{"id":18829,"date":"2016-02-25T00:00:00","date_gmt":"2016-02-24T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/un-blog-corporatiu-per-a-la-teva-botiga-online\/"},"modified":"2016-02-25T00:00:00","modified_gmt":"2016-02-24T23:00:00","slug":"un-blog-corporatiu-per-a-la-teva-botiga-online","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/un-blog-corporatiu-per-a-la-teva-botiga-online\/","title":{"rendered":"Un blog corporatiu per a la teva botiga online?"},"content":{"rendered":"<p style=\"text-align: justify;\">S\u00f3n moltes les botigues online que encara no han apostat per crear un blog corporatiu per falta de temps o perqu\u00e8 consideren que no \u00e9s un aspecte rellevant per al seu negoci. Per\u00f2 avui dia els blogs s\u2019han convertit en mitjans de comunicaci\u00f3 en si mateixos i en una part fonamental de l\u2019estrat\u00e8gia de m\u00e0rqueting online de qualsevol eCommerce.<\/p>\n<p style=\"text-align: justify;\">Beneficis? Molts i molt variats. Principalment perqu\u00e8 \u00e9s \u00fatil, molt necessari i diria que gaireb\u00e9 obligatori si volem projectar una imatge professional, contundent i s\u00f2lida de l\u2019empresa. A m\u00e9s, es pot convertir en un canal fonamental per mostrar i difondre tot el contingut vinculat a la marca i perqu\u00e8, actualment, ens podem ajudar de mitjans com les xarxes socials per viralitzar-ne la difusi\u00f3.<\/p>\n<p style=\"text-align: justify;\">\n<h2><strong>Objectius del blog corporatiu (qu\u00e8 vols aconseguir?)<\/strong><\/h2>\n<p style=\"text-align: justify;\">Apostar per <a href=\"https:\/\/trilogi.com\/blog\/ca\/com-es-fa-rendible-un-blog\/\">crear un blog corporatiu per al teu eCommerce<\/a> implica tenir molt clars els objectius d\u2019aquesta nova estrat\u00e8gia de m\u00e0rqueting de continguts. Els beneficis que podem aconseguir s\u00f3n molts i infinits, per\u00f2 establirem una s\u00e8rie d\u2019objectius clau que, amb esfor\u00e7, temps i dedicaci\u00f3, es poden assolir:<\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>Pres\u00e8ncia online<\/strong>: un blog corporatiu ajudar\u00e0 a augmentar la pres\u00e8ncia, la notorietat i la visibilitat de l\u2019empresa davant dels competidors. Mostrar-se com a experts del sector a trav\u00e9s de continguts especialitzats transmet una visi\u00f3 m\u00e9s \u00e0mplia i uns valors de refer\u00e8ncia que el client t\u00e9 molt en compte a l\u2019hora de comprar.<\/li>\n<li style=\"text-align: justify;\"><strong><em>Engagement<\/em><\/strong>: millorar la comunicaci\u00f3 amb els clients i informar-los de manera m\u00e9s \u00e0mplia i personal de les novetats del sector o dels nous productes a la venda s\u2019est\u00e0 convertint en una nova forma de fidelitzaci\u00f3.<\/li>\n<li style=\"text-align: justify;\"><strong>Augmentar el tr\u00e0nsit de la botiga online<\/strong>: cal entendre que un blog integrat a la botiga online captar\u00e0 visites i possibles clients; per aix\u00f2 cal cuidar el disseny, l\u2019organitzaci\u00f3 de les publicacions i la qualitat del contingut que es mostra.<\/li>\n<li style=\"text-align: justify;\"><strong>SEO<\/strong>: un benefici tangible \u00e9s el que obtindr\u00e0 la botiga online si treballa tamb\u00e9 el posicionament org\u00e0nic del blog. El bon posicionament del blog ajudar\u00e0 a posicionar millor la botiga online, gr\u00e0cies al fet que un blog presenta totes les caracter\u00edstiques que agraden a Google: aplicaci\u00f3 de t\u00e8cniques SEO On-Page i SEO Off-Page, sumada a l\u2019actualitzaci\u00f3 freq\u00fcent de contingut i a la possibilitat de compartir-lo a les xarxes socials.<\/li>\n<\/ul>\n<h2><strong>El que MAI no has de fer amb el blog del teu eCommerce<\/strong><\/h2>\n<p style=\"text-align: justify;\">Hi ha una s\u00e8rie de factors que cal tenir en compte a l\u2019hora de comen\u00e7ar a treballar el blog corporatiu:<\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>Abandonar el blog a la seva sort: <\/strong>si no pots publicar contingut de manera continuada, pots establir un calendari de publicacions que et permeti planificar millor el contingut i tenir marge de temps per preparar-lo. No hi ha res m\u00e9s desolador per a un possible client que entrar en un blog buscant informaci\u00f3 i veure que fa m\u00e9s d\u20191 any que no s\u2019hi escriu res.<\/li>\n<li style=\"text-align: justify;\"><strong>Convertir-lo en un espai publicitari: <\/strong>no cre\u00efs un blog corporatiu on tot el contingut es basi en la publicitat dels productes de la teva botiga online. Els usuaris volen con\u00e8ixer tota la informaci\u00f3 possible abans de comprar, per aix\u00f2 generar contingut original i de qualitat pot ajudar a potenciar les vendes de l\u2019eCommerce.<\/li>\n<li style=\"text-align: justify;\"><strong>Oblidar el feedback: <\/strong>si un usuari que entra al teu blog deixa un comentari amb dubtes i suggeriments, el m\u00e9s l\u00f2gic \u00e9s que intentis oferir-li tota la informaci\u00f3 possible. Els usuaris valoren molt positivament aquest tipus d\u2019accions.<\/li>\n<\/ul>\n<h2><strong>El que S\u00cd has de tenir en compte al teu blog<\/strong><\/h2>\n<p>Una s\u00e8rie de regles b\u00e0siques que t\u2019ajudaran a potenciar l\u2019estrat\u00e8gia de m\u00e0rqueting de continguts i que has de tenir en compte:<\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>Saber a qui s\u2019adre\u00e7a<\/strong>: definir el p\u00fablic objectiu t\u2019ajudar\u00e0 a crear contingut original i de qualitat. Contingut que t\u2019ajudar\u00e0 a con\u00e8ixer i definir b\u00e9 els gustos i les necessitats del teu p\u00fablic, a m\u00e9s de les motivacions que desperten l\u2019impuls de compra dels teus productes.<\/li>\n<li style=\"text-align: justify;\"><strong>Difondre el contingut a les xarxes socials<\/strong>: no es tracta de convertir les teves xarxes socials en un discurs continu sobre els teus productes, sin\u00f3 de crear un espai de debat i fidelitzar una comunitat que comparteixi els mateixos interessos i tingui opinions variades.<\/li>\n<li style=\"text-align: justify;\"><strong>La planificaci\u00f3<\/strong>: una planificaci\u00f3 estrat\u00e8gica de les publicacions del blog vinculada a campanyes de promoci\u00f3, de temporada, etc., \u00e9s una manera de combinar totes dues estrat\u00e8gies de m\u00e0rqueting.<\/li>\n<li style=\"text-align: justify;\"><strong>Donar visibilitat al teu equip<\/strong>: mostrar la part m\u00e9s humana de l\u2019empresa a trav\u00e9s de publicacions vinculades amb la marca o l\u2019empresa aporta un valor afegit al blog corporatiu.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Encarregar-se de gestionar i crear contingut per a un blog corporatiu no \u00e9s f\u00e0cil, per\u00f2, com hem comentat, s\u00f3n molts els avantatges i beneficis que es poden aconseguir f\u00e0cilment gr\u00e0cies a la dedicaci\u00f3, el temps i l\u2019empenta que s\u2019hi posin.<\/p>\n<p style=\"text-align: justify;\">Si t\u2019interessa crear un blog corporatiu per a la teva botiga online, des del <a href=\"https:\/\/trilogi.com\/ca\/?source=blog\">departament d\u2019eMarketing de Trilogi<\/a> t\u2019ajudem. No dubtis a posar-te en contacte amb nosaltres.<\/p>\n<p style=\"text-align: justify;\">I tu, qu\u00e8 en penses dels blogs com a part de l\u2019estrat\u00e8gia de m\u00e0rqueting online?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>S\u00f3n moltes les botigues online que encara no han apostat per crear un blog corporatiu per falta de temps o perqu\u00e8 consideren que no \u00e9s un aspecte rellevant per al seu negoci. Per\u00f2 avui dia els blogs s\u2019han convertit en mitjans de comunicaci\u00f3 en si mateixos i en una part fonamental de l\u2019estrat\u00e8gia de m\u00e0rqueting [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12650,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[1275,1357,947,949,945],"class_list":["post-18829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing","tag-blog","tag-blog-corporatiu","tag-marqueting-de-continguts","tag-marqueting-online","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un blog corporatiu per a la teva botiga online? | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"S\u00f3n moltes les botigues online que encara no han apostat per crear un blog corporatiu per falta de temps o perqu\u00e8 consideren que no \u00e9s un aspecte\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/ca\/un-blog-corporatiu-per-a-la-teva-botiga-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un blog corporatiu per a la teva botiga online? 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