{"id":18882,"date":"2015-07-22T00:00:00","date_gmt":"2015-07-21T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/instagram-el-nou-aliat-de-la-teva-botiga-online\/"},"modified":"2015-07-22T00:00:00","modified_gmt":"2015-07-21T22:00:00","slug":"instagram-el-nou-aliat-de-la-teva-botiga-online","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/instagram-el-nou-aliat-de-la-teva-botiga-online\/","title":{"rendered":"Instagram, el nou aliat de la teva botiga online"},"content":{"rendered":"

Moltes botigues online coneixen el potencial de les xarxes socials per promocionar tant els seus productes com la seva marca. Per aix\u00f2, hi ha xarxes socials que s\u2019estan tornant imprescindibles per a la promoci\u00f3, com \u00e9s el cas d\u2019Instagram, considerada la nova plataforma per a l\u2019eCommerce.<\/p>\n

A Espanya, segons el Primer estudi d\u2019Estrat\u00e8gia Omnicanal de Retail<\/a>, m\u00e9s del 47% de les marques de retail tenen pres\u00e8ncia a Instagram.<\/strong> Dades a tenir en compte i que deixen clara la import\u00e0ncia de situar qualsevol marca a la xarxa social Instagram. Una bona estrat\u00e8gia de Social Commerce<\/a> en un mitj\u00e0 social tan visual com Instagram permetr\u00e0 a la botiga online crear una xarxa de seguidors fidels que compartiran les publicacions i estaran pendents de qualsevol novetat de la marca.<\/p>\n

\"instagram<\/a><\/p>\n

<\/h2>\n

A Instagram, la qualitat visual \u00e9s la clau<\/strong><\/h2>\n

La popularitat d\u2019Instagram ha anat en augment en els darrers anys i cada vegada m\u00e9s marques han apostat per compartir els seus productes d\u2019una manera diferent. Si en incomptables ocasions hem dit que en el m\u00e0rqueting de continguts o en el posicionament org\u00e0nic d\u2019una botiga online el contingut \u00e9s el rei, ara hem de tenir clar que a Instagram i a totes les xarxes socials visuals \u00e9s la qualitat visual de les fotografies i la seva originalitat el que ajudar\u00e0 enormement a potenciar l\u2019estrat\u00e8gia social de la marca.<\/p>\n

Instagram es converteix en un potenciador de la imatge de marca a trav\u00e9s de les mateixes imatges. Un mitj\u00e0 de promoci\u00f3 que pots aprofitar per potenciar les fitxes de producte de la teva botiga online,<\/strong> ja que pots oferir una visi\u00f3 diferent dels productes gr\u00e0cies a una promoci\u00f3 a Instagram.<\/p>\n

A Instagram, el tipus de fotografies que es comparteixen est\u00e0 marcat per l\u2019\u00fas de filtres i l\u2019edici\u00f3. Aix\u00f2 pot ser realment benefici\u00f3s per a les marques, ja que fa que la imatge sigui m\u00e9s propera i es crea, aix\u00ed, un di\u00e0leg visual i comunicatiu molt m\u00e9s proper amb el seguidor i possible client. Personalitzar una imatge aporta un valor afegit, i mostrar aquesta preocupaci\u00f3 de la marca per generar el millor contingut per als seus seguidors \u00e9s el que realment marca la difer\u00e8ncia.<\/p>\n

La teva botiga online es beneficia d\u2019Instagram?<\/strong><\/h2>\n

Com que \u00e9s una xarxa social gratu\u00efta, podr\u00edem dir que no tens res a perdre per intentar crear una estrat\u00e8gia de comunicaci\u00f3 a Instagram. Per\u00f2 cal con\u00e8ixer quins beneficis poden repercutir directament en la teva marca i, sobretot, quines accions has de dur a terme per crear una estrat\u00e8gia de Social Media s\u00f2lida.<\/p>\n

    \n
  • Interacci\u00f3 amb el teu p\u00fablic objectiu<\/u><\/strong>:<\/u> en el cas de les marques de moda, que generalment s\u00f3n les que tenen m\u00e9s pres\u00e8ncia a Instagram, el feedback entre client i marca \u00e9s molt benefici\u00f3s per a l\u2019empresa. Con\u00e8ixer de primera m\u00e0 quines col\u00b7leccions o productes interessen i agraden m\u00e9s als usuaris, o rebre\u2019n comentaris, crea una oportunitat \u00fanica de connectar amb el teu p\u00fablic. Aquest \u00e9s un punt important, ja que permet crear una relaci\u00f3 directa i personalitzada amb els seguidors de la marca, cosa que ajuda a la fidelitzaci\u00f3 del p\u00fablic m\u00e9s important de la botiga, el p\u00fablic objectiu.<\/strong><\/li>\n
  • Promoci\u00f3 gratu\u00efta de la teva botiga online<\/u><\/strong>: <\/u>Instagram \u00e9s una xarxa social gratu\u00efta on es poden promocionar totes les novetats i promocions de la botiga online. \u00c9s un mitj\u00e0 perfecte per a la promoci\u00f3, ja que \u00e9s una xarxa social totalment visual. Aix\u00f2 ens torna a portar a la qualitat de les imatges, perqu\u00e8 la promoci\u00f3 \u00e9s gratu\u00efta, per\u00f2 no l\u2019hem de malbaratar amb publicacions d\u2019imatges pobres o de baixa resoluci\u00f3.<\/li>\n
  • Imatge de marca:<\/u><\/strong> Instagram \u00e9s un mitj\u00e0 perfecte per fidelitzar clients, mostrar productes nous o diferenciar-se de la compet\u00e8ncia d\u2019una manera original i, aix\u00ed, anar creant una imatge de marca pr\u00f2pia que permeti transmetre els valors de la marca a un p\u00fablic objectiu. Mostrar imatges de l\u2019equip o de la teva botiga f\u00edsica es converteix en un valor afegit per a l\u2019eCommerce.<\/li>\n<\/ul>\n

    Aprofita el poder d\u2019Instagram al teu eCommerce<\/strong><\/h2>\n

    Ja coneixem tots els avantatges que poden beneficiar tant la teva botiga online com la pres\u00e8ncia online de la teva marca. Ara cal preguntar-se: com puc aconseguir tots aquests beneficis?<\/p>\n

    Res no \u00e9s regalat. Cal una mica d\u2019esfor\u00e7 i una estrat\u00e8gia de Social Media ben definida, no nom\u00e9s per a Instagram: totes les xarxes socials on la teva botiga online tingui pres\u00e8ncia han d\u2019anar en la mateixa direcci\u00f3. Cal establir una estrat\u00e8gia de Social Media conjunta en qu\u00e8 Instagram segueixi els criteris seg\u00fcents:<\/p>\n

      \n
    • Promociona el teu producte<\/u><\/strong>: Una bona imatge i un missatge clar i directe. Aquesta seria una de les f\u00f3rmules que ajuden a promocionar una publicaci\u00f3 a Instagram. Tan important \u00e9s el que es veu com el missatge que representa; per aix\u00f2, fer servir hashtags \u00e9s una bona manera de cridar l\u2019atenci\u00f3 de les persones que busquen termes similars.<\/li>\n
    • Creativitat + Engagement<\/em>:<\/u><\/strong> per mostrar els teus productes o promocions a Instagram has de jugar la carta de la creativitat, ja que repercuteix directament en la generaci\u00f3 d\u2019engagement<\/em> i fomenta, alhora, la fidelitzaci\u00f3 de clients. Cal apostar per fotografies cridaneres, creatives i realment atractives per al teu p\u00fablic objectiu.<\/li>\n
    • V\u00eddeos promocionals:<\/u><\/strong> El poder visual \u00e9s innegable avui dia; per aix\u00f2, si promociones els teus productes amb v\u00eddeos de curta durada, pots fer-ne publicitat gratu\u00efta. Una forma original de publicitat que es pot compartir a totes les xarxes socials, a m\u00e9s d\u2019Instagram.<\/li>\n
    • Aprofita la geolocalitzaci\u00f3<\/u><\/strong>: Si tens una botiga f\u00edsica a m\u00e9s de la botiga online, pots aprofitar el poder d\u2019Instagram per organitzar esdeveniments o concursos dels quals tamb\u00e9 es benefici\u00ef la teva botiga f\u00edsica.<\/li>\n<\/ul>\n

      \u00a0Instagram s\u2019ha convertit avui en una xarxa social important a tenir en compte en el m\u00f3n de l\u2019eCommerce perqu\u00e8 cada dia t\u00e9 m\u00e9s seguidors. Per\u00f2, a m\u00e9s de Twitter o Facebook, \u00e9s la xarxa social a la qual tots els usuaris accedeixen majorit\u00e0riament des del tel\u00e8fon m\u00f2bil. Un indicador que el tr\u00e0nsit mobile cap a les botigues online ser\u00e0 cada vegada m\u00e9s important.<\/p>\n

      Encara no t\u2019has passat a Instagram?<\/p>\n","protected":false},"excerpt":{"rendered":"

      Moltes botigues online coneixen el potencial de les xarxes socials per promocionar tant els seus productes com la seva marca. Per aix\u00f2, hi ha xarxes socials que s\u2019estan tornant imprescindibles per a la promoci\u00f3, com \u00e9s el cas d\u2019Instagram, considerada la nova plataforma per a l\u2019eCommerce. A Espanya, segons el Primer estudi d\u2019Estrat\u00e8gia Omnicanal de […]<\/p>\n","protected":false},"author":2,"featured_media":12613,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[977,937,1041,1271,951],"class_list":["post-18882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing","tag-botiga-online","tag-ecommerce","tag-instagram","tag-marqueting-digital","tag-xarxes-socials"],"yoast_head":"\nInstagram, el nou aliat de la teva botiga online | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Moltes botigues online coneixen el potencial de les xarxes socials per promocionar tant els seus productes com la seva marca. 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