{"id":18918,"date":"2015-01-21T00:00:00","date_gmt":"2015-01-20T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/4-tendencies-ecommerce-per-al-2015\/"},"modified":"2015-01-21T00:00:00","modified_gmt":"2015-01-20T23:00:00","slug":"4-tendencies-ecommerce-per-al-2015","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/4-tendencies-ecommerce-per-al-2015\/","title":{"rendered":"4 tend\u00e8ncies eCommerce per al 2015"},"content":{"rendered":"<p>Un mes despr\u00e9s dels auguris apocal\u00edptics sobre les tend\u00e8ncies m\u00e9s importants en<strong> eCommerce<\/strong>, i despr\u00e9s d\u2019investigar durant els primers dies d\u2019aquest 2015, tenim clars 4 factors que repercutiran en els negocis online. Aquest any promet, i molt, pel que fa als negocis online. Est\u00e0s preparat\/da?<\/p>\n<p>Comencem!<\/p>\n<figure id=\"attachment_2771\" aria-describedby=\"caption-attachment-2771\" style=\"width: 638px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/omni_638_1.jpg\"><img decoding=\"async\" class=\"size-full wp-image-2771\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/omni_638_1.jpg\" alt=\"Omnichannel\" width=\"638\" height=\"290\" \/><\/a><figcaption id=\"caption-attachment-2771\" class=\"wp-caption-text\">imatge via: www.iss.nus.edu<\/figcaption><\/figure>\n<h2><\/h2>\n<h2>La separaci\u00f3 entre offline i online en els processos de venda. Consumidors omnicanal<\/h2>\n<p>L\u2019auge de l\u2019Omnichannel (o l\u2019omnicanalitat) ha marcat el final del 2014 i continua sent un factor important a tenir en compte aquest any. Buscar oportunitats i les millors promocions en qualsevol moment, en qualsevol lloc i en qualsevol canal s\u2019est\u00e0 convertint en una realitat en el comportament de la gran majoria d\u2019usuaris.<\/p>\n<p>Segons diversos estudis sobre comer\u00e7 electr\u00f2nic, el 50% dels consumidors visita primer una botiga f\u00edsica per con\u00e8ixer el producte abans de comprar-lo online. Tamb\u00e9 es dona el proc\u00e9s invers, anomenat R.O.P.O. (Research Online, Purchase Offline), cosa que ens indica que hem de treballar per crear <a title=\"Confian\u00e7a online\" href=\"https:\/\/trilogi.com\/blog\/ca\/els-usuaris-confien-en-la-teva-botiga-online\/\" target=\"_blank\" rel=\"noopener noreferrer\">confian\u00e7a online<\/a> i tenir l\u2019usuari ben at\u00e8s en tot moment per evitar les fugues cap a l\u2019offline.<\/p>\n<h2>\u00a0Dispositius m\u00f2bils en creixement. Mobile power<\/h2>\n<p>Segons les dades anteriors, l\u2019adaptaci\u00f3 del teu negoci online als dispositius m\u00f2bils \u00e9s una assignatura que hauries de tenir aprovada des del primer trimestre del 2014. Si no \u00e9s aix\u00ed, has de saber que la majoria d\u2019usuaris naveguen pels dispositius m\u00f2bils abans de comprar a l\u2019ordinador de sobretaula. M\u00e9s dades\u2026 En l\u2019\u00faltim trimestre del 2014, el 26% de les compres es van fer des de dispositius m\u00f2bils.<\/p>\n<p>La import\u00e0ncia \u00e9s real i la tend\u00e8ncia \u00e9s que els dispositius m\u00f2bils continu\u00efn en auge durant aquest 2015. Tornar\u00e0s a suspendre?<\/p>\n<h2>\u00danic en la teva esp\u00e8cie. Diferencia\u2019t<\/h2>\n<p>La feina de crear contingut \u00fanic al teu<strong> eCommerce<\/strong> continua sent un factor important aquest any nou. \u00c9s important cuidar les fitxes de producte, ja que si hi aportes valor amb informaci\u00f3 extra, descripcions t\u00e8cniques i imatges de qualitat, destacar\u00e0s per ser diferent de la resta.<\/p>\n<p>L\u2019increment de v\u00eddeos explicatius i funcionals sobre el producte pot ser un valor afegit per a la teva botiga online. Hi ha moltes eines per comen\u00e7ar a crear, com Vine, Canva, Pixlr\u2026 S\u00f3n f\u00e0cils i els resultats s\u00f3n molt satisfactoris.<\/p>\n<p>Anar un pas endavant sempre ens portar\u00e0 usuaris nous i el retorn dels antics, nom\u00e9s pel fet de voler con\u00e8ixer les novetats.<\/p>\n<h2>Inbound Marketing. La nova estrat\u00e8gia<\/h2>\n<p>Per a molts, l\u2019Inbound Marketing (conjunt de SEO, m\u00e0rqueting de continguts i social media) \u00e9s el cam\u00ed a seguir durant aquest 2015. Treballar conjuntament els 3 pilars ens permetr\u00e0 crear una estrat\u00e8gia comercial s\u00f2lida entre nosaltres i els usuaris, premiant les seves compres o registres amb v\u00eddeos tutorials, e-books o altres elements \u00fatils.<\/p>\n<p>No podem oblidar que l\u2019usuari \u00e9s una persona, de manera que haurem d\u2019humanitzar totes les accions per crear una estrat\u00e8gia s\u00f2lida per al client.<\/p>\n<p>A mesura que el sector online avan\u00e7a, creixen les necessitats d\u2019estar al dia i de treballar dur perqu\u00e8 el nostre negoci funcioni. Bon 2015!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un mes despr\u00e9s dels auguris apocal\u00edptics sobre les tend\u00e8ncies m\u00e9s importants en eCommerce, i despr\u00e9s d\u2019investigar durant els primers dies d\u2019aquest 2015, tenim clars 4 factors que repercutiran en els negocis online. Aquest any promet, i molt, pel que fa als negocis online. Est\u00e0s preparat\/da? Comencem! La separaci\u00f3 entre offline i online en els processos [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12587,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1729],"tags":[937,963,965,1171,1173],"class_list":["post-18918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etrends","tag-ecommerce","tag-omnicanal","tag-omnichannel","tag-tendencies-2015-marqueting-online","tag-tendencies-per-al-teu-ecommerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 tend\u00e8ncies eCommerce per al 2015 | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Un mes despr\u00e9s dels auguris apocal\u00edptics sobre les tend\u00e8ncies m\u00e9s importants en eCommerce , i despr\u00e9s d\u2019investigar durant els 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