{"id":18922,"date":"2014-12-17T00:00:00","date_gmt":"2014-12-16T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/com-afecta-el-canon-aede-o-taxa-google-els-blogs-corporatius\/"},"modified":"2014-12-17T00:00:00","modified_gmt":"2014-12-16T23:00:00","slug":"com-afecta-el-canon-aede-o-taxa-google-els-blogs-corporatius","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/com-afecta-el-canon-aede-o-taxa-google-els-blogs-corporatius\/","title":{"rendered":"Com afecta el #Canon AEDE o taxa Google els blogs corporatius?"},"content":{"rendered":"<p style=\"text-align: justify;\">Google News ja \u00e9s hist\u00f2ria. Amb gaireb\u00e9 400.000 usuaris \u00fanics al mes, Google ha decidit posar punt final al seu servei, i Espanya \u00e9s l\u2019\u00fanic pa\u00eds del m\u00f3n sense aquest agregador de not\u00edcies, que mostrava el titular, una o dues l\u00ednies de text i l\u2019enlla\u00e7 a un diari o blog.<\/p>\n<p style=\"text-align: justify;\">Per entendre els motius del tancament i com afectar\u00e0 els blogs i els social media, comen\u00e7arem explicant qu\u00e8 \u00e9s el c\u00e0non AEDE (conegut com a taxa Google), el causant del tancament de Google News i, potser, d\u2019altres portals que enllacen blogs i mitjans de comunicaci\u00f3 nacionals.<\/p>\n<h2 style=\"text-align: justify;\"><strong> Qu\u00e8 \u00e9s el c\u00e0non AEDE?<\/strong><\/h2>\n<p style=\"text-align: justify;\">El c\u00e0non, que rep el nom de l\u2019Associaci\u00f3 d\u2019Editors de Diaris Espanyols (AEDE), forma part de la reforma de la Llei de Propietat Intel\u00b7lectual, que entrar\u00e0 en vigor el proper 1 de gener de 2015. Entre articles que no s\u2019acaben d\u2019entendre i diverses interpretacions de la seva aplicaci\u00f3, la nova llei cont\u00e9 l\u2019article 32.2, conegut com la \u201ctaxa Google\u201d<strong>. Aquesta taxa pret\u00e9n cobrar cada vegada que els agregadors de continguts digitals o blogs enllacin un mitj\u00e0 de comunicaci\u00f3 nacional.<\/strong><\/p>\n<p style=\"text-align: justify;\">Els editors, juntament amb el ministre Wert, van argumentar la creaci\u00f3 d\u2019aquest c\u00e0non indicant que <strong>els agregadors de not\u00edcies (com Men\u00e9ame i similars) i Google News s\u2019estaven lucrant enlla\u00e7ant contingut d\u2019altres als seus portals, <\/strong>tot i que el servei era totalment voluntari i era una via m\u00e9s per aportar visites als continguts digitals, tant de diaris com de blogs, cosa que, al seu torn, es tradueix en m\u00e9s ingressos publicitaris.<\/p>\n<h2><strong> Ad\u00e9u a Google News<\/strong><\/h2>\n<p style=\"text-align: justify;\">Tal com havia anunciat, des d\u2019aquest dimarts Google ja no ofereix el servei de <a href=\"http:\/\/news.google.es\" target=\"_blank\" rel=\"noopener\">Google News<\/a> Espanya.<\/p>\n<p style=\"text-align: justify;\">Mentre que altres pa\u00efsos com Alemanya i Fran\u00e7a van arribar a acords (amb milions pel mig) entre els editors i el cercador, a Espanya el conflicte ha acabat amb la retirada del servei, i es perd l\u2019acc\u00e9s al contingut digital que circula per les nostres xarxes.<\/p>\n<p style=\"text-align: justify;\">Potser aquest \u00e9s l\u2019inici d\u2019un conflicte similar al de B\u00e8lgica, en qu\u00e8 els mitjans van demanar tornar a Google News per la p\u00e8rdua de tr\u00e0nsit en no apar\u00e8ixer-hi ni poder viralitzar el seu contingut.<\/p>\n<p style=\"text-align: justify;\">Avui dia, aquest \u00e9s el nou Google News:<\/p>\n<p style=\"text-align: justify;\">A m\u00e9s de Google News, hi ha altres portals de not\u00edcies que, avui dia, estan a l\u2019espera davant les m\u00faltiples interpretacions d\u2019aquesta llei i la poca claredat pel que fa als enlla\u00e7os que apareixen en blogs i xarxes socials. Tant els uns com els altres tamb\u00e9 enllacen i citen contingut de tercers, per\u00f2 la regulaci\u00f3 sembla m\u00e9s subjectiva.<\/p>\n<h3 style=\"text-align: justify;\"><strong>Qu\u00e8 passa amb el meu blog? <\/strong><\/h3>\n<p style=\"text-align: justify;\">Si tens un blog corporatiu o un blog integrat a la teva botiga online, has d\u2019entendre qu\u00e8 diu aquesta nova taxa. Segons el text legal, les <strong>publicacions peri\u00f2diques (diaris, revistes digitals, blogs) que tinguin una finalitat informativa (contingut informatiu, d\u2019opini\u00f3 p\u00fablica o d\u2019entreteniment) podran exigir una compensaci\u00f3 als agregadors i portals de not\u00edcies o continguts que en comparteixin un fragment. \u00c9s a dir, no es cobra per enlla\u00e7ar, sin\u00f3 per CITAR UN FRAGMENT d\u2019aquest contingut.<\/strong><\/p>\n<p style=\"text-align: justify;\">D\u2019aquesta manera, si es crea un contingut nou i original i s\u2019hi posa un enlla\u00e7 a un mitj\u00e0 nacional, sense citar-ne ni seleccionar-ne cap fragment, no caldr\u00e0 pagar el c\u00e0non. Es pagar\u00e0 quan es citi o s\u2019extregui contingut d\u2019una font d\u2019un mitj\u00e0 nacional (diaris, revistes, blogs&#8230;).<\/p>\n<p style=\"text-align: justify;\">L\u2019altre quid de la q\u00fcesti\u00f3 \u00e9s que la taxa la cobra AEDE o CEDRO (Centre Espanyol de Drets Reprogr\u00e0fics), que repartir\u00e0 aquest c\u00e0non per\u00f2, compte!, no el repartir\u00e0 als autors, sin\u00f3 a determinades entitats que pertanyen a aquestes associacions d\u2019editors.<\/p>\n<p style=\"text-align: justify;\">Rellegint el text: pot qualsevol blogger cobrar aquest c\u00e0non? Llevat que els textos siguin de car\u00e0cter purament comercial, sembla que<strong> la majoria de blogs tindran el dret irrenunciable a cobrar aquest c\u00e0non<\/strong>. Per\u00f2 recordeu que, com a autors o empreses que generen contingut, no podeu renunciar al c\u00e0non i no queda clar si en veureu ni un c\u00e8ntim.<\/p>\n<h3 style=\"text-align: justify;\"><strong>I els enlla\u00e7os i les cites a les xarxes socials?<\/strong><\/h3>\n<p style=\"text-align: justify;\">Hi ha diverses interpretacions segons les quals les xarxes socials estarien exemptes de pagar aquest c\u00e0non, perqu\u00e8 s\u00f3n els usuaris els que decideixen compartir titulars sense \u00e0nim de lucre, ni visites, ni ingressos a canvi. Per\u00f2, de nou, el text legal no aclareix l\u2019\u00fas d\u2019aquestes xarxes per part d\u2019empreses i organitzacions que les utilitzen com a atenci\u00f3 al client, per\u00f2 tamb\u00e9 per donar-se a con\u00e8ixer i, per qu\u00e8 no, vendre els seus productes.<\/p>\n<p style=\"text-align: justify;\">El que s\u00ed que queda clar \u00e9s que, davant aquest canvi, l\u2019estrat\u00e8gia de m\u00e0rqueting online i social media que duguis a terme ha de contemplar, ara m\u00e9s que mai,<strong> la creaci\u00f3 de contingut \u00fanic i original al teu blog, evitant les cites a altres mitjans nacionals o bloggers per quedar lliure de pagar aquest c\u00e0non, <\/strong>del qual no sabem quina repercussi\u00f3 tindr\u00e0.<\/p>\n<p style=\"text-align: justify;\"><strong>\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google News ja \u00e9s hist\u00f2ria. Amb gaireb\u00e9 400.000 usuaris \u00fanics al mes, Google ha decidit posar punt final al seu servei, i Espanya \u00e9s l\u2019\u00fanic pa\u00eds del m\u00f3n sense aquest agregador de not\u00edcies, que mostrava el titular, una o dues l\u00ednies de text i l\u2019enlla\u00e7 a un diari o blog. Per entendre els motius del [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12583,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[1157,1159,1161],"class_list":["post-18922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing","tag-adeu-google-news","tag-canon-aede","tag-taxa-google"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Com afecta el #Canon AEDE o taxa Google els blogs corporatius? | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Google News ja \u00e9s hist\u00f2ria. Amb gaireb\u00e9 400.000 usuaris \u00fanics al mes, Google ha decidit posar punt final al seu servei, i Espanya \u00e9s l\u2019\u00fanic pa\u00eds del m\u00f3n\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/ca\/com-afecta-el-canon-aede-o-taxa-google-els-blogs-corporatius\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Com afecta el #Canon AEDE o taxa Google els blogs corporatius? | Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"og:description\" content=\"Google News ja \u00e9s hist\u00f2ria. Amb gaireb\u00e9 400.000 usuaris \u00fanics al mes, Google ha decidit posar punt final al seu servei, i Espanya \u00e9s l\u2019\u00fanic pa\u00eds del m\u00f3n\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trilogi.com\/blog\/ca\/com-afecta-el-canon-aede-o-taxa-google-els-blogs-corporatius\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Trilogi.eCommerce\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-12-16T23:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/aede.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"550\" \/>\n\t<meta property=\"og:image:height\" content=\"348\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:site\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/com-afecta-el-canon-aede-o-taxa-google-els-blogs-corporatius\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/com-afecta-el-canon-aede-o-taxa-google-els-blogs-corporatius\\\/\"},\"author\":{\"name\":\"Trilogi \u2013 The Digital Agency\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"headline\":\"Com afecta el #Canon AEDE o taxa Google els blogs corporatius?\",\"datePublished\":\"2014-12-16T23:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/com-afecta-el-canon-aede-o-taxa-google-els-blogs-corporatius\\\/\"},\"wordCount\":877,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/com-afecta-el-canon-aede-o-taxa-google-els-blogs-corporatius\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/aede.jpg\",\"keywords\":[\"Adeu, Google News\",\"C\u00e0non AEDE\",\"Taxa Google\"],\"articleSection\":[\"eMarketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/com-afecta-el-canon-aede-o-taxa-google-els-blogs-corporatius\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/com-afecta-el-canon-aede-o-taxa-google-els-blogs-corporatius\\\/\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/com-afecta-el-canon-aede-o-taxa-google-els-blogs-corporatius\\\/\",\"name\":\"Com afecta el #Canon AEDE o taxa Google els blogs corporatius? | Blog Trilogi \u2013 The Digital Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/com-afecta-el-canon-aede-o-taxa-google-els-blogs-corporatius\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/com-afecta-el-canon-aede-o-taxa-google-els-blogs-corporatius\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/aede.jpg\",\"datePublished\":\"2014-12-16T23:00:00+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"description\":\"Google News ja \u00e9s hist\u00f2ria. 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