{"id":18884,"date":"2015-07-15T00:00:00","date_gmt":"2015-07-14T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/augmenta-les-conversions-amb-una-campanya-de-sem-optimitzada\/"},"modified":"2015-07-15T00:00:00","modified_gmt":"2015-07-14T22:00:00","slug":"augmenta-les-conversions-amb-una-campanya-de-sem-optimitzada","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/augmenta-les-conversions-amb-una-campanya-de-sem-optimitzada\/","title":{"rendered":"Augmenta les conversions amb una campanya de SEM optimitzada"},"content":{"rendered":"

A Trilogi<\/a>, empresa certificada com a Google Partner, apostem fort per Google Adwords<\/a> com a canal de tr\u00e0nsit i vendes per als nostres clients.<\/p>\n

Les eines publicit\u00e0ries de Google tenen un gran potencial, per\u00f2 \u00e9s molt important que les cre\u00ef, gestioni i supervisi un equip o especialista qualificat. Si no, els costos es poden disparar.<\/p>\n

\"optimitzaci\u00f3Dit aix\u00f2, i de cara a les segones rebaixes, creiem que la publicitat de Google, i en concret les campanyes de SEM, ens pot ajudar en l\u2019estrat\u00e8gia del nostre negoci online.<\/p>\n

Com est\u00e0 la meva campanya?<\/h2>\n

El primer pas \u00e9s tenir en compte que una campanya de SEM ben optimitzada ens aportar\u00e0 beneficis. Per aquest motiu, estudia els resultats que has tingut fins ara. Tant si has arribat als objectius marcats com si no, optimitza les accions fetes per continuar millorant. Si no funciona, \u00e9s un bon moment per plantejar-se un canvi i crear una nova campanya amb una estrat\u00e8gia nova o fins i tot canviar de tipus de publicitat.<\/p>\n

Optimitzaci\u00f3 de Google Adwords<\/h2>\n

Cal tenir les campanyes ben estructurades per obtenir un millor rendiment. Per fer-ho, hem de tenir una s\u00e8rie de passos ben configurats. Poden semblar accions molt b\u00e0siques, per\u00f2 s\u00f3n factors que ens ajudaran a obtenir l\u2019\u00e8xit desitjat.<\/p>\n

Enlla\u00e7ar Google Adwords i Google Analytics<\/h3>\n

De res no ens serveix la pot\u00e8ncia d\u2019Analytics si no fem servir les seves anal\u00edtiques per estudiar el comportament dels usuaris a la nostra botiga online. L\u2019enlla\u00e7 \u00e9s un pas molt senzill i ens proporcionar\u00e0 dades importants com el percentatge de rebot i la durada mitjana per sessi\u00f3, i tot aix\u00f2 directament al nostre compte d\u2019Adwords. Entendre els nostres usuaris ens permetr\u00e0 millorar el rendiment de la campanya<\/p>\n

Configurar les conversions SEM<\/h3>\n

A les campanyes de publicitat podem marcar diferents objectius o conversions. Una conversi\u00f3 no \u00e9s nom\u00e9s una venda: pot ser un registre, la visita a una p\u00e0gina, etc.
\nCal configurar-les des del principi per poder recopilar dades i saber quan i com ens converteixen les campanyes actives. Si la campanya aconsegueix conversions, millor funcionaran els sistemes de licitaci\u00f3 de CPC avan\u00e7at i de CPA, que s\u2019optimitzen al m\u00e0xim per a un millor rendiment del pressupost.<\/p>\n

\"Capture\"<\/p>\n

<\/h3>\n

Paraules clau per a la teva campanya de publicitat<\/h3>\n

Amb les noves actualitzacions, Google Adwords demana a crits que les campanyes estiguin m\u00e9s segmentades per millorar el ROI. Agrupar les paraules clau i crear grups d\u2019anuncis m\u00e9s espec\u00edfics i rellevants far\u00e0 que la qualitat de les paraules clau millori i, aix\u00ed, agradar m\u00e9s a Google i sortir en millors posicions.<\/p>\n

No podem oblidar revisar les paraules clau negatives, que no ens aporten clics de qualitat i ens fan perdre efectivitat a la campanya.<\/p>\n

Consell: a l\u2019apartat d\u2019oportunitats podem veure les recomanacions que ens proposen per a una millor optimitzaci\u00f3<\/p>\n

Extensions d\u2019anunci a Adwords<\/h3>\n

Les extensions ens permeten afegir informaci\u00f3 extra als anuncis. Ara mateix n\u2019hi ha 6 tipus:<\/p>\n

    \n
  1. Extensions d\u2019enlla\u00e7os de lloc<\/strong>: amb aquesta extensi\u00f3 podem afegir un text acompanyat d\u2019un enlla\u00e7 que apunti a una landing diferent de la de l\u2019anunci principal. \u00c9s molt \u00fatil per destacar categories similars que poden despertar l\u2019inter\u00e8s de l\u2019usuari.<\/li>\n
  2. Extensions d\u2019ubicaci\u00f3<\/strong>: podem afegir l\u2019adre\u00e7a f\u00edsica de l\u2019empresa i el marcador del mapa al text de l\u2019anunci.<\/li>\n
  3. Extensions de trucada<\/strong>: amb aquesta extensi\u00f3 afegim el tel\u00e8fon de l\u2019anunciant.<\/li>\n
  4. Extensions d\u2019aplicaci\u00f3<\/strong>: es mostren als dispositius m\u00f2bils i permeten descarregar l\u2019aplicaci\u00f3 m\u00f2bil de l\u2019anunciant, si en t\u00e9.<\/li>\n
  5. Extensions de ressenya<\/strong>: amb aquesta extensi\u00f3 es mostren les ressenyes dels productes i\/o serveis de l\u2019anunciant publicades en altres p\u00e0gines. Un exemple seria veure les ressenyes d\u2019un restaurant a Tripadvisor<\/em>.<\/li>\n
  6. Extensions de text destacat<\/strong>: podem afegir una descripci\u00f3 addicional per donar un valor extra a l\u2019anunci.<\/li>\n<\/ol>\n

    Segmentar les ubicacions<\/h3>\n

    Les ubicacions d\u2019una campanya d\u2019Adwords ens permeten decidir en quina zona geogr\u00e0fica es publicaran els anuncis de les campanyes. Abans es creia que n\u2019hi havia prou d\u2019orientar la campanya al pa\u00eds sencer i que no calia fer-ho per regions. Per\u00f2 despr\u00e9s de fer diverses campanyes, segmentar per regi\u00f3 i fins i tot per ciutats ens permet saber on tenen m\u00e9s conversi\u00f3 els nostres anuncis i, a la llarga, ens ha donat m\u00e9s \u00e8xit de rendiment. Tamb\u00e9 ens permetr\u00e0 augmentar o reduir les licitacions en funci\u00f3 de les conversions obtingudes o b\u00e9 crear campanyes exclusives per a una regi\u00f3 o un pa\u00eds.<\/p>\n

    \"tumblr_lz0t98wizr1r9e9sl\"<\/p>\n

    Seguiment de resultats a Google Adwords<\/h2>\n

    Una campanya necessita control i seguiment per ser cent per cent efectiva. Cal controlar-la per no perdre efectivitat i, sobretot, no perdre els diners invertits. Google est\u00e0 en moviment constant i per aix\u00f2 hem d\u2019estar-hi pendents en tot moment.<\/p>\n

    Amb aquests passos podem optimitzar una campanya de SEM per guanyar efectivitat.<\/p>\n

    Que no tens una campanya SEM? Posa\u2019t en contacte amb Trilogi<\/a><\/strong> i et creem una campanya que s\u2019ajusti perfectament al teu negoci online per treure\u2019n m\u00e9s rendiment.<\/p>\n

    Drets d\u2019imatge: astrial.wordpress. com<\/a> , http:\/\/www.keepeanesinformed.com\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    A Trilogi, empresa certificada com a Google Partner, apostem fort per Google Adwords com a canal de tr\u00e0nsit i vendes per als nostres clients. Les eines publicit\u00e0ries de Google tenen un gran potencial, per\u00f2 \u00e9s molt important que les cre\u00ef, gestioni i supervisi un equip o especialista qualificat. Si no, els costos es poden disparar. […]<\/p>\n","protected":false},"author":2,"featured_media":12612,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[1205,1147,1057,949,1269,1211],"class_list":["post-18884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing","tag-adwords","tag-augmentar-vendes-online","tag-email-marqueting-ecommerce","tag-marqueting-online","tag-optimitzacio","tag-sem"],"yoast_head":"\nAugmenta les conversions amb una campanya de SEM optimitzada | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"A Trilogi , empresa certificada com a Google Partner, apostem fort per Google Adwords com a canal de tr\u00e0nsit i vendes per als nostres clients. 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