It\u2019s now been just over a year since the pandemic began, and if one thing is clear, it\u2019s that consumer behavior has changed a lot during this period. Closures and the various restrictions on physical retail have been reflected in an exponential increase in online sales, especially among first-time online shoppers. This has forced businesses to adapt to the new digital era, as digital transformation becomes ever more necessary. But will the upward trend in eCommerce continue as the pandemic winds down? The clear answer is no. So how should businesses adapt to this new reality? With an omnichannel strategy.<\/p>\n
Today, most consumers check reviews of the stores they visit in person. It\u2019s very easy to search Google for the best restaurants in the area before deciding where to eat, or which store to buy from, choosing one option or another based on user reviews. This is about each business\u2019s popularity, which is why, even if your business is purely physical, working on your online reputation is increasingly important. Could we call this an omnichannel strategy? In this case, no, because we aren\u2019t personalizing the message and users may not feel addressed: this is what\u2019s known as a multichannel strategy.<\/p>\n