{"id":18879,"date":"2015-08-27T00:00:00","date_gmt":"2015-08-26T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/com-es-fa-rendible-un-blog\/"},"modified":"2015-08-27T00:00:00","modified_gmt":"2015-08-26T22:00:00","slug":"com-es-fa-rendible-un-blog","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/com-es-fa-rendible-un-blog\/","title":{"rendered":"Com es fa rendible un blog?"},"content":{"rendered":"<p>Possiblement acabes de tornar d\u2019unes merescudes vacances o encara n\u2019est\u00e0s gaudint. T\u2019agradaria estar tot l\u2019any de vacances i guanyar diners fent-ho? Doncs hi ha gent que ho fa: <strong>han convertit el seu blog de viatges en la seva professi\u00f3.<\/strong><\/p>\n<p>Tenir un blog de viatges i viure\u2019n no \u00e9s f\u00e0cil, m\u00e9s aviat al contrari: es tracta d\u2019una llarga traject\u00f2ria professional. Assolir el repte de viure del blog \u00e9s un projecte a llarg termini que durar\u00e0 anys, requerir\u00e0 const\u00e0ncia i exigir\u00e0 molta feina.<\/p>\n<p>Els bloggers s\u00f3n persones actives, socials, emprenedores i valentes, amb ganes d\u2019experimentar coses noves i explicar-les als altres. Apassionats per una afici\u00f3 que, amb el pas del temps, s\u2019ha convertit en el seu negoci.<\/p>\n<h2>Es poden guanyar diners amb un blog?<\/h2>\n<p>Definitivament, s\u00ed. I no nom\u00e9s amb un blog de viatges, sin\u00f3 amb un blog de qualsevol tem\u00e0tica. El requisit indispensable \u00e9s fer-ho sobre all\u00f2 que realment t\u2019apassiona i tenir les qualitats i els coneixements per tirar-ho endavant.<\/p>\n<p>El punt m\u00e9s important i primordial \u00e9s <strong>construir les bases del blog<\/strong>. I per bases em refereixo als aspectes seg\u00fcents:<\/p>\n<ul>\n<li>Imatge de marca i el missatge que vols transmetre<\/li>\n<li>Contingut s\u00f2lid i de qualitat<\/li>\n<li>Llista de subscriptors, mitjan\u00e7ant newsletter<\/li>\n<li>P\u00e0gina web funcional i professional<\/li>\n<li>URL atractiva i f\u00e0cil de recordar<\/li>\n<li>Comunitat a les xarxes socials<\/li>\n<li>Networking<\/li>\n<li>Passi\u00f3 i dedicaci\u00f3<\/li>\n<\/ul>\n<p>El pas seg\u00fcent, i no menys important, \u00e9s <strong>aconseguir audi\u00e8ncia<\/strong>.<br \/>\nEls blogs tenen seguidors perqu\u00e8 els articles agraden, la manera d\u2019expressar-se \u00e9s natural i propera i els textos tenen m\u00e9s frescor que les p\u00e0gines especialitzades.<br \/>\nAconseguir audi\u00e8ncia no \u00e9s f\u00e0cil, no ens enganyem.<br \/>\nPerqu\u00e8 la gent llegeixi i segueixi els teus textos, cal pres\u00e8ncia a les xarxes socials i un contingut de qualitat i freq\u00fcent.<\/p>\n<h2>Com es pot rendibilitzar un blog?<\/h2>\n<h2>Quines t\u00e8cniques de finan\u00e7ament es poden utilitzar?<\/h2>\n<p>Hi ha diverses t\u00e8cniques que poden ajudar a finan\u00e7ar un blog. A continuaci\u00f3, els m\u00e8todes m\u00e9s utilitzats pels blogs d\u2019\u00e8xit, tant de viatges com de qualsevol altra tem\u00e0tica.<\/p>\n<p><strong>Google Adsense<\/strong><br \/>\nEs tracta de publicitat contextual que consisteix a publicar v\u00eddeos, textos o imatges mitjan\u00e7ant anuncis amb l\u2019objectiu de guanyar diners cada vegada que alg\u00fa hi fa clic.<br \/>\nPerqu\u00e8 aquest m\u00e8tode sigui rendible cal un tr\u00e0nsit important al web, ja que el preu per clic \u00e9s molt baix.<br \/>\nCal anar amb compte amb la quantitat d\u2019anuncis que es mostren, ja que un ab\u00fas excessiu pot donar mala imatge i fer perdre audi\u00e8ncia.<\/p>\n<p><strong>Sponsored posts<\/strong><br \/>\nTamb\u00e9 coneguts com a posts patrocinats, s\u00f3n articles que publiques al teu blog i pels quals cobres. Normalment l\u2019article inclour\u00e0 un enlla\u00e7 a la p\u00e0gina de l\u2019anunciant i tindr\u00e0 car\u00e0cter comercial, promocionant els seus productes i\/o serveis.<br \/>\nAquesta modalitat es pot veure com una estrat\u00e8gia de posicionament SEO, sempre que el post estigui directament relacionat amb la tem\u00e0tica del blog, ja que, si no, pot considerar-se <em>black hat.<\/em><\/p>\n<p><strong>Customer care<\/strong><br \/>\nL\u2019objectiu \u00e9s tenir el menor nombre possible de baixes entre els teus subscriptors, i aix\u00f2 nom\u00e9s s\u2019aconsegueix cuidant els teus seguidors. Per fer-ho, has d\u2019oferir-los contingut de qualitat, publicacions peri\u00f2diques, esdeveniments especials com <em>webinars<\/em> sobre algun tema concret i d\u2019actualitat, descomptes en cursos, viatges, activitats\u2026<\/p>\n<p><strong>Publicitat directa<br \/>\n<\/strong><span style=\"line-height: 1.5;\">Com el nom indica, consisteix a publicar al teu blog anuncis d\u2019empreses que paguen per apar\u00e8ixer-hi. Els anuncis es mostren en forma de b\u00e0ners o widgets amb redirecci\u00f3 directa a la p\u00e0gina web de l\u2019anunciant.<br \/>\n<\/span><span style=\"line-height: 1.5;\">\u00c9s la manera m\u00e9s rendible de monetitzar un blog, ja que pots aconseguir que l\u2019anunciant et pagui for\u00e7a. Per\u00f2 per arribar-hi has de tenir un volum de tr\u00e0nsit prou elevat per atreure anunciants que paguin b\u00e9.<\/span><\/p>\n<p><strong>M\u00e0rqueting d\u2019afiliaci\u00f3<\/strong><br \/>\nConsisteix a promocionar altres productes i\/o serveis a trav\u00e9s del blog i rebre\u2019n una comissi\u00f3. En un blog de viatges serien vendes de serveis tur\u00edstics, com portals d\u2019allotjament, de vols, de cotxes de lloguer\u2026 i per cada reserva feta a trav\u00e9s de l\u2019enlla\u00e7 del nostre blog, es rep un percentatge de comissi\u00f3.<br \/>\n\u00c9s una t\u00e8cnica de finan\u00e7ament excel\u00b7lent si el blog atrau un nombre de visites molt significatiu i l\u2019anunci est\u00e0 col\u00b7locat en la posici\u00f3 adequada.<\/p>\n<p><strong>El salt a l\u2019eCommerce<\/strong><br \/>\nAmb un tr\u00e0nsit alt al blog es poden vendre productes relacionats amb la seva tem\u00e0tica (en el cas d\u2019un blog de viatges, guies de destinacions tur\u00edstiques) o b\u00e9, si tens el contingut necessari, pots escriure tu mateix un eBook.<br \/>\nL\u2019enviament del material es pot fer mitjan\u00e7ant <em>drop shipping<\/em>, cosa que et permet vendre des de qualsevol part del m\u00f3n sense despeses d\u2019emmagatzematge.<br \/>\nUna altra estrat\u00e8gia de finan\u00e7ament cada vegada m\u00e9s utilitzada \u00e9s el pagament per continguts, en qu\u00e8 l\u2019usuari paga nom\u00e9s pel que estava buscant.<\/p>\n<p>En resum, per a qui estigui pensant a obrir un blog i dedicar-s\u2019hi professionalment en el futur, el m\u00e9s important \u00e9s fer-ho amb passi\u00f3 i dedicaci\u00f3. La gran majoria de bloggers d\u2019\u00e8xit no van comen\u00e7ar a escriure amb l\u2019objectiu de construir-se una carrera professional; amb el pas del temps, nom\u00e9s queden els qui realment s\u2019impliquen en el seu desenvolupament i es converteixen en referents del sector.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Possiblement acabes de tornar d\u2019unes merescudes vacances o encara n\u2019est\u00e0s gaudint. T\u2019agradaria estar tot l\u2019any de vacances i guanyar diners fent-ho? Doncs hi ha gent que ho fa: han convertit el seu blog de viatges en la seva professi\u00f3. Tenir un blog de viatges i viure\u2019n no \u00e9s f\u00e0cil, m\u00e9s aviat al contrari: es tracta [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12616,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[1275,1277],"class_list":["post-18879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing","tag-blog","tag-marqueting-dafiliacio"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Com es fa rendible un blog? | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Possiblement acabes de tornar d\u2019unes merescudes vacances o encara n\u2019est\u00e0s gaudint. T\u2019agradaria estar tot l\u2019any de vacances i guanyar diners fent-ho? 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