diferents ofertes, rebaixes o descomptes i on estar en contacte directe amb els seguidors i possibles compradors. L\u2019estrat\u00e8gia comercial que es dugui a terme a les xarxes socials ha d\u2019estar clarament vinculada amb la de la botiga online, ja que hi ha d\u2019haver coher\u00e8ncia entre totes dues. A m\u00e9s, es poden aprofitar les xarxes socials com a mitj\u00e0 per \u201cpremiar\u201d els clients i seguidors amb concursos o recompenses.<\/p>\n
A tall de conclusi\u00f3, afegir\u00e9 que cal diferenciar-se de les compres convencionals, d\u2019aquelles tardes eternes en qu\u00e8 totes les botigues f\u00edsiques s\u00f3n plenes de gent esperant per pagar els regals i poder-los embolicar. Tenim l\u2019oportunitat de facilitar les coses als consumidors, i el comer\u00e7 electr\u00f2nic est\u00e0 en una posici\u00f3 privilegiada. Ja t\u2019has preparat per a la campanya de Nadal?<\/p>\n","protected":false},"excerpt":{"rendered":"
El Nadal \u00e9s cada vegada m\u00e9s a prop i molts ja han dedicat temps a buscar regals per internet. Actualment ha augmentat el nombre d\u2019usuaris que decideixen comprar online, i cal tenir molt en compte com afectar\u00e0 aquest augment de consumidors potencials online a la campanya de Nadal d\u2019aquest any. Imatge via: http:\/\/cbsdallas.files.wordpress.com Per situar-nos, […]<\/p>\n","protected":false},"author":2,"featured_media":12575,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[1117,937,1119,941],"class_list":["post-18931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing","tag-campanya-de-nadal-online","tag-ecommerce","tag-ecommerce-campanya-de-nadal","tag-marqueting"],"yoast_head":"\nLa teva botiga online est\u00e0 preparada per a la campanya de Nadal? | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"El Nadal \u00e9s cada vegada m\u00e9s a prop i molts ja han dedicat temps a buscar regals per internet. 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