{"id":18899,"date":"2015-05-15T00:00:00","date_gmt":"2015-05-14T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/les-influencers-un-nou-canal-per-impulsar-les-vendes-del-teu-ecommerce\/"},"modified":"2015-05-15T00:00:00","modified_gmt":"2015-05-14T22:00:00","slug":"les-influencers-un-nou-canal-per-impulsar-les-vendes-del-teu-ecommerce","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/les-influencers-un-nou-canal-per-impulsar-les-vendes-del-teu-ecommerce\/","title":{"rendered":"Les influencers: un nou canal per impulsar les vendes del teu eCommerce"},"content":{"rendered":"<p>Els estudis ho demostren i ho deixen clar: el que m\u00e9s es ven per internet, a m\u00e9s d\u2019entrades, vols i productes d\u2019oci, \u00e9s ROBA. El fenomen de la moda online ha atrapat tant les consumidores compulsives com les indecises que busquen i rebusquen saltant de botiga en botiga.<br \/>\nNom\u00e9s cal veure el ball de botigues que conviuen a les p\u00e0gines de Google per fer-nos una idea de l\u2019enorme aparador mundial al qual tenim acc\u00e9s a nom\u00e9s un clic. No hi ha prou metres quadrats per construir un centre comercial amb espai per a totes!<br \/>\nPer\u00f2, darrere d\u2019aquest fenomen, s\u2019amaga un disseny efica\u00e7 i actual, una evoluci\u00f3 constant del producte per presentar novetats setmanals (com ens agrada aquella sensaci\u00f3 d\u2019entrar a la botiga i veure coses noves que t\u2019agraden cada cop m\u00e9s\u2026) i, sobretot, elles: les blogueres, instagrammers&#8230; en definitiva, les <em>influencers<\/em>. S\u00f3n capaces de superar en visites els lookbooks tan cuidats de les botigues de roba. El producte es fa viral quan, en lloc de veure la foto del model del cat\u00e0leg, aquell mateix producte el porta posat la o el bloguer de moda.<\/p>\n<p>Per\u00f2, entre noms i perfils de blogs i Instagram, les influencers no s\u00f3n les que escriuen sobre un producte o demanen peces a canvi d\u2019un post. Les veritables <em>influencers<\/em> s\u00f3n les que:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Aconsegueixen viralitzar els seus continguts gr\u00e0cies a la<strong> creativitat<\/strong> amb qu\u00e8 els mostren. Fan ress\u00f2 dels productes amb un sol post o una imatge a Instagram.<\/li>\n<li>Mostren el producte a un grup determinat d\u2019usuaris que les segueixen per la seva tem\u00e0tica, imatge i exposici\u00f3.<\/li>\n<li>S\u00f3n capaces de generar <strong>nous debats i reaccions<\/strong> davant l\u2019arribada d\u2019un nou producte o d\u2019una nova tend\u00e8ncia.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>I\u2026. el m\u00e9s important\u2026<\/p>\n<ul>\n<li>Aconsegueixen <strong>augmentar la r\u00e0tio de conversi\u00f3<\/strong> de la botiga gr\u00e0cies a l\u2019atracci\u00f3 que generen. Per\u00f2, evidentment, no totes les influencers s\u00f3n iguals i no totes arribaran al p\u00fablic que et pot interessar&#8230;.<\/li>\n<\/ul>\n<h2 style=\"text-align: left;\"><strong>Fins a quin punt influeixen en les vendes?<\/strong><\/h2>\n<p>Una de les marques que basa la seva estrat\u00e8gia \u00fanicament en xarxes socials \u00e9s Double Agent USA. En un any i pocs mesos, \u00ab<em>tenim m\u00e9s de 200.000 seguidors a Facebook, 84.000 a Instagram i una activitat brutal<\/em>\u00bb, comenta Maria Palos, responsable de comunicaci\u00f3 de la marca.<br \/>\nSi Facebook s\u2019ha convertit en un canal d\u2019atenci\u00f3 al client i de noves promocions, a <strong>Instagram <\/strong>moltes marques han trobat un gran nombre d\u2019<em>influencers<\/em> que donen suport visual als productes de les seves marques preferides. Algunes de les <em>instagrammers<\/em> amb qu\u00e8 treballa Double Agent USA tenen m\u00e9s de 20.000 i fins i tot 250.000 seguidors, als quals mostren les imatges de les \u00faltimes tend\u00e8ncies de la botiga.<\/p>\n<p>Sens dubte, Instagram s\u2019ha convertit en una de les xarxes socials que m\u00e9s han crescut els darrers mesos. Aquesta xarxa social ha obert un nou canal en qu\u00e8 els dissenys i les imatges s\u2019emporten tota l\u2019atenci\u00f3 de l\u2019usuari, un requisit indispensable en el canal eCommerce. Mentre Facebook \u00e9s un canal d\u2019atenci\u00f3 al client i on mostrar promocions, la immediatesa i el gran volum d\u2019usuaris d\u2019Instagram l\u2019han fet cr\u00e9ixer com l\u2019escuma i convertir-se en el gran aparador dels productes de la botiga.<\/p>\n<p>Una de les campanyes amb m\u00e9s repercussi\u00f3 la va dur a terme la marca nord-americana <strong>Lord&#038;Taylor<\/strong>. Per promocionar la nova col\u00b7lecci\u00f3, van decidir regalar un dels models a totes les blogueres que tinguessin milers de seguidors a Instagram. El vestit d\u2019aquesta botiga de luxe es va esgotar poques hores despr\u00e9s que <strong>50 blogueres se\u2019l posessin i el mostressin als seus perfils d\u2019Instagram<\/strong>, totes sota el mateix hashtag #DesignLab.<\/p>\n<h2><strong>Som davant d\u2019un canvi en la influ\u00e8ncia dels blogs?<\/strong><\/h2>\n<p>Els blogs s\u2019han convertit en espais on comentar i publicar nous esdeveniments, looks del dia i parlar de novetats, mentre que Instagram serveix de suport fotogr\u00e0fic i d\u2019aparador de tot el que porta el o la bloguera.<\/p>\n<p>Per dur a terme una estrat\u00e8gia amb blogueres o <em>instagrammers <\/em> cal treballar amb const\u00e0ncia, analitzar cadascun dels perfils socials (veure fins a quin punt \u00e9s un perfil professional) i, el m\u00e9s important, saber amb qui fem branding per con\u00e8ixer el target i, d\u2019aquesta manera, augmentar les vendes.<\/p>\n<p>Ja tens una estrat\u00e8gia a Instagram?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Els estudis ho demostren i ho deixen clar: el que m\u00e9s es ven per internet, a m\u00e9s d\u2019entrades, vols i productes d\u2019oci, \u00e9s ROBA. El fenomen de la moda online ha atrapat tant les consumidores compulsives com les indecises que busquen i rebusquen saltant de botiga en botiga. Nom\u00e9s cal veure el ball de botigues [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-18899","post","type-post","status-publish","format-standard","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les influencers: un nou canal per impulsar les vendes del teu eCommerce | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Els estudis ho demostren i ho deixen clar: el que m\u00e9s es ven per internet, a m\u00e9s d\u2019entrades, vols i productes d\u2019oci, \u00e9s ROBA. 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