{"id":18924,"date":"2014-12-10T00:00:00","date_gmt":"2014-12-09T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/els-usuaris-confien-en-la-teva-botiga-online\/"},"modified":"2014-12-10T00:00:00","modified_gmt":"2014-12-09T23:00:00","slug":"els-usuaris-confien-en-la-teva-botiga-online","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/els-usuaris-confien-en-la-teva-botiga-online\/","title":{"rendered":"Els usuaris confien en la teva botiga online?"},"content":{"rendered":"<p>Aquests dies hem donat el tret de sortida al<strong> Nadal i a les campanyes de compres compulsives<\/strong>. Aquest any el comer\u00e7 online continua a l\u2019al\u00e7a i s\u2019estima que hi haur\u00e0 un <strong>increment del 16% de les compres online<\/strong> en la campanya m\u00e9s efectiva de l\u2019any. Diem efectiva perqu\u00e8 la campanya suposa <strong>m\u00e9s del 20% de les vendes de l\u2019any<\/strong> i, en algun sector, fins al 50% (joguines, perfumeries\u2026). Amb aquestes dades no tenim m\u00e9s remei que posar-nos les piles i posar a punt el nostre negoci per treure\u2019n el m\u00e0xim rendiment. Hi ha moltes coses a fer: <a href=\"https:\/\/trilogi.com\/blog\/ca\/la-teva-botiga-online-esta-preparada-per-a-la-campanya-de-nadal\/\" target=\"_blank\" rel=\"noopener noreferrer\">una bona campanya de m\u00e0rqueting<\/a>, una optimitzaci\u00f3 de la botiga i una cosa molt important que se sol deixar una mica de banda:<strong> treballar el factor confian\u00e7a.<\/strong><\/p>\n<h4>QUI SOM<\/h4>\n<p>Crear un apartat o p\u00e0gina al nostre negoci online amb<strong> informaci\u00f3 professional i personal<\/strong> \u00e9s una bona eina per suplir l\u2019abs\u00e8ncia de venedors. Cal que els usuaris coneguin l\u2019empresa i qui la dirigeix. Aquest detall aportar\u00e0 un valor afegit a l\u2019usuari i possible client.<\/p>\n<p>L\u2019apartat<a href=\"https:\/\/trilogi.com\/blog\/ca\/el-valor-dun-qui-som-ben-fet\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong> qui som<\/strong><\/a> \u00e9s una oportunitat perqu\u00e8 els usuaris coneguin les persones que hi ha darrere de la botiga online i, sobretot, perqu\u00e8 tinguin clar que els podem solucionar els possibles problemes que hagin pogut sorgir en la navegaci\u00f3 i en els processos de compra.<\/p>\n<p>Completa la informaci\u00f3 amb<strong> fotos<\/strong> de la botiga f\u00edsica, si en tens, o amb fotos de l\u2019oficina i dels treballadors amb l\u2019explicaci\u00f3 de les seves funcions a l\u2019empresa. <strong>Fuig de les fotos t\u00edpiques<\/strong> de noia o noi somrient que apareixen a les grans plataformes.<\/p>\n<h4>CONTACTA\u2019NS<\/h4>\n<p>Quan naveguem per una botiga online, sovint ens sorgeixen dubtes i algun problema en el proc\u00e9s de compra. \u00c9s llavors quan <strong>l\u2019usuari se sent sol davant del perill i busca alg\u00fa a qui rec\u00f3rrer<\/strong> o contactar per resoldre les seves necessitats.<\/p>\n<ul>\n<li><strong>El tel\u00e8fon de contacte<\/strong>: ha d\u2019estar visible a totes les p\u00e0gines de la botiga online i, sobretot, en el proc\u00e9s de compra. \u00c9s recomanable un n\u00famero fix en lloc d\u2019un d\u2019aquells n\u00fameros \u201cestranys\u201d que poden donar la sensaci\u00f3 de ser cars.<\/li>\n<li><strong>El correu electr\u00f2nic<\/strong>: tamb\u00e9 ha d\u2019estar en un lloc visible durant tot el proc\u00e9s de compra. No oblidis revisar els correus cada dia per poder ajudar els usuaris i aclarir-los els problemes.<\/li>\n<li><strong>El xat online:<\/strong> l\u2019eina perfecta per interactuar amb el client. \u00c9s una connexi\u00f3 en temps real que permet oferir una atenci\u00f3 m\u00e9s personalitzada i eficient.<\/li>\n<\/ul>\n<h4>INFORMACI\u00d3 DE VALOR<\/h4>\n<ol>\n<li>Les<strong> despeses d\u2019enviament s\u00f3n una de les causes de l\u2019abandonament del carret\u00f3<\/strong> a les botigues online. Sovint l\u2019usuari accedeix al carret\u00f3 per saber quines despeses d\u2019enviament s\u2019apliquen a la comanda. Per aix\u00f2 \u00e9s important informar en tot moment de quins s\u00f3n els costos de la compra. Sovint els usuaris s\u2019enfaden quan se\u2019ls apliquen despeses que no coneixien d\u2019entrada. Aix\u00f2 sol comportar una p\u00e8rdua de confian\u00e7a i la decisi\u00f3 d\u2019abandonar la comanda just abans de confirmar la compra.<\/li>\n<li>Les <strong>devolucions i canvis<\/strong> de les comandes solen ser un altre dels factors que fan enfadar els usuaris per la manca d\u2019informaci\u00f3. Cal aclarir b\u00e9, en algun apartat o p\u00e0gina, quins costos i condicions s\u2019aplicaran al canvi.<\/li>\n<li>M\u00e9s informaci\u00f3 de valor que podem, i hem d\u2019afegir a la nostra botiga online s\u00f3n els<strong> segells de confian\u00e7a i etiquetes de qualitat<\/strong> i seguretat. Hi ha m\u00e9s d\u2019un segell que certifica que s\u00f3n botigues de confian\u00e7a.<a href=\"http:\/\/www.trustedshops.es\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Trusted Shops <\/a>n\u2019\u00e9s un i ens <strong>certificar\u00e0 que l\u2019eCommerce compleix els compromisos \u00e8tics i socials<\/strong>. A m\u00e9s, dona l\u2019opci\u00f3 als usuaris de valorar l\u2019experi\u00e8ncia en el nostre negoci online, cosa que aportar\u00e0 un valor afegit al teu negoci online.<\/li>\n<\/ol>\n<h4>\u00a0SEGURETAT<\/h4>\n<p>La <strong>seguretat en els m\u00e8todes de pagament<\/strong> ha de ser una part important del nostre repte de generar confian\u00e7a amb l\u2019usuari. Hem d\u2019especificar clarament que els m\u00e8todes de pagament s\u00f3n segurs i clars, presentant els partners que utilitzem.<\/p>\n<p>Incideix molt en els aspectes de seguretat del pagament i en el tractament de les dades personals dels clients. \u00c9s un dels punts que guanya m\u00e9s import\u00e0ncia i cal aclarir-lo per donar transpar\u00e8ncia.<\/p>\n<h4>\u00a0SOCIALITZACI\u00d3<\/h4>\n<p>Ser presents a les xarxes socials ens permetr\u00e0 ser m\u00e9s visibles per a l\u2019usuari.<strong> Interactuar amb els usuaris i respondre als seus suggeriments<\/strong>, queixes i altres demostra que hi ha gent darrere de la botiga online. Aix\u00f2 facilitar\u00e0 que futurs clients tinguin refer\u00e8ncies sobre la <strong>satisfacci\u00f3 d\u2019altres usuaris<\/strong> amb els processos de compra i la implicaci\u00f3 de l\u2019empresa amb els usuaris. Una informaci\u00f3 molt valuosa per al client de la botiga online, que l\u2019<strong>ajudar\u00e0 a agafar confian\u00e7a en els nostres serveis<\/strong>.<\/p>\n<p>I tu&#8230; quina pr\u00e0ctica utilitzes per generar confian\u00e7a a la teva botiga online?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aquests dies hem donat el tret de sortida al Nadal i a les campanyes de compres compulsives. Aquest any el comer\u00e7 online continua a l\u2019al\u00e7a i s\u2019estima que hi haur\u00e0 un increment del 16% de les compres online en la campanya m\u00e9s efectiva de l\u2019any. Diem efectiva perqu\u00e8 la campanya suposa m\u00e9s del 20% de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12582,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1721],"tags":[1151,1153,1155],"class_list":["post-18924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","tag-confianca-ecommerce","tag-confianza-online","tag-seguretat-vendes-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Els usuaris confien en la teva botiga online? | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Aquests dies hem donat el tret de sortida al Nadal i a les campanyes de compres compulsives . 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