{"id":18903,"date":"2015-04-30T00:00:00","date_gmt":"2015-04-29T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/com-crear-promocions-online-per-al-dia-de-la-mare\/"},"modified":"2015-04-30T00:00:00","modified_gmt":"2015-04-29T22:00:00","slug":"com-crear-promocions-online-per-al-dia-de-la-mare","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/com-crear-promocions-online-per-al-dia-de-la-mare\/","title":{"rendered":"Com crear promocions online per al Dia de la Mare"},"content":{"rendered":"

S\u2019acosta el Dia de la Mare i m\u00e9s d\u2019un encara no t\u00e9 clar qu\u00e8 regalar\u00e0. Flors? Un llibre? Un perfum? El dilema de no saber qu\u00e8 regalar aquest 3 de maig es repeteix any rere any, festa rere festa.<\/p>\n

Personalment, el tema em toca de ple, perqu\u00e8 ara tinc la fam\u00edlia intentant esbrinar amb indirectes si m\u2019agradarien unes sabates o aquell rellotge que l\u2019altre dia vam veure en una botiga.<\/p>\n

Aix\u00ed doncs, com que aquest \u00abproblema\u00bb el t\u00e9 m\u00e9s d\u2019un, jo dic: ajudem-los a trobar el regal ideal a la nostra botiga online i, de passada, augmentem les vendes del nostre eCommerce<\/a><\/strong>.<\/p>\n

Sabem que a tothom li agrada que li solucionin un problema i que, si a m\u00e9s s\u2019obt\u00e9 un millor preu per una cosa que ja es pensava comprar, es pot guanyar un client que nom\u00e9s visitava el nostre lloc per curiositat.<\/p>\n

Vols augmentar les vendes del teu eCommerce aquest Dia de la Mare? Fes que regalar sigui f\u00e0cil!<\/h2>\n

Ajudem els usuaris que visiten la nostra botiga online perqu\u00e8 no hagin d\u2019entrar i visitar milers de p\u00e0gines abans de trobar el que busquen. Fem les coses f\u00e0cils i mostrem el producte d\u2019una manera atractiva i diferent de com ho fem habitualment. Nom\u00e9s cal fer alguna de les coses que proposo a continuaci\u00f3, o una combinaci\u00f3 d\u2019unes quantes, per triomfar.<\/p>\n

Si no saps qu\u00e8 pots fer, aqu\u00ed tens una llista d\u2019idees que pots aplicar al teu eCommerce per preparar algunes promocions online per al Dia de la Mare<\/strong>.<\/p>\n

Crea packs<\/h3>\n

Les perfumeries ho tenen clar i sempre t\u2019ofereixen la soluci\u00f3 de comprar un perfum o una col\u00f2nia en un pack. Tu pots crear packs amb alguns productes de la teva botiga online. No cal que siguin de la mateixa gamma o de la mateixa marca: pots crear les combinacions que creguis que poden interessar als teus clients. Qu\u00e8 et sembla una crema antiarrugues i un antifa\u00e7 de fred? O uns motlles per fer magdalenes amb un receptari de cupcakes? Qualsevol combinaci\u00f3 \u00e9s v\u00e0lida sempre que tingui l\u2019avantatge de ser \u00fanica i que el client no la pugui trobar enlloc m\u00e9s.<\/p>\n

Algunes botigues online aposten perqu\u00e8 sigui el mateix usuari qui munti el seu pack: que pugui triar entre una s\u00e8rie d\u2019elements de preu similar i acabi personalitzant el regal<\/p>\n

Tamb\u00e9 pots aprofitar per donar sortida als productes que tens de m\u00e9s en estoc, afegint-los com un detall a la compra.<\/p>\n

\"crear<\/h3>\n

Codi promocional #DiaDeLaMare<\/h3>\n

Sempre hi ha l\u2019opci\u00f3 de tenir un codi promocional per a la venda online que es pugui bescanviar en el moment de la compra. Has de crear un codi senzill i f\u00e0cil de recordar. D\u2019altra banda, cal habilitar un camp ben visible dins del proc\u00e9s de pagament del teu eCommerce on quedi clar com es pot aplicar el cup\u00f3.<\/p>\n

Recorda que el proc\u00e9s de compra ha de ser r\u00e0pid i totalment transparent per a l\u2019usuari. <\/em><\/h2>\n

Aprofita i crea una imatge amb el codi promocional per a la teva botiga online i fes que sigui f\u00e0cil de compartir. Pots difondre-la uns dies abans amb una newsletter o publicar-la a les xarxes socials perqu\u00e8 els teus seguidors es benefici\u00efn d\u2019estar al dia del teu negoci. Segur que t\u2019ho agrairan.<\/p>\n

Si tens una botiga f\u00edsica, tamb\u00e9 pots imprimir aquest mateix codi promocional com si fos un cup\u00f3 i lliurar-lo amb el tiquet de compra.<\/p>\n

Enviaments en 24 hores.<\/h3>\n

Aquest \u00e9s un element crucial per oferir als nostres clients, i m\u00e9s quan s\u2019acosta un dia festiu. Ajudem tots els que es van oblidar de comprar el regal i que, amb el m\u00f2bil a la m\u00e0, busquen alguna oferta que els arribi a casa en 24 hores.<\/p>\n

Si ja \u00e9s un servei que ofereixes normalment, no est\u00e0 de m\u00e9s que afegeixis un text indicant que el producte que compri per al Dia de la Mare arribar\u00e0 en 24 hores<\/strong>.<\/p>\n

Embolcall i dedicat\u00f2ria<\/h3>\n

Parlant de solucionar la vida als nostres clients, pot ser for\u00e7a atractiu que, per a esdeveniments especials o dies festius com el Dia de la Mare, oferim als clients la possibilitat d\u2019embolicar la compra i deixar-ho tot a punt. Imagina\u2019t que, a m\u00e9s, els usuaris hi puguin afegir una petita targeta amb un missatge escrit a m\u00e0.<\/p>\n

A mi en particular m\u2019agrada molt aquest tipus de servei i saber que, comprant un regal, ja el rebr\u00e9 a punt per donar. Aix\u00ed \u00e9s com m\u2019ha enamorat el servei de la botiga online de joguines. A cada aniversari dels meus fills, els compro un parell de coses que ja s\u00e9 que arribaran embolicades, amb una piruleta i un missatge. Aquest \u00e9s un servei que, per a mi, chapeau<\/em>.<\/p>\n

\"crear<\/p>\n

Vals de descompte per a la propera compra<\/h3>\n

El millor client que es pot tenir \u00e9s un client que torna. \u00c9s alg\u00fa que ja coneix els nostres productes i la nostra qualitat i que, si ha tornat, es pot convertir en un prescriptor de la nostra botiga online. Facilitem aquest retorn al nostre eCommerce amb un val de descompte per a la propera compra.<\/p>\n

Una venda no es tanca fins que el producte \u00e9s a les mans del client i aquest se sent satisfet amb la compra. Segur que un val de descompte li far\u00e0 venir ganes de tornar a comprar amb nosaltres.<\/p>\n

Crear un esdeveniment o concurs<\/h3>\n

Si tens una p\u00e0gina de Facebook o un compte a Twitter o a Instagram, pots crear una promoci\u00f3<\/a> perqu\u00e8 els teus seguidors hi participin. Aprofita el poder de les xarxes socials i l\u2019atractiu d\u2019un sorteig i crea un esdeveniment per guanyar un producte del teu eCommerce.<\/p>\n

Compte, que ha de ser una promoci\u00f3 senzilla i assolible. Les regles han de ser clares, i fins i tot et recomano crear una p\u00e0gina on s\u2019expliqui la din\u00e0mica per participar en el concurs.<\/p>\n

Sigues transparent tamb\u00e9 a l\u2019hora de triar el guanyador i publica el nom de l\u2019afortunat o afortunada a l\u2019eCommerce. Fins i tot pots aprofitar el moment per posar una foto del guanyador amb el premi a la m\u00e0 i fer que es converteixi en un prescriptor de la teva botiga.<\/p>\n

Fes que els teus visitants coneguin les teves promocions<\/h3>\n

Si tenim una promoci\u00f3, l\u2019hem de posar sempre en primera fila. Em faria milion\u00e0ria si compt\u00e9s les vegades que els clients creen promocions per al Dia de la Mare i posen la informaci\u00f3 al quart b\u00e0ner de la home.<\/p>\n

Es tracta de fer soroll, d\u2019anunciar a bombo i plateret les promocions que tenim a la botiga. Si ja ens hem pres el temps de fer una oferta o un pack atractiu, hem d\u2019aconseguir que qui visiti la nostra botiga online ho pugui veure.<\/p>\n

Envia una newsletter, crea un b\u00e0ner, anuncia-ho a les xarxes socials i fes que tothom qui arribi a la teva botiga s\u00e0piga que amb tu pot comprar aquell regal que tant busca.<\/p>\n

I si encara no tens cap de les opcions que he esmentat, a qu\u00e8 esperes per tenir-les?!<\/p>\n

I tu, ja tens la teva botiga online a punt amb promocions per a aquest Dia de la Mare?<\/strong><\/p>\n

Per\u00f2, si us plau, sigueu bons i no regaleu una planxa a la mare. Feu-li un regalet que sigui per a ella i nom\u00e9s per a ella.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

S\u2019acosta el Dia de la Mare i m\u00e9s d\u2019un encara no t\u00e9 clar qu\u00e8 regalar\u00e0. Flors? Un llibre? Un perfum? El dilema de no saber qu\u00e8 regalar aquest 3 de maig es repeteix any rere any, festa rere festa. Personalment, el tema em toca de ple, perqu\u00e8 ara tinc la fam\u00edlia intentant esbrinar amb indirectes […]<\/p>\n","protected":false},"author":2,"featured_media":12598,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[1223,1225,1227,1229,1231],"class_list":["post-18903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing","tag-dia-de-la-mare","tag-marqueting-ecommerce","tag-packs","tag-promocions","tag-vendes-ecommerce"],"yoast_head":"\nCom crear promocions online per al Dia de la Mare | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"S\u2019acosta el Dia de la Mare i m\u00e9s d\u2019un encara no t\u00e9 clar qu\u00e8 regalar\u00e0. Flors? Un llibre? Un perfum? 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