{"id":18852,"date":"2015-11-06T00:00:00","date_gmt":"2015-11-05T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/lliurament-decisiu-en-la-compra\/"},"modified":"2015-11-06T00:00:00","modified_gmt":"2015-11-05T23:00:00","slug":"lliurament-decisiu-en-la-compra","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/lliurament-decisiu-en-la-compra\/","title":{"rendered":"Lliurament: decisiu en la compra"},"content":{"rendered":"

El m\u00f3n del comer\u00e7 electr\u00f2nic est\u00e0 en constant canvi, per aix\u00f2 estar al dia \u00e9s un repte permanent per a tots els negocis online. Entendre qu\u00e8 vol el consumidor \u00e9s tan important com entendre com i quan ho vol. Les expectatives del consumidor sobre el lliurament de la comanda inclouen el termini estimat de lliurament, la possibilitat de triar opcions d\u2019enviament i el seguiment de la comanda.<\/p>\n

Segons un estudi recent elaborat per Metapack<\/a>, un 43% dels usuaris enquestats han tingut alguna experi\u00e8ncia negativa en el lliurament de la seva comanda<\/strong>. Entre ells, els usuaris m\u00e9s joves s\u00f3n els m\u00e9s exigents. Per als Millennials<\/a>, la generaci\u00f3 online, el tipus de lliurament \u00e9s un factor decisiu en el proc\u00e9s de compra, i un 62% no han completat una compra perqu\u00e8 les opcions de lliurament no eren les que volien.<\/p>\n

Les opcions de lliurament tenen un paper cada vegada m\u00e9s important en el proc\u00e9s de compra, ja que poden condicionar l\u2019elecci\u00f3 d\u2019una botiga online o una altra. Un 66% dels consumidors van triar un retailer en lloc d\u2019un altre perqu\u00e8 tenia millors opcions de lliurament, i el 49% fins i tot havien pagat m\u00e9s per tenir una opci\u00f3 de lliurament que s\u2019adapt\u00e9s millor a les seves necessitats.<\/p>\n

En la mateixa enquesta es va preguntar quins serveis de lliurament estarien disposats a fer servir en el futur.<\/p>\n

Hi ha diferents opcions de distribuci\u00f3, i la m\u00e9s comuna i utilitzada pels usuaris \u00e9s el lliurament a domicili. Per diferenciar-se de la resta, algunes empreses ofereixen serveis de lliurament el mateix dia i fins i tot en 1 hora.
\nCom es poden lliurar les comandes en tan poc temps?<\/p>\n

Punts de conveni\u00e8ncia<\/h2>\n

Entre el 20% i el 30% dels lliuraments a Espanya fallen, i en el 90% dels casos \u00e9s perqu\u00e8 el client no \u00e9s al punt de lliurament. Per resoldre aquest problema, molts eCommerce s\u2019estan afiliant a xarxes de punts de lliurament de conveni\u00e8ncia. Diferents comer\u00e7os es poden afiliar a aquesta xarxa de punts de recollida amb l\u2019objectiu d\u2019atraure clients potencials al seu establiment.
\nEls punts de recollida tenen la m\u00e0xima audi\u00e8ncia als pa\u00efsos n\u00f2rdics: nom\u00e9s a Su\u00e8cia, el 90% dels lliuraments es fan en aquests punts.
\nAquesta modalitat no nom\u00e9s permet assolir un percentatge d\u2019\u00e8xit en el lliurament proper al 100%, sin\u00f3 que tamb\u00e9 facilita la devoluci\u00f3 de la mercaderia, ja que \u00e9s el mateix consumidor qui porta la comanda quan li conv\u00e9.<\/p>\n

Uber Rush<\/h2>\n

L\u2019empresa nord-americana de transport privat Uber acaba de llan\u00e7ar en mode beta el servei Uber Rush. Els petits comer\u00e7os poden contactar amb usuaris d\u2019Uber per programar la recollida d\u2019una comanda i lliurar-la al domicili del consumidor en el moment que acordin.
\nAquest servei nom\u00e9s funciona a Nova York, San Francisco i Chicago, i l\u2019enviament de mercaderies es fa amb conductors en bicicleta i vehicles. Si aquest tipus de servei s\u2019expandeix a altres pa\u00efsos, el lliurament de comandes en 1 hora seria viable.<\/p>\n

Drons<\/h2>\n

Amazon va ser el primer a insinuar la intenci\u00f3 de lliurar les comandes amb drons. Prometia lliuraments en 30 minuts amb avions no tripulats sota el nom d\u2019Amazon Prime Air<\/a>. El projecte revolucionava els lliuraments a les ciutats, reduint els temps de lliurament, estalviant recursos i reduint la contaminaci\u00f3 ambiental.
\nSegons va anunciar el mateix Jeff Bezos, CEO d\u2019Amazon, a finals del 2013, aquest projecte estaria disponible el 2015. A menys de dos mesos que acabi l\u2019any, encara no hem vist cap dron repartint el correu. Hi ha qui diu que no va ser m\u00e9s que una estrat\u00e8gia de m\u00e0rqueting que va resultar beneficiosa per a l\u2019empresa, que va augmentar un 31% les vendes respecte al mateix per\u00edode de l\u2019any anterior.<\/p>\n

El que s\u00ed que \u00e9s clar \u00e9s que es va obrir la porta al que podria ser un dels m\u00e8todes d\u2019enviament del futur.<\/p>\n

Delivery lockers<\/h2>\n

Aquest m\u00e8tode consisteix a dipositar la comanda en unes caixes fortes, normalment proporcionades per grans companyies, el codi d\u2019obertura de les quals s\u2019envia al client.
\nAquest servei permet que el consumidor reculli el paquet quan vulgui, sense haver d\u2019esperar a casa o a la feina l\u2019arribada del transportista.
\n\u00c9s un servei cada vegada m\u00e9s utilitzat als Estats Units, el Jap\u00f3 i la Xina, on els robatoris de paquets s\u00f3n m\u00e9s freq\u00fcents.<\/p>\n

El m\u00e8tode d\u2019enviament no \u00e9s l\u2019\u00fanic que preocupa els usuaris: les facilitats per retornar la comanda tamb\u00e9 s\u00f3n importants.
\nUn 76% dels consumidors revisa la pol\u00edtica de devolucions abans de completar la compra, i un 81% optaria per l\u2019eCommerce que tingui el servei de devoluci\u00f3 m\u00e9s f\u00e0cil.
\nComplementar les p\u00e0gines de contingut del teu eCommerce amb informaci\u00f3 com la pol\u00edtica de devolucions, les formes de pagament o el termini de lliurament \u00e9s una mesura important per convertir vendes, ja que respon possibles preguntes del consumidor.<\/p>\n

I finalment, per\u00f2 no menys important, hi ha les opinions sobre el lliurament del producte. Una mala reputaci\u00f3 de lliurament a les xarxes socials pot fer que fins a un 56% dels possibles consumidors decideixin no comprar a la teva botiga online.<\/p>\n

Els m\u00e8todes d\u2019enviament, sovint els grans oblidats pels retailers, es coneixen com l\u2019\u00faltima milla. Per a un client que compra online, l\u2019\u00fanic contacte que t\u00e9 amb la teva empresa \u00e9s el lliurament de la comanda: com millor sigui el lliurament, millor experi\u00e8ncia de compra tindr\u00e0 l\u2019usuari.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

El m\u00f3n del comer\u00e7 electr\u00f2nic est\u00e0 en constant canvi, per aix\u00f2 estar al dia \u00e9s un repte permanent per a tots els negocis online. Entendre qu\u00e8 vol el consumidor \u00e9s tan important com entendre com i quan ho vol. Les expectatives del consumidor sobre el lliurament de la comanda inclouen el termini estimat de lliurament, […]<\/p>\n","protected":false},"author":2,"featured_media":12630,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1721],"tags":[1317,1319,1321,1323],"class_list":["post-18852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","tag-delivery","tag-metode-denviament","tag-shipping","tag-transportista"],"yoast_head":"\nLliurament: decisiu en la compra | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"El m\u00f3n del comer\u00e7 electr\u00f2nic est\u00e0 en constant canvi, per aix\u00f2 estar al dia \u00e9s un repte permanent per a tots els negocis online. 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