{"id":18928,"date":"2014-11-19T00:00:00","date_gmt":"2014-11-18T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/black-friday-i-eday-arriben-els-dies-de-rebaixes-online-mes-extremes-de\/"},"modified":"2014-11-19T00:00:00","modified_gmt":"2014-11-18T23:00:00","slug":"black-friday-i-eday-arriben-els-dies-de-rebaixes-online-mes-extremes-de","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/black-friday-i-eday-arriben-els-dies-de-rebaixes-online-mes-extremes-de\/","title":{"rendered":"Black Friday i eDay: arriben els dies de rebaixes online m\u00e9s extremes de l\u2019any"},"content":{"rendered":"<p>A les portes de desembre, les botigues online es preparen per a un dels mesos m\u00e9s fren\u00e8tics i de m\u00e0xim consum de l\u2019any amb l\u2019arribada del Nadal. Entre ofertes, descomptes i promocions, destaquen el <a href=\"http:\/\/blackfriday.cuponesmagicos.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Black Friday<\/a>, el CyberMonday i la seva versi\u00f3 a Espanya, l\u2019<a href=\"http:\/\/www.the-eday.com\/invierno\/\" target=\"_blank\" rel=\"noopener noreferrer\">eDay<\/a>, un dels esdeveniments de rebaixes online que se celebrar\u00e0 el proper dilluns 1 de desembre.<\/p>\n<p>Si acabes d\u2019obrir el teu eCommerce i vols aprofitar l\u2019oportunitat de negoci que es presenta, estigues atent. Per comen\u00e7ar,<\/p>\n<p><strong>Qu\u00e8 s\u00f3n el Black Friday i l\u2019eDay?<\/strong><\/p>\n<p><span style=\"color: #252525;\">El Black Friday o Divendres Negre se celebra l\u2019endem\u00e0 del Dia d\u2019Acci\u00f3 de Gr\u00e0cies. Aquell dia,<\/span> els comer\u00e7os dels Estats Units es veuen desbordats per l\u2019allau de clients que hi van a buscar regals i tot el necessari per tenir a punt els preparatius de Nadal. I el dilluns seg\u00fcent arriba el CyberMonday, el dia de les rebaixes online m\u00e9s radicals de l\u2019any.<\/p>\n<p>Nascut amb la idea d\u2019apropar el comer\u00e7 electr\u00f2nic al gran p\u00fablic i d\u2019incentivar les vendes abans del per\u00edode de Nadal, l\u2019<a href=\"http:\/\/www.esdemarketing.com\/eday-el-dia-de-las-rebajas-online\/\" target=\"_blank\" rel=\"noopener noreferrer\">eDay<\/a> va arribar a Espanya el 26 de novembre de 2012, amb un \u00e8xit de participaci\u00f3 i vendes que va fer que es cre\u00e9s una edici\u00f3 m\u00e9s a l\u2019estiu del 2013 i una altra aquest 2014.<\/p>\n<p>Les botigues online s\u2019apunten al portal dels organitzadors de l\u2019eDay o b\u00e9 fan promocions exclusives el dia 1 de desembre, coincidint amb les dates de compres radicals dels Estats Units.<\/p>\n<p><strong>Per qu\u00e8 \u00e9s important aquest dia?<\/strong><\/p>\n<p>Segons les \u00faltimes dades de la Comissi\u00f3 Nacional dels Mercats i la Compet\u00e8ncia (CNMC), el comer\u00e7 electr\u00f2nic a Espanya va arribar als 3.291 milions d\u2019euros de facturaci\u00f3 durant el tercer trimestre del 2013, un 21,7% m\u00e9s que en el mateix trimestre del 2012, amb un augment de la facturaci\u00f3 i les transaccions online any rere any.<\/p>\n<p>Entre aquestes dades de facturaci\u00f3, cal destacar el CyberMonday o l\u2019eDay com a punt de refer\u00e8ncia per promocionar i donar a con\u00e8ixer els productes i\/o serveis del lloc web. I \u00e9s que tots dos dies tenen una sola premissa: <strong>oferir descomptes exclusius o molt superiors a altres promocions<\/strong> que ja s\u2019hagin fet als diferents comer\u00e7os electr\u00f2nics que hi participen.<\/p>\n<p>Pots participar amb el teu eCommerce apuntant-te a l\u2019eDay, el dia 1 de desembre, o <strong>oferint promocions exclusives<\/strong> per al Black Friday, el 28 de novembre. D\u2019aquesta manera podr\u00e0s:<\/p>\n<ul>\n<li><strong>Incrementar les visites: <\/strong>si tens una campanya d\u2019Adwords, aprofita l\u2019esdeveniment per atreure m\u00e9s tr\u00e0nsit al teu eCommerce.<\/li>\n<li><strong>Con\u00e8ixer el teu p\u00fablic:<\/strong> tenint en compte el volum de tr\u00e0nsit que arribar\u00e0 a la teva botiga, elabora una enquesta per determinar els gustos del teu p\u00fablic objectiu. Aix\u00ed, tant el visitant recurrent com el nou et poden donar idees del que has de millorar al teu eCommerce.<\/li>\n<li><strong> Augmentar la facturaci\u00f3: <\/strong>oferint descomptes o promocions exclusius podr\u00e0s incentivar la compra d\u2019usuaris que potser no haurien comprat sense aquest incentiu.<\/li>\n<li><strong>Con\u00e8ixer els teus productes\/categories estrella:<\/strong> elabora estrat\u00e8gies diferents segons el producte i\/o les categories que vulguis oferir. Aix\u00ed sabr\u00e0s de primera m\u00e0 en quins productes pots ser m\u00e9s competitiu i per qu\u00e8 se n\u2019ha venut m\u00e9s (preu, atractiu de la fitxa de producte, etc.).<\/li>\n<\/ul>\n<p><strong>Qu\u00e8 puc fer amb el meu eCommerce?<\/strong><\/p>\n<p>A l\u2019eDay hi participen botigues online i marques de serveis conegudes que ofereixen des de bitllets d\u2019avi\u00f3 fins a productes de tecnologia, bellesa i roba. Si, per marges comercials o estrat\u00e8gies de preus, no pots rebaixar gaire m\u00e9s el teu producte o servei, hi ha altres maneres d\u2019atreure visites. Per\u00f2 primer haur\u00e0s de pensar: qu\u00e8 oferir\u00e0s a canvi?<\/p>\n<p>Descomptes, ofertes i promocions s\u00f3n els habituals, per\u00f2 tamb\u00e9 pots arribar al p\u00fablic amb <strong>enviaments gratu\u00efts o regals que acompanyin la compra. <\/strong><\/p>\n<p>Per saber si la teva oferta tindr\u00e0 una gran acceptaci\u00f3 entre el p\u00fablic, \u00e9s interessant elaborar abans un pla estrat\u00e8gic que contempli:<\/p>\n<ol>\n<li><strong>Producte\/s a oferir<\/strong>: cal tenir en compte qu\u00e8 es vendr\u00e0 i per quins motius se\u2019n tria un o un altre. Buscar les difer\u00e8ncies dels nostres productes respecte als competidors ens ajudar\u00e0 a entendre millor el nostre negoci i la nostra posici\u00f3 davant la compet\u00e8ncia.<\/li>\n<li><strong>Compet\u00e8ncia:<\/strong> quins competidors ja preparen la seva campanya de Nadal? Tenen alguna campanya plantejada per al Black Friday o l\u2019eDay? No hem de perdre de vista qu\u00e8 fan i qu\u00e8 faran per entendre les debilitats o fortaleses de la nostra campanya.<\/li>\n<\/ol>\n<ol start=\"3\">\n<li>An\u00e0lisi dels <strong>clients i seguidors<\/strong> que tenim. Segons la seva edat, estudis, g\u00e8nere i gustos, podrem elaborar un tipus d\u2019oferta o un altre per motivar-los a comprar.<\/li>\n<\/ol>\n<p><strong> <\/strong>Un cop ja tenim clar qu\u00e8 oferirem\u2026<\/p>\n<p><strong>Com promocionar la botiga online?<\/strong><\/p>\n<p>El pas seg\u00fcent ser\u00e0 donar a con\u00e8ixer la promoci\u00f3. Ho pots fer de diverses maneres:<\/p>\n<ul>\n<li>Prepara amb el teu assessor una <strong>campanya d\u2019Adwords<\/strong> per a aquell dia per aconseguir m\u00e9s tr\u00e0nsit a la botiga. Si tens una campanya de Remarketing o Google Shopping, podr\u00e0s analitzar i extreure dades de les campanyes actives per saber quins productes de la botiga online et poden oferir una conversi\u00f3 m\u00e9s alta aplicant-hi una promoci\u00f3 especial.<\/li>\n<li>Envia una <strong>newsletter <\/strong>als teus clients informant-los de l\u2019acci\u00f3 que far\u00e0s aquell dia. O b\u00e9 crea un descompte o regala un producte als clients recurrents per fidelitzar-los i refor\u00e7ar la teva estrat\u00e8gia de venda.<\/li>\n<li><strong>Crear un sorteig<\/strong> amb motiu de l\u2019eDay per incentivar la participaci\u00f3 dels usuaris que encara no han avan\u00e7at les compres nadalenques. Per exemple, sortejar una estada d\u2019un cap de setmana entre tots els usuaris de les xarxes socials de la teva botiga per donar suport a la campanya de promoci\u00f3.<\/li>\n<\/ul>\n<p>Seguint aquests consells, el cap de setmana que ve pot ser un dels de m\u00e9s facturaci\u00f3 de la teva botiga online. Tingues en compte que, com m\u00e9s aviat entenguin la teva promoci\u00f3 i el teu producte, m\u00e9s r\u00e0pid compraran, aix\u00ed que analitza i orienta la botiga online per treure\u2019n el m\u00e0xim profit.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A les portes de desembre, les botigues online es preparen per a un dels mesos m\u00e9s fren\u00e8tics i de m\u00e0xim consum de l\u2019any amb l\u2019arribada del Nadal. Entre ofertes, descomptes i promocions, destaquen el Black Friday, el CyberMonday i la seva versi\u00f3 a Espanya, l\u2019eDay, un dels esdeveniments de rebaixes online que se celebrar\u00e0 el [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12579,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[1135,1137,1139],"class_list":["post-18928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing","tag-black-friday","tag-eday","tag-rebaixes-online-ecommerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Black Friday i eDay: arriben els dies de rebaixes online m\u00e9s extremes de l\u2019any | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"A les portes de desembre, les botigues online es preparen per a un dels mesos m\u00e9s fren\u00e8tics i de m\u00e0xim consum de l\u2019any amb l\u2019arribada del Nadal. 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