{"id":18833,"date":"2021-11-25T13:31:34","date_gmt":"2021-11-25T12:31:34","guid":{"rendered":"https:\/\/trilogi.com\/blog\/a-guide-to-using-tiktok-ads-and-getting-the-most-out-of-them\/"},"modified":"2021-11-25T13:31:34","modified_gmt":"2021-11-25T12:31:34","slug":"a-guide-to-using-tiktok-ads-and-getting-the-most-out-of-them","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/a-guide-to-using-tiktok-ads-and-getting-the-most-out-of-them\/","title":{"rendered":"A guide to using TikTok Ads and getting the most out of them"},"content":{"rendered":"

TikTok launched in 2016 and many of us didn\u2019t pay it enough attention. A dancing app\u2026 how silly. Maybe because we millennials <\/em>thought we had a monopoly on what\u2019s trendy and were always ahead of the curve, and it turns out our radar sometimes fails us.<\/strong><\/p>\n

\"\"<\/p>\n

Today TikTok has more than 800 million monthly active users worldwide. (Dataportal<\/a>, 2020).<\/p>\n

Who are TikTok\u2019s users and why are they so hooked?<\/h2>\n

TikTok seemed like a kids\u2019 thing, but not so much. 41% of TikTok users are between 16 and 24, and the average user age keeps rising. And it\u2019s estimated that in Spain the app is opened an average of 7 times a day. <\/strong>That many? Yes, and we\u2019ll tell you why.<\/p>\n

\"\"<\/p>\n

One of the keys to TikTok\u2019s success is its format. Unlike other social networks, all you have to do is open the app and it shows you new, random content tailored to your taste. <\/strong>Without following anyone, without anyone\u2019s @\u2026 just swiping.<\/p>\n

And how does it know what hooks you? Through its algorithm. Talking about algorithms may sound like black magic, but TikTok\u2019s algorithm simply looks at which videos you watch all the way through, share or swipe past\u2026 to always show you exactly what you want. And it rarely gets it wrong.<\/p>\n

Another key to TikTok\u2019s success is virality. <\/strong>One of the app\u2019s smartest moves is letting you share videos with anyone, even if they don\u2019t have the app. You can download the video and send it. It breaks down the \u2018download the app\u2019, \u2018create an account\u2019, \u2018accept the privacy policy\u2019 barrier<\/strong>\u2026 You\u2019ll see a TikTok video on your Twitter and on your mom\u2019s Whatsapp. That\u2019s virality.<\/p>\n

If you\u2019ve read this far, it\u2019s clear why TikTok is such a hit\u2026 But what about advertising your business? Is it worth it?<\/p>\n

 <\/p>\n

Advertising on TikTok: is it worth it?<\/h2>\n

Before you dive in, think about your customers, your audience. <\/strong>TikTok lets you reach a very specific age group: 66% of the app\u2019s users are under 30. Although this is gradually broadening, right now you need to keep this figure in mind.<\/p>\n

 <\/p>\n

What kind of advertising works on TikTok?<\/h3>\n

If you\u2019ve worked in digital marketing before, you\u2019ll know other platforms like Google Ads<\/a>, Whatsapp Business<\/a> or Facebook Ads<\/a>. Well, TikTok Ads is similar, but there\u2019s one very important thing to keep in mind: your content must be tailored to TikTok.<\/strong><\/p>\n

This social network has a very distinctive language, and you need to master it for your advertising to work.<\/p>\n