{"id":18847,"date":"2015-12-04T00:00:00","date_gmt":"2015-12-03T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/7-consells-per-preparar-la-teva-botiga-online-per-nadal\/"},"modified":"2015-12-04T00:00:00","modified_gmt":"2015-12-03T23:00:00","slug":"7-consells-per-preparar-la-teva-botiga-online-per-nadal","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/7-consells-per-preparar-la-teva-botiga-online-per-nadal\/","title":{"rendered":"7 consells per preparar la teva botiga online per Nadal"},"content":{"rendered":"

Amb el Black Friday<\/a><\/em><\/strong> ja al record, \u00e9s moment d\u2019agafar forces i donar pas a la campanya de vendes amb m\u00e9s rendiment de l\u2019any: el Nadal. Els comer\u00e7os decoren les botigues i els aparadors amb motius nadalencs i llums i creen un ambient atractiu per comprar.<\/p>\n

En els negocis online la campanya de Nadal tamb\u00e9 \u00e9s la m\u00e9s activa de l\u2019any, aix\u00ed que \u00e9s el moment de posar-nos-hi i decidir quins canvis i quines estrat\u00e8gies de m\u00e0rqueting online ens interessa implementar al nostre eCommerce. Des de Trilogi <\/a>et donem alguns consells per preparar la teva botiga online per Nadal.<\/p>\n

\"arbre<\/p>\n

Decorar la botiga per Nadal<\/h2>\n

Per a alguns \u00e9s l\u2019acci\u00f3 menys important, per\u00f2 per a d\u2019altres \u00e9s la que m\u00e9s. No sabem qui t\u00e9 ra\u00f3, per\u00f2 s\u00ed que sabem que els negocis off line<\/em> donen molta import\u00e0ncia a decorar els aparadors, ja que hi ha estudis que asseguren que desperten el desig de compra dels clients. Per aix\u00f2 els eCommerce no s\u2019han de quedar enrere, i decorar les p\u00e0gines amb motius nadalencs \u00e9s una opci\u00f3 gaireb\u00e9 obligat\u00f2ria. No cal redissenyar la botiga online, per\u00f2 afegir imatges nadalenques, redecorar el logotip de l\u2019empresa amb motius festius i crear ambient de Nadal poden incentivar les compres de l\u2019usuari.<\/p>\n

\"denatural\"<\/p>\n

Informar de l\u2019estoc i l\u2019enviament<\/h2>\n

Una de les preocupacions m\u00e9s importants dels consumidors \u00e9s saber si les comandes arribaran a temps. La informaci\u00f3 sobre la data de lliurament tindr\u00e0 un paper important perqu\u00e8 l\u2019usuari tri\u00ef la teva botiga online. Els b\u00e0ners i una bona comunicaci\u00f3 amb l\u2019usuari seran clau per guanyar vendes.<\/p>\n

No \u00e9s bona idea promocionar productes que no estan disponibles. Mantenir la botiga online al dia amb la quantitat exacta d\u2019estoc evitar\u00e0 possibles problemes amb els clients.<\/p>\n

Promocions i descomptes<\/h2>\n

Si tens alguna promoci\u00f3 o descompte en aquesta campanya, \u00e9s important mostrar-los ben visibles a la portada i fins i tot en b\u00e0ners. \u00c9s una bona manera d\u2019augmentar les vendes de determinats productes que ens interessa vendre i, sobretot, de fidelitzar els clients.<\/p>\n

Email Marketing<\/h2>\n

Durant les setmanes pr\u00e8vies al Nadal \u00e9s important crear una campanya d\u2019email m\u00e0rqueting efica\u00e7. Establir una estrat\u00e8gia ens ajudar\u00e0 a arribar a l\u2019usuari de manera directa i ens permetr\u00e0 adre\u00e7ar-nos-hi amb les promocions que realment li interessen.<\/p>\n

Per captar l\u2019atenci\u00f3 del client que rep l\u2019email \u00e9s primordial crear un assumpte atractiu que l\u2019inciti a obrir el correu i aprofitar els descomptes i les promocions. Incloure crides a l\u2019acci\u00f3 en forma de botons al cos del correu, com ara \u201ccompra ara\u201d<\/strong> o \u201cja disponible\u201d<\/strong>, tamb\u00e9 ens ajudar\u00e0 a persuadir l\u2019usuari.<\/p>\n

\"emailmarketing\"<\/p>\n

Promocions a les xarxes socials<\/h2>\n

Amb les xarxes socials, la captaci\u00f3 de leads es fa f\u00e0cil en aquestes dates. Crear campanyes exclusives per a usuaris i fans els sorprendr\u00e0 positivament i els fidelitzar\u00e0 f\u00e0cilment.<\/p>\n

Accions com cupons promocionals, concursos o sortejos entre els fans s\u00f3n un al\u00b7licient per fomentar les compres. Aquestes accions ajudaran la nostra marca a promocionar-se i a assolir un nivell d\u2019interacci\u00f3 m\u00e9s alt amb els nostres seguidors.<\/p>\n

Treballar el blog<\/h2>\n

Amb el blog podr\u00e0s crear contingut rellevant i de qualitat molt benefici\u00f3s per a la teva botiga online.<\/p>\n

Un post d\u2019unes 500 paraules amb informaci\u00f3 \u00fatil per als teus clients sobre esdeveniments especials, consells de moda, regals perfectes, etc., relacionada amb els productes que poden trobar a la teva botiga online els aportar\u00e0 valor i segurament despertar\u00e0 l\u2019inter\u00e8s de l\u2019usuari.<\/p>\n

Tota informaci\u00f3 extra aconseguir\u00e0 una mica m\u00e9s de confian\u00e7a en els teus productes i en la teva marca.<\/p>\n

Anunciar-se a AdWords<\/h2>\n

Invertir en AdWords i les seves campanyes \u00e9s una manera de ser visible a les cerques en aquestes dates. No tots els negocis online tenen un posicionament a les primeres posicions, i per aix\u00f2 a Trilogi apostem per campanyes de Google AdWords personalitzades per a cada negoci. Estudiem cada cas en particular i creem les campanyes que millor s\u2019ajusten al negoci online. Les m\u00e9s recomanades per a aquesta \u00e8poca de l\u2019any s\u00f3n Campanya de cerca<\/a>, Google Shopping<\/a>, Remarketing din\u00e0mic i Facebook Ads.<\/p>\n

Per a m\u00e9s informaci\u00f3, pregunta\u2019ns<\/a> i t\u2019ajudarem a preparar la teva botiga online per a la campanya m\u00e9s gran de l\u2019any.<\/p>\n

La teva botiga online est\u00e0 preparada per a la campanya de Nadal?<\/p>\n

Drets d\u2019imatge: thesecondhandrose.blogspot.com, alwaysports.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Amb el Black Friday ja al record, \u00e9s moment d\u2019agafar forces i donar pas a la campanya de vendes amb m\u00e9s rendiment de l\u2019any: el Nadal. Els comer\u00e7os decoren les botigues i els aparadors amb motius nadalencs i llums i creen un ambient atractiu per comprar. En els negocis online la campanya de Nadal tamb\u00e9 […]<\/p>\n","protected":false},"author":2,"featured_media":12636,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[1117,1119,941,1335],"class_list":["post-18847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing","tag-campanya-de-nadal-online","tag-ecommerce-campanya-de-nadal","tag-marqueting","tag-nadal"],"yoast_head":"\n7 consells per preparar la teva botiga online per Nadal | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Amb el Black Friday ja al record, \u00e9s moment d\u2019agafar forces i donar pas a la campanya de vendes amb m\u00e9s rendiment de l\u2019any: el Nadal. 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