{"id":18907,"date":"2015-04-13T00:00:00","date_gmt":"2015-04-12T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/usabilitat-i-experiencia-dusuari-en-ecommerce\/"},"modified":"2015-04-13T00:00:00","modified_gmt":"2015-04-12T22:00:00","slug":"usabilitat-i-experiencia-dusuari-en-ecommerce","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/usabilitat-i-experiencia-dusuari-en-ecommerce\/","title":{"rendered":"Usabilitat i experi\u00e8ncia d\u2019usuari en eCommerce"},"content":{"rendered":"

Hola! Soc Gabriel Castro i avui m\u2019estreno al blog<\/strong>. Tinc 5 anys d\u2019experi\u00e8ncia en eCommerce i m\u00e9s de 15 anys al sector de les noves tecnologies. En aquest post i en els seg\u00fcents parlar\u00e9 de temes relacionats amb la usabilitat i l\u2019experi\u00e8ncia d\u2019usuari (UX).<\/p>\n

La usabilitat i l\u2019experi\u00e8ncia d\u2019usuari afecten directament l\u2019\u00e8xit de la nostra botiga online.
\nS\u00f3n elements que has de tenir en compte en tot moment per aconseguir una experi\u00e8ncia d\u2019usuari \u00fanica. Has d\u2019enfocar el teu negoci en funci\u00f3 de les necessitats i expectatives dels teus clients.<\/p>\n

\"user<\/a><\/p>\n

Objectiu: vendre<\/h2>\n

Sempre que parlem d\u2019un web d\u2019eCommerce has de tenir en compte que l\u2019objectiu principal \u00e9s vendre. Sembla obvi, per\u00f2 moltes vegades no ho \u00e9s, ja que es prenen decisions o es fan modificacions que afecten negativament la taxa de conversi\u00f3 del nostre web.<\/p>\n

Usabilitat i experi\u00e8ncia d\u2019usuari<\/h2>\n

La usabilitat est\u00e0 directament relacionada amb l\u2019experi\u00e8ncia d\u2019usuari (UX), que \u00e9s un concepte m\u00e9s ampli i que requereix un esfor\u00e7 conjunt de molts departaments de l\u2019empresa (M\u00e0rqueting, Disseny, Inform\u00e0tica, Atenci\u00f3 al client, Vendes, Servei postvenda, etc.).
\nLa usabilitat es limita als objectius marcats en fer servir un web, mentre que l\u2019experi\u00e8ncia d\u2019usuari es refereix a la percepci\u00f3 de l\u2019usuari durant la interacci\u00f3 amb el lloc web (disseny, factor hum\u00e0, accessibilitat, venda, usabilitat, etc.).<\/p>\n

Detallem alguns dels elements que cal tenir en compte per millorar la usabilitat i l\u2019experi\u00e8ncia d\u2019usuari de la teva botiga online<\/strong>:<\/p>\n

1- Registre<\/h2>\n

\u00c9s important que el registre sigui el m\u00e9s senzill possible<\/strong>. Al formulari de registre nom\u00e9s cal incloure els camps m\u00ednims necessaris<\/strong>. Moltes vegades n\u2019hi ha prou amb un correu i una contrasenya. Si despr\u00e9s necessitem informaci\u00f3 addicional, la podreu demanar en el moment oport\u00fa. Has de tenir molt en compte que demanar molta informaci\u00f3 en el proc\u00e9s \u00e9s una barrera<\/strong> perqu\u00e8 l\u2019usuari completi el registre.<\/p>\n

2- Seguretat<\/h2>\n

Tot i que el comer\u00e7 electr\u00f2nic \u00e9s cada cop m\u00e9s habitual entre persones de totes les edats, has de tenir en compte que encara hi ha persones amb certs dubtes o retic\u00e8ncies a l\u2019hora de comprar per internet. Ens hi hem d\u2019esfor\u00e7ar perqu\u00e8, quan siguin al nostre web, percebin que \u00e9s un lloc segur i fiable per comprar<\/strong>. A m\u00e9s dels elements t\u00e8cnics, com la incorporaci\u00f3 de certificats SSL o segells de confian\u00e7a<\/strong>, hem d\u2019afegir altres elements que ajudin a transmetre aquesta seguretat, com ara: comunicar diferents vies de contacte, informar sobre la possibilitat de retornar el producte, condicions de venda, informaci\u00f3 de l\u2019empresa, despeses d\u2019enviament, preguntes freq\u00fcents, etc.
\nTots aquests elements faran que els dubtes que tingui l\u2019usuari a l\u2019hora de comprar s\u2019esvaeixin r\u00e0pidament.<\/p>\n

3- Call to action<\/h2>\n

Hem de dissenyar botons call to action efectius que ens permetin augmentar la taxa de conversi\u00f3 i millorar la usabilitat del nostre lloc web<\/strong>.
\nNormalment no se\u2019ls dona gaire import\u00e0ncia, i en determinades ocasions es prioritza el disseny o la imatge corporativa.
\nQuan treballem en el disseny dels botons hem de tenir en compte aspectes com la mida, el color, la tipografia, el text, la ubicaci\u00f3 a la p\u00e0gina, etc. <\/strong>Per\u00f2 el m\u00e9s important \u00e9s que pots mesurar-ne l\u2019efectivitat i fer tests per saber quines opcions et funcionen millor i optimitzar-les al m\u00e0xim per incrementar les vendes.<\/p>\n

4- Productes relacionats<\/h2>\n

Pots ajudar el teu client durant el proc\u00e9s de compra oferint productes complementaris<\/strong> al que est\u00e0 veient a la fitxa de producte o b\u00e9 durant el checkout.
\nAquestes accions ens permetran incrementar el tiquet mitj\u00e0 i guiar l\u2019usuari perqu\u00e8 la seva compra sigui \u00f2ptima<\/strong>.
\nHi ha algunes eines de pagament molt efectives que ofereixen aquestes funcionalitats.<\/p>\n

5- Cercador<\/h2>\n

Podem afirmar que \u00e9s una funcionalitat vital per a qualsevol web de venda online, ja que <\/span>permet que l\u2019usuari trobi els productes que vol de manera r\u00e0pida i efectiva<\/strong>.
\n<\/span>Aquesta funcionalitat se sol situar en un lloc molt visible (cap\u00e7alera, costat dret), sempre fixa dins de l\u2019estructura del web perqu\u00e8 els usuaris la puguin fer servir f\u00e0cilment.
\n<\/span>Hi ha diferents opcions d\u2019implementaci\u00f3 m\u00e9s avan\u00e7ades (per facetes) i serveis que ofereixen una soluci\u00f3 molt completa (resultats din\u00e0mics, multiling\u00fce, multiplataforma, sistema de sin\u00f2nims, cerca fon\u00e8tica, toler\u00e0ncia a errors ortogr\u00e0fics, etc.).<\/span><\/p>\n

Com ja he comentat abans, en l\u2019entorn online tot \u00e9s mesurable<\/strong>.
\nAix\u00f2 ens permet saber qu\u00e8 funciona realment i obt\u00e9 millors resultats per al nostre negoci online.
\nHas de tenir sempre molt clar que el que \u00e9s efectiu \u00e9s usable.<\/strong><\/p>\n

Qu\u00e8 en penses?<\/p>\n","protected":false},"excerpt":{"rendered":"

Hola! Soc Gabriel Castro i avui m\u2019estreno al blog. Tinc 5 anys d\u2019experi\u00e8ncia en eCommerce i m\u00e9s de 15 anys al sector de les noves tecnologies. En aquest post i en els seg\u00fcents parlar\u00e9 de temes relacionats amb la usabilitat i l\u2019experi\u00e8ncia d\u2019usuari (UX). La usabilitat i l\u2019experi\u00e8ncia d\u2019usuari afecten directament l\u2019\u00e8xit de la nostra […]<\/p>\n","protected":false},"author":2,"featured_media":12593,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-18907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"\nUsabilitat i experi\u00e8ncia d\u2019usuari en eCommerce | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Hola! Soc Gabriel Castro i avui m\u2019estreno al blog . 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