{"id":18828,"date":"2016-03-03T00:00:00","date_gmt":"2016-03-02T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/com-treure-profit-de-la-publicitat-display\/"},"modified":"2016-03-03T00:00:00","modified_gmt":"2016-03-02T23:00:00","slug":"com-treure-profit-de-la-publicitat-display","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/com-treure-profit-de-la-publicitat-display\/","title":{"rendered":"Com treure profit de la publicitat Display"},"content":{"rendered":"<p style=\"text-align: justify;\">Encara que pugui semblar un recurs f\u00e0cil, en molts casos la publicitat Display \u00e9s la millor opci\u00f3 per fer una campanya online efica\u00e7.<\/p>\n<p style=\"text-align: justify;\">Per als qui volen promocionar la seva botiga online amb m\u00e8todes publicitaris actius, el Display \u00e9s una bona eina. \u00c9s una opci\u00f3 senzilla d\u2019implementar i que pot arribar a un gran nombre d\u2019usuaris.<\/p>\n<p style=\"text-align: justify;\">A<strong> <a href=\"https:\/\/trilogi.com\/ca\/?source=blog\">Trilogi<\/a><\/strong> sabem perfectament qu\u00e8 \u00e9s la publicitat Display i per a qu\u00e8 serveix. Aquest 2016 viurem un augment de les estrat\u00e8gies de m\u00e0rqueting centrades en la publicitat Display.<\/p>\n<p style=\"text-align: justify;\">En un dels \u00faltims informes d\u2019<strong><a href=\"http:\/\/www.emarketer.com\/Article\/US-Digital-Display-Ad-Spending-Surpass-Search-Ad-Spending-2016\/1013442\" target=\"_blank\" rel=\"noopener noreferrer\">Emarketer<\/a><\/strong>, es publicava que als EUA aquest 2016 les campanyes de Display es posicionaran com l\u2019eina principal que utilitzen les botigues online, per sobre de la publicitat en cercadors.<\/p>\n<p style=\"text-align: justify;\">El principal m\u00e8tode publicitari que s\u2019utilitzava fins ara ser\u00e0 destronat per la publicitat en <em>b\u00e0ners, v\u00eddeo i rich media<\/em>. Aquests formats permetran a l\u2019empresa tenir un retorn de la inversi\u00f3 m\u00e9s alt, ja que es consideren m\u00e8todes poc intrusius i que aconsegueixen un record de marca m\u00e9s gran.<\/p>\n<p style=\"text-align: justify;\">Veient com augmenta l\u2019\u00fas d\u2019aquesta eina online, ens hem de preguntar: \u00e9s viable per a la nostra campanya? Com la podem utilitzar <u><a href=\"https:\/\/trilogi.com\/blog\/ca\/augmenta-les-conversions-amb-una-campanya-de-sem-optimitzada\/\">per optimitzar els nostres resultats?<\/a><\/u><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>La pregunta clau: com treure profit de la publicitat Display? <\/strong><\/h2>\n<p>Hi ha molts factors a tenir en compte per aprofitar al m\u00e0xim aquest<em> boom<\/em> publicitari.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-4651 size-full\" title=\"publicitat display\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/marketing-e1456997185291.jpg\" alt=\"m\u00e0rqueting\" width=\"701\" height=\"467\" \/><\/p>\n<p style=\"text-align: justify;\">Per fer un bon \u00fas de les campanyes de Display, els factors m\u00e9s destacats s\u00f3n:<\/p>\n<p style=\"text-align: justify;\">1- L\u2019<strong>estrat\u00e8gia<\/strong>: sembla obvi, per\u00f2 de vegades no la tenim en compte. L\u2019empresa ha de tenir clar amb quina estrat\u00e8gia vol aplicar l\u2019eina. Si no ho t\u00e9 clar, \u00e9s molt probable que l\u2019objectiu no es compleixi.<\/p>\n<p style=\"text-align: justify;\">Tres objectius importants a tenir en compte:<\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Branding<\/span>: volem fer accions de publicitat amb la intenci\u00f3 de generar notorietat i augmentar la visibilitat de la nostra botiga online. L\u2019objectiu \u00e9s millorar el posicionament davant la compet\u00e8ncia i tenir una \u00e0mplia cobertura.<\/li>\n<li style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Tr\u00e0nsit<\/span>: quan les accions de publicitat es fan amb l\u2019objectiu principal de captar l\u2019atenci\u00f3 dels usuaris, amb la necessitat de rebre una resposta immediata, m\u00e9s enll\u00e0 d\u2019una simple recepci\u00f3.<\/li>\n<li style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Generaci\u00f3 de vendes\/sol\u00b7licituds<\/span>: es volen fer accions de publicitat esperant uns resultats de conversi\u00f3 m\u00e9s immediats. Ja sigui una venda o l\u2019emplenament d\u2019una sol\u00b7licitud, s\u2019espera obtenir una rendibilitat a m\u00e9s curt termini.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong> <\/strong>2- La<strong> localitzaci\u00f3:<\/strong> en la publicitat Display, les empreses prioritzen molt la localitzaci\u00f3. \u00c9s evident: situar-se al lloc perfecte i en el moment adequat permet atraure clients nous i potencials i captivar-los amb el teu producte o servei. Hem de tenir clar on anunciar-nos.<\/p>\n<p style=\"text-align: justify;\">3- La<strong> creativitat del missatge<\/strong>. Tot contingut publicitari ha de generar <em>engagement<\/em> en l\u2019usuari. \u00c9s molt important que el cos del missatge arribi al client potencial, entenent qu\u00e8 necessita i com la nostra botiga online el pot satisfer.<\/p>\n<p style=\"text-align: justify;\">4- L\u2019auge del patrocini als<strong> dispositius m\u00f2bils<\/strong>: s\u2019estima que entre el 2013 i el 2018 hi haur\u00e0 un creixement de la publicitat Display en dispositius m\u00f2bils de fins a un 96% i de la vinculada a v\u00eddeo d\u2019un 73%. Amb aquestes xifres, es veu com el m\u00e0rqueting m\u00f2bil i la publicitat amb imatges interactives tindran un creixement m\u00e9s gran, especialment per adre\u00e7ar-se a un usuari m\u00e9s connectat i, sobretot, per captar-ne l\u2019atenci\u00f3.<\/p>\n<p style=\"text-align: justify;\">5- La publicitat Display \u00e9s una molt bona eina per executar <strong>campanyes de r<\/strong><strong>emarketing <\/strong>a Internet. El principal avantatge \u00e9s que, gr\u00e0cies al Display, podem intentar tornar a captar l\u2019atenci\u00f3 dels usuaris que ja van tenir una primera impressi\u00f3 a la botiga online sense arribar a comprar. A m\u00e9s, es pot personalitzar el cos del missatge segons cada client, amb l\u2019objectiu de conv\u00e8ncer-lo perqu\u00e8 torni a la botiga online i compri.<\/p>\n<p style=\"text-align: justify;\">6- \u00c9s una bona eina per <strong>mesurar i quantificar <\/strong>qualsevol acci\u00f3. Permet determinar l\u2019efic\u00e0cia de la publicitat.<\/p>\n<p style=\"text-align: justify;\">Tanmateix, no \u00e9s or tot el que llueix\u2026 la publicitat Display tamb\u00e9 t\u00e9 alguns inconvenients. Hem de ser prudents i intentar sempre minimitzar-los.<\/p>\n<h2 style=\"text-align: justify;\"><strong>El que cal <\/strong><strong>\u201ctenir en compte de la publicitat Display\u201d<\/strong><\/h2>\n<p style=\"text-align: justify;\">Un dels principals aspectes desfavorables als quals s\u2019enfronta la publicitat Display \u00e9s l\u2019anomenat <strong><em>Banner Blindness<\/em>, la ceguesa davant dels anuncis online<\/strong>. A causa del nombre exageradament elevat d\u2019anuncis a Internet, els usuaris han desenvolupat una ceguesa fict\u00edcia, que fa que deixin de percebre\u2019ls fins al punt d\u2019ignorar-los.<\/p>\n<p style=\"text-align: justify;\">Fins i tot hi ha aplicacions com l\u2019<em>Ad-Blocker<\/em>, que inhabiliten i bloquegen l\u2019entrada de la publicitat Display als dispositius.<\/p>\n<p style=\"text-align: justify;\">A aquest problema s\u2019hi afegeix el fet que els usuaris consideren aquest mitj\u00e0 una forma de publicitat intrusiva, cosa que fa que el record de la botiga no sigui l\u2019esperat.<\/p>\n<p style=\"text-align: justify;\">En els anuncis de Display, qualitat i quantitat no van de la m\u00e0. \u00c9s m\u00e9s, s\u2019ha demostrat que, si la botiga online t\u00e9 massa b\u00e0ners, els resultats disminueixen. El motiu principal \u00e9s que, davant l\u2019elevada compet\u00e8ncia entre els diferents b\u00e0ners, disminueix la capacitat d\u2019atenci\u00f3 del client.<\/p>\n<p style=\"text-align: justify;\">A <u><a href=\"https:\/\/trilogi.com\/crear-tienda-web-contacto\">Solutions Trilogi<\/a><\/u> et podem aconsellar sobre com treure partit de la publicitat Display i aplicar-la a la teva botiga online. Si vols <strong>optimitzar<\/strong> la teva inversi\u00f3 en publicitat, t\u2019assessorem. El nostre departament d\u2019eMarketing t\u2019ajudar\u00e0.<\/p>\n<p style=\"text-align: justify;\">I tu, t\u2019atreveixes a fer una campanya de Display per a la teva botiga online?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Encara que pugui semblar un recurs f\u00e0cil, en molts casos la publicitat Display \u00e9s la millor opci\u00f3 per fer una campanya online efica\u00e7. Per als qui volen promocionar la seva botiga online amb m\u00e8todes publicitaris actius, el Display \u00e9s una bona eina. \u00c9s una opci\u00f3 senzilla d\u2019implementar i que pot arribar a un gran nombre [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12651,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[1359,1361,941,949,1179,1363],"class_list":["post-18828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing","tag-campanyes-online","tag-google-adwords","tag-marqueting","tag-marqueting-online","tag-publicitat","tag-publicitat-display"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Com treure profit de la publicitat Display | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Encara que pugui semblar un recurs f\u00e0cil, en molts casos la publicitat Display \u00e9s la millor opci\u00f3 per fer una campanya online efica\u00e7. 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