{"id":18927,"date":"2014-11-26T00:00:00","date_gmt":"2014-11-25T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/millora-la-usabilitat-del-teu-ecommerce\/"},"modified":"2014-11-26T00:00:00","modified_gmt":"2014-11-25T23:00:00","slug":"millora-la-usabilitat-del-teu-ecommerce","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/millora-la-usabilitat-del-teu-ecommerce\/","title":{"rendered":"Millora la usabilitat del teu eCommerce"},"content":{"rendered":"<p style=\"text-align: justify;\">El terme usabilitat \u00e9s a boca de tothom des de fa pocs anys, per\u00f2 qu\u00e8 entenem per usabilitat? Segons la ISO (Organitzaci\u00f3 Internacional per a l\u2019Estandarditzaci\u00f3), \u201c<em>la usabilitat fa refer\u00e8ncia a la capacitat d\u2019un programari de ser compr\u00e8s, apr\u00e8s, utilitzat i resultar atractiu per a l\u2019usuari, en condicions espec\u00edfiques d\u2019\u00fas<\/em>\u201d.<\/p>\n<p style=\"text-align: left;\">En resum, fer que l\u2019usuari no tingui cap problema a l\u2019hora d\u2019utilitzar la nostra botiga online.<\/p>\n<h2 style=\"text-align: justify;\">Molt b\u00e9. Per\u00f2 com aconseguim un eCommerce usable?<\/h2>\n<p style=\"text-align: justify;\">Cal tenir en compte determinats aspectes que ens ajudaran a determinar la usabilitat del nostre negoci online. Actualment hi ha una tend\u00e8ncia anomenada \u201c<em>Disseny centrat en l\u2019usuari<\/em>\u201d, que t\u00e9 en compte les necessitats del client potencial i de l\u2019usuari a l\u2019hora de tenir un eCommerce optimitzat al m\u00e0xim.<\/p>\n<p style=\"text-align: justify;\">La persona que entra a la nostra botiga online ha de poder navegar-hi i fer qualsevol proc\u00e9s de compra de manera f\u00e0cil, senzilla, flexible, fiable i segura. Hem de donar el control a l\u2019usuari perqu\u00e8 sigui ell qui controli en tot moment el proc\u00e9s de navegaci\u00f3.<\/p>\n<h2 style=\"text-align: justify;\">Q\u00fcestions clau en la usabilitat del teu eCommerce<\/h2>\n<p style=\"text-align: justify;\">En aquest apartat definirem diferents aspectes clau que tenen un paper fonamental en la percepci\u00f3 que t\u00e9 l\u2019usuari de la botiga online a la qual accedeix. S\u00f3n aspectes que cal millorar per obtenir una bona usabilitat.<\/p>\n<h3 style=\"text-align: justify;\">La navegaci\u00f3<\/h3>\n<p style=\"text-align: justify;\">\u00c9s b\u00e0sic i essencial que <strong>la nostra botiga online tingui una navegaci\u00f3 \u00f2ptima<\/strong>. \u00c9s a dir, que l\u2019usuari pugui trobar el que busca de manera f\u00e0cil, r\u00e0pida i intu\u00eftiva. Aix\u00f2 s\u2019aconsegueix amb una bona categoritzaci\u00f3 i organitzaci\u00f3, en qu\u00e8 no es tracta de tenir m\u00e9s categories que els eCommerce de la compet\u00e8ncia, sin\u00f3 que aquestes categories estiguin ben organitzades.<\/p>\n<p style=\"text-align: justify;\">Amb una bona navegaci\u00f3 al negoci online ajudem l\u2019usuari a estar m\u00e9s c\u00f2mode i a trobar el que busca amb un sol clic. Un exemple de bona navegaci\u00f3 \u00e9s l\u2019\u00fas de \u201c<em>Breadcrumbs<\/em>\u201d (o \u201cmolles de pa\u201d, en catal\u00e0). S\u00f3n els enlla\u00e7os que apareixen dins les p\u00e0gines a mesura que naveguem cada cop m\u00e9s endins d\u2019un lloc web. Aix\u00f2 ajuda l\u2019usuari a saber quin cam\u00ed ha recorregut fins a arribar on \u00e9s.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/La-usabilidad-Web.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-2635\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/La-usabilidad-Web.jpg\" alt=\"botiga online usabilitat\" width=\"760\" height=\"300\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><strong>Imatge: http:\/\/www.comunicaz.es\/<\/strong><\/p>\n<h3 style=\"text-align: justify;\">Un bon disseny<\/h3>\n<p style=\"text-align: justify;\">Un disseny \u00f2ptim \u00e9s aquell en qu\u00e8 totes les p\u00e0gines tenen una estructura similar, per\u00f2, a m\u00e9s, <strong>un bon disseny s\u2019ha d\u2019adaptar a la l\u00f2gica dels usuaris<\/strong>. Qu\u00e8 vol dir aix\u00f2?<\/p>\n<p style=\"text-align: justify;\">\u00c9s f\u00e0cil. Hem de dissenyar el nostre negoci online pensant com si f\u00f3ssim els futurs usuaris del lloc. Un disseny f\u00e0cil, intu\u00eftiu, reconeixible i segur \u00e9s el que t\u00e9 m\u00e9s possibilitats que l\u2019usuari se senti m\u00e9s segur i decideixi comprar-hi.<\/p>\n<p style=\"text-align: justify;\">La navegaci\u00f3 i el disseny s\u00f3n dos conceptes que van de la m\u00e0 per aconseguir la millor usabilitat possible a la nostra botiga online, ja que sense una bona estructuraci\u00f3 i un bon disseny empitjorem la percepci\u00f3 que l\u2019usuari t\u00e9 del lloc.<\/p>\n<p style=\"text-align: justify;\">A m\u00e9s, \u00e9s recomanable utilitzar \u201ccrides a l\u2019acci\u00f3\u201d (<em>Call-to-Action<\/em>), que s\u00f3n els botons o enlla\u00e7os interactius de la nostra botiga, com ara \u201c<em>Registrar-se<\/em>\u201d o \u201c<em>Afegir al carret\u00f3<\/em>\u201d. Per\u00f2 cal anar amb compte, perqu\u00e8 el que importa \u00e9s que l\u2019usuari pugui fer per si sol el proc\u00e9s de compra sense cap problema. El nostre paper consisteix a guiar-lo perqu\u00e8 no trobi cap complicaci\u00f3 en el proc\u00e9s.<\/p>\n<h3 style=\"text-align: justify;\">Jerarquia i contingut ben definit<\/h3>\n<p style=\"text-align: justify;\">La p\u00e0gina d\u2019inici de qualsevol botiga online ha de ser el reflex d\u2019una bona<strong> jerarquitzaci\u00f3 de continguts i seccions<\/strong> que defineixin els diferents rols que tenen les seccions. Si mantenim una jerarquia visual entre els diferents elements, podem deixar en segon pla la informaci\u00f3 que considerem de menys import\u00e0ncia.<\/p>\n<p style=\"text-align: justify;\">Hem d\u2019aportar un contingut rellevant, amb informaci\u00f3 precisa i que respongui a les possibles q\u00fcestions que puguin sorgir als usuaris quan visitin les <a href=\"https:\/\/trilogi.com\/blog\/ca\/quines-caracteristiques-ha-de-tenir-una-pagina-de-producte\/\" target=\"_blank\" rel=\"noopener noreferrer\">fitxes dels nostres productes<\/a>.<\/p>\n<h3 style=\"text-align: justify;\">Informar l\u2019usuari<\/h3>\n<p style=\"text-align: justify;\">S\u2019ha d\u2019informar i deixar clar quin \u00e9s el prop\u00f2sit de la botiga online sense amagar informaci\u00f3 i fent sempre visible la informaci\u00f3 b\u00e0sica i essencial per a qualsevol client potencial, com els mitjans de pagament i les formes i despeses d\u2019enviament.<\/p>\n<p style=\"text-align: justify;\">De la mateixa manera, <strong>hem de mostrar sempre els canals de contacte<\/strong> que tenen els usuaris per posar-se en contacte amb nosaltres si necessiten informaci\u00f3 o tenen qualsevol dubte. Sempre hem d\u2019oferir als clients tants canals de contacte com sigui possible: n\u00famero de tel\u00e8fon, formulari de contacte, adre\u00e7a de correu electr\u00f2nic, adre\u00e7a f\u00edsica (si tenim botiga f\u00edsica) i fins i tot un xat per respondre les consultes en temps real.<\/p>\n<p style=\"text-align: justify;\">Cal tenir en compte la gran import\u00e0ncia que t\u00e9 una bona usabilitat en un negoci online, ja que si un client potencial entra a la nostra botiga i no veu clar el proc\u00e9s de compra, \u00e9s un client que hem perdut.<\/p>\n<p style=\"text-align: justify;\">Hem d\u2019entendre que una mala usabilitat a la nostra botiga online ens pot fer perdre vendes, i el que volem \u00e9s que l\u2019usuari no nom\u00e9s decideixi comprar a la nostra botiga, sin\u00f3 que les seves visites siguin recurrents. <strong>Volem <a href=\"https:\/\/trilogi.com\/blog\/ca\/consells-per-aconseguir-i-fidelitzar-clients-al-teu-ecommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\">fidelitzar<\/a> els usuaris i que es converteixin en clients satisfets.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El terme usabilitat \u00e9s a boca de tothom des de fa pocs anys, per\u00f2 qu\u00e8 entenem per usabilitat? Segons la ISO (Organitzaci\u00f3 Internacional per a l\u2019Estandarditzaci\u00f3), \u201cla usabilitat fa refer\u00e8ncia a la capacitat d\u2019un programari de ser compr\u00e8s, apr\u00e8s, utilitzat i resultar atractiu per a l\u2019usuari, en condicions espec\u00edfiques d\u2019\u00fas\u201d. En resum, fer que l\u2019usuari [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12580,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1721],"tags":[1141,1143],"class_list":["post-18927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","tag-millora-usabilitat-ecommerce","tag-usabilitat-botiga-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Millora la usabilitat del teu eCommerce | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"El terme usabilitat \u00e9s a boca de tothom des de fa pocs anys, per\u00f2 qu\u00e8 entenem per usabilitat? 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