{"id":18849,"date":"2015-11-17T00:00:00","date_gmt":"2015-11-16T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/customer-match-la-nova-llista-de-remarketing-dadwords\/"},"modified":"2015-11-17T00:00:00","modified_gmt":"2015-11-16T23:00:00","slug":"customer-match-la-nova-llista-de-remarketing-dadwords","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/customer-match-la-nova-llista-de-remarketing-dadwords\/","title":{"rendered":"Customer Match: la nova llista de Remarketing d\u2019AdWords"},"content":{"rendered":"<p>Durant el 2015 el Remarketing s\u2019ha convertit en una de les campanyes de publicitat online m\u00e9s efectives, si analitzem els resultats de les que hem creat des del departament de M\u00e0rqueting online de <a href=\"https:\/\/trilogi.com\/ca\/\">Trilogi.<\/a><\/p>\n<p>El <a href=\"https:\/\/trilogi.com\/blog\/ca\/que-es-el-remarketing-avantatges-per-al-teu-ecommerce\/\">Remarketing<\/a>, com hem tractat en altres articles, ens ajuda a impactar els usuaris que ja han visitat el nostre lloc web amb anuncis personalitzats a partir de b\u00e0ners fixos o din\u00e0mics. Hi ha diversos tipus de Remarketing i diverses maneres de crear les llistes d\u2019usuaris que rebran els anuncis. La m\u00e9s nova es diu <em><strong>Customer Match<\/strong><\/em> i veurem de qu\u00e8 es tracta.<\/p>\n<h2>Qu\u00e8 \u00e9s el Customer Match?<\/h2>\n<p>El <em>Customer Match<\/em> d\u2019AdWords \u00e9s una nova eina que ha creat Google per segmentar les bases de dades de clients pr\u00f2pies a les campanyes de Remarketing de Google.<\/p>\n<p>Amb el <em>Customer Match<\/em>, o les llistes de correu electr\u00f2nic, pujarem una llista d\u2019adreces de correu (base de dades pr\u00f2pia obtinguda pr\u00e8viament a partir de subscripcions, concursos, etc.) mitjan\u00e7ant l\u2019API d\u2019AdWords, l\u2019editor d\u2019AdWords o de forma manual per crear l\u2019audi\u00e8ncia que rebr\u00e0 els anuncis que hem creat a la campanya de Remarketing.<\/p>\n<p><strong>Les llistes es poden fer servir per a les campanyes de cerca, Gmail i YouTube.<\/strong><\/p>\n<h2>Com funcionen les llistes de correu electr\u00f2nic d\u2019AdWords?<\/h2>\n<p>Les llistes de correu electr\u00f2nic d\u2019AdWords funcionen igual que les llistes que ja funcionen en Remarketing, tot i que ens permetran enfocar encara m\u00e9s les estrat\u00e8gies de m\u00e0rqueting online amb un<em> retargeting<\/em> m\u00e9s personalitzat i una publicitat molt orientada al mercat a qu\u00e8 s\u2019adre\u00e7a. Publicitarem els nostres productes i serveis als usuaris de les llistes que pugem d\u2019una manera m\u00e9s directa i aconseguirem un alt inter\u00e8s per part de l\u2019usuari.<\/p>\n<h2>Beneficis i limitacions del Customer Match<\/h2>\n<p>El <em>Customer Match<\/em> ofereix diversos beneficis respecte a altres plataformes que ja feien servir aquest tipus d\u2019audi\u00e8ncies (Facebook, Twitter&#8230;):<\/p>\n<ul>\n<li>Con\u00e8ixer millor les prefer\u00e8ncies dels usuaris tant al canal online com a l\u2019offline, de manera similar a l\u2019eina Facebook Custom Audiences.<\/li>\n<li>Generar vendes amb estrat\u00e8gies de cross-selling i upselling<\/li>\n<li>Donar a con\u00e8ixer productes relacionats a clients que ja han fet una compra.<\/li>\n<li>Segmentar els usuaris i audi\u00e8ncies similars per fer una publicitat millor.<\/li>\n<li>Vincular comptes de correu electr\u00f2nic amb usuaris que fan servir altres serveis de Google i creuar les dades per localitzar aquests usuaris i mostrar-los les campanyes actives.<\/li>\n<\/ul>\n<p>Per\u00f2, com tot, t\u00e9 alguna limitaci\u00f3 que cal con\u00e8ixer:<\/p>\n<ul>\n<li>Ara com ara nom\u00e9s accepta adreces de Gmail i corporatives<\/li>\n<li>La quantitat m\u00ednima d\u2019adreces de correu validades per Google ha de ser de 1000 (adreces vinculades a un ID de Google).<\/li>\n<\/ul>\n<h2>Com crear una llista d\u2019adreces de correu electr\u00f2nic a AdWords<\/h2>\n<p>Crear una llista de correu electr\u00f2nic \u00e9s semblant a crear qualsevol llista que h\u00e0gim fet per a les campanyes de Remarketing.<\/p>\n<p>Hem de triar l\u2019opci\u00f3 Correus electr\u00f2nics de clients i omplir la informaci\u00f3 que ens demana la nova llista de Remarketing.<\/p>\n<p>En aquest camp pujarem l\u2019arxiu amb les adreces de correu i l\u2019enlla\u00e7 de baixa perqu\u00e8 l\u2019usuari pugui donar-se de baixa. Aqu\u00ed tamb\u00e9 triarem la durada de la pertinen\u00e7a.<\/p>\n<p>El sistema necessita una mica de temps per fer comprovacions, per\u00f2 actualment \u00e9s m\u00e9s \u00e0gil que altres verificacions de Google.<\/p>\n<p>Per a m\u00e9s informaci\u00f3 podem consultar l\u2019ajuda de Google sobre <a href=\"https:\/\/support.google.com\/adwords\/answer\/6276125?hl=es\" target=\"_blank\" rel=\"noopener noreferrer\">Crear una llista de correus electr\u00f2nics de clients<\/a>.<\/p>\n<p>El <em>Customer Match<\/em> \u00e9s una eina molt nova que encara est\u00e0 en desenvolupament. Tot i aix\u00ed, podem preveure que t\u00e9 un gran potencial i que ens permetr\u00e0 aconseguir<strong> CTR m\u00e9s alts<\/strong> i<strong> millorar els percentatges de conversi\u00f3<\/strong> actuals gr\u00e0cies a la facilitat per personalitzar les audi\u00e8ncies que rebran la nostra publicitat.<\/p>\n<p>Per a m\u00e9s informaci\u00f3, pregunta\u2019ns i des de <a href=\"https:\/\/trilogi.com\/crear-tienda-web-contacto?source=PostCustomerMatch\">Trilogi<\/a> t\u2019assessorarem per crear la campanya de m\u00e0rqueting online que millor s\u2019ajusti al perfil del teu negoci online.<\/p>\n<p><em>Drets d\u2019imatge: <a href=\"http:\/\/www.moleskine.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">moleskine.com<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Durant el 2015 el Remarketing s\u2019ha convertit en una de les campanyes de publicitat online m\u00e9s efectives, si analitzem els resultats de les que hem creat des del departament de M\u00e0rqueting online de Trilogi. El Remarketing, com hem tractat en altres articles, ens ajuda a impactar els usuaris que ja han visitat el nostre lloc [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12633,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[1327,1299,1329,1331,1185,1211],"class_list":["post-18849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing","tag-audiencies","tag-campanyes-de-sem","tag-eines-sem","tag-llistes","tag-remarketing","tag-sem"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Customer Match: la nova llista de Remarketing d\u2019AdWords | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Durant el 2015 el Remarketing s\u2019ha convertit en una de les campanyes de publicitat online 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