{"id":18925,"date":"2020-10-19T08:57:18","date_gmt":"2020-10-19T06:57:18","guid":{"rendered":"https:\/\/trilogi.com\/blog\/black-friday-2020-what-will-it-be-like\/"},"modified":"2020-10-19T08:57:18","modified_gmt":"2020-10-19T06:57:18","slug":"black-friday-2020-what-will-it-be-like","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/black-friday-2020-what-will-it-be-like\/","title":{"rendered":"Black Friday 2020: what will it be like?"},"content":{"rendered":"

With Black Friday 2020 just around the corner, we are already hearing rumors about how this day will play out. 2020 has been a different year for everyone, including the online sector. eCommerce has consolidated and physical stores are gradually losing ground.<\/p>\n

\"Black-friday-2020\"<\/p>\n

This year we may not see images of crowds stampeding into shopping malls, but online stores will certainly notice the increase in traffic. That\u2019s no surprise considering that total retail sales in Spain may fall by 12.7%, while eCommerce may grow by 23%. Source: eMarketer<\/a>.<\/em><\/p>\n

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Given this scenario, it\u2019s no wonder this year\u2019s Black Friday has the whole sector on edge. Covid-19 has led customers who had never bought online to do so, and sectors that struggled to move beyond physical stores, such as food, have done so by a wide margin.<\/p>\n

Okay, that\u2019s all well and good, but some of you will say consumers will be more cautious and won\u2019t want to spend, so sales will be lower than in other years. According to an Adobe Analytics survey, Black Friday and Cyber Monday shopping volume this year could be 20% higher than last year.<\/strong> Is your campaign ready?<\/p>\n

Let\u2019s look at what the Black Friday 2020 shopper will be like.<\/p>\n

The Black Friday 2020 shopper<\/h2>\n

According to a Google survey:<\/p>\n