{"id":18910,"date":"2015-03-18T00:00:00","date_gmt":"2015-03-17T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/estas-preparat-per-al-m-commerce\/"},"modified":"2015-03-18T00:00:00","modified_gmt":"2015-03-17T23:00:00","slug":"estas-preparat-per-al-m-commerce","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/estas-preparat-per-al-m-commerce\/","title":{"rendered":"Est\u00e0s preparat per al m-commerce?"},"content":{"rendered":"

2015 L\u2019any del m-commerce<\/h2>\n

Avui podem dir que el 28% de l\u2019eCommerce a Espanya ja \u00e9s m\u00f2bil, <\/strong>i segur que aix\u00f2 n\u2019ha sorpr\u00e8s m\u00e9s d\u2019un.<\/p>\n

De deb\u00f2 es pot vendre a trav\u00e9s del m\u00f2bil? La resposta \u00e9s S\u00cd.<\/p>\n

I aix\u00f2 no passa nom\u00e9s aqu\u00ed: a escala mundial tamb\u00e9 tenim dades interessants. En alguns pa\u00efsos veiem que el 30% de les vendes es fan a trav\u00e9s d\u2019un canal m\u00f2bil, i pa\u00efsos com el Regne Unit tenen fins a un 41% de transaccions procedents d\u2019un dispositiu m\u00f2bil.<\/a><\/p>\n

Per\u00f2, darrere d\u2019aquesta xifra, hi ha dades que cal tenir en compte per entendre si el m-commerce \u00e9s una moda o una tend\u00e8ncia a l\u2019al\u00e7a<\/strong><\/em> que hem de tenir en consideraci\u00f3.<\/p>\n

Aqu\u00ed a Trilogi parlarem dels punts clau que cal con\u00e8ixer perqu\u00e8 puguis treure\u2019n les teves pr\u00f2pies conclusions.<\/p>\n

Digitalitzaci\u00f3 del consumidor<\/h3>\n

Avui es connecten di\u00e0riament a internet 20,6 milions d\u2019usuaris a Espanya<\/strong>. Aquesta xifra \u00e9s molt significativa, ja que fa tot just 2 anys nom\u00e9s ho feien 6 milions, cosa que mostra la gran entrada d\u2019internet a les llars.<\/p>\n

La fibra \u00f2ptica, les tarifes de dades m\u00f2bils, els smartphones i la connectivitat wifi han aconseguit digitalitzar tothom amb facilitat. Abans la tecnologia s\u2019adre\u00e7ava nom\u00e9s als joves, per\u00f2 ara ja no hi ha cap grup d\u2019edat que no tingui acc\u00e9s a internet.<\/p>\n

Per\u00f2 ara ja no nom\u00e9s cal parlar d\u2019internet pensant en les llars: hi ha un boom en el creixement de la banda ampla m\u00f2bil. Internet \u00e9s present en molts m\u00e9s llocs que abans; nom\u00e9s cal tenir un terminal amb wifi o targeta de dades per poder entrar a un web.<\/p>\n

Smartphones<\/h3>\n

El que pod\u00edem esperar despr\u00e9s de l\u2019arribada dels smartphones a les nostres vides ha arribat el 2015. Es pot afirmar que l\u2019smartphone \u00e9s la porta d\u2019acc\u00e9s a internet<\/strong><\/em>, ja que ha desbancat l\u2019ordinador com a principal punt d\u2019acc\u00e9s.<\/p>\n

A Espanya, m\u00e9s del 80% dels usuaris d\u2019internet hi accedeixen a trav\u00e9s d\u2019un dispositiu m\u00f2bil.<\/strong> I no \u00e9s estrany si pensem que el 81% dels tel\u00e8fons m\u00f2bils del pa\u00eds s\u00f3n smartphones, cosa que fa d\u2019Espanya el pa\u00eds de la Uni\u00f3 Europea amb m\u00e9s percentatge d\u2019aquest tipus de terminals per habitant.<\/p>\n

Una altra dada rellevant \u00e9s que avui al m\u00f3n hi ha gaireb\u00e9 tantes l\u00ednies de telefonia m\u00f2bil com habitants, i el tr\u00e0nsit de dades m\u00f2bils va cr\u00e9ixer un 81% el 2013, amb 1,5 exabytes al mes. Per si vols saber qu\u00e8 representa, diguem que \u00e9s 18 vegades la mida que tenia tot internet l\u2019any 2000.<\/p>\n

Processos de compra multidispositiu<\/h3>\n

Segons la Fundaci\u00f3n Telef\u00f3nica, Espanya, a m\u00e9s de ser el pa\u00eds amb m\u00e9s percentatge de m\u00f2bils per persona, tamb\u00e9 \u00e9s on 2 de cada 3 usuaris fan servir diversos dispositius al dia per navegar per internet.<\/p>\n

Pel que sembla, els eCommerce no en queden al marge i comencem a veure un creixement bestial en totes les m\u00e8triques de tr\u00e0nsit, que deixa entreveure que els nostres usuaris arriben a les botigues online per altres mitjans<\/strong> que no s\u00f3n l\u2019ordinador de sobretaula.<\/p>\n

I si alg\u00fa creu que les tauletes s\u00f3n les que s\u2019emporten la major part del tr\u00e0nsit m\u00f2bil, es sorprendr\u00e0 en veure que l\u2019estrella \u00e9s l\u2019smartphone. Aquesta petita pantalla atrau millor els usuaris i lidera les compres.<\/p>\n

El m\u00f2bil ha deixat de ser nom\u00e9s l\u2019eina per buscar informaci\u00f3 a l\u2019hora de prendre una decisi\u00f3 de compra per convertir-se en el dispositiu amb qu\u00e8 es fa la compra.<\/p>\n

Es pot dir que el 50% del temps invertit en un proc\u00e9s de compra implica l\u2019\u00fas del m\u00f2bil<\/a>. A m\u00e9s, s\u2019estima que el 2017 hi haur\u00e0 un dispositiu m\u00f2bil present durant el 75% del temps, acompanyant la compra.<\/p>\n

eCommerce en creixement constant<\/h3>\n

Durant el 2012 ja es va arribar a la xifra d\u20191.000.000 milions de d\u00f2lars en volum de negoci d\u2019eCommerce a escala mundial<\/strong>. Una dada sorprenent que hem de tenir molt en compte.<\/p>\n

L\u2019eCommerce a Espanya no es queda enrere i ha facturat 3.893,5 milions d\u2019euros el segon trimestre del 2014<\/strong>, un 22% m\u00e9s que el mateix trimestre de l\u2019any anterior.<\/p>\n

I aix\u00f2 nom\u00e9s acaba de comen\u00e7ar, perqu\u00e8 cada vegada hi ha m\u00e9s persones que compren online. Segons el que diu la Fundaci\u00f3n Telef\u00f3nica sobre l\u2019augment de l\u2019\u00fas del comer\u00e7 electr\u00f2nic a Espanya, durant el 2014 un 15% m\u00e9s de persones han fet servir un eCommerce.<\/p>\n

Usuaris a Espanya que fan servir el comer\u00e7 electr\u00f2nic. (Dades Fundaci\u00f3n Telef\u00f3nica)<\/p>\n

Tant si compren online com si busquen el teu negoci a Google My Business,<\/a> hem de pensar qu\u00e8 volem mostrar a la gent que ens troba.<\/p>\n

Tenint en compte aquestes dades, hem de pensar que una botiga online ha d\u2019oferir una experi\u00e8ncia satisfact\u00f2ria en tots els dispositius i mostrar els productes d\u2019acord amb la plataforma des de la qual es navega pel nostre eCommerce.<\/p>\n

Google afavoreix els qui aposten pel m\u00f2bil<\/h3>\n

Com era d\u2019esperar, Google, coneixedor de la tend\u00e8ncia mundial, ha donat una not\u00edcia for\u00e7a rellevant per a qualsevol que sigui a internet i vulgui continuar en el negoci.<\/p>\n

Oficialment han anunciat que a partir del 21 d\u2019abril del 2015<\/strong> es posicionaran millor les p\u00e0gines que ofereixin una bona experi\u00e8ncia d\u2019usuari al m\u00f2bil.<\/strong> Aix\u00f2 implica que hi haur\u00e0 un criteri m\u00e9s a tenir en compte en els resultats de cerca de les SERP m\u00f2bils.<\/p>\n

Google feia mesos que avisava que aquest era un factor rellevant per a ells, i \u00e9s ara quan ja es far\u00e0 servir per ordenar els resultats dels cercadors. A m\u00e9s, per donar visibilitat als llocs que siguin mobile friendly, hi posar\u00e0 una etiqueta visible per a l\u2019usuari que busca informaci\u00f3 des de smartphones i tauletes. Definitivament volen deixar ben clar que aquests canvis s\u00f3n importants per a ells.<\/p>\n

Els usuaris fan servir el m\u00f2bil i els hem d\u2019oferir un lloc preparat per a la plataforma que utilitzin.<\/strong><\/p>\n

Si encara no tens un lloc preparat, nosaltres t\u2019ajudem a tenir-lo.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

2015 L\u2019any del m-commerce Avui podem dir que el 28% de l\u2019eCommerce a Espanya ja \u00e9s m\u00f2bil, i segur que aix\u00f2 n\u2019ha sorpr\u00e8s m\u00e9s d\u2019un. De deb\u00f2 es pot vendre a trav\u00e9s del m\u00f2bil? La resposta \u00e9s S\u00cd. I aix\u00f2 no passa nom\u00e9s aqu\u00ed: a escala mundial tamb\u00e9 tenim dades interessants. En alguns pa\u00efsos veiem […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[1193,1195,1197,1199],"class_list":["post-18910","post","type-post","status-publish","format-standard","hentry","category-emarketing","tag-creixement-ecommerce","tag-disseny-responsive","tag-m-commerce","tag-multidispositiu"],"yoast_head":"\nEst\u00e0s preparat per al m-commerce? | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"2015 L\u2019any del m-commerce Avui podem dir que el 28% de l\u2019eCommerce a Espanya ja \u00e9s m\u00f2bil, i segur que aix\u00f2 n\u2019ha sorpr\u00e8s m\u00e9s d\u2019un. 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