{"id":18917,"date":"2015-01-28T00:00:00","date_gmt":"2015-01-27T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/potencia-la-teva-botiga-online-busca-el-mercat-internacional-amb-global\/"},"modified":"2015-01-28T00:00:00","modified_gmt":"2015-01-27T23:00:00","slug":"potencia-la-teva-botiga-online-busca-el-mercat-internacional-amb-global","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/potencia-la-teva-botiga-online-busca-el-mercat-internacional-amb-global\/","title":{"rendered":"Potencia la teva botiga online: busca el mercat internacional amb Global Market Finder"},"content":{"rendered":"

La creen\u00e7a popular que a Internet tot s\u2019hi val est\u00e0 canviant. Molts s\u2019han llan\u00e7at a muntar una botiga online sense coneixements previs de programaci\u00f3 ni de m\u00e0rqueting i, molt pitjor, sense un pla de negoci realista o amb un de poc competitiu.<\/p>\n

Quan els n\u00fameros no surten, a la majoria de propietaris de botigues online els assalta el mateix dubte:<\/p>\n

I si venc \u00abfora\u00bb? <\/strong><\/h2>\n

Fa 5 anys, Google va crear una de les plataformes que ens poden ajudar a entendre millor si el nostre mercat existeix al canal online i en quins pa\u00efsos podr\u00edem vendre els nostres productes o serveis: Global Market Finder.<\/strong> Tot i ser una eina de Google, la veritat \u00e9s que no \u00e9s tan coneguda com altres aplicacions per buscar paraules clau. M\u00e9s conegudes s\u00f3n Google Trends i, \u00e9s clar, Keyword Planner, per\u00f2 avui volem incidir en els beneficis que aquesta eina pot aportar al teu negoci.<\/p>\n

Per comen\u00e7ar, Global Market Finder<\/a> \u00e9s una aplicaci\u00f3 gratu\u00efta que mostra el volum de cerca de les paraules clau que ens interessen en diferents pa\u00efsos seleccionats.<\/p>\n

Com funciona Global Market Finder?<\/h2>\n

El funcionament de l\u2019eina \u00e9s senzill. El dif\u00edcil \u00e9s treure\u2019n una an\u00e0lisi objectiva i aplicar-la al nostre model de negoci per veure fins a quin punt pot ser rendible fer un pas endavant amb el nostre eCommerce.<\/p>\n

Per comen\u00e7ar, a l\u2019apartat Empresa<\/strong> hem de seleccionar el pa\u00eds al qual ens volem adre\u00e7ar i triar un idioma. Per exemple, si volem vendre pernils ib\u00e8rics a la Uni\u00f3 Europea, far\u00edem la cerca seg\u00fcent:<\/p>\n

Aix\u00ed doncs, primer seleccionem el pa\u00eds d\u2019origen<\/strong>, l\u2019idioma<\/strong> en qu\u00e8 fem la cerca i el conjunt o continent cap on volem fer la consulta: Am\u00e8rica, \u00c0sia, \u00c0frica, Europa, G20, mercats emergents, Oceania, Orient Mitj\u00e0, Uni\u00f3 Europea i \u00c0frica.<\/p>\n

Un cop hem clicat a \u201cBuscar oportunitat<\/strong>\u201d, ens dona aquests resultats:<\/p>\n

Com veiem, l\u2019eina mateixa ens mostra les cerques locals mensuals, a m\u00e9s de la licitaci\u00f3 a Google Adwords per a cada pa\u00eds, aix\u00ed com el grau de compet\u00e8ncia que hi ha. Per\u00f2 si hi ha alguna cosa que defineix aquesta aplicaci\u00f3 \u00e9s la traducci\u00f3 autom\u00e0tica a la paraula clau amb m\u00e9s cerques.<\/p>\n

A partir de l\u2019exemple, veiem com \u201cjamon iberico\u201d \u00e9s una paraula clau molt buscada a Espanya en castell\u00e0, seguida de l\u2019angl\u00e8s. El Regne Unit s\u2019erigeix com la segona opci\u00f3 amb m\u00e9s cerques per la keyword \u201ciberico ham\u201d, amb 600 cerques m\u00e9s que \u201cjamon iberico\u201d i un CPC inferior al de la paraula clau en castell\u00e0. D\u2019aquesta manera podem determinar la qualitat i la rendibilitat d\u2019aquesta paraula clau per al pa\u00eds en q\u00fcesti\u00f3.<\/p>\n

Segons la gr\u00e0fica, a Dinamarca hi ha p\u00fablic que busca \u201csortfodsskinke\u201d. Curiosament, aquesta paraula clau no significa literalment \u201cpernil ib\u00e8ric\u201d, sin\u00f3 \u201cpernil de pota negra\u201d. Gr\u00e0cies als suggeriments que ens aporta l\u2019aplicaci\u00f3, podem apostar per paraules clau que potser no sab\u00edem que existien.<\/p>\n

Amb aquesta eina podem valorar diversos aspectes i adonar-nos-en:<\/p>\n

    \n
  • L\u2019exist\u00e8ncia (o no) d\u2019un mercat exterior<\/strong> per al negoci. D\u2019aquesta manera, es pot valorar si val la pena internacionalitzar o exportar els nostres productes i cap a quins pa\u00efsos o conjunts de pa\u00efsos cal orientar-se. Gr\u00e0cies al volum de cerca podem tenir dades objectives (extretes de l\u2019aplicaci\u00f3 Keyword Planner de Google Adwords) i establir unes pautes per comen\u00e7ar la internacionalitzaci\u00f3 de l\u2019eCommerce. Preus dels competidors als pa\u00efsos seleccionats. nacionalitzaci\u00f3 del producte, que hauran de comptar amb:\n
      \n
    • Preus<\/strong> dels competidors als pa\u00efsos seleccionats.<\/li>\n
    • Processos de log\u00edstica i distribuci\u00f3<\/strong> del producte. Com ser\u00e0 l\u2019embalatge del producte? Com es far\u00e0 l\u2019enviament? Amb qui?<\/li>\n
    • Costos d\u2019enviament<\/strong> fins a la recepci\u00f3 de la comanda. Tamb\u00e9 cal tenir en compte la pol\u00edtica de devolucions de material des d\u2019altres pa\u00efsos (temps de recepci\u00f3, seguiment de la comanda, etc.).<\/li>\n
    • Personal amb idiomes<\/strong> per donar un servei de qualitat i una bona atenci\u00f3 al client.<\/li>\n<\/ul>\n<\/li>\n
    • Tamb\u00e9 podem definir un pressupost per al m\u00e0rqueting online<\/strong> d\u2019acord amb els CPC de les paraules clau i la compet\u00e8ncia de cada pa\u00eds. L\u2019eina ens permet aproximar-nos a un pressupost en cas que decidim fer una campanya de Google Adwords, i a les cerques de paraules clau per treballar el SEO de la botiga.<\/li>\n<\/ul>\n

      Aix\u00ed doncs, ja ho saps: si est\u00e0s pensant a fer el salt i internacionalitzar el teu negoci, et donem unes petites pautes perqu\u00e8 en tinguis una idea inicial. I si necessites m\u00e9s informaci\u00f3 o assessorament, posa\u2019t en contacte amb nosaltres.<\/p>\n","protected":false},"excerpt":{"rendered":"

      La creen\u00e7a popular que a Internet tot s\u2019hi val est\u00e0 canviant. Molts s\u2019han llan\u00e7at a muntar una botiga online sense coneixements previs de programaci\u00f3 ni de m\u00e0rqueting i, molt pitjor, sense un pla de negoci realista o amb un de poc competitiu. Quan els n\u00fameros no surten, a la majoria de propietaris de botigues online […]<\/p>\n","protected":false},"author":2,"featured_media":12588,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1741],"tags":[],"class_list":["post-18917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-internacional"],"yoast_head":"\nPotencia la teva botiga online: busca el mercat internacional amb Global Market Finder | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"La creen\u00e7a popular que a Internet tot s\u2019hi val est\u00e0 canviant. 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