{"id":18897,"date":"2015-05-25T00:00:00","date_gmt":"2015-05-24T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/neuromarqueting-el-subconscient-ens-porta-de-compres\/"},"modified":"2015-05-25T00:00:00","modified_gmt":"2015-05-24T22:00:00","slug":"neuromarqueting-el-subconscient-ens-porta-de-compres","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/neuromarqueting-el-subconscient-ens-porta-de-compres\/","title":{"rendered":"Neurom\u00e0rqueting: el subconscient ens porta de compres"},"content":{"rendered":"

Espanya NO encap\u00e7ala la llista dels pa\u00efsos amb m\u00e9s vendes online; de fet, el mercat espanyol \u00e9s un dels menys desenvolupats pel que fa a l\u2019atracci\u00f3 i el comprom\u00eds del comprador online.<\/p>\n

Sabent aix\u00f2, cal prestar m\u00e9s atenci\u00f3 al consumidor final, als seus h\u00e0bits de compra i a les emocions que l\u2019empenyen a fer una compra determinada.<\/p>\n

No podem canviar el comportament dels usuaris perqu\u00e8 comprin els nostres productes; el que hem de fer \u00e9s estudiar i entendre com funciona el subconscient dels compradors i adaptar les estrat\u00e8gies de m\u00e0rqueting als resultats.<\/p>\n

El neurom\u00e0rqueting<\/strong> s\u2019encarrega d\u2019entendre com actua el cervell hum\u00e0 davant els est\u00edmuls de compra i els efectes de les campanyes de m\u00e0rqueting mitjan\u00e7ant eines de la neuroci\u00e8ncia.<\/p>\n

\"Neurom\u00e0rqueting\"<\/a><\/p>\n

No ens posarem a disseccionar el cervell hum\u00e0 per analitzar el comportament de cadascun de nosaltres, ja que prestigioses universitats internacionals han fet estudis molt elaborats<\/u> sobre aix\u00f2; a continuaci\u00f3 en resumim els resultats m\u00e9s reveladors.<\/p>\n

Influ\u00e8ncia social<\/h2>\n

L\u2019\u00e9sser hum\u00e0 \u00e9s un animal de costums, i si una acci\u00f3 li funciona o funciona a altres persones, acabar\u00e0 fent el mateix una vegada i una altra.<\/p>\n

\u00abQuan la gent \u00e9s lliure de fer el que vol, normalment s\u2019imiten els uns als altres\u00bb – <\/em>Eric Hoffer.<\/strong><\/p>\n

Quina millor manera de conv\u00e8ncer un client potencial perqu\u00e8 compri al nostre web que amb el testimoni dels nostres clients<\/strong>, o b\u00e9 amb refer\u00e8ncies d\u2019amics o familiars que ens coneguin.
\nNo oblidem que el Word-of-Mouth<\/strong> (el boca-orella) \u00e9s la millor manera de potenciar una marca.<\/p>\n

Cal mostrar la pres\u00e8ncia a les xarxes socials i fer visible el nombre de seguidors i les vegades que s\u2019ha compartit alguna cosa relacionada amb la nostra empresa per atraure m\u00e9s seguidors. De la mateixa manera, si els seguidors s\u00f3n escassos, val m\u00e9s no publicar-ho.<\/p>\n

Priming<\/h2>\n

El teu cervell relacionar\u00e0 el primer que vegi amb la idea que es far\u00e0 de la teva botiga online. Per tant, la primera impressi\u00f3 S\u00cd<\/u> que \u00e9s important.
\nEl primer que llegeixin, els primers preus que vegin, seran els que faran que l\u2019usuari es quedi al web. Dit aix\u00f2, publica primer els productes que vulguis vendre<\/strong>.
\nNo posis els productes m\u00e9s cars entre els primers, perqu\u00e8 si una cosa sembla cara, \u00e9s cara.<\/strong>
\nEvita els preus amb decimals<\/strong>: encara que el preu sigui baix, la llargada dels d\u00edgits \u00e9s el primer impacte visual.<\/p>\n

Prefer\u00e8ncia per no perdre abans que guanyar<\/h2>\n

La sensaci\u00f3 de perdre \u00e9s m\u00e9s dolorosa que la de deixar de guanyar.<\/p>\n

El cervell hum\u00e0 no est\u00e0 preparat per perdre; per tant, tots els productes que s\u2019estiguin esgotant o que tinguin un temps de compra limitat cridaran l\u2019atenci\u00f3 del consumidor.
\nPer exemple, durant el Black Friday<\/u> es baten r\u00e8cords de compres, i no perqu\u00e8 els preus estiguin extremadament rebaixats, sin\u00f3 per la por de perdre l\u2019oportunitat<\/strong> de comprar.<\/p>\n

M\u00e9s \u00e9s menys<\/h2>\n

El nostre cervell no \u00e9s bo en matem\u00e0tiques. Davant de dos valors amb percentatges diferents, triar\u00e0 el m\u00e9s alt encara que el resultat final sigui pitjor.<\/p>\n

Estudis de la Universitat de Minnesota van trobar que \u00ab50% bonus pack<\/em>\u00bb va obtenir un 71% m\u00e9s de vendes que \u00ab35% discount<\/em>\u00bb, tot i que el preu unitari final era m\u00e9s baix aplicant el descompte.<\/p>\n

I no podem oblidar el GRATIS<\/strong>, una paraula motivadora per a tot tipus de consumidors. En lloc de \u00ab25% extra\u00bb o \u00ab25% m\u00e9s\u00bb, fes servir \u00ab25% m\u00e9s GRATIS\u00bb per augmentar les vendes.
\nNo nom\u00e9s s\u2019utilitza en el preu dels productes, sin\u00f3 que tamb\u00e9 es pot aplicar a \u00abenviament gratis<\/u><\/a>\u00bb.<\/p>\n

Impacte visual<\/h2>\n

L\u2019anomenat efecte d\u2019a\u00efllament<\/strong> estableix que un element que destaca per sobre dels altres t\u00e9 m\u00e9s possibilitats de ser recordat que la resta. Aix\u00f2 \u00e9s aix\u00ed perqu\u00e8 l\u2019ull hum\u00e0 i el cervell busquen constantment all\u00f2 que se surt de la norma.<\/p>\n

Al dibuix seg\u00fcent es mostren 4 pomes iguals, per\u00f2 una d\u2019elles d\u2019un color diferent. En quina poma fixar\u00e0s la mirada?<\/p>\n

El mateix passa quan dissenyem el web: l\u2019ull se sentir\u00e0 atret pels elements que li cridin l\u2019atenci\u00f3 per sobre de la resta.
\nFem una prova. Fixa\u2019t en el web seg\u00fcent:<\/p>\n

Ara mira el resultat del recorregut ocular dels visitants de l\u2019estudi. Coincideix amb el que has estat mirant?
\nL\u2019atenci\u00f3 es concentra en el color i els logos, all\u00f2 que destaca sobre la resta d\u2019elements.<\/p>\n

Nom\u00e9s et volem recordar que el 100% de la teva audi\u00e8ncia t\u00e9 cervell<\/strong>. Tenir-ho en compte en el disseny de la botiga online pot generar m\u00e9s visites i, en conseq\u00fc\u00e8ncia, m\u00e9s vendes.<\/p>\n

I com a consumidor, ara ja saps com els webs aconsegueixen captar la teva atenci\u00f3 i que acabis comprant.<\/p>\n","protected":false},"excerpt":{"rendered":"

Espanya NO encap\u00e7ala la llista dels pa\u00efsos amb m\u00e9s vendes online; de fet, el mercat espanyol \u00e9s un dels menys desenvolupats pel que fa a l\u2019atracci\u00f3 i el comprom\u00eds del comprador online. Sabent aix\u00f2, cal prestar m\u00e9s atenci\u00f3 al consumidor final, als seus h\u00e0bits de compra i a les emocions que l\u2019empenyen a fer una […]<\/p>\n","protected":false},"author":2,"featured_media":12603,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1721],"tags":[1243],"class_list":["post-18897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","tag-neuromarqueting"],"yoast_head":"\nNeurom\u00e0rqueting: el subconscient ens porta de compres | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Espanya NO encap\u00e7ala la llista dels pa\u00efsos amb m\u00e9s vendes online; de fet, el mercat espanyol \u00e9s un dels menys desenvolupats pel que fa a l\u2019atracci\u00f3 i el\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/ca\/neuromarqueting-el-subconscient-ens-porta-de-compres\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Neurom\u00e0rqueting: el subconscient ens porta de compres | Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"og:description\" content=\"Espanya NO encap\u00e7ala la llista dels pa\u00efsos amb m\u00e9s vendes online; 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