{"id":18827,"date":"2016-03-11T00:00:00","date_gmt":"2016-03-10T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/la-importancia-de-tenir-un-cercador-intern\/"},"modified":"2016-03-11T00:00:00","modified_gmt":"2016-03-10T23:00:00","slug":"la-importancia-de-tenir-un-cercador-intern","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/la-importancia-de-tenir-un-cercador-intern\/","title":{"rendered":"La import\u00e0ncia de tenir un cercador intern"},"content":{"rendered":"<p>Tenir un <strong>cercador intern<\/strong> a la nostra web \u00e9s molt important per diversos motius.<\/p>\n<ul>\n<li><strong>Millora l\u2019experi\u00e8ncia de compra<\/strong><\/li>\n<li><strong>Redueix la taxa de rebot<\/strong><\/li>\n<li><strong>Augmenta la conversi\u00f3<\/strong><\/li>\n<\/ul>\n<p>A m\u00e9s, ajuda els nostres usuaris a trobar la informaci\u00f3 o els productes de manera r\u00e0pida i intu\u00eftiva.<\/p>\n<p>Aix\u00ed mateix, ens proporciona informaci\u00f3 clau sobre els <strong>termes de cerca<\/strong> que utilitzen els nostres clients per buscar informaci\u00f3 dins de la p\u00e0gina web, i ens permet entendre la <strong>intenci\u00f3 dels usuaris i l\u2019efici\u00e8ncia de la navegaci\u00f3<\/strong> del nostre lloc web.<br \/>\nA m\u00e9s, \u00e9s possible fer-ne un seguiment configurant una eina d\u2019anal\u00edtica web per con\u00e8ixer, entre altres coses:<\/p>\n<ul>\n<li>Quanta gent utilitza el nostre cercador<\/li>\n<li>Paraules clau utilitzades pels usuaris<\/li>\n<li>En quines p\u00e0gines els usuaris fan una cerca<\/li>\n<li>Quantes p\u00e0gines veuen els usuaris despr\u00e9s de fer una cerca<\/li>\n<li>Quanta gent abandona la web des de la p\u00e0gina de resultats de cerca<\/li>\n<li>Quants usuaris compren o converteixen despr\u00e9s d\u2019haver utilitzat el nostre cercador<\/li>\n<\/ul>\n<p>Hi ha molts estudis que indiquen que els usuaris que accedeixen a una web de venda online prefereixen utilitzar el cercador intern per trobar la informaci\u00f3 que necessiten i eviten navegar pel men\u00fa de categories i subcategories, que en moltes ocasions, a causa de la quantitat de productes, \u00e9s dif\u00edcil d\u2019estructurar de manera \u00f2ptima. Fins i tot hi ha moltes empreses que defineixen l\u2019estructura del cat\u00e0leg de productes pensant m\u00e9s en la seva estructura interna que en l\u2019usuari final, que \u00e9s qui, al capdavall, utilitzar\u00e0 la web.<\/p>\n<p>\u00c9s clau tenir en compte que el cercador intern \u00e9s cada vegada m\u00e9s important i t\u00e9 encara m\u00e9s rellev\u00e0ncia perqu\u00e8 ajuda a reduir la taxa de rebot i contribueix a augmentar la conversi\u00f3.<\/p>\n<p>A continuaci\u00f3 us detallo alguns <strong>aspectes a tenir en compte a l\u2019hora d\u2019implementar un cercador intern<\/strong>:<\/p>\n<ul>\n<li><strong>Contextualitzar-lo<\/strong>. Utilitzar un text indicatiu i clar perqu\u00e8 l\u2019usuari entengui clarament que es tracta d\u2019una caixa de cerca. Ha d\u2019estar destacada dins de l\u2019estructura de la web (preferiblement a la cap\u00e7alera) i visible durant tota la navegaci\u00f3.<\/li>\n<li><strong>Autocompletar o suggeriments<\/strong>. Aquesta funcionalitat permet estalviar temps a l\u2019usuari i optimitzar els resultats de cerca.<\/li>\n<li><strong>Cerques sem\u00e0ntiques<\/strong>. Aquest tipus de cerques permeten oferir m\u00e9s resultats. La incorporaci\u00f3 de resultats long tail permet localitzar productes similars o complementaris de manera natural.<\/li>\n<li><strong>Cross selling<\/strong>. Tamb\u00e9 es pot treballar aquest concepte incorporant atributs i relacions entre productes substitutius o complementaris.<\/li>\n<li><strong>Optimitzar els resultats<\/strong>. Treballar els sin\u00f2nims o paraules alternatives, singulars i plurals, i fins i tot errors ortogr\u00e0fics o tipogr\u00e0fics.<\/li>\n<li><strong>P\u00e0gina sense resultats<\/strong>. Intentar que hi hagi resultats per al m\u00e0xim nombre de termes de cerca i, en cas que no n\u2019hi hagi, personalitzar la p\u00e0gina amb suggeriments de productes, m\u00f2duls de promocions i enlla\u00e7os a les categories i \u00e0rees m\u00e9s importants de la web.<\/li>\n<\/ul>\n<p>A <a href=\"https:\/\/trilogi.com\/ca\/?source=blog\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Trilogi<\/strong> <\/a>oferim una excel\u00b7lent soluci\u00f3 de cerca interna que compleix tots els requisits per a un funcionament \u00f2ptim i per assolir els objectius.<\/p>\n<p>Es tracta d\u2019una soluci\u00f3 externa integrada a la nostra plataforma <a href=\"https:\/\/trilogi.com\/crear-tienda-virtual?source=blog\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>LogiCommerce<\/strong> <\/a>que es diu <strong>Doofinder<\/strong>.<\/p>\n<p><strong>Les caracter\u00edstiques i avantatges d\u2019aquest motor de cerca s\u00f3n<\/strong>:<\/p>\n<ul>\n<li><strong>Toler\u00e0ncia a errors ortogr\u00e0fics<\/strong><br \/>\nTecnologia de cerca basada en una arquitectura de processament sem\u00e0ntic, que garanteix que els clients trobin els productes que busquen i redueix al m\u00ednim els errors ortogr\u00e0fics i tipogr\u00e0fics en el proc\u00e9s de cerca.<\/li>\n<li><strong>Tecnologia de cerca fon\u00e8tica<br \/>\n<\/strong>La tecnologia de cerca fon\u00e8tica permet corregir termes mal escrits ortogr\u00e0ficament, per\u00f2 fon\u00e8ticament correctes.<\/li>\n<li><strong>Base de coneixement<br \/>\n<\/strong>Actualment la tecnologia de Doofinder resol m\u00e9s de 50 milions de cerques. Aix\u00f2 ha perm\u00e8s crear una \u00e0mplia base de coneixement, que garanteix un servei totalment optimitzat des del primer moment.<\/li>\n<li><strong>Resultats din\u00e0mics<br \/>\n<\/strong>L\u2019algorisme de cerca apr\u00e8n autom\u00e0ticament a partir del comportament dels usuaris: ent\u00e9n quins productes tenen m\u00e9s possibilitats de vendre\u2019s i els mostra a les primeres posicions dels resultats.<\/li>\n<li><strong>Multiling\u00fce<\/strong><br \/>\nEst\u00e0 disponible en m\u00e9s de 30 idiomes i s\u2019ha optimitzat per a tots.<\/li>\n<\/ul>\n<p>Hem de tenir molt present que la nostra compet\u00e8ncia \u00e9s a un sol clic i que no podem perdre tot l\u2019esfor\u00e7 hum\u00e0 i econ\u00f2mic invertit en la captaci\u00f3 d\u2019usuaris per una mala estrat\u00e8gia i elecci\u00f3 del nostre motor de cerca intern.<\/p>\n<p><strong>I tu, tens un cercador intern optimitzat a la teva web? En coneixes els resultats d\u2019\u00fas?<\/strong><br \/>\nSi vols obtenir m\u00e9s informaci\u00f3 sobre els nostres productes i serveis, pots posar-te en <a href=\"https:\/\/trilogi.com\/crear-tienda-web-contacto?source=blog\" target=\"_blank\" rel=\"noopener noreferrer\">contacte<\/a> amb nosaltres.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tenir un cercador intern a la nostra web \u00e9s molt important per diversos motius. Millora l\u2019experi\u00e8ncia de compra Redueix la taxa de rebot Augmenta la conversi\u00f3 A m\u00e9s, ajuda els nostres usuaris a trobar la informaci\u00f3 o els productes de manera r\u00e0pida i intu\u00eftiva. Aix\u00ed mateix, ens proporciona informaci\u00f3 clau sobre els termes de cerca [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12653,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1721],"tags":[],"class_list":["post-18827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La import\u00e0ncia de tenir un cercador intern | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Tenir un cercador intern a la nostra web \u00e9s molt important per diversos motius. 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