{"id":18836,"date":"2016-01-21T00:00:00","date_gmt":"2016-01-20T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/video-ecommerce-una-aposta-segura-per-a-la-teva-botiga-online\/"},"modified":"2016-01-21T00:00:00","modified_gmt":"2016-01-20T23:00:00","slug":"video-ecommerce-una-aposta-segura-per-a-la-teva-botiga-online","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/video-ecommerce-una-aposta-segura-per-a-la-teva-botiga-online\/","title":{"rendered":"Video eCommerce: una aposta segura per a la teva botiga online"},"content":{"rendered":"<p style=\"text-align: justify;\">L\u2019arribada del v\u00eddeo al m\u00f3n de les botigues online ha aportat una visi\u00f3 m\u00e9s completa i realista de tots els productes que pot oferir un eCommerce. Ajudar l\u2019usuari mostrant-li tota la informaci\u00f3 possible a trav\u00e9s del v\u00eddeo d\u2019un producte es tradueix autom\u00e0ticament en m\u00e9s possibilitats de conversi\u00f3.<\/p>\n<p style=\"text-align: justify;\">S\u00f3n molts els beneficis que es poden aconseguir incorporant una estrat\u00e8gia de Video eCommerce, tant per a l\u2019usuari com per a la mateixa botiga online. Generar confian\u00e7a i oferir una experi\u00e8ncia molt m\u00e9s propera a l\u2019usuari a trav\u00e9s d\u2019aquest refor\u00e7 audiovisual es veur\u00e0 recompensat amb un augment de les vendes. Perqu\u00e8 ja sabem qu\u00e8 diuen: <em>una imatge val m\u00e9s que mil paraules\u2026 <\/em>(o, segons l\u2019estudi de <a href=\"http:\/\/finance.yahoo.com\/news\/minute-video-worth-1-8-130000033.html\" target=\"_blank\" rel=\"noopener noreferrer\">Forrester Research<\/a>: <em>un minut de v\u00eddeo equival a 1,8 milions de paraules)<\/em><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/video-ecommerce-2.jpg\" target=\"_blank\" rel=\"attachment wp-att-4568 noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4568\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/video-ecommerce-2.jpg\" alt=\"video ecommerce\" width=\"750\" height=\"400\" \/><\/a><\/p>\n<h2><\/h2>\n<h2><strong>Quin tipus de v\u00eddeos produ\u00efm per a una botiga online?<\/strong><\/h2>\n<p style=\"text-align: justify;\">Si realment et planteges incorporar aquest tipus d\u2019estrat\u00e8gia a les fitxes de producte de la teva botiga online, \u00e9s fonamental que tinguis clar quin tipus de v\u00eddeos far\u00e0s i qu\u00e8 vols aconseguir. Pot ser una bona estrat\u00e8gia per renovar o <a href=\"https:\/\/trilogi.com\/blog\/ca\/any-nou-plans-nous-les-estrategies-per-rellancar-el-teu-ecommerce-el-2016\/\" target=\"_blank\" rel=\"noopener noreferrer\">rellan\u00e7ar el teu eCommerce aquest 2016<\/a>.<\/p>\n<p style=\"text-align: justify;\">Per aix\u00f2 et mostrem els diferents tipus de v\u00eddeo que hi ha:<\/p>\n<ul>\n<li style=\"text-align: justify;\"><u>V\u00eddeos explicatius<\/u>: informaci\u00f3 detallada de productes amb funcionalitats m\u00e9s avan\u00e7ades.<\/li>\n<li style=\"text-align: justify;\"><u>V\u00eddeos tutorials o demos<\/u>: on mostrem una explicaci\u00f3 detallada de com funciona el producte en q\u00fcesti\u00f3.<\/li>\n<li style=\"text-align: justify;\"><u>V\u00eddeos corporatius<\/u>: s\u00f3n una bona manera d\u2019humanitzar la marca i transmetre els valors de l\u2019empresa.<\/li>\n<li style=\"text-align: justify;\"><u>V\u00eddeos de mostra del producte<\/u>: \u00e9s el format de v\u00eddeo m\u00e9s utilitzat, perqu\u00e8 substitueix la imatge est\u00e0tica del producte per un petit v\u00eddeo que el mostra amb informaci\u00f3 m\u00e9s detallada.<\/li>\n<li style=\"text-align: justify;\"><u>Testimonis:<\/u> clients satisfets o experts del sector que aportin la seva opini\u00f3 poden ser molt \u00fatils per aconseguir la compra d\u2019un client indec\u00eds. <u><\/u><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">L\u2019\u00fas o no d\u2019aquests tipus de v\u00eddeos dependr\u00e0 del sector de l\u2019eCommerce, ja que els v\u00eddeos de mostra de producte s\u2019utilitzen m\u00e9s en botigues online de moda i els v\u00eddeos tutorials serien propis d\u2019una botiga online de productes electr\u00f2nics o tecnol\u00f2gics.<\/p>\n<p style=\"text-align: justify;\">En qualsevol cas, hi ha una s\u00e8rie de factors que cal seguir per fer correctament aquest tipus de v\u00eddeos:<\/p>\n<ul>\n<li style=\"text-align: justify;\"><u>V\u00eddeos curts<\/u>: amb una durada no superior a 30 segons i que captin totalment l\u2019atenci\u00f3 de l\u2019usuari. La clau \u00e9s anar al gra i sorprendre l\u2019usuari.<\/li>\n<li style=\"text-align: justify;\"><u>F\u00e0cils de compartir a les xarxes socials<\/u>: v\u00eddeos originals i creatius que es puguin viralitzar a les xarxes socials.<\/li>\n<li style=\"text-align: justify;\"><u>V\u00eddeos optimitzats per a m\u00f2bils i tauletes<\/u>: cada vegada s\u00f3n m\u00e9s els usuaris que entren a qualsevol p\u00e0gina web o botiga online des del <em>smartphone<\/em>; per aix\u00f2 els continguts han d\u2019estar optimitzats per a tot tipus de dispositius.<\/li>\n<li style=\"text-align: justify;\"><u>Senzillesa en els v\u00eddeos de producte<\/u>: sense perdre la creativitat, es tracta de mostrar un producte tal com el veur\u00edem a la botiga f\u00edsica. Una bona realitzaci\u00f3 i edici\u00f3 ajudaran a crear peces audiovisuals que captin l\u2019atenci\u00f3 de l\u2019usuari.<\/li>\n<\/ul>\n<h2><strong>Beneficis per a la meva botiga online?<\/strong><\/h2>\n<p style=\"text-align: justify;\">\u00c9s una pregunta comprensible, ja que fer una inversi\u00f3 d\u2019aquestes caracter\u00edstiques implica despeses i riscos per a qualsevol eCommerce, per\u00f2 que hi hagi <strong>un 60% m\u00e9s de possibilitats que els usuaris acabin comprant si tens v\u00eddeos <\/strong>en lloc d\u2019imatges est\u00e0tiques a les fitxes de producte n\u2019\u00e9s la millor resposta.<\/p>\n<p style=\"text-align: justify;\">A m\u00e9s, \u00e9s un dels millors exemples que l\u2019\u00fas d\u2019aquesta estrat\u00e8gia de m\u00e0rqueting \u00e9s benefici\u00f3s per a qualsevol botiga online.<\/p>\n<p style=\"text-align: justify;\">M\u00e9s beneficis per a la teva botiga online amb el Video eCommerce:<\/p>\n<ul>\n<li style=\"text-align: justify;\"><u>M\u00e9s confian\u00e7a en la botiga online:<\/u> humanitzar la marca a trav\u00e9s de v\u00eddeos corporatius que expliquen la filosofia i els valors de l\u2019empresa.<\/li>\n<li style=\"text-align: justify;\"><u>Vendr\u00e0s molt m\u00e9s<\/u>: els usuaris que veuen v\u00eddeos de productes mostren una intenci\u00f3 de compra molt m\u00e9s alta que la resta. Un altre avantatge, a banda de l\u2019augment de vendes, \u00e9s la disminuci\u00f3 considerable del nombre de devolucions a la botiga online.<\/li>\n<li style=\"text-align: justify;\"><u>Optimitzaci\u00f3 en cercadors<\/u>: un bon v\u00eddeo amb el t\u00edtol optimitzat, l\u2019\u00fas de paraules clau adequades i l\u2019\u00fas de YouTube com a plataforma de visualitzaci\u00f3 esdev\u00e9 un factor molt a tenir en compte a escala SEO. Pot millorar el posicionament org\u00e0nic del teu eCommerce, ja que Google situa el contingut en v\u00eddeo per sobre de la resta de resultats.<\/li>\n<li style=\"text-align: justify;\"><u>M\u00e9s temps de visita<\/u>: els usuaris es quedaran m\u00e9s temps a la botiga online atrets pel contingut audiovisual, cosa que far\u00e0 baixar el percentatge de rebot.<\/li>\n<li style=\"text-align: justify;\"><u>M\u00e9s abast social del contingut visual i del missatge<\/u>: s\u00f3n continguts m\u00e9s virals i m\u00e9s f\u00e0cils de compartir a les xarxes socials. Augmenten el nombre d\u2019interaccions socials i aconsegueixen m\u00e9s <em>engagement<\/em> dels seguidors.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.sitamurt.com\/eshop\" target=\"_blank\" rel=\"noopener noreferrer\">Sita-Murt<\/a> s\u2019ha convertit en un exemple d\u2019\u00fas correcte del Video eCommerce a les fitxes de producte. Hi intercalen imatges est\u00e0tiques amb un v\u00eddeo de curta durada en qu\u00e8 es mostra la model amb la pe\u00e7a de roba en q\u00fcesti\u00f3. Un desenvolupament d\u2019aquesta botiga online fet a <a href=\"https:\/\/trilogi.com\/ca\/?source=blog\" target=\"_blank\" rel=\"noopener noreferrer\">Trilogi<\/a> que hi aporta un valor afegit i un aspecte innovador que sorpr\u00e8n l\u2019usuari.<\/p>\n<p style=\"text-align: justify;\">El Video eCommerce \u00e9s una aposta segura per marcar difer\u00e8ncies respecte a la compet\u00e8ncia, una eina visual molt potent amb qu\u00e8 oferir a l\u2019usuari tota la informaci\u00f3 que necessita abans de finalitzar una compra.<\/p>\n<p style=\"text-align: justify;\">I tu, t\u2019atreveixes a fer el salt al m\u00f3n del Video eCommerce?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019arribada del v\u00eddeo al m\u00f3n de les botigues online ha aportat una visi\u00f3 m\u00e9s completa i realista de tots els productes que pot oferir un eCommerce. Ajudar l\u2019usuari mostrant-li tota la informaci\u00f3 possible a trav\u00e9s del v\u00eddeo d\u2019un producte es tradueix autom\u00e0ticament en m\u00e9s possibilitats de conversi\u00f3. S\u00f3n molts els beneficis que es poden aconseguir [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12645,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1729],"tags":[977,937,949,945,1353],"class_list":["post-18836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etrends","tag-botiga-online","tag-ecommerce","tag-marqueting-online","tag-seo","tag-video-ecommerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Video eCommerce: una aposta segura per a la teva botiga online | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"L\u2019arribada del v\u00eddeo al m\u00f3n de les botigues online ha aportat una visi\u00f3 m\u00e9s completa i realista de tots els productes que pot oferir un eCommerce. 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