{"id":18926,"date":"2014-12-02T00:00:00","date_gmt":"2014-12-01T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/3-passos-per-augmentar-les-vendes-online\/"},"modified":"2014-12-02T00:00:00","modified_gmt":"2014-12-01T23:00:00","slug":"3-passos-per-augmentar-les-vendes-online","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/3-passos-per-augmentar-les-vendes-online\/","title":{"rendered":"3 passos per augmentar les vendes online"},"content":{"rendered":"

El cap de setmana passat vam donar el tret de sortida a la campanya de Nadal amb el Black Friday i el Cibermonday<\/a>. Arriba una de les \u00e8poques en qu\u00e8 el consum online es dispara, per\u00f2<\/p>\n

\"augmentar<\/a>
font de la imatge: www.gerardomuzquiz.com<\/figcaption><\/figure>\n

Saps com augmentar les teves vendes online?<\/h2>\n

Us podria explicar moltes estrat\u00e8gies i t\u00e8cniques sobre com augmentar les vendes del vostre negoci. Tanmateix, tot es redueix a aquesta f\u00f3rmula senzilla:<\/p>\n

Venda = visites x taxa de conversi\u00f3 x comanda mitjana<\/h3>\n

Si volem augmentar les vendes, haurem d\u2019incidir en:<\/p>\n

\u2022 Incrementar les visites del nostre eCommerce:<\/strong> com m\u00e9s persones vinguin a la nostra botiga, m\u00e9s oportunitats de vendre tindrem.
\n\u2022 Incrementar la taxa de conversi\u00f3:<\/strong> com m\u00e9s alta sigui la taxa de conversi\u00f3 de la nostra botiga online, m\u00e9s visites es decidiran per algun dels nostres productes o serveis.
\n\u2022 Incrementar la comanda mitjana:<\/strong> com m\u00e9s compri cada client, m\u00e9s vendrem.<\/p>\n

Per incrementar les visites, la taxa de conversi\u00f3 i la comanda mitjana \u00e9s imprescindible dur a terme diferents accions de m\u00e0rqueting. Les podem dividir en:<\/p>\n

\u2022 Accions de captaci\u00f3:<\/strong> si volem incrementar les vendes aconseguint clients nous.
\n\u2022 Accions de fidelitzaci\u00f3:<\/strong> si volem que els clients que ja tenim comprin tant com sigui possible.<\/p>\n

Arribats a aquest punt,<\/p>\n

Saps quines accions has de fer per augmentar les vendes online?<\/h2>\n

Si ets lector habitual del blog de Trilogi, ja en coneixes algunes, per\u00f2 repassem-les i ordenem-les segons el nostre objectiu:<\/p>\n

Si volem augmentar les visites de la nostra botiga online, haurem de:<\/strong><\/p>\n

\u2022 Treballar el SEO<\/a> del nostre eCommerce per posicionar els productes m\u00e9s rellevants i aconseguir aix\u00ed clients nous.<\/p>\n

\u2022 Promocionar la nostra botiga o els nostres productes amb una campanya de SEM<\/a>. D\u2019aquesta manera donarem a con\u00e8ixer la nostra marca i els nostres productes.<\/p>\n

\u2022 Ser presents a les xarxes socials<\/a> i tenir un blog. No nom\u00e9s atraurem visites a la botiga online, sin\u00f3 que \u00e9s un canal magn\u00edfic per fidelitzar els clients.<\/p>\n

Si volem incrementar la taxa de conversi\u00f3, haurem de:<\/strong><\/p>\n

\u2022 Millorar la usabilitat<\/a> del nostre eCommerce per facilitar la navegaci\u00f3 als usuaris, tant nous com recurrents.<\/p>\n

\u2022 Cuidar la imatge de la botiga online i de les fitxes de producte<\/a> per donar la m\u00e0xima informaci\u00f3 als visitants del web.<\/p>\n

\u2022 Seduir les visites aportant un valor afegit<\/a> al nostre producte o servei.<\/p>\n

Si volem incrementar la comanda mitjana de les nostres vendes:<\/strong><\/p>\n

\u2022 Podem utilitzar t\u00e8cniques com el cross selling<\/a> o l\u2019up selling per augmentar l\u2019import total del carret\u00f3 de la compra.<\/p>\n

\u2022 Hem de jugar amb les despeses d\u2019enviament<\/a> de la botiga online, incentivant les compres d\u2019un cert import per poder gaudir d\u2019enviaments gratu\u00efts.<\/p>\n

\u2022 Oferir packs promocionals dels nostres productes. Molts usuaris es decideixen pels packs o aprofiten les t\u00edpiques promocions del 2×1 per estalviar diners. En aquests casos, l\u2019usuari rep una bonificaci\u00f3 en forma de descompte i nosaltres augmentem la comanda mitjana del carret\u00f3.<\/p>\n

Hi ha un cert paral\u00b7lelisme entre les botigues f\u00edsiques i les online pel que fa al m\u00e8tode per augmentar les vendes, ja que la f\u00f3rmula per incrementar la facturaci\u00f3 del negoci \u00e9s essencialment la mateixa.
\nSi aquests dies passegeu pels carrers i centres comercials de les vostres ciutats, comprovareu que les botigues amb les caixes plenes segueixen aquestes tres premisses:<\/p>\n

1. Estan ben situades, els seus aparadors criden l\u2019atenci\u00f3 i han aconseguit crear un ambient que convida a entrar a la botiga (incrementen el nombre de visites).
\n2. La disposici\u00f3 dels productes, el preu i altres factors com l\u2019atenci\u00f3 personalitzada influeixen en les visites a l\u2019hora d\u2019impulsar les vendes (taxa de conversi\u00f3).
\n3. Ja sigui a la cua de la caixa o durant el proc\u00e9s de compra, \u00e9s habitual trobar productes complementaris (que no ten\u00edem intenci\u00f3 d\u2019adquirir) que poden fer augmentar l\u2019import de la compra.<\/p>\n

En resum, podem dir que, per augmentar les vendes del nostre eCommerce, hem d\u2019aconseguir que la botiga sigui prou visible i atractiva perqu\u00e8 hi accedeixi el m\u00e0xim nombre de persones. Un cop captada l\u2019atenci\u00f3 d\u2019aquests clients, hem de ser capa\u00e7os de mostrar els productes de manera atractiva i oferir un factor diferencial respecte a altres negocis per impulsar la venda. I, si volem que el client augmenti l\u2019import de la compra, li hem d\u2019oferir promocions o oportunitats que li facin modificar la seva intenci\u00f3 inicial de compra. Aix\u00ed podrem augmentar la facturaci\u00f3 de la nostra botiga online.<\/p>\n

Has treballat durant l\u2019any per augmentar les vendes de la teva botiga online?<\/h2>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

El cap de setmana passat vam donar el tret de sortida a la campanya de Nadal amb el Black Friday i el Cibermonday. Arriba una de les \u00e8poques en qu\u00e8 el consum online es dispara, per\u00f2 Saps com augmentar les teves vendes online? Us podria explicar moltes estrat\u00e8gies i t\u00e8cniques sobre com augmentar les vendes […]<\/p>\n","protected":false},"author":2,"featured_media":12581,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[1145,1149,957,1147],"class_list":["post-18926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing","tag-augmentar-facturacio-botiga-online","tag-augmentar-vendes-botiga-online","tag-augmentar-vendes-ecommerce","tag-augmentar-vendes-online"],"yoast_head":"\n3 passos per augmentar les vendes online | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"El cap de setmana passat vam donar el tret de sortida a la campanya de Nadal amb el Black Friday i el Cibermonday . 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