{"id":18904,"date":"2015-04-27T00:00:00","date_gmt":"2015-04-26T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/potencia-el-teu-ecommerce-amb-una-bona-presencia-a-les-xarxes-socials\/"},"modified":"2015-04-27T00:00:00","modified_gmt":"2015-04-26T22:00:00","slug":"potencia-el-teu-ecommerce-amb-una-bona-presencia-a-les-xarxes-socials","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/potencia-el-teu-ecommerce-amb-una-bona-presencia-a-les-xarxes-socials\/","title":{"rendered":"Potencia el teu eCommerce amb una bona pres\u00e8ncia a les xarxes socials"},"content":{"rendered":"

Un eCommerce que no t\u00e9 pres\u00e8ncia activa a les xarxes socials es converteix autom\u00e0ticament en una botiga online que perd oportunitats de mercat. Actualment les xarxes socials s\u00f3n un canal de venda i de promoci\u00f3 de la marca massa rellevant per abandonar-lo o deixar-lo en mans de persones inexpertes. Si tens una botiga online i la vols promocionar, nom\u00e9s has d\u2019apostar per la xarxa social que millor s\u2019adapti a la teva estrat\u00e8gia de m\u00e0rqueting.<\/strong><\/p>\n

Si encara dubteu si ser presents o no a les xarxes socials, aquesta dada que revelen a Puro Marketing<\/a> n\u2019esvair\u00e0 molts dubtes: \u00abA Espanya, 8 de cada 10 persones fan servir les xarxes socials<\/em>\u00bb<\/strong>. Per tant, parlem d\u2019un gran nombre de persones que al nostre pa\u00eds s\u00f3n presents en una o diverses xarxes socials; per aix\u00f2 t\u2019explicarem per qu\u00e8 has de socialitzar la teva botiga online<\/a>.<\/p>\n

Xarxes socials: comunicaci\u00f3 directa amb el client?<\/strong><\/h2>\n

Com ja hem comentat, s\u00f3n molts els usuaris que fan servir habitualment les xarxes socials al llarg del dia. Aquesta pres\u00e8ncia constant de possibles clients fa que moltes botigues online decideixin apostar per generar un feedback positiu amb aquests usuaris.<\/p>\n

Un dels avantatges que se suposa d\u2019aquesta pres\u00e8ncia social \u00e9s que qualsevol client, amb un comentari, una publicaci\u00f3 o un tuit, pot fer arribar les seves queixes o felicitacions a la marca. Aix\u00f2 pot convertir-se en una arma de doble tall, sobretot per a les grans empreses, perqu\u00e8 cal saber gestionar segons quines situacions amb una bona estrat\u00e8gia de Social Media.<\/p>\n

En el cas dels eCommerce petits, amb una pres\u00e8ncia limitada, pot convertir-se en una manera d\u2019impulsar promocions i ofertes, organitzar concursos i donar a con\u00e8ixer la marca. A aquest nivell, les xarxes socials de les botigues online petites es converteixen en una mena de boca-orella<\/em> que pot ajudar a generar m\u00e9s interacci\u00f3 entre client i empresa.<\/p>\n

El contingut continua sent el rei (tamb\u00e9 a les xarxes socials)<\/strong><\/h2>\n

Molts diran que l\u2019important \u00e9s explicar, per\u00f2 nosaltres diem que l\u2019important \u00e9s com s\u2019explica. Un contingut original i creat per a cada xarxa social pot afavorir i incentivar les vendes d\u2019un eCommerce. La creaci\u00f3 de continguts espec\u00edfics fa que l\u2019usuari vegi amb bons ulls l\u2019acostament de la marca als seus seguidors.<\/p>\n

S\u00f3n molts els avantatges de generar contingut exclusiu i original a les xarxes socials:<\/p>\n

    \n
  • Fidelitzar<\/span>: els continguts de valor s\u00f3n els que fidelitzen, a qualsevol xarxa social.<\/li>\n
  • Interactuar<\/span>: escoltar i saber qu\u00e8 pensen de la teva marca els diferents seguidors que tens a les xarxes socials serveix per millorar el teu posicionament i aporta un valor afegit a les teves publicacions.<\/li>\n
  • Promocionar<\/span>: crear ofertes especials o promocions exclusives per als seguidors de les diferents plataformes socials pot fer que aquests usuaris sentin que formen part de la marca.<\/li>\n<\/ul>\n

    Aquest valor afegit a les publicacions s\u2019ha de generar amb objectius establerts pr\u00e8viament. Una estrat\u00e8gia de Social Media efica\u00e7 ha de preveure el grau d\u2019engagement que generaran les seves interaccions amb els usuaris.<\/p>\n

    Aposta amb cap per les xarxes socials importants<\/strong><\/h2>\n

    En properes publicacions aprofundirem en cadascuna de les xarxes socials on es pot dur a terme una bona estrat\u00e8gia de Social Media. Per\u00f2 abans cal deixar clar que actualment no tenir pres\u00e8ncia a les xarxes socials que anomenarem \u00abconvencionals\u00bb pot arribar a perjudicar la imatge de la botiga online. Un eCommerce ha de demostrar les ganes de renovar-se i de sorprendre cada dia els seus seguidors, i un bon canal per fer-ho s\u00f3n plataformes com Facebook o Twitter.<\/p>\n

    De la mateixa manera, tenir pres\u00e8ncia en xarxes com Facebook, Twitter o Google+ per\u00f2 amb perfils que donen sensaci\u00f3 d\u2019abandonament, sense publicacions durant mesos o amb comentaris d\u2019usuaris sense resposta, pot generar cert descontentament amb l\u2019empresa. Estem perjudicant la imatge de la marca en un canal tan important com el social.<\/p>\n

    Cal publicar en la mesura justa. Ni molt ni poc. Per aix\u00f2, establir una estrat\u00e8gia de comunicaci\u00f3 a les xarxes socials pot afavorir una millor organitzaci\u00f3 mitjan\u00e7ant calendaris de publicaci\u00f3 o tem\u00e0tics.<\/p>\n

    Una manera de ser original en aquests canals \u00e9s aprofitar perqu\u00e8 l\u2019apartat Qui som<\/em> sigui el protagonista de publicacions originals. D\u2019aquesta manera, es converteix en una nova manera d\u2019arribar a l\u2019usuari i interactuar-hi mostrant la cara m\u00e9s humana de l\u2019empresa.<\/p>\n

    Hi ha vida m\u00e9s enll\u00e0 de Facebook i Twitter<\/strong><\/h2>\n

    Hem de parar atenci\u00f3 a les noves plataformes socials que van apareixent, o fins i tot apostar per ser visibles en les menys utilitzades, com \u00e9s el cas de Vimeo o Tumblr.<\/p>\n

    Encara que sembli mentida, encara hi ha moltes botigues online que no han apostat per Instagram com a nou canal social on fomentar el feedback amb els usuaris. Moltes de les que s\u00ed que el fan servir ho fan en mode \u00abcat\u00e0leg\u00bb, una pr\u00e0ctica de la qual no s\u2019ha d\u2019abusar perqu\u00e8 a la llarga pot generar rebuig.<\/p>\n

    Moltes plataformes socials triomfen actualment, sobretot entre la generaci\u00f3 m\u00e9s jove, com \u00e9s el cas de Snapchat, i caldr\u00e0 seguir-ne l\u2019evoluci\u00f3 i la possible implantaci\u00f3 en les estrat\u00e8gies socials de les botigues online.<\/p>\n

    Com potencies les xarxes socials de la teva botiga online?<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    Un eCommerce que no t\u00e9 pres\u00e8ncia activa a les xarxes socials es converteix autom\u00e0ticament en una botiga online que perd oportunitats de mercat. Actualment les xarxes socials s\u00f3n un canal de venda i de promoci\u00f3 de la marca massa rellevant per abandonar-lo o deixar-lo en mans de persones inexpertes. Si tens una botiga online i […]<\/p>\n","protected":false},"author":2,"featured_media":12596,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[977,937,1213,955,951],"class_list":["post-18904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing","tag-botiga-online","tag-ecommerce","tag-social-commerce","tag-social-media","tag-xarxes-socials"],"yoast_head":"\nPotencia el teu eCommerce amb una bona pres\u00e8ncia a les xarxes socials | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Un eCommerce que no t\u00e9 pres\u00e8ncia activa a les xarxes socials es converteix autom\u00e0ticament en una botiga online que perd oportunitats de mercat. 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