{"id":18905,"date":"2015-04-24T00:00:00","date_gmt":"2015-04-23T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/com-configurar-una-campanya-a-google-shopping\/"},"modified":"2015-04-24T00:00:00","modified_gmt":"2015-04-23T22:00:00","slug":"com-configurar-una-campanya-a-google-shopping","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/com-configurar-una-campanya-a-google-shopping\/","title":{"rendered":"Com configurar una campanya a Google Shopping"},"content":{"rendered":"<p>Amb la mirada posada en Google i el seu nou algoritme, hem de tenir el nostre lloc web optimitzat per no perdre posicionament org\u00e0nic en les cerques des del m\u00f2bil. Per\u00f2 no nom\u00e9s hem de cobrir les accions de SEO del nostre negoci: tamb\u00e9<strong> cal tenir en compte altres estrat\u00e8gies per ser competitius<\/strong>.<\/p>\n<p>Una bona aposta \u00e9s <strong>Google Shopping.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone\" src=\"http:\/\/i265.photobucket.com\/albums\/ii208\/kietrece\/newyork849.jpg\" alt=\"Google Shopping\" width=\"1024\" height=\"768\" \/><\/p>\n<p>Ara mateix podr\u00edem dir que <strong><a href=\"https:\/\/www.google.com\/retail\/merchant-center\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Shopping <\/a> \u00e9s l\u2019estrat\u00e8gia que trepitja m\u00e9s fort entre els <a href=\"https:\/\/trilogi.com\/blog\/category\/e-commerce\/\">eCommerce<\/a><\/strong> per la seva efectivitat en l\u2019oferta de productes i el seu alt rendiment en vendes.  En aquest article veurem qu\u00e8 \u00e9s i com donar d\u2019alta la teva botiga online a Google Shopping. Comencem?<\/p>\n<h2>Qu\u00e8 \u00e9s Google Shopping?<\/h2>\n<p>Google Shopping \u00e9s un servei de Google que <strong>combina la for\u00e7a i la pot\u00e8ncia del cercador m\u00e9s fam\u00f3s amb la possibilitat de comparar productes entre una \u00e0mplia llista d\u2019eCommerce.<\/strong> En una sola cerca, l\u2019usuari pot veure el producte, el preu i les condicions que busca a les botigues online que venen a trav\u00e9s de Shopping.<\/p>\n<p>Es pot accedir a l\u2019aplicaci\u00f3 des de sota la caixa de text de les cerques de Google per\u00f2, des de fa uns mesos,<strong> Google est\u00e0 potenciant aquest servei donant-li visibilitat entre els resultats de cerca habituals<\/strong>, guanyant terreny als resultats naturals i als anuncis tradicionals de <a href=\"https:\/\/www.google.com\/adwords\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Adwords.<\/a><\/p>\n<h2>Com crear una campanya a Google Shopping?<\/h2>\n<p>Ara mateix l\u2019aplicaci\u00f3 de Google Shopping est\u00e0 disponible per a diversos pa\u00efsos i cadascun t\u00e9 les seves pol\u00edtiques. En el cas d\u2019Espanya, per donar-se d\u2019alta cal complir una s\u00e8rie de requisits:<\/p>\n<ul>\n<li>Crear un compte a Google Merchant amb un compte de Google. <strong>Si tens Google Adwords, \u00e9s recomanable fer servir el mateix compte.<\/strong><\/li>\n<li>Tenir una botiga online que pugui enviar a tot Espanya.<\/li>\n<li>Tenir els preus en euros i l\u2019idioma de la botiga en castell\u00e0<\/li>\n<\/ul>\n<p>Si es compleixen tots els requisits, ja podem donar d\u2019alta la botiga online de la manera seg\u00fcent:<\/p>\n<ol>\n<li>Verificar la propietat de l\u2019eCommerce i del domini a trav\u00e9s de<strong> Webmaster Tools<\/strong> o<strong> Tag Manager<\/strong>.<\/li>\n<li>Omplir el perfil de negoci a Google Merchant Center. <strong>Autom\u00e0ticament es genera un compte a Google Adwords<\/strong>, i cal vincular-los per comen\u00e7ar a treballar amb Google Shopping. Si ja tens un compte a Adwords, nom\u00e9s cal vincular-los.<\/li>\n<li>Pujar el feed de dades amb els productes que vols anunciar a Google Shopping. Aquest feed \u00e9s un document Excel, XML o una URL amb les dades que demana Google Merchant (el format dep\u00e8n del tipus de pujada de l\u2019anunciant). Recorda activar l\u2019opci\u00f3 d\u2019actualitzaci\u00f3 autom\u00e0tica de productes a la configuraci\u00f3 del compte per tenir l\u2019estoc en temps real.<\/li>\n<li>Validar el feed de dades per con\u00e8ixer l\u2019estat del compte i dels productes. A partir d\u2019aqu\u00ed, Google t\u00e9 72 hores per verificar el teu compte i els teus productes. Durant el per\u00edode de revisi\u00f3 la campanya estar\u00e0 aturada.  Si apareixen errors despr\u00e9s de la revisi\u00f3, soluciona\u2019ls per tenir el compte amb el nivell de qualitat recomanat i estar m\u00e9s ben optimitzat davant de Google.<\/li>\n<li>Crear la campanya de Google Shopping a Google Adwords. Configura la campanya de la manera habitual. Una manera de comen\u00e7ar \u00e9s crear grups d\u2019anuncis diferents per categoria per monitorar m\u00e9s f\u00e0cilment els resultats de la campanya. Tot i que<strong> no cal crear anuncis, perqu\u00e8 es generen autom\u00e0ticament<\/strong> a partir del feed de producte.<\/li>\n<li>Optimitzar les paraules clau. A Google Shopping nom\u00e9s es pot treballar amb les \u00ab<strong>paraules clau negatives<\/strong>\u00bb, \u00e9s a dir, les paraules clau per les quals NO vols que apareguin els teus productes. Per exemple, si no volgu\u00e9ssim apar\u00e8ixer quan els usuaris busquen vambes de running, haur\u00edem d\u2019incloure \u00abrunning\u00bb a la llista de paraules negatives. Aix\u00ed evitem malgastar el pressupost en usuaris que no estan interessats en el producte que oferim.<\/li>\n<li>Monitorar els CPC per treure\u2019n el m\u00e0xim rendiment. Cal controlar que les licitacions siguin prou altes per competir pels teus productes. Comen\u00e7a deixant c\u00f3rrer la campanya per obtenir dades i ajusta els CPC segons l\u2019\u00e8xit de les impressions i del tan important CTR.<\/li>\n<\/ol>\n<h2>Trucs per optimitzar b\u00e9 la campanya<\/h2>\n<p>El secret d\u2019<strong>una bona campanya de Google Shopping \u00e9s tenir un feed de dades perfectament complet<\/strong> per ser competitius davant d\u2019altres botigues online i que Google mostri els nostres productes a les primeres posicions de les cerques dels usuaris. D\u2019altra banda, hem de tenir en compte les recomanacions seg\u00fcents:<\/p>\n<ul>\n<li>Categoritzar el producte de la manera m\u00e9s concreta possible amb les taxonomies que marca Google. En els camps \u00abroba i accessoris\u00bb, \u00abmitjans audiovisuals\u00bb i \u00abprogramari\u00bb \u00e9s obligatori. En la resta de categories \u00e9s recomanable, tot i que de moment no \u00e9s necessari.<\/li>\n<li>Fer servir al camp \u00abnom del producte\u00bb la paraula o el grup de paraules que l\u2019usuari far\u00e0 servir per trobar el producte, la marca i la categoria general. Ex.: Guitarra el\u00e8ctrica Fender.<\/li>\n<li>La descripci\u00f3 ha de ser completa i aportar valor a l\u2019article. Recorda afegir-hi la categoria per facilitar la cerca a l\u2019usuari.<\/li>\n<li>Fer servir imatges clares, n\u00edtides i on el producte sigui el protagonista. \u00c9s recomanable fer servir fons blancs per destacar el producte i tenir el  <a href=\"https:\/\/trilogi.com\/blog\/ca\/com-treballar-el-seo-de-les-imatges-per-millorar-el-posicionament\/\">SEO de les imatges<\/a> ben treballat.<\/li>\n<\/ul>\n<p>Amb aquesta petita guia et donem unes pautes perqu\u00e8 puguis incloure f\u00e0cilment la teva botiga online al m\u00f3n del shopping.<\/p>\n<p>I tu, t\u2019atreveixes amb Google Shopping per al teu negoci?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amb la mirada posada en Google i el seu nou algoritme, hem de tenir el nostre lloc web optimitzat per no perdre posicionament org\u00e0nic en les cerques des del m\u00f2bil. Per\u00f2 no nom\u00e9s hem de cobrir les accions de SEO del nostre negoci: tamb\u00e9 cal tenir en compte altres estrat\u00e8gies per ser competitius. Una bona [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12595,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[1205,1147,1207,1209,1211],"class_list":["post-18905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing","tag-adwords","tag-augmentar-vendes-online","tag-google-merchant","tag-google-shopping","tag-sem"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Com configurar una campanya a Google Shopping | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Amb la mirada posada en Google i el seu nou algoritme, hem de tenir el nostre lloc web optimitzat per no perdre posicionament org\u00e0nic en les cerques des\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, 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