{"id":18864,"date":"2015-10-06T00:00:00","date_gmt":"2015-10-05T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/si-el-futur-de-lecommerce-es-mobil-el-futur-de-les-botigues-online-son-les\/"},"modified":"2015-10-06T00:00:00","modified_gmt":"2015-10-05T22:00:00","slug":"si-el-futur-de-lecommerce-es-mobil-el-futur-de-les-botigues-online-son-les","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/si-el-futur-de-lecommerce-es-mobil-el-futur-de-les-botigues-online-son-les\/","title":{"rendered":"Si el futur de l\u2019eCommerce \u00e9s m\u00f2bil, el futur de les botigues online s\u00f3n les apps?"},"content":{"rendered":"

No \u00e9s cap secret: el mCommerce, o les vendes a trav\u00e9s de dispositius m\u00f2bils, va en augment.<\/p>\n

La freq\u00fc\u00e8ncia d\u2019acc\u00e9s a internet amb smartphone \u00e9s del 87% i el temps mitj\u00e0 de connexi\u00f3 di\u00e0ria \u00e9s de 3 h 23 min. 6 de cada 10 usuaris<\/strong> d\u2019smartphone fan compres amb aquest dispositiu, i 9 de cada 10 l\u2019han fet servir en algun pas del proc\u00e9s de compra (comparar preus, buscar opinions\u2026)
\nAmb aquesta tend\u00e8ncia a l\u2019al\u00e7a de les compres online des del m\u00f2bil, es planteja la pregunta seg\u00fcent:
\nLes botigues online haurien de tenir una aplicaci\u00f3 m\u00f2bil, una web adaptada a l\u2019entorn m\u00f2bil o totes dues?<\/u><\/p>\n

\"ecommerce2\"<\/a><\/p>\n

Tenir una botiga online adaptada a tots els dispositius (disseny responsive) \u00e9s imprescindible avui. No nom\u00e9s per augmentar les vendes, sin\u00f3 per tenir un millor posicionament als cercadors (el nou algoritme de Google premia les webs mobile-friendly i les posiciona per sobre de les que no ho s\u00f3n).<\/p>\n

Per tant, les botigues online definitivament S\u00cd <\/strong>han de tenir una web adaptada a l\u2019entorn m\u00f2bil.<\/p>\n

Qu\u00e8 diuen les dades sobre les apps?<\/h2>\n

Els usuaris es mouen a trav\u00e9s d\u2019aplicacions el 89% del temps que passen amb l\u2019smartphone, enfront de l\u201911% que dediquen a navegar per p\u00e0gines web.<\/p>\n

Segons un estudi fet a usuaris que compren des del m\u00f2bil, el 39% prefereix l\u2019app enfront del 30% que prefereix el navegador<\/strong>, mentre que el 30% restant no t\u00e9 prefer\u00e8ncia per cap dels dos sistemes. Entre els usuaris que fan les compres online amb tauleta, el 52% opta pel navegador, mentre que el 35% prefereix l\u2019app<\/strong> i el 13% no mostra cap prefer\u00e8ncia.<\/p>\n

La retenci\u00f3 mitjana de les aplicacions a l\u2019smartphone va disminuint al llarg dels mesos, per la qual cosa \u00e9s important aconseguir un r\u00e0tio de fidelitzaci\u00f3 elevat amb l\u2019usuari.<\/p>\n

Els motius que porten la majoria d\u2019usuaris a eliminar una app s\u00f3n els seg\u00fcents:<\/p>\n

Empreses com Amazon, eBay, Zalando, El Corte Ingl\u00e9s o Fnac, entre d\u2019altres, han fet el salt a la creaci\u00f3 d\u2019apps per augmentar les vendes i fidelitzar clients.<\/p>\n

No tots tenim el pressupost ni el volum de vendes d\u2019aquestes empreses per crear aplicacions potents amb moltes desc\u00e0rregues di\u00e0ries, aix\u00ed que, abans de llan\u00e7ar-nos a crear una app per al nostre negoci, cal estudiar-ne els pros i els contres.<\/p>\n

Qu\u00e8 implica tenir una app per a una botiga online?<\/h2>\n
    \n
  • El cost de desenvolupar l\u2019aplicaci\u00f3<\/li>\n
  • El cost de promocionar l\u2019aplicaci\u00f3 tant a les xarxes socials com a les plataformes.<\/li>\n
  • Crear apps per a totes les plataformes disponibles (iOS, Android\u2026)<\/li>\n
  • Crear una app \u201clleugera\u201d. Cal tenir en compte que els smartphones no tenen GB il\u00b7limitats i una app que ocupi molt d\u2019espai s\u2019eliminar\u00e0 r\u00e0pidament.<\/li>\n
  • Integraci\u00f3 amb sistemes de pagament m\u00f2bil.<\/li>\n
  • Invertir una gran part del m\u00e0rqueting de la marca en l\u2019app: els usuaris nom\u00e9s es descarreguen aplicacions de marques que coneixen.<\/li>\n<\/ul>\n

    Creixement de les apps<\/h2>\n

    La revoluci\u00f3 de les aplicacions en sectors com els videojocs, les xarxes socials o la gesti\u00f3 de viatges est\u00e0 en plena expansi\u00f3. A qu\u00e8 es deu aquest creixement?<\/p>\n

    M\u00e9s fidelitzaci\u00f3 i millor experi\u00e8ncia de compra
    \n<\/strong>Quan accedeixes a la web des de l\u2019smartphone, et recomana descarregar l\u2019aplicaci\u00f3, amb una interf\u00edcie m\u00e9s preparada per comprar des del m\u00f2bil.
    \nEls canals de fidelitzaci\u00f3 es digitalitzen, i el client t\u00e9 acc\u00e9s des de l\u2019app al seu compte d\u2019usuari, on pot veure i gestionar els seus punts, compres…<\/p>\n

    Enviament de notificacions instant\u00e0nies
    \n<\/strong>Enviant notificacions sobre novetats de la teva marca, incloses vendes especials i promocions, crees un canal directe de m\u00e0rqueting.
    \n\u00c9s important recordar que les notificacions han de contenir informaci\u00f3 rellevant; si no, l\u2019usuari les pot bloquejar o fins i tot eliminar l\u2019app.
    \nTingues present que el segon motiu pel qual s\u2019elimina una app \u00e9s la publicitat intrusiva.<\/p>\n

    Wearables i Internet of Things
    \n<\/strong>Els wearables (rellotges intel\u00b7ligents, Google Glass) funcionen exclusivament amb aplicacions; per aix\u00f2 cada vegada m\u00e9s marques desenvolupen apps per no perdre quota de mercat en aquest segment en plena expansi\u00f3.
    \nL\u2019Internet of Things inclou tots els aparells electr\u00f2nics connectats amb algun dispositiu, ja sigui un smartphone, un PC, una tauleta…<\/p>\n

    Noves plataformes de pagament m\u00f2bil
    \n<\/strong>Apple Pay es va llan\u00e7ar al mercat la tardor passada i avui 2 de cada 3 d\u00f2lars pagats via m\u00f2bil es facturen amb Apple Pay.
    \nSamsung ha presentat la seva pr\u00f2pia passarel\u00b7la de pagament, Samsung Pay, que s\u2019est\u00e0 provant en versi\u00f3 beta a diversos pa\u00efsos.
    \nPayPal \u00e9s el m\u00e8tode de pagament m\u00e9s utilitzat pels consumidors espanyols: un 74% de les compres fetes amb smartphone es van pagar amb PayPal.
    \nLes plataformes de pagament m\u00f2bil s\u00f3n m\u00e9s segures i cada vegada m\u00e9s usuaris prefereixen aquest m\u00e8tode.<\/p>\n

    Diferenciar-se de la compet\u00e8ncia
    \n<\/strong>Avui tenir una app al mercat marca la difer\u00e8ncia entre les grans marques, i nom\u00e9s s\u2019hi arrisquen les que, despr\u00e9s d\u2019un estudi de mercat exhaustiu, s\u2019asseguren un cert nombre de desc\u00e0rregues i un augment de les vendes i de la fidelitzaci\u00f3 dels clients.<\/p>\n

    Dit aix\u00f2, no corris abans de saber caminar.<\/p>\n

      \n
    1. Cal crear una web responsive amb bon contingut, estructura i disseny.<\/li>\n
    2. Fer un estudi de mercat (an\u00e0lisi de dades, enquestes…) per comprovar si els teus clients actuals es descarregarien l\u2019app.<\/li>\n
    3. Buscar una empresa de confian\u00e7a per desenvolupar l\u2019app tant per a smartphone com per a tauleta.<\/li>\n<\/ol>\n

      El nostre consell \u00e9s que, de moment, no cal tenir una aplicaci\u00f3 m\u00f2bil, per\u00f2 s\u00ed que hem d\u2019estar atents a com evoluciona l\u2019eCommerce, ja que \u00e9s q\u00fcesti\u00f3 de temps que la revoluci\u00f3 de les aplicacions m\u00f2bils de shopping esdevingui un boom.<\/p>\n","protected":false},"excerpt":{"rendered":"

      No \u00e9s cap secret: el mCommerce, o les vendes a trav\u00e9s de dispositius m\u00f2bils, va en augment. La freq\u00fc\u00e8ncia d\u2019acc\u00e9s a internet amb smartphone \u00e9s del 87% i el temps mitj\u00e0 de connexi\u00f3 di\u00e0ria \u00e9s de 3 h 23 min. 6 de cada 10 usuaris d\u2019smartphone fan compres amb aquest dispositiu, i 9 de cada […]<\/p>\n","protected":false},"author":2,"featured_media":12626,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1739],"tags":[1297,937,1113],"class_list":["post-18864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia","tag-app","tag-ecommerce","tag-mcommerce"],"yoast_head":"\nSi el futur de l\u2019eCommerce \u00e9s m\u00f2bil, el futur de les botigues online s\u00f3n les apps? | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"No \u00e9s cap secret: el mCommerce, o les vendes a trav\u00e9s de dispositius m\u00f2bils, va en augment. La freq\u00fc\u00e8ncia d\u2019acc\u00e9s a internet amb smartphone \u00e9s del 87% i\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/ca\/si-el-futur-de-lecommerce-es-mobil-el-futur-de-les-botigues-online-son-les\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Si el futur de l\u2019eCommerce \u00e9s m\u00f2bil, el futur de les botigues online s\u00f3n les apps? | Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"og:description\" content=\"No \u00e9s cap secret: el mCommerce, o les vendes a trav\u00e9s de dispositius m\u00f2bils, va en augment. La freq\u00fc\u00e8ncia d\u2019acc\u00e9s a internet amb smartphone \u00e9s del 87% i\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trilogi.com\/blog\/ca\/si-el-futur-de-lecommerce-es-mobil-el-futur-de-les-botigues-online-son-les\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Trilogi.eCommerce\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-05T22:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/ecommerce2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1620\" \/>\n\t<meta property=\"og:image:height\" content=\"972\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:site\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/si-el-futur-de-lecommerce-es-mobil-el-futur-de-les-botigues-online-son-les\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/si-el-futur-de-lecommerce-es-mobil-el-futur-de-les-botigues-online-son-les\\\/\"},\"author\":{\"name\":\"Trilogi \u2013 The Digital Agency\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"headline\":\"Si el futur de l\u2019eCommerce \u00e9s m\u00f2bil, el futur de les botigues online s\u00f3n les apps?\",\"datePublished\":\"2015-10-05T22:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/si-el-futur-de-lecommerce-es-mobil-el-futur-de-les-botigues-online-son-les\\\/\"},\"wordCount\":1005,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/si-el-futur-de-lecommerce-es-mobil-el-futur-de-les-botigues-online-son-les\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/ecommerce2.jpg\",\"keywords\":[\"app\",\"ecommerce\",\"mcommerce\"],\"articleSection\":[\"Tecnologia\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/si-el-futur-de-lecommerce-es-mobil-el-futur-de-les-botigues-online-son-les\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/si-el-futur-de-lecommerce-es-mobil-el-futur-de-les-botigues-online-son-les\\\/\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/si-el-futur-de-lecommerce-es-mobil-el-futur-de-les-botigues-online-son-les\\\/\",\"name\":\"Si el futur de l\u2019eCommerce \u00e9s m\u00f2bil, el futur de les botigues online s\u00f3n les apps? | Blog Trilogi \u2013 The Digital Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/si-el-futur-de-lecommerce-es-mobil-el-futur-de-les-botigues-online-son-les\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/si-el-futur-de-lecommerce-es-mobil-el-futur-de-les-botigues-online-son-les\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/ecommerce2.jpg\",\"datePublished\":\"2015-10-05T22:00:00+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"description\":\"No \u00e9s cap secret: el mCommerce, o les vendes a trav\u00e9s de dispositius m\u00f2bils, va en augment. La freq\u00fc\u00e8ncia d\u2019acc\u00e9s a internet amb smartphone \u00e9s del 87% i\u2026\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/si-el-futur-de-lecommerce-es-mobil-el-futur-de-les-botigues-online-son-les\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/si-el-futur-de-lecommerce-es-mobil-el-futur-de-les-botigues-online-son-les\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/si-el-futur-de-lecommerce-es-mobil-el-futur-de-les-botigues-online-son-les\\\/#primaryimage\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/ecommerce2.jpg\",\"contentUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/ecommerce2.jpg\",\"width\":1620,\"height\":972},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/si-el-futur-de-lecommerce-es-mobil-el-futur-de-les-botigues-online-son-les\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Si el futur de l\u2019eCommerce \u00e9s m\u00f2bil, el futur de les botigues online s\u00f3n les apps?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/\",\"name\":\"Blog Trilogi \u2013 The Digital Agency\",\"description\":\"Mant\u00e9ngase actualizado con las \u00faltimas noticias de eCommerce\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\",\"name\":\"Trilogi \u2013 The Digital Agency\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"caption\":\"Trilogi \u2013 The Digital Agency\"},\"description\":\"Trilogi es una agencia especializada en tiendas online, marketing y estrategia para eCommerce. 22 a\u00f1os y +700 proyectos nos avalan. \u00bfTe ayudamos en tu negocio digital?\u00a0\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Si el futur de l\u2019eCommerce \u00e9s m\u00f2bil, el futur de les botigues online s\u00f3n les apps? | Blog Trilogi \u2013 The Digital Agency","description":"No \u00e9s cap secret: el mCommerce, o les vendes a trav\u00e9s de dispositius m\u00f2bils, va en augment. La freq\u00fc\u00e8ncia d\u2019acc\u00e9s a internet amb smartphone \u00e9s del 87% i\u2026","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/trilogi.com\/blog\/ca\/si-el-futur-de-lecommerce-es-mobil-el-futur-de-les-botigues-online-son-les\/","og_locale":"es_ES","og_type":"article","og_title":"Si el futur de l\u2019eCommerce \u00e9s m\u00f2bil, el futur de les botigues online s\u00f3n les apps? | Blog Trilogi \u2013 The Digital Agency","og_description":"No \u00e9s cap secret: el mCommerce, o les vendes a trav\u00e9s de dispositius m\u00f2bils, va en augment. La freq\u00fc\u00e8ncia d\u2019acc\u00e9s a internet amb smartphone \u00e9s del 87% i\u2026","og_url":"https:\/\/trilogi.com\/blog\/ca\/si-el-futur-de-lecommerce-es-mobil-el-futur-de-les-botigues-online-son-les\/","og_site_name":"Blog Trilogi \u2013 The Digital Agency","article_publisher":"https:\/\/www.facebook.com\/Trilogi.eCommerce\/","article_published_time":"2015-10-05T22:00:00+00:00","og_image":[{"width":1620,"height":972,"url":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/ecommerce2.jpg","type":"image\/jpeg"}],"author":"Trilogi \u2013 The Digital Agency","twitter_card":"summary_large_image","twitter_creator":"@trilogicommerce","twitter_site":"@trilogicommerce","twitter_misc":{"Escrito por":"Trilogi \u2013 The Digital Agency","Tiempo de lectura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/trilogi.com\/blog\/ca\/si-el-futur-de-lecommerce-es-mobil-el-futur-de-les-botigues-online-son-les\/#article","isPartOf":{"@id":"https:\/\/trilogi.com\/blog\/ca\/si-el-futur-de-lecommerce-es-mobil-el-futur-de-les-botigues-online-son-les\/"},"author":{"name":"Trilogi \u2013 The Digital Agency","@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405"},"headline":"Si el futur de l\u2019eCommerce \u00e9s m\u00f2bil, el futur de les botigues online s\u00f3n les apps?","datePublished":"2015-10-05T22:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/trilogi.com\/blog\/ca\/si-el-futur-de-lecommerce-es-mobil-el-futur-de-les-botigues-online-son-les\/"},"wordCount":1005,"commentCount":0,"image":{"@id":"https:\/\/trilogi.com\/blog\/ca\/si-el-futur-de-lecommerce-es-mobil-el-futur-de-les-botigues-online-son-les\/#primaryimage"},"thumbnailUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/ecommerce2.jpg","keywords":["app","ecommerce","mcommerce"],"articleSection":["Tecnologia"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/trilogi.com\/blog\/ca\/si-el-futur-de-lecommerce-es-mobil-el-futur-de-les-botigues-online-son-les\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/trilogi.com\/blog\/ca\/si-el-futur-de-lecommerce-es-mobil-el-futur-de-les-botigues-online-son-les\/","url":"https:\/\/trilogi.com\/blog\/ca\/si-el-futur-de-lecommerce-es-mobil-el-futur-de-les-botigues-online-son-les\/","name":"Si el futur de l\u2019eCommerce \u00e9s m\u00f2bil, el futur de les botigues online s\u00f3n les apps? | Blog Trilogi \u2013 The Digital Agency","isPartOf":{"@id":"https:\/\/trilogi.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/trilogi.com\/blog\/ca\/si-el-futur-de-lecommerce-es-mobil-el-futur-de-les-botigues-online-son-les\/#primaryimage"},"image":{"@id":"https:\/\/trilogi.com\/blog\/ca\/si-el-futur-de-lecommerce-es-mobil-el-futur-de-les-botigues-online-son-les\/#primaryimage"},"thumbnailUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/ecommerce2.jpg","datePublished":"2015-10-05T22:00:00+00:00","author":{"@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405"},"description":"No \u00e9s cap secret: el mCommerce, o les vendes a trav\u00e9s de dispositius m\u00f2bils, va en augment. La freq\u00fc\u00e8ncia d\u2019acc\u00e9s a internet amb smartphone \u00e9s del 87% i\u2026","breadcrumb":{"@id":"https:\/\/trilogi.com\/blog\/ca\/si-el-futur-de-lecommerce-es-mobil-el-futur-de-les-botigues-online-son-les\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/trilogi.com\/blog\/ca\/si-el-futur-de-lecommerce-es-mobil-el-futur-de-les-botigues-online-son-les\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/trilogi.com\/blog\/ca\/si-el-futur-de-lecommerce-es-mobil-el-futur-de-les-botigues-online-son-les\/#primaryimage","url":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/ecommerce2.jpg","contentUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/ecommerce2.jpg","width":1620,"height":972},{"@type":"BreadcrumbList","@id":"https:\/\/trilogi.com\/blog\/ca\/si-el-futur-de-lecommerce-es-mobil-el-futur-de-les-botigues-online-son-les\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/trilogi.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Si el futur de l\u2019eCommerce \u00e9s m\u00f2bil, el futur de les botigues online s\u00f3n les apps?"}]},{"@type":"WebSite","@id":"https:\/\/trilogi.com\/blog\/#website","url":"https:\/\/trilogi.com\/blog\/","name":"Blog Trilogi \u2013 The Digital Agency","description":"Mant\u00e9ngase actualizado con las \u00faltimas noticias de eCommerce","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/trilogi.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405","name":"Trilogi \u2013 The Digital Agency","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","caption":"Trilogi \u2013 The Digital Agency"},"description":"Trilogi es una agencia especializada en tiendas online, marketing y estrategia para eCommerce. 22 a\u00f1os y +700 proyectos nos avalan. \u00bfTe ayudamos en tu negocio digital?\u00a0"}]}},"acf":[],"lang":"ca","translations":{"ca":18864,"es":12021,"en":19212},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/18864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/comments?post=18864"}],"version-history":[{"count":0,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/18864\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/media\/12626"}],"wp:attachment":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/media?parent=18864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/categories?post=18864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/tags?post=18864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}