{"id":18824,"date":"2016-03-24T00:00:00","date_gmt":"2016-03-23T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/encara-no-has-provat-la-publicitat-a-instagram\/"},"modified":"2016-03-24T00:00:00","modified_gmt":"2016-03-23T23:00:00","slug":"encara-no-has-provat-la-publicitat-a-instagram","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/encara-no-has-provat-la-publicitat-a-instagram\/","title":{"rendered":"Encara no has provat la publicitat a Instagram?"},"content":{"rendered":"<p style=\"text-align: justify;\">Instagram \u00e9s una plataforma social pensada per als qui utilitzen di\u00e0riament els dispositius m\u00f2bils. Dissenyada per publicar simplement fotografies i v\u00eddeos.<\/p>\n<p style=\"text-align: justify;\">Gr\u00e0cies a aix\u00f2, les empreses poden compartir les seves hist\u00f2ries amb un p\u00fablic molt nombr\u00f3s i comprom\u00e8s, transmetent amb una imatge anuncis d\u2019alta qualitat. Tota estrat\u00e8gia publicit\u00e0ria \u00e9s v\u00e0lida per a tota mena d\u2019empreses, i m\u00e9s ara amb Instagram, ja que es considera una soluci\u00f3 publicit\u00e0ria que ajuda a impulsar resultats de negoci reals.<\/p>\n<p style=\"text-align: justify;\">La plataforma d\u2019Instagram va ser adquirida per Facebook el 2015, i actualment t\u00e9 m\u00e9s de 400 milions d\u2019usuaris actius.<\/p>\n<p><a href=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/InstagramAds.jpg\" target=\"_blank\" rel=\"attachment wp-att-4730 noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4730\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/InstagramAds.jpg\" alt=\"publicitat instagram\" width=\"750\" height=\"502\" \/><\/a><\/p>\n<h2>La publicitat a Instagram es divideix en:<\/h2>\n<ul>\n<li style=\"text-align: justify;\"><u>Publicitat amb fotografies:<\/u> les empreses poden explicar grans hist\u00f2ries a trav\u00e9s d\u2019imatges. Els usuaris poden entendre la marca amb nom\u00e9s una instant\u00e0nia.<\/li>\n<li style=\"text-align: justify;\"><u>Publicitat amb v\u00eddeos:<\/u> l\u2019avantatge de captar el p\u00fablic no nom\u00e9s per la vista, sin\u00f3 tamb\u00e9 pel so i el moviment, fa que el v\u00eddeo s\u2019utilitzi tant o m\u00e9s que la publicitat amb fotografies. A m\u00e9s, ara es poden compartir v\u00eddeos de fins a 30 segons de durada.<\/li>\n<li style=\"text-align: justify;\"><u>Publicitat Carrusel<\/u>: comen\u00e7a a ser habitual la publicitat pensada per mostrar entre 3 i 5 imatges\/enlla\u00e7os en un sol anunci, amb l\u2019objectiu de dirigir el p\u00fablic a un lloc concret del lloc web mitjan\u00e7ant el bot\u00f3 de crida a l\u2019acci\u00f3.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">A <strong><a href=\"https:\/\/trilogi.com\/ca\/?source=blog\">Trilogi<\/a> <\/strong>sabem que les xarxes socials s\u00f3n molt importants per a qualsevol estrat\u00e8gia de m\u00e0rqueting, i animem les empreses a utilitzar aquesta plataforma per anunciar-se.<\/p>\n<p style=\"text-align: justify;\"><strong><a href=\"http:\/\/www.puntoblanco.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Punto Blanco<\/a><\/strong> \u00e9s un bon exemple de com les empreses confien cada vegada m\u00e9s en Instagram. La diversitat de continguts, el llenguatge visual que utilitza i la creativitat dels seus dissenys fan que tingui molt bona acceptaci\u00f3.<\/p>\n<h2>Caracter\u00edstiques principals d\u2019Instagram:<\/h2>\n<p style=\"text-align: justify;\">S\u00f3n moltes les caracter\u00edstiques per les quals Instagram pot ser un bon m\u00e8tode per construir publicitat orientada al teu negoci, per\u00f2, en resum, les principals s\u00f3n:<\/p>\n<ol>\n<li style=\"text-align: justify;\"><strong>Genera molt d\u2019<em>engagement<\/em><\/strong>: \u00e9s potser una de les raons principals per les quals a les empreses els encanta Instagram. Com que \u00e9s una plataforma principalment visual, l\u2019impacte \u00e9s molt m\u00e9s atractiu i, per tant, m\u00e9s gran. \u00c9s cert que amb Instagram podem aconseguir que el p\u00fablic no nom\u00e9s et segueixi, sin\u00f3 que t\u2019adori! Que el p\u00fablic es relacioni amb la xarxa i hi interactu\u00ef \u00e9s cada vegada m\u00e9s habitual a Instagram. Al final, veiem una comunitat molt entregada i implicada.<\/li>\n<li style=\"text-align: justify;\"><strong>\u00c9s molt visual<\/strong>: no \u00e9s estrany que sigui cert el t\u00f2pic \u201cuna imatge val m\u00e9s que mil paraules\u201d, i encara m\u00e9s si es tracta d\u2019entendre qu\u00e8 \u00e9s Instagram. \u00c9s una xarxa social molt creativa i amena, oberta a tots els p\u00fablics i on la publicitat conquista a trav\u00e9s de les imatges.<\/li>\n<li style=\"text-align: justify;\"><strong>Plataforma pensada per a dispositius m\u00f2bils<\/strong>: com deia al principi, el fet de poder-se utilitzar amb qualsevol dispositiu m\u00f2bil la fa una xarxa molt din\u00e0mica i f\u00e0cil d\u2019utilitzar.<\/li>\n<li style=\"text-align: justify;\"><strong>Facilitat per fer storytellin<\/strong>g: Instagram anima les empreses a fer anuncis que connectin emocionalment a trav\u00e9s d\u2019una hist\u00f2ria. Instagram va m\u00e9s enll\u00e0 d\u2019una aplicaci\u00f3 on penjar fotografies: \u00e9s un canal idoni per explicar hist\u00f2ries. \u00c9s important saber com arribar al teu usuari i com transmetre-li els productes\/serveis, esdeveniments i an\u00e8cdotes de l\u2019empresa. Al final, com m\u00e9s s\u00e0piguen els usuaris del negoci, m\u00e9s feeling hi haur\u00e0.<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">D\u2019altra banda, tamb\u00e9 aporta molts beneficis al teu negoci. En general, considerem Instagram \u00f2ptim per a les nostres empreses perqu\u00e8 permet complir els nostres objectius, com ara:<\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>Benefici\u00f3s per a grans i petites empreses<\/strong>. De fet, pot anar b\u00e9 per a les empreses petites perqu\u00e8 \u00e9s un bon canal perqu\u00e8 els clients les coneguin. Les empreses poden descobrir m\u00e9s coses dels clients a trav\u00e9s de les imatges que publiquen. Aix\u00f2 dona a les empreses l\u2019oportunitat de descobrir qu\u00e8 pensen realment els clients de la seva marca i tamb\u00e9 ajuda a definir qui s\u00f3n els seus millors clients. Les empreses poden utilitzar Instagram per informar els clients i mantenir-los compromesos per construir un sentiment de lleialtat cap a la marca.<\/li>\n<li style=\"text-align: justify;\"><strong>Bona ocasi\u00f3 per llan\u00e7ar noves promocions i\/o productes<\/strong>. Permet fer de banc de proves per a altres xarxes socials i et pot generar un feedback molt r\u00e0pid sobre qu\u00e8 pensa el teu p\u00fablic objectiu i com es comporta.<\/li>\n<li style=\"text-align: justify;\"><strong>Permet interactuar amb altres xarxes socials.<\/strong> Aix\u00f2 en fa una bona eina de difusi\u00f3, on totes les fotos que es pengen es poden compartir a Facebook, Twitter i fins i tot enviar per correu als contactes o clients.<\/li>\n<\/ul>\n<h2>Aleshores, fem publicitat a Instagram?<\/h2>\n<p>Segons l\u2019estudi elaborat per <strong>Forrester<\/strong>, les empreses aposten cada vegada m\u00e9s per anunciar-se a Instagram.<\/p>\n<p>Al gr\u00e0fic veiem com el 2015 es va consolidar com la quarta xarxa social per a publicitat. Per a aquest 2016 es preveu que continu\u00ef augmentant notablement.<\/p>\n<p>A m\u00e9s, es demostra que, malgrat els esfor\u00e7os per crear vinculaci\u00f3 amb el p\u00fablic objectiu, les empreses veuen com la seva interacci\u00f3 amb l\u2019usuari baixa en xarxes socials importants com Pinterest, Google+ o Twitter. En canvi, Instagram compleix molt b\u00e9 la seva funci\u00f3 de generar <em>engagement<\/em>.<\/p>\n<p>Igualment, veiem com Instagram es consolida com una xarxa social en expansi\u00f3. \u00c9s m\u00e9s, s\u2019ha demostrat que<em>, <a href=\"http:\/\/fortune.com\/2015\/09\/09\/instagram-advertising\/\" target=\"_blank\" rel=\"noopener noreferrer\">els usuaris s\u00f3n \u201cdues vegades i mitja\u201d m\u00e9s propensos a fer clic en els anuncis que en altres plataformes de mitjans socials<\/a>.<\/em><\/p>\n<p>Per tant, a la pregunta de si fem publicitat a Instagram, responem que, sens dubte, pot ser una bona eina de publicitat per a la teva empresa.<\/p>\n<p>Si us interessa anunciar-vos a Instagram, a <strong><a href=\"https:\/\/trilogi.com\/ca\/?source=blog\">Trilogi<\/a> <\/strong>us podem ajudar!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram \u00e9s una plataforma social pensada per als qui utilitzen di\u00e0riament els dispositius m\u00f2bils. Dissenyada per publicar simplement fotografies i v\u00eddeos. Gr\u00e0cies a aix\u00f2, les empreses poden compartir les seves hist\u00f2ries amb un p\u00fablic molt nombr\u00f3s i comprom\u00e8s, transmetent amb una imatge anuncis d\u2019alta qualitat. Tota estrat\u00e8gia publicit\u00e0ria \u00e9s v\u00e0lida per a tota mena d\u2019empreses, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12654,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[1041,1367,949,1369,955],"class_list":["post-18824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing","tag-instagram","tag-instagram-ads","tag-marqueting-online","tag-publicitat-instagram","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Encara no has provat la publicitat a Instagram? | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Instagram \u00e9s una plataforma social pensada per als qui utilitzen di\u00e0riament els dispositius m\u00f2bils. 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