{"id":18844,"date":"2015-12-18T00:00:00","date_gmt":"2015-12-17T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/com-potenciar-les-teves-xarxes-socials-per-nadal\/"},"modified":"2015-12-18T00:00:00","modified_gmt":"2015-12-17T23:00:00","slug":"com-potenciar-les-teves-xarxes-socials-per-nadal","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/com-potenciar-les-teves-xarxes-socials-per-nadal\/","title":{"rendered":"Com potenciar les teves xarxes socials per Nadal"},"content":{"rendered":"

Fa temps que l\u2019esperit de Nadal va traspassar tota mena de dispositius i es va convertir en una potent eina de comunicaci\u00f3 i d\u2019atracci\u00f3 de nous usuaris. Les xarxes socials tamb\u00e9 participen d\u2019aquest esperit euf\u00f2ric i, per aix\u00f2, \u00e9s important establir una estrat\u00e8gia de comunicaci\u00f3 en mitjans socials clara i objectiva que busqui potenciar les nostres publicacions, impulsar la marca i arribar al m\u00e0xim nombre de clients possible.<\/strong><\/p>\n

En una \u00e8poca en qu\u00e8 els usuaris s\u00f3n especialment receptius a tota mena de missatges, cal controlar amb cura com establirem una comunicaci\u00f3 clara, concisa i concreta, i tot plegat sense deixar de banda l\u2019esperit de Nadal.<\/p>\n

\"ChristmasSocialMedia\"<\/a><\/p>\n

Estrat\u00e8gia de m\u00e0rqueting per Nadal?<\/strong><\/h2>\n

Per descomptat. El Nadal \u00e9s un dels per\u00edodes m\u00e9s intensos pel que fa a compres online<\/a>. Cada any augmenten les vendes online i cada vegada s\u00f3n m\u00e9s els usuaris que fan les compres nadalenques a botigues online. Sabent aix\u00f2, \u00e9s important apropar-se a aquests clients potencials amb missatges cridaners i atractius com promocions, descomptes especials o, simplement, mostrant un esperit nadalenc semblant al seu.<\/p>\n

Hem de fomentar un vincle emocional amb el nostre p\u00fablic objectiu centrat a assolir tres objectius clars:<\/p>\n

    \n
  1. Augmentar el nombre de seguidors a totes les xarxes socials<\/li>\n
  2. Aconseguir m\u00e9s visibilitat per a les nostres publicacions<\/li>\n
  3. Augmentar les vendes<\/li>\n<\/ol>\n

    Objectius importants que s\u2019haurien de traduir en un augment notable del nombre de vendes de la botiga online durant aquest per\u00edode. Perqu\u00e8 no se t\u2019oblidi res, et deixem una guia petita per\u00f2 pr\u00e0ctica de com algunes botigues online de Trilogi<\/a> estan potenciant les seves xarxes socials en aquestes dates tan assenyalades.<\/p>\n

    Decora els teus perfils socials (com un arbre de Nadal)<\/strong><\/h2>\n

    Aquest \u201cesperit de Nadal\u201d es pot transmetre personalitzant la mateixa botiga online amb dibuixos del Pare Noel i els seus rens, per\u00f2 tamb\u00e9 cal transmetre\u2019l a trav\u00e9s de les xarxes socials. Per aix\u00f2, si els aparadors de les botigues f\u00edsiques es decoren per a l\u2019ocasi\u00f3, avui \u00e9s igual d\u2019important vestir portades, perfils i publicacions de xarxes socials com Facebook o Twitter i donar-los un toc nadalenc adequat.<\/p>\n

    Publicacions (no perds res per felicitar)<\/strong><\/h2>\n

    Felicitar el Nadal, l\u2019Any Nou o el dia de Reis amb missatges originals far\u00e0 que destaquis davant la compet\u00e8ncia; per aix\u00f2, mai no sobra un missatge m\u00e9s allunyat de la idea de vendre.<\/p>\n

    Missatges amb valor afegit que busquen empatitzar directament amb els usuaris i mostrar el costat m\u00e9s hum\u00e0 de la marca.<\/strong> No ens hem de centrar nom\u00e9s a vendre: tamb\u00e9 podem publicar contingut \u00fatil per a l\u2019usuari, com consells per embolicar un regal o idees per regalar a familiars i amics. Un retorn social que els usuaris recompensaran i agrairan.<\/p>\n

    Crea concursos i promocions que no puguin deixar escapar<\/strong><\/h2>\n

    Pots aprofitar l\u2019oportunitat que t\u2019ofereix el Nadal per regalar productes als teus seguidors a les xarxes socials o crear concursos espec\u00edfics per atraure clients potencials. Regalar o premiar els teus clients en aquesta \u00e8poca de l\u2019any sempre ser\u00e0 ben vist per ells.<\/strong> Pots animar-los amb concursos en qu\u00e8 hagin d\u2019enviar una foto nadalenca o etiquetar-se a Twitter o Instagram. \u00c9s una manera efica\u00e7 de fomentar i generar contingut dins de la comunitat.<\/p>\n

    Tamb\u00e9 es pot vincular la marca a una bona causa social i ajudar de manera altruista. Un veritable valor afegit per a la marca que es traduir\u00e0 en m\u00e9s reputaci\u00f3 i credibilitat. No hem d\u2019oblidar que les xarxes socials s\u00f3n una eina de comunicaci\u00f3 perfecta, sobretot per a les causes solid\u00e0ries.<\/p>\n

    Descomptes per a tothom!<\/strong><\/h2>\n

    Tot i que el record del Black Friday encara \u00e9s present, no hem d\u2019oblidar que la campanya de Nadal \u00e9s una de les \u00e8poques m\u00e9s importants de l\u2019any pel que fa a vendes. Qu\u00e8 millor que oferir als nostres clients potencials un codi de descompte i impulsar aix\u00ed les vendes?<\/p>\n

    Admetem-ho: el Nadal \u00e9s una \u00e8poca en qu\u00e8 tendim a malbaratar i aconseguir el millor regal es converteix en una missi\u00f3 obligat\u00f2ria; per aix\u00f2, els descomptes exclusius es converteixen en reclams importants i ideals per a clients indecisos que no saben on comprar.<\/strong> Les xarxes socials i la viralitzaci\u00f3 de continguts ens permeten arribar a m\u00e9s gent amb m\u00e9s facilitat.<\/p>\n

    No t\u2019oblidis del blog corporatiu<\/strong><\/h2>\n

    El blog de la botiga online tamb\u00e9 es pot convertir en un aliat clau per a les teves xarxes socials, ja que \u00e9s el mitj\u00e0 perfecte per desenvolupar \u00e0mpliament tota mena de promocions, concursos, balan\u00e7os de l\u2019any, etc. Un mitj\u00e0 perfecte per generar contingut original i \u00fanic que despr\u00e9s es pot compartir a les diferents xarxes socials<\/strong>, i aix\u00ed promocionar les promocions o els esdeveniments que la marca organitzar\u00e0 durant aquestes dates.<\/p>\n

    I la millor xarxa social per promocionar-se \u00e9s\u2026<\/strong><\/h2>\n

    Podr\u00edem dir que la gran guanyadora continua sent Facebook, per\u00f2 tant Instagram com Twitter la segueixen de molt a prop. Especialment Instagram, la xarxa social de fotografies, ha adquirit una gran rellev\u00e0ncia els darrers temps gr\u00e0cies a totes les promocions, sortejos i concursos que les marques estan duent a terme fent servir aquesta xarxa social com a plataforma de viralitzaci\u00f3.<\/p>\n

    Cada any que passa sembla que les marques estan m\u00e9s conven\u00e7udes que les vendes online han arribat per quedar-se, i per consolidar-les cal establir una bona estrat\u00e8gia de comunicaci\u00f3 a trav\u00e9s de les xarxes socials.<\/p>\n

    I tu, com faries servir les xarxes socials per felicitar el Nadal?<\/p>\n","protected":false},"excerpt":{"rendered":"

    Fa temps que l\u2019esperit de Nadal va traspassar tota mena de dispositius i es va convertir en una potent eina de comunicaci\u00f3 i d\u2019atracci\u00f3 de nous usuaris. Les xarxes socials tamb\u00e9 participen d\u2019aquest esperit euf\u00f2ric i, per aix\u00f2, \u00e9s important establir una estrat\u00e8gia de comunicaci\u00f3 en mitjans socials clara i objectiva que busqui potenciar les […]<\/p>\n","protected":false},"author":2,"featured_media":12640,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[1345,937,1335,955],"class_list":["post-18844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing","tag-botigues-online","tag-ecommerce","tag-nadal","tag-social-media"],"yoast_head":"\nCom potenciar les teves xarxes socials per Nadal | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Fa temps que l\u2019esperit de Nadal va traspassar tota mena de dispositius i es va convertir en una potent eina de comunicaci\u00f3 i d\u2019atracci\u00f3 de nous 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